Chris Ferrato

FMS Business Coaching

As Business Breakthrough Strategists, we specialize in helping businesses overcome obstacles and achieve significant growth. With a keen understanding of market dynamics, consumer behavior, and industry trends, we analyze businesses from every angle to identify areas for improvement and opportunities for expansion.

FMS Business Coaching possesses a deep knowledge of various business functions, including marketing, finance, operations, and management. We work closely with business owners and executives to develop tailored strategies that address specific challenges and capitalize on strengths.

Skilled at crafting innovative solutions to complex problems, whether it's developing a unique selling proposition, optimizing business processes, or launching targeted marketing campaigns. We leverage our expertise to guide businesses through periods of stagnation or uncertainty, steering them toward sustainable growth and profitability.

With our guidance and support, businesses can break through barriers, unlock their full potential, and emerge stronger and more competitive in their respective markets. We are not just consultants; we are a trusted partner on the journey to success, empowering businesses to thrive in an ever-evolving landscape.

CEO & Profit Breakthrough Strategist

I work with business owners who are self-managing sales and shouldn't be. Many SMBs don’t have the budget for a full-time superstar sales manager.  As an experienced sales leader and individual contributor for over 30 years with public and pre-IPO/start-up companies, I bring valuable experience to any business seeking to establish and refine a successful sales process. Specifically, I offer fractional sales management services as a Fractional Sales Director/Manager for SMBs and funded, early-stage start-ups. In this role, I benchmark the best sales practices of SMBs and start-ups, and leverage this knowledge to benefit companies in the San Francisco Metro Bay Area and beyond.

My areas of focus span the entire sales cycle, including lead generation, prospecting, qualification, negotiation, objection handling, deal closure, account management, pipeline funnel management, and more. In addition, I can help companies navigate sales technology, such as sales enablement and sales engagement tools, CRM selection and implementation, contact databases, call recording systems, outreach acceleration tools, and so on.

As we work together to build out your sales process, we'll address all of these key areas and ensure that your team is well-equipped to succeed by utilizing a proven, repeatable sales process.

Founder

BraLisa

Advising and acting SVP developing an effective wholesale sales process to drive sales, revenue and profits. BraLisa is women-owned and women-sewn in the US by skilled sewers in rural Pennsylvania. Discover the ultimate in bra positivity with BraLisa’s unmatched comfort and support. It’s perfect for women healing from breast surgery and those seeking an everyday bra. With a front closure, wide straps, and full back coverage, our bra feels great – all day long. And it’s flattering to wear!

Advisor & Vice President of Sales

My Buddy's Batch

Helping the Founder and CEO launch a new product line.

Strategic Advisor & Sales Hound Hero

Handprint

Assisting the Founders to develop a better understanding of the buyer's journey for this unique offering.

Strategic Advisor

GMC Consulting Group, LLC

Helping the Founder and CEO create a repeatable, predictable lead development and handling process.

MY GREEN LUNCH LLC

Working with the CEO and Founder to develop a brand extension.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Fractionals United

Fractionals United is the leading global community for Fractional Leaders. It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support. Companies can also take advantage of the community if they're in need of Fractional Leaders to help grow their business.

Kentik

Leading and scaling a strong, effective SDR team. Hiring, onboarding, training, and coaching to achieve a high-level, actionable pipeline development.

Head of Global Sales Development

SocialChorus

I've joined the organization, as the Head of Sales Development, where we believe a business is only as strong as its people. SocialChorus is a workforce communications platform that helps companies reach, inform, engage, and align EVERY worker, no matter what they do or where they work. I could not be more excited to join an amazing management team led by Brian McDowell, SVP of Global Sales. I will be focused on building, training, enabling and coaching a strong team of 15 SDRs. This is going to be fun and exciting!

Global Head of Sales Development

Fractional Sales Director - Get Your SMBs Revenue Growing Again! Trusted Advisor for Small Business Owners & Sales Teams | Author: The SMB Owners’ Ultimate Guide To Sales Team Management

Hey there! I'm Chris Ferrato, the founder of FMS Business Coaching. Yep, you got it right - I'm all about turbocharging small businesses and solopreneurs with killer strategies that skyrocket leads, conversions, revenue, and, most importantly, profits. And guess what? I've got a bag full of tricks to make it happen.

