MetaCTO

Mobile app design and development that helps business owners create new revenue streams, increase customer lifetime value, and improve profit margins.

Partner

olive

Head of Engineering

Round

Round is a curated community of technology executives and senior leaders who support, grow, mentor, and learn from each other. The Round experience supports leaders who are at the forefront of technology, working on products and services that have an outsized impact on the world.

Founding Member

Power Digital Marketing

Team and product leadership for the Nova platform at Power Digital Marketing. The machine learning platform that can analyze any business’s growth opportunities, build a marketing strategy to execute on them, and track progress across 13+ channels in custom-tailored dashboards.

VP Engineering & Product

KlientBoost

Founded, launched and sold a marketing tech SaaS product.

- Grew team of 6 engineers plus product design and support staff
- Managed feature roadmap, technical architecture, development, delivery, and support
- Produced 50% trial-to-paid customer conversions
- Created education path for junior engineers
- Managed agile process of reviews, retros, standup, backlog

The flagship product for Kite Software integrated with Google Ads API to analyze accounts with custom algorithms and generate ROI focused recommendations. Scaled to process millions of records at a time with AWS serverless and queue services. Built with TypeScript, Node.js, Express, Python, Serverless, React, Redux, CircleCI, Docker, Gatsby, GraphQL.

VP Engineering, Kite Software

Maverick

Lead server side API development and web application team to support iOS startup venture creating a new social community for empowering young women. genmaverick.com

Develop microservices with NodeJS and MongoDB.  React and redux front end development.  Machine learning for moderation and transcriptions.  Rapid feature development including comments service, trending algorithms, and gamification progression engine.  Support PHP Zend MySQL API framework.  Mentor and train team members.  Manage technical contractors and support the agile development process.

Software Engineering Manager

JNR Incorporated

- Designed and developed a Node.js and MongoDB microservice-based API with a custom Express Gateway on an AWS Lambda-hosted serverless environment (api.paymentrise.com).
- Built a React and Redux front-end web application for customers to redeem prepaid reward cards with unique offer codes for BoostMobile clients.
- Led the technical team for new product development, defined software engineering processes, and implemented Agile Scrum methodologies.
- Created a custom Python script for serverless S3 deployment integrated with GitLab CI/CD.
- Introduced Git, Continuous Integration (CI), and Agile project methodologies to the team.
- Led the migration of a data center to an AWS cloud-hosted environment.
- Developed and supported large-scale Prepaid Card Industry applications for incentive programs, card activation, and card ordering.
- Built a REST API to securely interface new applications with legacy cardholder data systems, ensuring PCI DSS compliance at all levels.

Senior Software Architect, Lead

Blink Development, Inc.

Founded Blink Development with one partner and grew to a peak staff over 10 employees servicing website development and marketing.  Launched and serviced over 40 projects in 5 years, generating over $1.5M annual gross revenue.  Served as lead developer on all major projects.

Founder & Lead Developer

Fletcher Jones Motorcars

Started as a PC installation technician in 1999.  Advanced through many positions over 11 years with responsibilities including database administration, web development, help desk, project management, vendor management, and ultimately data warehousing and BI analysis with C#, .NET MVC, SharePoint, MSSQL Server, and SSRS.

Business Information Analyst, Developer, System Admin

At MetaCTO, we build custom mobile apps that help businesses grow new revenue streams, create online communities, increasing customer LTV with digital products, and make client communication more personal.

Christopher Fitkin

What is tech debt?

Can you avoid it? Are you already doomed?

Imagine you bought a new car.

At first it runs great! Then the tires wear down. The oil needs changing. Maybe the battery starts acting up. This doesn’t mean the car is “broken”… it’s just normal wear & tire. But requires maintenance.

Tech debt is the same thing.

As products move faster, change direction, accumulate features… the system naturally degrades. Every shortcut, workaround, or rushed decision adds wear & tear (especially when speed is involved).

I’ve worked with with massive corporations and early-stage start-ups… and they ALL struggle with tech debt.

The mistake is treating it like a giant rewrite or a special cleanup project.

The real solution is boring & continuous.

