Chris Ferrato

FMS Business Coaching

As Business Breakthrough Strategists, we specialize in helping businesses overcome obstacles and achieve significant growth. With a keen understanding of market dynamics, consumer behavior, and industry trends, we analyze businesses from every angle to identify areas for improvement and opportunities for expansion.

FMS Business Coaching possesses a deep knowledge of various business functions, including marketing, finance, operations, and management. We work closely with business owners and executives to develop tailored strategies that address specific challenges and capitalize on strengths.

Skilled at crafting innovative solutions to complex problems, whether it's developing a unique selling proposition, optimizing business processes, or launching targeted marketing campaigns. We leverage our expertise to guide businesses through periods of stagnation or uncertainty, steering them toward sustainable growth and profitability.

With our guidance and support, businesses can break through barriers, unlock their full potential, and emerge stronger and more competitive in their respective markets. We are not just consultants; we are a trusted partner on the journey to success, empowering businesses to thrive in an ever-evolving landscape.

CEO & Profit Breakthrough Strategist

I work with business owners who are self-managing sales and shouldn't be. Many SMBs don’t have the budget for a full-time superstar sales manager.  As an experienced sales leader and individual contributor for over 30 years with public and pre-IPO/start-up companies, I bring valuable experience to any business seeking to establish and refine a successful sales process. Specifically, I offer fractional sales management services as a Fractional Sales Director/Manager for SMBs and funded, early-stage start-ups. In this role, I benchmark the best sales practices of SMBs and start-ups, and leverage this knowledge to benefit companies in the San Francisco Metro Bay Area and beyond.

My areas of focus span the entire sales cycle, including lead generation, prospecting, qualification, negotiation, objection handling, deal closure, account management, pipeline funnel management, and more. In addition, I can help companies navigate sales technology, such as sales enablement and sales engagement tools, CRM selection and implementation, contact databases, call recording systems, outreach acceleration tools, and so on.

As we work together to build out your sales process, we'll address all of these key areas and ensure that your team is well-equipped to succeed by utilizing a proven, repeatable sales process.

Founder

BraLisa

Advising and acting SVP developing an effective wholesale sales process to drive sales, revenue and profits. BraLisa is women-owned and women-sewn in the US by skilled sewers in rural Pennsylvania. Discover the ultimate in bra positivity with BraLisa’s unmatched comfort and support. It’s perfect for women healing from breast surgery and those seeking an everyday bra. With a front closure, wide straps, and full back coverage, our bra feels great – all day long. And it’s flattering to wear!

Advisor & Vice President of Sales

My Buddy's Batch

Helping the Founder and CEO launch a new product line.

Strategic Advisor & Sales Hound Hero

Handprint

Assisting the Founders to develop a better understanding of the buyer's journey for this unique offering.

Strategic Advisor

GMC Consulting Group, LLC

Helping the Founder and CEO create a repeatable, predictable lead development and handling process.

MY GREEN LUNCH LLC

Working with the CEO and Founder to develop a brand extension.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Fractionals United

Fractionals United is the leading global community for Fractional Leaders. It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support. Companies can also take advantage of the community if they're in need of Fractional Leaders to help grow their business.

Kentik

Leading and scaling a strong, effective SDR team. Hiring, onboarding, training, and coaching to achieve a high-level, actionable pipeline development.

Head of Global Sales Development

SocialChorus

I've joined the organization, as the Head of Sales Development, where we believe a business is only as strong as its people. SocialChorus is a workforce communications platform that helps companies reach, inform, engage, and align EVERY worker, no matter what they do or where they work. I could not be more excited to join an amazing management team led by Brian McDowell, SVP of Global Sales. I will be focused on building, training, enabling and coaching a strong team of 15 SDRs. This is going to be fun and exciting!

Global Head of Sales Development

Fractional Sales Director - Get Your SMBs Revenue Growing Again! Trusted Advisor for Small Business Owners & Sales Teams | Author: The SMB Owners’ Ultimate Guide To Sales Team Management

Hey there! I'm Chris Ferrato, the founder of FMS Business Coaching. Yep, you got it right - I'm all about turbocharging small businesses and solopreneurs with killer strategies that skyrocket leads, conversions, revenue, and, most importantly, profits. And guess what? I've got a bag full of tricks to make it happen.

Now, here's the kicker: I don't just throw advice at you and wish you luck. Nah, I'm all about getting down and dirty with you through my fractional coaching model. Think of it like this - you've got options: Want to DIY it? Cool. Prefer some hand-holding with DWY? No problem. Or heck, want us to just take the wheel with DFY? We've got you covered there too.