Now, here's the kicker: I don't just throw advice at you and wish you luck. Nah, I'm all about getting down and dirty with you through my fractional coaching model. Think of it like this - you've got options: Want to DIY it? Cool. Prefer some hand-holding with DWY? No problem. Or heck, want us to just take the wheel with DFY? We've got you covered there too.

Let's talk real talk. Revenue's great, sure. But what really gets me going is what hits your bank account. That's where my secret weapon, the "Profit Acceleration Software™," comes into play. Give me 45 minutes, and I'll identify up to $100,000 in revenue and profit hiding in your business. Yeah, you heard that right.

Now, buckle up for the "Jumpstart 12" program. It's like rocket fuel for your business growth, with 12 proven strategies that'll make your head spin (in a good way). And listen, this ain't some shady get-rich-quick scheme. It's a straight-up, roll-up-your-sleeves-and-get-to-work kind of deal. We put in the effort, implement those strategies like a boss, and bam - watch those profits soar. And hey, if you don't see results, you don't pay. Simple as that.

The best to see my content and point-of-view is on my LinkedIn page - www.linkedin.com/in/chrisferrato I am revamping my website for this new focus in 2024 and beyond and it is coming soon.

But enough about me - let's talk about you. Curious about how I can turn your business into a profit-making machine? Shoot me a message, send me a DM, or hit me up at 408.221.8344. I'm here to help you secure that financial future for you and your family.

To your success,
Chris Ferrato

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Skills and experience include: Sales Leadership | Coaching, Mentoring & Development | Team Building | Talent Acquisition | Inside Sales | Sales Development | Pipeline & Revenue Generation | Consultative & Solution Selling | Strategic Planning | Sales Process Improvements | Salesforce | Cyber Security | Cloud Solutions/SaaS/IdaaS/IaaS/IoT | Hyper-Growth Starts Up/Pre-IPO | Policy/Procedure Development | Challenger Sales Model | Expectation Setting & Accountability | Repeatable, Scalable Programs & Processes | Sales Development/Inside Sales Team Development | Change Management

Fractional Sales Director 

Delegate

At Delegate, we specialize in simplifying go-to-market technology for dynamic companies. As a certified Salesforce Administrator, my role extends beyond system administration to encompass strategic project management and operational excellence. My contributions include:

Project Management & Agile Implementation: Spearheaded the adoption of Agile methodology in Salesforce system deployments, enhancing project efficiency and stakeholder engagement.

Revenue Operations (RevOps) Strategy: Developed and executed RevOps strategies, integrating Salesforce with third-party applications to streamline sales and marketing processes, resulting in improved sales funnel visibility and operational efficiency.

Salesforce Ecosystem Mastery: Advanced user management, training, and full system utilization, ensuring optimal performance and adoption. Designed comprehensive reports and dashboards to drive data-driven decisions.

Technical Proficiency & Innovation: Leveraged automation tools like Salesforce Flows for process optimization. Conducted complex data migrations, ensuring data integrity and accessibility.

Delivery Lead 

Farmers Insurance

Insurance Agent

Welch Team, Keller Williams Atlantic Partners Southside

In my multifaceted role, I seamlessly integrated strategic sales leadership with Salesforce acumen and a passion for education and coaching. By driving the RevOps initiative and fostering an environment of continuous professional development, I made a lasting impact on the team's success and individual career growth.

RevOps Leadership & Educational Excellence:

Spearheaded a sales force to achieve over $95 million in annual sales by focusing on strategic recruitment, comprehensive training, and hands-on development. Enhanced team performance and motivation through the design and delivery of sales and sales management seminars that emphasized real-world applications and success strategies.
Implemented RevOps principles to synergize sales, marketing, and customer service operations, significantly enhancing efficiency and revenue growth.

