1️⃣ Helping turn Founder Businesses into Sellable/Freedom Businesses - from "I'm busy in the business" to "I own this brilliant asset", with the option to keep or sell 2️⃣ Investor & Mentor

The Plan To Build 12 Months of Cash Security For 30 Founders (And Why).

As FD, founder, investor, and advisor I’ve seen behind the curtain of hundreds of businesses.

One pattern keeps showing up:
Smart people, making money – but on a treadmill.
Tied to the business. No margin for error.
Bumping up against a ceiling, still pushing for growth.

Not because they lacked skill - 
but because they'd hit capacity.
Too busy spinning plates,
where growth just adds more to juggle.

== I understand that cost. First-hand ==

Several years ago, I lost my wife, and became a solo dad to two young kids.
That situation reshaped everything.

It taught me the real value of time, energy, and presence.
It showed me that health, family, and relationships aren’t a reward for working hard.
They’re the whole point of the game.

Businesses should make personal life better.
And yet for most, work becomes all consuming.
Health, family & relationships get whatever’s left - if anything - after the work is done.

And when you drill down deep enough, there's one cause behind it all:
the work it takes to keep cash coming in.

== Cash is essential. The treadmill isn't ==

The opposite of a treadmill is what I call a Multipliable business.
Multipliable businesses grow cash without relying on force.
As they grow, workload (and life) becomes lighter, not heavier.

Treadmill businesses burn energy.
Multipliable ones build momentum.

== In August 2025 I set a challenge ==

Help 30 business owners become Multipliable, and build 12 months of cash security.

Because when you know your cash is ok for a whole year ahead
You have space to think. To experiment. To invest.

Then, what really matters gets top billing:
Your health gets time again
Your kids get more of you
Your ideas get room to grow

And the business becomes the servant, not the taskmaster.

You become not just more successful – but more alive.

== So here's my simple plan ==

1. Invite people to be one of the 30.
2. Install the elements of the Multipliable Business Model one-by-one.
3. Secure 3 months, then 6, then 12 months of cash safety.
4. Invest that cash security to create personal wealth, and reduce dependence on their business.
5. Share the wins, the misses, the experiences and the lessons on LinkedIn and in my email newsletter.
6. Repeat.

And in so doing, change their lives - financial peace, health & relationships.

My goal is 30 founders with a whole year of cash security as business grows.

That’s what I’m building – with them, and for them.

This is the plan.
All that's left is execution.
I'll keep updating as we go.

Chris Gardener

Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

🙂Good to be in London to hear journalist Elliot Gulliver-Needham talk about his work at POLITICO, the stories he is covering in 2026, and how best to connect with him. Followed by a little walk through an old stomping ground - Borough Market!

👉Thanks, Roxhill Media, for an insightful session!

#mediarelations 
#publicrelations 
#businessschools 
Toby Roe Roe Communications Limited

Helping business schools to build powerful reputations

💡 Most business schools are working hard to raise their profile, but is their media coverage appearing in the places that matter most?

👉 Our new blog suggests that media outreach shouldn’t start with “how many outlets can we send this to?” but with “who do we actually need to reach and why?”

🙂It explores how business schools can be more intentional about the outlets they target, the stories they tell, and the audiences they prioritise, so that coverage supports goals such as student recruitment, growing executive education and influencing policymakers.

👇Link to the blog in the comment below. 

#mediarelations #publicrelations #businessschools #businesseducation

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The Battle

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Victoria Roe

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