Every feature should leave the codebase slightly better than you found it. Small refactors. Clear abstractions. Feature flags. Cleanup along the way, done as part of normal work, not during a crisis.

So no, you’re not doomed. 

You just need to make sure your team is doing the boring things right.

Yes: AI can do 50% of the work

No: Businesses don’t have to give you 50% off

I had someone reach out recently and say: “You quoted this last year… but with AI writing code now, can you do it for half the price?”

Sorry, no!

Writing code has never been the rate-limiting factor. That’s maybe 20% of the work.

The real cost is planning, scoping, design, picking the right features, architecture, testing, validation, launching, and supporting the thing once it’s live. AI doesn’t magically solve decision-making.

I also see a lot of “it’s 90% done” projects built in Replit or with vibe-coding tools.

But in reality, 4 days of AI coding can easily create 4 months of technical debt. Security issues, bad abstractions, brittle logic - all the stuff that only shows up later, when it’s expensive.

We use AI across our entire stack at MetaCTO. It’s a huge multiplier.

But it multiplies experience, it does not not replace it.

7 mistakes to avoid if you’re building an app in 2026:

1. Starting with features instead of a real problem
2. Overbuilding/overthinking v1
3. Assuming users will “figure it out” without onboarding
4. Ignoring performance until users complain
5. Not prioritizing/optimizing your monetization strategy
6. Shipping without a rollback plan
7. Treating security as an afterthought

What you should be focusing on (from someone who's built hundreds of successful apps):

A. Clarity

Be painfully clear about who the app is for, what problem it solves, and what success actually looks like. 100% of failed apps aren’t 100% sure what their users actually want/need.

B. Reversibility

Real speed comes from being able to undo mistakes quickly. Feature flags, small rollouts, boring architecture, and clear rollback paths let you move faster, safely.

C. Retention & revenue - early

If users don’t come back or won’t pay, nothing else matters. Not your tech stack. Not your cool AI features. Not how “clean” the codebase is. Value > vibes.

If you want your app to be successful in 2026… make fewer bad decisions, earlier.

For anyone hiring a software dev team:

You can have 2 of these 3: good, fast, cheap

If you want good & fast, it ain't gonna be cheap.
If you want cheap & fast, it ain't gonna be good.
If you want cheap & good, it ain't gonna be fast (probably not good either).

2022: Runna rejected by App Store. 2026: 
Runna growing ~30× YoY & raised £8M+.

(The difference was 1 week with RevenueCat)

@Runna was started by @Ben Parker and Dom Einhorn Maskell, two runners who wanted to make personalized coaching accessible. They brought in Walter Holohan (now their CTO) to build their MVP .

Early on, things were going great from their website… so naturally, their next step was a mobile app.

But then Runna ran into a wall.

The 1st version of the app linked out to web payments (so Apple rejected it immediately). And anyone who’s shipped a subscription app knows how deflating that moment can be… weeks/months of hard work blocked by a simple compliance detail.

Instead of trying to hack together their own in-app purchase system, Walter signed up with RevenueCat.

1 week later (after adding in-app purchases), they were approved on the App Store!

With subscriptions handled… the team focused on training plans, personalization, performance, integrations.

30× YoY subscription growth
£8M+ raised
Scaled from 2 to 16 engineers

Runna is one of the best examples I’ve seen of how important it is to get the infrastructure right early.

This is why we’re so excited to partner with RevenueCat:

a) You launch (& get approved) faster… without weeks of trial-and-error

b) Your team focuses on product, not billing edge cases - no DIY paywalls, receipt validation, or renewal headaches

c) Your monetization scales with you

If you’re building a subscription app and want to get the foundation right the first time, shoot me a DM!

Happy to talk through your idea.

In 2026, can we all agree…

Let’s break less things.

“Move fast and break things.”

Okay, but moving fast doesn’t mean being reckless. It just means knowing what kind of decision you’re making before you ship.

Before I push anything customer-facing or revenue-adjacent, I run it through 3 quick questions.

- 1st: what happens if I’m wrong?

