Chris Ferrato

FMS Business Coaching

As Business Breakthrough Strategists, we specialize in helping businesses overcome obstacles and achieve significant growth. With a keen understanding of market dynamics, consumer behavior, and industry trends, we analyze businesses from every angle to identify areas for improvement and opportunities for expansion.

FMS Business Coaching possesses a deep knowledge of various business functions, including marketing, finance, operations, and management. We work closely with business owners and executives to develop tailored strategies that address specific challenges and capitalize on strengths.

Skilled at crafting innovative solutions to complex problems, whether it's developing a unique selling proposition, optimizing business processes, or launching targeted marketing campaigns. We leverage our expertise to guide businesses through periods of stagnation or uncertainty, steering them toward sustainable growth and profitability.

With our guidance and support, businesses can break through barriers, unlock their full potential, and emerge stronger and more competitive in their respective markets. We are not just consultants; we are a trusted partner on the journey to success, empowering businesses to thrive in an ever-evolving landscape.

CEO & Profit Breakthrough Strategist

I work with business owners who are self-managing sales and shouldn't be. Many SMBs don’t have the budget for a full-time superstar sales manager.  As an experienced sales leader and individual contributor for over 30 years with public and pre-IPO/start-up companies, I bring valuable experience to any business seeking to establish and refine a successful sales process. Specifically, I offer fractional sales management services as a Fractional Sales Director/Manager for SMBs and funded, early-stage start-ups. In this role, I benchmark the best sales practices of SMBs and start-ups, and leverage this knowledge to benefit companies in the San Francisco Metro Bay Area and beyond.

My areas of focus span the entire sales cycle, including lead generation, prospecting, qualification, negotiation, objection handling, deal closure, account management, pipeline funnel management, and more. In addition, I can help companies navigate sales technology, such as sales enablement and sales engagement tools, CRM selection and implementation, contact databases, call recording systems, outreach acceleration tools, and so on.

As we work together to build out your sales process, we'll address all of these key areas and ensure that your team is well-equipped to succeed by utilizing a proven, repeatable sales process.

Founder

BraLisa

Advising and acting SVP developing an effective wholesale sales process to drive sales, revenue and profits. BraLisa is women-owned and women-sewn in the US by skilled sewers in rural Pennsylvania. Discover the ultimate in bra positivity with BraLisa’s unmatched comfort and support. It’s perfect for women healing from breast surgery and those seeking an everyday bra. With a front closure, wide straps, and full back coverage, our bra feels great – all day long. And it’s flattering to wear!

Advisor & Vice President of Sales

My Buddy's Batch

Helping the Founder and CEO launch a new product line.

Strategic Advisor & Sales Hound Hero

Handprint

Assisting the Founders to develop a better understanding of the buyer's journey for this unique offering.

Strategic Advisor

GMC Consulting Group, LLC

Helping the Founder and CEO create a repeatable, predictable lead development and handling process.

MY GREEN LUNCH LLC

Working with the CEO and Founder to develop a brand extension.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Fractionals United

Fractionals United is the leading global community for Fractional Leaders. It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support. Companies can also take advantage of the community if they're in need of Fractional Leaders to help grow their business.

Kentik

Leading and scaling a strong, effective SDR team. Hiring, onboarding, training, and coaching to achieve a high-level, actionable pipeline development.

Head of Global Sales Development

SocialChorus

I've joined the organization, as the Head of Sales Development, where we believe a business is only as strong as its people. SocialChorus is a workforce communications platform that helps companies reach, inform, engage, and align EVERY worker, no matter what they do or where they work. I could not be more excited to join an amazing management team led by Brian McDowell, SVP of Global Sales. I will be focused on building, training, enabling and coaching a strong team of 15 SDRs. This is going to be fun and exciting!

Global Head of Sales Development

Fractional Sales Director - Get Your SMBs Revenue Growing Again! Trusted Advisor for Small Business Owners & Sales Teams | Author: The SMB Owners’ Ultimate Guide To Sales Team Management

Hey there! I'm Chris Ferrato, the founder of FMS Business Coaching. Yep, you got it right - I'm all about turbocharging small businesses and solopreneurs with killer strategies that skyrocket leads, conversions, revenue, and, most importantly, profits. And guess what? I've got a bag full of tricks to make it happen.

Now, here's the kicker: I don't just throw advice at you and wish you luck. Nah, I'm all about getting down and dirty with you through my fractional coaching model. Think of it like this - you've got options: Want to DIY it? Cool. Prefer some hand-holding with DWY? No problem. Or heck, want us to just take the wheel with DFY? We've got you covered there too.

Let's talk real talk. Revenue's great, sure. But what really gets me going is what hits your bank account. That's where my secret weapon, the "Profit Acceleration Software™," comes into play. Give me 45 minutes, and I'll identify up to $100,000 in revenue and profit hiding in your business. Yeah, you heard that right.

