Chris Gee Consulting

I guide emerging brands and mid-sized agencies through digital transformation, offering deep expertise in AI implementation and digital strategy. 

Whether you're looking to future-proof your business with AI or accelerate your overall digital strategy, I deliver impactful, data-driven solutions that drive measurable success.

Chief Executive Officer

Ragan Communications and PR Daily

As a Strategic Advisor to Ragan's Center for AI Strategy, I help shape the resources, frameworks, and executive guidance that communications leaders need to integrate AI with clarity and purpose.

My focus:
→ Connecting AI experimentation to real-world outcomes
→ Translating emerging tech into practical comms workflows
→ Ensuring human judgment stays at the center of AI adoption

This work builds on my experience leading AI adoption across corporate comms teams, PR agencies, and advisory firms, and supports the Center’s mission to equip communicators with the skills, tools, and insight to lead in an AI-powered world.

Strategic Advisor

Mixing Board

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

Edelman

As Head of Digital, U.S. Corporate Affairs & Advisory Services at Edelman, I led a team of experts in digital corporate and public affairs. We helped businesses navigate the complex intersection of business and societal issues, providing strategic counsel to ensure success.

Our team's specialties included:

👥 Digital Executive Visibility: We helped executive leaders hone their presence on social media, resonate with key audiences, and build their personal brands.

🌎 Digital Corporate Public Affairs: We provided expert guidance on navigating public affairs in the digital age, helping clients build trust and mitigate risk.

🚀 Paid Social Media Targeting: We created customized amplification strategies that get the most out of earned media, owned content, and executive voices, reaching key stakeholders where they are most active.

📈 Digital Transformation: With Edelman's CommsTech offering, we helped Corporate Communicators evaluate their tech stack and ensure it is optimized for business impact. This included the integration of generative AI tools and technologies to transform communications and deliver data-driven insights.

Head of Digital, U.S. Corporate Affairs & Advisory Services

FGS Global

I was the Managing Director and Head of Digital Strategy at Finsbury North America, helping clients shape their brand story through data-led insights and snackable content. I advised on digital storytelling, identified new opportunities, and enhanced Finsbury's technology stack. Here are my highlights:

💡 Provided expert counsel on policy creation and stakeholder positioning, including comprehensive online response protocols and scenario planning documents.

💻 Developed a winning social media strategy for lead-generation campaigns with a lower cost per lead than the original goal.

🌟 Positioned key stakeholders as industry leaders through expert policy advising, establishing an influential online presence to manage potential criticism and drive successful outcomes.

Overall, my work helped clients amplify their message and navigate the digital landscape with confidence.

Managing Director - Digital Strategy

Burson

As Head of Digital Strategy & Content for the U.S. Corporate & Financial practice, I drove the integration of digital services into the U.S. Corporate & Financial Practice and led the activation of Studio B for the Practice (the firm's evolving approach to content development and storytelling). My responsibilities also included co-developing and marketing practice specific products and services that generated opportunities for new and existing clients.

Managing Director, Head of Digital Strategy & Content, US Corporate/Financial Practice

General Assemb.ly

Developed curricula and led Influencer Marketing and Social Media Bootcamp workshops at General Assembly (a global network of campuses for technology, business and design). Participants left with a detailed understanding of the social media landscape and how to evaluate which tools and social platforms are the best fit for their organization's strategic goals. They also learned the importance of influence in modern marketing as well as how to mobilize influencers and advocates.

Instructor, Influencer Marketing & Social Media Bootcamp Workshops

RF|Binder

By educating corporate leaders on best practices for using digital, social and mobile platforms, I enabled brands to stay one step ahead of disruptive technologies and to head confidently into an increasingly fragmented communications landscape. I created and evangelized strategies that leveraged the latest digital innovations and allowed leading brands to engage with key audiences and enhance their strategic goals. Our team at RF|Binder used cutting-edge technology to derive meaning from millions of social conversations and apply those insights to results-driven strategies that affect digital, PR and live consumer events.

