Chris Ferrato

FMS Business Coaching

As Business Breakthrough Strategists, we specialize in helping businesses overcome obstacles and achieve significant growth. With a keen understanding of market dynamics, consumer behavior, and industry trends, we analyze businesses from every angle to identify areas for improvement and opportunities for expansion.

FMS Business Coaching possesses a deep knowledge of various business functions, including marketing, finance, operations, and management. We work closely with business owners and executives to develop tailored strategies that address specific challenges and capitalize on strengths.

Skilled at crafting innovative solutions to complex problems, whether it's developing a unique selling proposition, optimizing business processes, or launching targeted marketing campaigns. We leverage our expertise to guide businesses through periods of stagnation or uncertainty, steering them toward sustainable growth and profitability.

With our guidance and support, businesses can break through barriers, unlock their full potential, and emerge stronger and more competitive in their respective markets. We are not just consultants; we are a trusted partner on the journey to success, empowering businesses to thrive in an ever-evolving landscape.

CEO & Profit Breakthrough Strategist

I work with business owners who are self-managing sales and shouldn't be. Many SMBs don’t have the budget for a full-time superstar sales manager.  As an experienced sales leader and individual contributor for over 30 years with public and pre-IPO/start-up companies, I bring valuable experience to any business seeking to establish and refine a successful sales process. Specifically, I offer fractional sales management services as a Fractional Sales Director/Manager for SMBs and funded, early-stage start-ups. In this role, I benchmark the best sales practices of SMBs and start-ups, and leverage this knowledge to benefit companies in the San Francisco Metro Bay Area and beyond.

My areas of focus span the entire sales cycle, including lead generation, prospecting, qualification, negotiation, objection handling, deal closure, account management, pipeline funnel management, and more. In addition, I can help companies navigate sales technology, such as sales enablement and sales engagement tools, CRM selection and implementation, contact databases, call recording systems, outreach acceleration tools, and so on.

As we work together to build out your sales process, we'll address all of these key areas and ensure that your team is well-equipped to succeed by utilizing a proven, repeatable sales process.

Founder

BraLisa

Advising and acting SVP developing an effective wholesale sales process to drive sales, revenue and profits. BraLisa is women-owned and women-sewn in the US by skilled sewers in rural Pennsylvania. Discover the ultimate in bra positivity with BraLisa’s unmatched comfort and support. It’s perfect for women healing from breast surgery and those seeking an everyday bra. With a front closure, wide straps, and full back coverage, our bra feels great – all day long. And it’s flattering to wear!

Advisor & Vice President of Sales

My Buddy's Batch

Helping the Founder and CEO launch a new product line.

Strategic Advisor & Sales Hound Hero

Handprint

Assisting the Founders to develop a better understanding of the buyer's journey for this unique offering.

Strategic Advisor

GMC Consulting Group, LLC

Helping the Founder and CEO create a repeatable, predictable lead development and handling process.

MY GREEN LUNCH LLC

Working with the CEO and Founder to develop a brand extension.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Fractionals United

Fractionals United is the leading global community for Fractional Leaders. It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support. Companies can also take advantage of the community if they're in need of Fractional Leaders to help grow their business.

Kentik

Leading and scaling a strong, effective SDR team. Hiring, onboarding, training, and coaching to achieve a high-level, actionable pipeline development.

Head of Global Sales Development

SocialChorus

I've joined the organization, as the Head of Sales Development, where we believe a business is only as strong as its people. SocialChorus is a workforce communications platform that helps companies reach, inform, engage, and align EVERY worker, no matter what they do or where they work. I could not be more excited to join an amazing management team led by Brian McDowell, SVP of Global Sales. I will be focused on building, training, enabling and coaching a strong team of 15 SDRs. This is going to be fun and exciting!

Global Head of Sales Development

Fractional Sales Director - Get Your SMBs Revenue Growing Again! Trusted Advisor for Small Business Owners & Sales Teams | Author: The SMB Owners’ Ultimate Guide To Sales Team Management

Hey there! I'm Chris Ferrato, the founder of FMS Business Coaching. Yep, you got it right - I'm all about turbocharging small businesses and solopreneurs with killer strategies that skyrocket leads, conversions, revenue, and, most importantly, profits. And guess what? I've got a bag full of tricks to make it happen.

Now, here's the kicker: I don't just throw advice at you and wish you luck. Nah, I'm all about getting down and dirty with you through my fractional coaching model. Think of it like this - you've got options: Want to DIY it? Cool. Prefer some hand-holding with DWY? No problem. Or heck, want us to just take the wheel with DFY? We've got you covered there too.

Let's talk real talk. Revenue's great, sure. But what really gets me going is what hits your bank account. That's where my secret weapon, the "Profit Acceleration Software™," comes into play. Give me 45 minutes, and I'll identify up to $100,000 in revenue and profit hiding in your business. Yeah, you heard that right.

Now, buckle up for the "Jumpstart 12" program. It's like rocket fuel for your business growth, with 12 proven strategies that'll make your head spin (in a good way). And listen, this ain't some shady get-rich-quick scheme. It's a straight-up, roll-up-your-sleeves-and-get-to-work kind of deal. We put in the effort, implement those strategies like a boss, and bam - watch those profits soar. And hey, if you don't see results, you don't pay. Simple as that.

The best to see my content and point-of-view is on my LinkedIn page - www.linkedin.com/in/chrisferrato I am revamping my website for this new focus in 2024 and beyond and it is coming soon.

But enough about me - let's talk about you. Curious about how I can turn your business into a profit-making machine? Shoot me a message, send me a DM, or hit me up at 408.221.8344. I'm here to help you secure that financial future for you and your family.

To your success,
Chris Ferrato

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Skills and experience include: Sales Leadership | Coaching, Mentoring & Development | Team Building | Talent Acquisition | Inside Sales | Sales Development | Pipeline & Revenue Generation | Consultative & Solution Selling | Strategic Planning | Sales Process Improvements | Salesforce | Cyber Security | Cloud Solutions/SaaS/IdaaS/IaaS/IoT | Hyper-Growth Starts Up/Pre-IPO | Policy/Procedure Development | Challenger Sales Model | Expectation Setting & Accountability | Repeatable, Scalable Programs & Processes | Sales Development/Inside Sales Team Development | Change Management

Fractional Sales Director 

Josh Sube

With over 1.5 years as Chief Playmaker at Team Up Athletics, I am dedicated to enhancing team spirit and workplace culture through high-quality, customized team uniforms, corporate apparel, and promotional products. My strengths in client engagement and strategic promotions enable me to build strong client relationships and deliver tailored solutions that align with organizational needs.  

Leveraging my sales and marketing expertise, I have successfully aligned our business objectives with our clients' dynamic needs, ensuring every project champions their unique identity. At the core of my mission is fostering team cohesion and advancing workplace vitality, creating impactful solutions that resonate with enthusiasm and purpose.

Executive Director, U.S. Sales Development

The Difference Between a Boss and a Leader 
 
In every organization, someone must set the vision, outline the plan, and guide the team forward. But the type of person in that role makes all the difference in the 
team’s energy, motivation, and overall success. 
 
When we think of a boss, we often picture someone who gives orders, monitors results, and stays focused solely on outcomes. It’s a role rooted in authority, but not always in inspiration. 
 
A leader represents something very different. 

A leader doesn’t just direct; a leader inspires. 

They take initiative, lead by example, elevate those around them, and work side-by-side with their team. 
 
Leaders build trust, create space for ideas, and empower others to grow. 
So, the real question becomes: 
 
What do we need to do to become more like leaders — and less like traditional bosses? 
Practice empathy: Understand your team’s perspectives, challenges, and strengths. 
Communicate openly: Transparency builds trust and alignment. 
Lead by example: Your actions set the tone more than your words ever will. 
Encourage collaboration: Great ideas come from shared effort, not top-down direction. 
Invest in people: A leader’s success is measured by the growth of their team.
Hold the team accountable: Accountability drives the team to achieve the impossible. 
Leadership isn’t a title; it’s a mindset, a daily practice, and a commitment to developing others while you create yourself.

