Chris Ferrato

FMS Business Coaching

As Business Breakthrough Strategists, we specialize in helping businesses overcome obstacles and achieve significant growth. With a keen understanding of market dynamics, consumer behavior, and industry trends, we analyze businesses from every angle to identify areas for improvement and opportunities for expansion.

FMS Business Coaching possesses a deep knowledge of various business functions, including marketing, finance, operations, and management. We work closely with business owners and executives to develop tailored strategies that address specific challenges and capitalize on strengths.

Skilled at crafting innovative solutions to complex problems, whether it's developing a unique selling proposition, optimizing business processes, or launching targeted marketing campaigns. We leverage our expertise to guide businesses through periods of stagnation or uncertainty, steering them toward sustainable growth and profitability.

With our guidance and support, businesses can break through barriers, unlock their full potential, and emerge stronger and more competitive in their respective markets. We are not just consultants; we are a trusted partner on the journey to success, empowering businesses to thrive in an ever-evolving landscape.

CEO & Profit Breakthrough Strategist

I work with business owners who are self-managing sales and shouldn't be. Many SMBs don’t have the budget for a full-time superstar sales manager.  As an experienced sales leader and individual contributor for over 30 years with public and pre-IPO/start-up companies, I bring valuable experience to any business seeking to establish and refine a successful sales process. Specifically, I offer fractional sales management services as a Fractional Sales Director/Manager for SMBs and funded, early-stage start-ups. In this role, I benchmark the best sales practices of SMBs and start-ups, and leverage this knowledge to benefit companies in the San Francisco Metro Bay Area and beyond.

My areas of focus span the entire sales cycle, including lead generation, prospecting, qualification, negotiation, objection handling, deal closure, account management, pipeline funnel management, and more. In addition, I can help companies navigate sales technology, such as sales enablement and sales engagement tools, CRM selection and implementation, contact databases, call recording systems, outreach acceleration tools, and so on.

As we work together to build out your sales process, we'll address all of these key areas and ensure that your team is well-equipped to succeed by utilizing a proven, repeatable sales process.

Founder

BraLisa

Advising and acting SVP developing an effective wholesale sales process to drive sales, revenue and profits. BraLisa is women-owned and women-sewn in the US by skilled sewers in rural Pennsylvania. Discover the ultimate in bra positivity with BraLisa’s unmatched comfort and support. It’s perfect for women healing from breast surgery and those seeking an everyday bra. With a front closure, wide straps, and full back coverage, our bra feels great – all day long. And it’s flattering to wear!

Advisor & Vice President of Sales

My Buddy's Batch

Helping the Founder and CEO launch a new product line.

Strategic Advisor & Sales Hound Hero

Handprint

Assisting the Founders to develop a better understanding of the buyer's journey for this unique offering.

Strategic Advisor

GMC Consulting Group, LLC

Helping the Founder and CEO create a repeatable, predictable lead development and handling process.

MY GREEN LUNCH LLC

Working with the CEO and Founder to develop a brand extension.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Fractionals United

Fractionals United is the leading global community for Fractional Leaders. It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support. Companies can also take advantage of the community if they're in need of Fractional Leaders to help grow their business.

Kentik

Leading and scaling a strong, effective SDR team. Hiring, onboarding, training, and coaching to achieve a high-level, actionable pipeline development.

Head of Global Sales Development

SocialChorus

I've joined the organization, as the Head of Sales Development, where we believe a business is only as strong as its people. SocialChorus is a workforce communications platform that helps companies reach, inform, engage, and align EVERY worker, no matter what they do or where they work. I could not be more excited to join an amazing management team led by Brian McDowell, SVP of Global Sales. I will be focused on building, training, enabling and coaching a strong team of 15 SDRs. This is going to be fun and exciting!

Global Head of Sales Development

Fractional Sales Director - Get Your SMBs Revenue Growing Again! Trusted Advisor for Small Business Owners & Sales Teams | Author: The SMB Owners’ Ultimate Guide To Sales Team Management

Hey there! I'm Chris Ferrato, the founder of FMS Business Coaching. Yep, you got it right - I'm all about turbocharging small businesses and solopreneurs with killer strategies that skyrocket leads, conversions, revenue, and, most importantly, profits. And guess what? I've got a bag full of tricks to make it happen.

Now, here's the kicker: I don't just throw advice at you and wish you luck. Nah, I'm all about getting down and dirty with you through my fractional coaching model. Think of it like this - you've got options: Want to DIY it? Cool. Prefer some hand-holding with DWY? No problem. Or heck, want us to just take the wheel with DFY? We've got you covered there too.

Let's talk real talk. Revenue's great, sure. But what really gets me going is what hits your bank account. That's where my secret weapon, the "Profit Acceleration Software™," comes into play. Give me 45 minutes, and I'll identify up to $100,000 in revenue and profit hiding in your business. Yeah, you heard that right.

Now, buckle up for the "Jumpstart 12" program. It's like rocket fuel for your business growth, with 12 proven strategies that'll make your head spin (in a good way). And listen, this ain't some shady get-rich-quick scheme. It's a straight-up, roll-up-your-sleeves-and-get-to-work kind of deal. We put in the effort, implement those strategies like a boss, and bam - watch those profits soar. And hey, if you don't see results, you don't pay. Simple as that.