A minor UI glitch is annoying. Breaking data, payments, or trust is not. High-impact mistakes deserve more time. Low-impact ones? Fix forward.

- 2nd: can I reverse this easily?

If there’s a kill switch, feature flag, or a 10-minute rollback, I bias toward action. If reversal means days of cleanup or downtime, I slow way down and rehearse the failure.

- 3rd: how big is the blast radius?

Can I ship to a small group? Hide it behind a flag? Scope it so not everyone feels it at once? Small blast radius = safe experimentation.

Speed and safety don’t have to be enemies.

How bout it?

KMF Key Metric Focus

Dentro del programa KMF, y con herramientas de Inteligencia Regional, hago el desarrollo y ejecución de plan integral para crear la marca propia Manto Fogoneros, utilizando herramientas de inteligencia artificial para optimizar cada etapa del proceso. 

Trabajé junto a una IA que entrené específicamente para abarcar desde el seguimiento financiero y económico hasta la planificación de la participación en ferias, estructurar el diseño y la organización de los stands. 

La inteligencia artificial permitió analizar datos en tiempo real y ajustar estrategias rápidamente, logrando una mayor efectividad en el cierre de ventas.

Proyecto Manto Fogoneros

Dentro de KMF, en Inteligencia Regional, me especializo en el desarrollo, entrenamiento y programación de inteligencia artificial aplicada a las distintas etapas de creación y crecimiento de startups y unidades de negocio. 
Desde la concepción hasta la puesta en marcha y funcionamiento óptimo, pasando por la consolidación y expansión, implemento una metodología iterativa, lean, escalable y adaptable. 
Busco acelerar el Product-Market Fit (PMF) y el Go-To-Market, maximizando el retorno de inversión para los inversores y participantes. 
La inteligencia artificial se convierte en una herramienta clave para impulsar un crecimiento ágil y multiplicar el impacto de las iniciativas.
Está enfocada en iniciativas propias y servicios para clientes.

Inteligencia Regional

Services focused on applying AI technology to speed up processes. Results, Sales, Cash flow, Growth, Leadership, Team Work.

Here’s a brief overview of how I apply AI:

AI Algorithms: Automate routine tasks like data analysis and reporting, speeding up decision-making and improving efficiency.

Predictive Analytics: Use machine learning models to predict sales trends, customer behavior, and cash flow patterns for strategic planning.

Customer Experience Enhancement:

Personalized Interactions: Use AI-driven 
chatbots for personalized customer support, ensuring high satisfaction.
Sentiment Analysis: Analyze feedback to gauge sentiment and identify areas for improvement.

Sales and Marketing Automation:

Lead Scoring and Segmentation: Use AI models for lead scoring and segmentation, enabling targeted campaigns and improving conversion rates.
Sales Forecasting: Utilize machine learning to forecast sales, set realistic targets, and align strategies.

AI-Driven Leadership and Team Collaboration:

Performance Metrics: Track and analyze team performance with AI, fostering continuous improvement.
Collaboration Tools: Deploy AI-enhanced tools to streamline communication and project management.

Growth and Innovation:

Market Analysis: Conduct market analyses with AI to identify expansion and innovation opportunities.
Product Development: Use AI insights to develop new products that meet customer needs and market demands.

AI-Powered Prototyping and Launch:

Rapid Prototyping: Accelerate prototyping with AI for quick iterations based on user feedback.
Seamless Integration: Facilitate the integration of new features for a smooth transition from concept to launch.

Sales and Team Management Experience:

Sales Expertise: Extensive sales experience across various industries, leveraging AI for data-driven insights and target achievement.
Team Management: Managed diverse teams, focusing on collaboration, clear objectives, and continuous improvement.

Founder

Carabajal Mecanizados S.R.L.

Decisiones estratégicas.
Mentoría de directivos.
Participación en reuniones y decisiones operativas.
Apoyo en la búsqueda de financiamiento.
Atención de clientes clave.
Representación de la empresa.

Socio

Adapt the company to:
Manufacture of new products and procedures.
Customer and market requirements.
Achieved important multinational clients and contracts.

Ventas. Desarrollo de Nuevos Clientes y Productos

Planning, coordination and implementation of objectives and activities.
Investment planning.