Now, buckle up for the "Jumpstart 12" program. It's like rocket fuel for your business growth, with 12 proven strategies that'll make your head spin (in a good way). And listen, this ain't some shady get-rich-quick scheme. It's a straight-up, roll-up-your-sleeves-and-get-to-work kind of deal. We put in the effort, implement those strategies like a boss, and bam - watch those profits soar. And hey, if you don't see results, you don't pay. Simple as that.

The best to see my content and point-of-view is on my LinkedIn page - www.linkedin.com/in/chrisferrato I am revamping my website for this new focus in 2024 and beyond and it is coming soon.

But enough about me - let's talk about you. Curious about how I can turn your business into a profit-making machine? Shoot me a message, send me a DM, or hit me up at 408.221.8344. I'm here to help you secure that financial future for you and your family.

To your success,
Chris Ferrato

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Skills and experience include: Sales Leadership | Coaching, Mentoring & Development | Team Building | Talent Acquisition | Inside Sales | Sales Development | Pipeline & Revenue Generation | Consultative & Solution Selling | Strategic Planning | Sales Process Improvements | Salesforce | Cyber Security | Cloud Solutions/SaaS/IdaaS/IaaS/IoT | Hyper-Growth Starts Up/Pre-IPO | Policy/Procedure Development | Challenger Sales Model | Expectation Setting & Accountability | Repeatable, Scalable Programs & Processes | Sales Development/Inside Sales Team Development | Change Management

Fractional Sales Director 

MarketStar

Marketstar manages sales and channel programs for some of the biggest brands in the world, contributing billions of dollars in annual quota revenue to those programs.  We deploy, hire, and manage field, channel, partner, alliance and demand gen teams. We have teams selling sophisticated AI silicon design in capabilities to ISVs, to complex and simple SaaS, Service and hardware products, to every day consumer products.

SVP Channels, Ecosystems and Strategic Alliances

Bitwarden

Ran sales for rapidly growing SaaS based password management company that raised $100M round while I was there.  Left to be a part of Marketstar and an opportunity to influence the channel for some of the largest companies in the world.

Vice President WW Sales

SignalWire

Ran WW Sales and Channels for rapidly growing voice, video and communications API platform.  Rapidly grew ARR and built out a sales team and process to aid and support companies building next generation communication applications.  Company raised a $40M round B during my tenure there.

Championed the SignalWire video events and remote experience product platform during Covid.  Helped launch small network of global remote events integrators and service providers.  Worked on video API products with large and emerging developers.

VP Global Channels and Business Development

Barracuda

Recruited back to help build out cloud channel and to revise and update Channel GTM strategy.   Championed one of the first Cloud Ready channel programs for partners.  Helped move partners into SaaS based subscription programs.  Taken private by Thoma Bravo in 2017.

Vice President Channels

Exablox (acquired by StorageCraft)

Was VP of WW sales for High growth scale out storage company with customer base including Fortune 100 and Hyperscale customers.  Built out sales team and reseller channel.  Acquired by StorageCraft.

Vice President Of Worldwide Sales

Fusion-io

Ran Worldwide channels for Fusion-io.  Company grew from zero to $432M in revenue in short time period.  FIO went public for just under $3 billion in 2011.  Qualified for Presidents club based on revenue attainment every year. Fusion-io was acquired by SanDisk.

VP WW Channel Sales

Drobo, Inc.

Started the Business Division Sales for Drobo.  Helped Drobo expand to its largest revenue year ever.

VP WW Sales Business Products

Ran Sales for Barracuda for its first 5 years of existence.  Barracuda gained 12,000 customers  in the first year, grew rapidly and went public in 2013 for just under $2 billion.  Signed several thousand VAR and resellers during that time and helped augment distribution capabilities.

VP of Sales

Seasoned VP of sales, with a track record of scaling sales teams and sales channels from zero to hundreds of millions in under 5 years.  Long time veteran in the security industry and one of the first sales people at the very first commercial security company ever.  

* Initiated channel development, as a VP for 2 companies that IPO'd for over a billion dollars.
* Strong record of of cash flow positive sales growth as a VP or Director leading sales organizations.  
* Have grown companies from near zero sales people to more than 100+
* Have been VP of sales for companies that grew from near zero in revenue to well over $400 million within 5 years.
*Of the 7 startups I have been a VP or Director for, only one was not self sustaining or acquired at the end of my tenure.
* Strong track record of recruiting, developing, and retaining key sales executives.
* Named one of the top 100 Technology Sales executives in the world by CRN magazine.
* Have designed channel programs that have won numerous awards and accolades, including an industry first, Public Cloud ready systems integrator compensation program.
* Recruited and hired over a thousand sales people, had many of them go on to VP and other leadership roles. 

Specialties: Recognized expert in channel sales, data and public cloud security.
Have given speeches on a number of topics including computer security, networking, channel profitability, and backup.  Have negotiated and signed a few thousand reseller, distributor, GSA, OEM, and corporate contracts.  Strong background of establishing, managing and hitting key metrics to enable sales improvement.

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Chris Ferrato

Ezra Hookano

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