Chief Digital Officer

Teneo Strategy

The widespread adoption of social media has permanently changed the world of communications, transformed audiences into publishers and amplified the potential rewards and damage possible in communications challenges beyond what was possible in the past. During my 2 years at Teneo, I provided insight-based digital media solutions for Brand Marketers, Financial Services firms, Digital Innovators and non-profit organizations. Having established Teneo’s Digital Advisory practice, I developed tools for online influencer engagement, digital thought leadership and insights stemming from Big Data analytics. With Teneo’s focus on serving CEOs and board level directors, I counseled the executive leaders for many of the world’s most important brands.

Managing Director, Social Media & Digital Strategy

Splendid Communications (US)

Managing Director of Splendid Communications, (US). Splendid is an award-winning global communications group specializing in creating brand ideas that live in the earned and owned media space. Utilizing a fresh, engaging re-mix of social media, content, PR and events, Splendid brings consumers closer to the brands they love.

Managing Director

I empower leaders with AI Workshops & B2B digital strategy | LinkedIn Top Voice | Public Speaker | Board Director | Podcaster🎙️

AI won't replace communicators, but 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗼𝗿𝘀 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗔𝗜 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲.

The industry is shifting. And the teams that integrate AI now — 𝗲𝘁𝗵𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗻𝗱 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 — will be the ones who thrive.

At Chris Gee Consulting, we help comms leaders and PR teams streamline workflows, save time, and lead with data-driven clarity. Whether you're starting from scratch or optimizing your AI strategy, our workshops and advisory services are built for today's communicators, 𝗿𝗼𝗼𝘁𝗲𝗱 𝗶𝗻 𝗲𝘁𝗵𝗶𝗰𝘀, 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀, 𝗮𝗻𝗱 𝗽𝗮𝗰𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻.

Let's future-proof your team. Learn more at chrisgee.me or book a call.

Chris Gee

Yesterday, I spoke about something I see inside almost every organization I work with.

Most teams are experimenting with AI.
𝗩𝗲𝗿𝘆 𝗳𝗲𝘄 𝗮𝗿𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗶𝘁.

Yesterday morning, I delivered the opening keynote at P World's AI in Communications Boot Camp 2 in NYC. In the room, almost every hand went up when I asked who was “using AI.”

However, only a small handful raised their hands when I asked who had a documented strategy, clear ownership, or a real roadmap for the next few years. 

That gap is what I call the integration gap.
It is the space between curiosity and capability.

Teams are testing tools, playing with features, and getting quick wins.
But without structure, governance, and leadership alignment, the progress stalls.
🚫 Shadow AI grows.
🚫 Experimentation becomes siloed.
🚫 And the organization never gets the ROI it expected.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘁𝗮𝗹𝗲𝗻𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.
𝗜𝘁 𝗶𝘀 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

The maturity model I shared yesterday makes it clear.
Most organizations are stuck in the middle.
They understand the potential, but they have not put the scaffolding in place to turn potential into practice. 

Integration requires:
✅ Clear priorities
✅ Shared guardrails
✅ AI champions inside every function
✅ A plan for upskilling at scale
✅ Leaders who model the behavior they expect

Curiosity is how you start.
Integration is how you grow.
Transformation is what happens when both come together.

Where is your organization on that journey today? Let me know in the comments! 👇🏾👇🏾👇🏾

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Talks about #ai, #pr, #dei, #thoughtleadership, and #corporatecommunications

P World

Helping PR & Comms leaders future-proof with AI strategy | Speaker + Trainer | Keynotes + Workshops | Ragan Advisor

Over the past year, I’ve been tracking a trend that’s now impossible to ignore.
AI is not replacing comms jobs one-to-one.
But it is replacing pieces of those jobs.
And companies are reorganizing teams because of it.

That’s the theme of my latest short video and the focus of the newest episode of 𝗧𝗵𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗼𝗿, which I’ve officially resumed.

Here’s the data:
📉 𝟳𝟯 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 of marketing leaders using AI have already reduced external content spend.
📉 𝟴𝟯 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 say they expect to reduce agency spending further as AI tools improve.
📉 𝟭𝟭 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 say they would eliminate agencies for basic content work once AI becomes “good enough.”