Disagreements can either strengthen a team or slowly break it apart. The difference 
lies in how we handle them. 
 
If you have people who care, disagreements are inevitable. 
 
They’re a natural result of leading diverse teams where people think differently, 
bring unique experiences and react in their own ways.
 
And that’s not a weakness, it’s an opportunity. 
 
When someone sees things differently, they’re not creating conflict; they’re offering a new perspective that can help improve decisions, processes, and outcomes. 
 
I love it when I see disagreement in my team or with me.  It shows me that the team cares about the direction we are going and what we’re trying to accomplish.  
 
So how can leaders handle disagreements productively? 
 
Here are 5 effective ways to turn disagreement into progress: 
 
1.       Listen to understand, not to respond 
Give people space to fully explain their point of view. Feeling heard reduces tension and builds trust. 
 
2.       Focus on the goal, not on who’s right 
Shift the conversation from opinions to shared objectives. Alignment creates clarity. 

3.       Create a respectful environment 
Disagreements should challenge ideas, never people. 
Respect keeps conversations constructive. 

4.       Encourage diverse perspectives 
Different viewpoints lead to better solutions when leaders invite them openly. 
 
5.       Decide, communicate, and move forward 
Once a decision is made, ensure clarity and commitment to the decision. 
	Progress depends on action. 
 
Strong leaders don’t avoid disagreements; they guide them. When handled with intention, disagreements become one of the most powerful tools for growth and innovation.

Failure… A Step Forward Disguised as a Setback 
 
Failure is one of those moments in life that we all experience and often try to avoid. 
Yet, if we look closely, many of the most inspiring success stories begin with a so-called failure that redirected someone toward a brighter, more meaningful path. 
 
Every time we “fail,” we are not starting over; we are eliminating wrong options, 
refining our direction and gathering wisdom. Each setback teaches us something 
valuable that success alone could never offer. 
 
It is one of the most powerful and difficult things to obtain. And failure is often its greatest teacher. 
 
So instead of seeing failure as an ending, see it as a step,a necessary part of the journey that brings you closer to clarity, growth, and the version of your plan that truly works. 
 
Don’t look at them as failures. 
Look at steppingstones guiding you toward the plan that was meant for you. 
Because every setback carries within it the seed of your next breakthrough.

Communication is often the most underestimated leadership skill — yet it’s the one that impacts everything else. 
 
I saw a project delayed because expectations were never clearly stated. One team thought they were waiting for approval before moving forward, and another assumed the work was already underway. No one was wrong; they were operating with different assumptions.  Clarity in the beginning could have saved weeks of delay.  
 
Miscommunication rarely comes from poor intentions. It usually comes from assumptions, lack of clarity, or conversations that never happened.  With teams made up of people of different backgrounds and perspectives, clear communication is essential. 
 
Clear communication is more than sharing information. It’s about creating alignment, trust, and direction. When leaders communicate well, teams move with purpose. When they don’t, even the best strategies fall apart.   
 
Here are 5 consequences of not communicating effectively as a leader: 
 
1.       Misalignment and confusion 
When expectations aren’t clear, teams move in different directions, wasting time and energy. 
 
2.       Decreased trust 
Silence or unclear messaging creates uncertainty, and uncertainty erodes trust. 
 
3.       Lower engagement and motivation 
People disengage when they don’t understand the “why” behind their work. 

4.       More conflict and tension 
Unclear communication leaves room for assumptions, which often lead to unnecessary conflict. 
 
5.       Missed goals and poor performance 
Even strong teams struggle when communication breaks down. 
 
Great leaders don’t manage tasks; they communicate vision, expectations, and feedback clearly and consistently. Communication may be underrated, but it's impact is undeniable.

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The Battle

Chris Ferrato

Josh Sube

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The Battle

Chris Ferrato

Josh Sube

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Sube's LinkedIn Performance

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