The best to see my content and point-of-view is on my LinkedIn page - www.linkedin.com/in/chrisferrato I am revamping my website for this new focus in 2024 and beyond and it is coming soon.

But enough about me - let's talk about you. Curious about how I can turn your business into a profit-making machine? Shoot me a message, send me a DM, or hit me up at 408.221.8344. I'm here to help you secure that financial future for you and your family.

To your success,
Chris Ferrato

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Skills and experience include: Sales Leadership | Coaching, Mentoring & Development | Team Building | Talent Acquisition | Inside Sales | Sales Development | Pipeline & Revenue Generation | Consultative & Solution Selling | Strategic Planning | Sales Process Improvements | Salesforce | Cyber Security | Cloud Solutions/SaaS/IdaaS/IaaS/IoT | Hyper-Growth Starts Up/Pre-IPO | Policy/Procedure Development | Challenger Sales Model | Expectation Setting & Accountability | Repeatable, Scalable Programs & Processes | Sales Development/Inside Sales Team Development | Change Management

Fractional Sales Director 

Josh Sube

Team Up Athletics

• Manage the customization and supply of team uniforms, corporate apparel, promotional products, event merchandise, and spirit wear.

• Develop strong relationships with clients to understand their needs and deliver high-quality products.

• Increase sales revenue by implementing targeted marketing strategies and expanding product offerings.

Owner

JD Healthy Vending, LLC

SOLD THIS TO FOCUS ON MY OTHER BUSINESS VENTURES. 
Elevate your workplace's well-being with our cutting-edge line of health-conscious vending machines thoughtfully designed to invigorate your employees' vitality. 
Our mission? To seamlessly blend convenience with nutrition, transforming the way your team snacks. 
Welcome to a new era of employee wellness – where wholesome choices are just a reach away. 
Join us in fostering a culture of health that drives productivity, satisfaction, and energy. Your workforce deserves more than just vending – they deserve a nourishing break, one irresistible option at a time.

USANA Health Sciences

Executive Director, U.S. Sales Development 

● Generated $19 million in annual sales by developing a new customer acquisition program.
● Produced 8.2% YOY revenue growth through improved home office and distributor collaboration.
● Directed the training and development program of a transformational new compensation plan that increased sales by $7 million.
● Coordinated the North American Learning & Development strategy which led to increased sales and new customer acquisition.
● Oversaw the North American event strategy which drove the highest event attendance to over 2500.
● Chaired the development and execution of a virtual education event which led to 5,000 people attending live.
● Planned field sales incentives which achieved 50%-75% ROI per incentive.
● Supervised 16 direct reports. The team achieved 100% bonus in multiple years
and received multiple promotions.

Executive Director of Sales & Sales Support

Now Foods

● Led the team to exceed 20.3% growth monthly and maximize customer acquisition by triple digits.
● Elected and implemented a CRM tool which increased close rates by 44% and shortened lead contact times from 5 days to 2 days.
● Organized the tradeshow schedule for attendance at over 40 conferences each year which drove revenue growth above 20%.
● Strengthened creative brand guidelines and overall look and feel for a more customer-centric and appealing brand.

Brand Manager - Protocol For Life Balance

Metagenics, Inc

● Inspired the team in growing district sales from $8 million to $24 million in 3 years.
● Led a team of 8 Sales Consultants to high achievement both individually and as a team.

District Sales Manager

Pitney Bowes, Inc

● Increased sales by 51%.
● Added 45 new customers.

Sales Executive

With a solid foundation in sales, customer relations, and marketing communications, my entrepreneurial journey culminated in the creation of: Team Up Athletics. 

At the heart of my mission is the desire to enhance team spirit and workplace culture, infusing vitality into every aspect of my companies. 

My core competencies in client engagement and strategic promotions have been instrumental in aligning my business objectives with the dynamic needs of our clientele, fostering cultures that resonate with enthusiasm.

The past year has been transformative as I leveraged my expertise in sales and marketing communications to position our brand at Team Up Athletics, my customer relations skills ensure that every sports team and corporate client receives personalized, high-quality apparel that champions their identity and spirit.

Executive Director, U.S. Sales Development

The teamwork spirit is in the air! 
 
Have you ever heard the saying “two heads think better than one”? 
Well… what happens when those two heads just can’t seem to agree? 
Disagreements are totally normal, after all, each of us sees the world through the lens of our own experiences. But that’s where the true spirit of teamwork comes in. 
When we approach collaboration with openness, positivity, and a genuine willingness to listen and contribute our best, even different perspectives can become powerful assets.

Because in the end, teamwork isn’t about thinking alike, it’s about thinking together.

Leader’s challenges 
 
Encouraging a team sounds simple, but any leader knows it comes with challenges. 
How do you motivate people who are tired, unsure, or facing obstacles beyond the scoreboard? 
How do you keep energy high when results take time? 
The truth is that leadership isn’t about constant perfection. It’s about consistency, trust, and connection. 

A great leader learns to: 
-Recognize effort, not just outcomes. 
-Listen as much as they speak. 
-Keep the vision clear, even when motivation wavers. 
 
At Team Up Athletics, we believe real teamwork begins when the team empowers everyone to bring their best, not because they have to, but because they want to. 
 
Let’s keep building teams where encouragement, communication, and heart lead the way.

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The Battle

Chris Ferrato

Josh Sube

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The Battle

Chris Ferrato

Josh Sube

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Sube's LinkedIn Performance

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