Planificación Estratégica

Responsible for compliance.
Adapt to more demanding companies and markets.

Responsable de Gestión

Cerca Management and Sales

Cerca is now called KMF, Key Metric Focus.

Sales, Team Building, Remote Work, Project Mgmt.
4 own businesees created.
2 companies as associate.
Increasing Profit and Revenue, Financial management, Get customers.

Cerca Fast Food

The objective was to learn to function at the best possible level in a complex, multi-factor field that demands immediate responses and results.

Distribution and logistics

-Documentation logistics for companies, including billing documents.
-Distribution and sale of different products in the food, human food, pet food, garden and beach products, products for ecological energy generation, and a wide variety of other products.

CICAE Joven

Creation of a local institutional group. Job creation, industry, commerce, services, training, startups.

President and founder member

FISFE Joven

Creation of the FISFE Joven group, together with other colleagues. 
Creation of high-profile work teams in different cities of the province.
Ad honorem.

Coordinator and founder member

UNAJE. Unión Argentina de Jóvenes Empresarios

Create provincial groups of young entrepreneurs. Negotiation with governments and national institutions. Creation of legislation for entrepreneurs.

Vicepresidente

Building KMF - Business Starter - Profit and Revenue Specialist - Team Building - Training Agile, Python, Java, HTML, CSS

Goal-oriented, I am extremely persistent and committed. I actively participate in teamwork and focus on problem-solving. I am adaptable and always seeking opportunities for continuous learning, applying emotional intelligence.

I have experience in team building and management of business and institutional projects. 
My focus is on fast growth, cash flow management, increasing revenue and profitability, as well as creating perceived value and efficiently executing projects.

Andres Carabajal

¿Qué hace SquadS ventures?

Somos un Company Builder y Founder Builder especializado en B2B SaaS.

Creamos y operamos #startups propias para resolver el problema que frena a la mayoría:
Crecer comercialmente de forma predecible, con sistema y datos reales.

Construimos #herramientas que usamos todos los días con #clientes reales para generar:

• Ventas predecibles y escalables
• Procesos comerciales ordenados
• Decisiones basadas en datos duros
• Sistema que reemplaza acciones sueltas
• Visibilidad clara de ROI en cada canal
• Crecimiento repetible y medible

Hoy operamos estas soluciones:

• Inbound Tools: Generación y gestión de #demanda inbound con foco en oportunidades calificadas y conversión real (no volumen de leads vacíos).

• CMOHelper: Posicionamiento avanzado para aparecer orgánicamente en #Google y motores de #IA (ser citado y recomendado cuando tus #clientes preguntan).

• eventROI: Crear y transformar eventos y audiencias en oportunidades #comerciales reales, generando #leads de alta #calidad con #ROI medible.

• MTLempresas: Evaluaciones inteligentes para #contratar y desarrollar #talento, alineado al #negocio y la #cultura.

• Delta Teams: Transforma reuniones, #objetivos y decisiones en claridad, accountability y resultados reales.

Todo probado, medido y ajustado en vivo.

El #equipo: 
Founders con track record pesado (Diego Noriega y socios que ya construyeron, escalaron y exitaron compañías), más un mix de talento joven ejecutivo y experiencia probada. 
Foco total en ejecución, números claros y #resultados.

Si sos Founder, CEO o CMO en Latam y querés crecer con sistema predecible... esto es lo que estamos construyendo.

¿Te resuena? Contame qué te está trabando o mandame DM.

KMF - Key Metrics Focus, using AI to Speed Up Processes - Business Initiator and Team Builder - Expertise in Profits and Revenue - Trained in Agile, BackEnd, and FrontEnd

taplio

The Battle

Christopher Fitkin

Andres Carabajal

Followers

Posts

Engagements

Likes

Performance ScoreChristopher Fitkin's LinkedIn Performance

Performance ScoreAndres Carabajal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christopher Fitkin

Andres Carabajal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Fitkin's LinkedIn Performance

Performance ScoreAndres Carabajal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristopher Fitkin's LinkedIn Performance