Salesforce Strategy & Professional Development:

Developed agile Salesforce systems prioritizing user adoption, supported by regular training sessions and workshops to ensure the team's proficiency with the platform.
Integrated various Salesforce apps and services into a cohesive ecosystem, aligning sales and marketing efforts with organizational goals.

Operational Excellence & Coaching:

Established robust policies, SOPs, and training programs focused on sales excellence and service objectives, continually refined through iterative feedback processes.
Led technology adoption and process optimization using Salesforce automation and data management while also providing life and career coaching to staff. This coaching focused on setting personal and professional goals, creating a career path, and establishing accountability mechanisms, thereby fostering a culture of personal and professional growth.

Director of Sales (RevOps) | Salesforce Administrator

US Foods

In this role, I harnessed my expertise in consultative selling and account management to drive substantial growth within the healthcare segment, with a keen focus on strategic development and relationship building. My role was further enriched by incorporating life and career coaching and Change Management education, aligning personal development with organizational goals. Key accomplishments include:

Strategic Account Growth & Coaching:

Expanded the customer base, securing over $9 million in annual sales through strategic account penetration and targeted business development efforts. Complemented these initiatives by offering life and career coaching to clients and team members, aiding in the alignment of personal goals with professional strategies, thereby enhancing engagement and performance.
Customer Relationship Excellence & Change Management:

Cultivated enduring relationships with key customers and brokers, bolstering loyalty and retention with tailored service and value-added consulting. Further enriched client interactions by designing and conducting Change Management Seminars, equipping clients with the tools and strategies necessary for navigating and thriving amidst organizational changes.
Operational and Sales Events Leadership:

Led the orchestration of special events and training opportunities, showcasing leadership in customer engagement and team collaboration. Integrated Change Management principles into event themes, fostering a culture of adaptability and continuous improvement among participants.
Technology and Process Optimization:

Leveraged comprehensive knowledge of mobile and business software technologies to enhance sales processes and elevate customer service delivery. Implemented innovative solutions and best practices, streamlining operations and setting a benchmark for excellence in technology utilization.

Healthcare Account Manager

Indiana University Health

Promoted from Systems Analyst to lead the Food and Nutrition Services department, I championed substantial enhancements in service delivery, revenue growth, and team satisfaction. My tenure saw a 28% increase in revenue by revitalizing cafe, catering, and vending operations and strategically managing budgets.

I transformed a Tier 3 employee satisfaction team into a Tier 1 powerhouse within a year through innovative leadership, policy development, and fostering a culture of empowerment. This involved special projects, such as life and career coaching, which focused on personal goal setting, professional development, and accountability, significantly boosting team performance and satisfaction.

As the primary liaison for the Partnership for a Healthy America, I ensured our services aligned with national health standards. I also spearheaded the design and delivery of Change Management Seminars, equipping staff with the skills to navigate and lead through organizational changes, thereby aligning with our strategic initiatives.

Furthermore, I played a pivotal role in the development and facilitation of leadership and process improvement courses, contributing to the professional growth of over 1,500 colleagues. These efforts were part of special projects that also included life and career coaching, markedly influencing our staff's growth trajectories. My leadership was instrumental in standardizing food service operations across the IU Health System, ensuring consistency and quality, and integrating effective change management strategies.

Manager, Food and Nutrition Services (Promotion from Systems Analyst)

In my current role as a Solutions Engineer at Delegate, I blend my passion for Business Analysis and Project Management with deep expertise in Salesforce to drive meaningful business transformations. My approach is straightforward: understand the business challenge, analyze the workflow, and deliver a tailored Salesforce solution that not only meets but exceeds expectations.

What I Do:

Business Analysis: I dive deep into business processes, uncovering areas for improvement and developing solutions that streamline operations and enhance efficiency.

Agile Project Management: With a focus on agility, I manage projects from conception to completion, ensuring adaptability, stakeholder engagement, and successful outcomes.

Salesforce Mastery: As a certified Salesforce professional, I leverage the platform to its fullest - customizing, automating, and integrating to support business needs and drive growth.

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The Battle

Chris Ferrato

Tamera Dallich

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