And brands are saying the quiet part out loud.
🚫 𝗠𝗼𝗻𝗱𝗲𝗹𝗲𝘇 plans to cut agency fees by up to 50 percent.
🚫 𝗨𝗻𝗶𝗹𝗲𝘃𝗲𝗿’𝘀 𝗔𝗜 𝗦𝘁𝘂𝗱𝗶𝗼 is producing assets 30 percent faster.
🚫 𝗪𝗣𝗣 says brands using AI are reducing what they pay their agencies.

And it’s showing up inside my own business.
In 2024, about 80 percent of my clients were in-house comms teams.
This year, 60 to 70 percent are agencies looking to adapt.

𝗧𝗵𝗮𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗰𝗼𝗶𝗻𝗰𝗶𝗱𝗲𝗻𝗰𝗲.

Companies have spent the past two years pouring money into AI infrastructure and workflow redesign. One Nvidia chip costs as much as a car, and companies are buying them by the thousands. That money has to come from somewhere.

So organizations are shifting dollars from lower-margin areas they believe have less strategic impact.
And many have concluded that PR and comms fall into that category.

𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗳𝗲𝗲𝗹 𝘁𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁.
🚫 Scopes are shrinking.
🚫 2026 decisions are being delayed.
🚫 Brands are internalizing work they used to outsource.

This is not about AI replacing communicators.
It is about the economics of AI reshaping the financial foundation of agency and in-house relationships.

I’m looking forward to continuing this conversation on the podcast and here on LinkedIn, because this moment matters for every communicator, at every level.

Would love your thoughts or feedback.
How are you seeing this play out inside your organization? 👇🏾

Google used to define your reputation.
Now, it’s ChatGPT, Perplexity, and AI search.

When someone asks an AI about your brand, it doesn’t return a list of links.

𝗜𝘁 𝘁𝗲𝗹𝗹𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆.

That story depends on how your digital footprint has been optimized for AI models, not just for traditional SEO.

If your content isn’t recognized, cited, or understood by these systems, you risk being invisible in the next wave of discovery.

I’ve been working with PR and communications teams to rethink their visibility strategies in relation to this idea.

𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗵𝗼𝘄 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗶𝘁 𝗶𝘀 𝗹𝗼𝘀𝘁.

It’s no longer enough to rank on Google.
You need to appear in AI-generated answers that summarize your brand for millions of people who may never click through.

The organizations getting this right are treating AI optimization as the next evolution of reputation management.

They’re ensuring their executives’ voices, FAQs, and thought leadership are structured in ways AI can find, interpret, and trust.

𝗜𝗳 𝗔𝗜 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗶𝗹𝘁𝗲𝗿, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗱𝗮𝘆?

What are your thoughts? Is your corporate reputation optimized for AI search? Let me know in the comments! 👇🏾👇🏾👇🏾

Last week, I spoke at the AI in Comms Summit about a trend I am seeing across the communications industry.

𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗮𝗸𝗶𝗻𝗴 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝘀 𝗷𝗼𝗯𝘀.
𝗔𝗜 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝘀.

In 2024, about 80 percent of my consulting clients were in-house communications teams.

This year, that number has flipped.
Roughly 60 to 70 percent of my clients are agencies.

𝗧𝗵𝗮𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗰𝗼𝗶𝗻𝗰𝗶𝗱𝗲𝗻𝗰𝗲.

Over the past one to two years, brands have spent heavily on AI.
Infrastructure. Licenses. Cloud expansion. Data. Training. Governance.
The kind of investments that do not show up on the surface, but absolutely show up on a balance sheet.

𝗝𝘂𝘀𝘁 𝗼𝗻𝗲 𝗡𝘃𝗶𝗱𝗶𝗮 𝗰𝗵𝗶𝗽 𝗰𝗮𝗻 𝗰𝗼𝘀𝘁 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 𝗮 𝗰𝗮𝗿.
𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗯𝘂