Chris Crosby is the Founder and CEO of VenturesCX - a global, growth investor and asset operator headquartered in Chicago. VenturesCX comprises vertically and horizontally integrated companies whose collective mission is to Create the New Possible.

Chris Crosby

Baker Johnson

Chief Marketing Officer

Strategic Growth Executive with nearly two decades of leadership success shaping the future of customer experience (CX) at the intersection of AI, data, and technology. Proven ability to architect and execute growth engines for high-growth SaaS businesses (VC & PE-backed), driving significant revenue acceleration and enterprise value in SaaS and CX markets.

Currently serving as Chief Business Officer (CBO) at UJET, focused on scaling the business and redefining Experience Centers through our AI-native platform. Instrumental in defining UJET’s strategic direction across four key pillars:

Strategic Planning & Initiatives: Setting corporate strategy, driving growth initiatives, managing planning cycles & OKR alignment, and leading Build/Buy/Partner framework decisions.
Business Development: Identifying and executing strategies for new market entry and revenue diversification.

Partnerships & Alliances: Building and scaling a powerful global partner ecosystem (Strategic, Channel, Technology, SI/BPO) to enhance value and drive indirect revenue.

Corporate Development: Developing and executing inorganic growth strategy, including M&A (target ID, assessment, execution, PMI) and strategic divestitures.

Deep expertise spans SaaS business models & economics, AI transformation in CX, strategic planning methodologies, market analysis, complex deal-making (alliances & corp dev), GTM strategy, revenue operations, cross-functional leadership, and post-merger integration. 

Passionate about building high-performing teams and fostering cultures of innovation and accountability.

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Chris Crosby

Baker Johnson

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