Let's talk real talk. Revenue's great, sure. But what really gets me going is what hits your bank account. That's where my secret weapon, the "Profit Acceleration Software™," comes into play. Give me 45 minutes, and I'll identify up to $100,000 in revenue and profit hiding in your business. Yeah, you heard that right.

Now, buckle up for the "Jumpstart 12" program. It's like rocket fuel for your business growth, with 12 proven strategies that'll make your head spin (in a good way). And listen, this ain't some shady get-rich-quick scheme. It's a straight-up, roll-up-your-sleeves-and-get-to-work kind of deal. We put in the effort, implement those strategies like a boss, and bam - watch those profits soar. And hey, if you don't see results, you don't pay. Simple as that.

The best to see my content and point-of-view is on my LinkedIn page - www.linkedin.com/in/chrisferrato I am revamping my website for this new focus in 2024 and beyond and it is coming soon.

But enough about me - let's talk about you. Curious about how I can turn your business into a profit-making machine? Shoot me a message, send me a DM, or hit me up at 408.221.8344. I'm here to help you secure that financial future for you and your family.

To your success,
Chris Ferrato

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Skills and experience include: Sales Leadership | Coaching, Mentoring & Development | Team Building | Talent Acquisition | Inside Sales | Sales Development | Pipeline & Revenue Generation | Consultative & Solution Selling | Strategic Planning | Sales Process Improvements | Salesforce | Cyber Security | Cloud Solutions/SaaS/IdaaS/IaaS/IoT | Hyper-Growth Starts Up/Pre-IPO | Policy/Procedure Development | Challenger Sales Model | Expectation Setting & Accountability | Repeatable, Scalable Programs & Processes | Sales Development/Inside Sales Team Development | Change Management

Fractional Sales Director 

•	Working with business owners to improve sales, sales staffing, training and processes related to growing leads, sales and revenue.
•	Assessed current talent within the system and worked with ownership to move individuals to areas they will be most successful.
•	Working as a player/coach worked to improve sales and sales conversions by analyzing the sales funnel from first contact until sale completion.

Business Marketing and Sales Consultant

Brain Balance

Handpicked by the Brain Balance Corporate Office to improve and scale a stalled product launch. Boosted sales by 138 percent and revenue by 185 percent from:
•Improved speed-to-contact with prospects and customers through tactical combination of texts, emails, and calls with updated language and Calls To Action.
•Maximized leads and sales by restructuring the sales process to better uncover client needs providing a stronger value proposition for our solution.

Sales & Sales Enablement Corporate Consultant

•	Launched the first full-scale Brain Balance operation in North Carolina. 
•	Grew from zero to $2.2M in five years, achieving the highest revenue among 115 centers.
•	Expanded operations to three centers in North Carolina and Virginia, employing and managing 30+ staff members.
•	Developed local sponsorships, co-branding, and partnerships through social media, TV programming, radio spots, and print ads.
•	Achieved the top conversion rate of 61 percent, surpassing the 34 percent average by training, coaching and managing a sales team on a consultative sales process.
•	Appointed to the Enrollment Committee for evaluating and implementing sales improvements for 115 nationwide centers.
•	Successfully revived an under-performing Virginia center, increasing sales from $88K to $647K/year in two years through a robust marketing program and updated sales process and sales team.
•	Sold the businesses and finished transitions 2020.

Executive Director & Business Co-Owner

Ameriprise Financial Services, Inc.

In this role, I leveraged the consultative sales process to target and educate high-valued financial institutions, brokers, and advisors on potential investments for Ameriprise Financial, a Fortune 500 financial services company. 

After serving as Sales Director, I was promoted to Regional Vice President. During the financial turndown, I transformed a declining territory into a top quartile territory with $140M in sales revenue. Other key accomplishments included:
►Increased client engagement by collaborating with Marketing to revise new service descriptions and coaching team members on processes to communicate unique service benefits. 
►Launched a new closed-end IPO and raised $10M in 30 days, despite limited IPOs within the Company’s history.

Regional Vice President

Regional Sales Director

Cronin & Co., Inc.- Fixed Income Securities

Taxable Bond Sales & Trader

I partner with business owners who are self-managing sales, but shouldn't be. Allowing them to focus on what they do best...running a business not a sales department

Specializing in B2C and B2B sales for large ticket items,  I partner with business owners who find themselves responsible for sales and sales leadership when that isn't their area of expertise.

As an experienced salesman and sales leader, I bring my knowledge to smaller businesses that don't have the bandwidth or experience in building a strong sales, sales process and team. By implementing and managing a proven and repeatable consultative sales process, I take the burden of sales off ownerships shoulders, giving them time to focus on strategic business initiatives.



Key Competencies:
Sales • Sales Process Creation• Account Management & Retention • Brand Awareness •  
Process Improvement • Strategic Planning • Operational Streamlining • Product Marketing

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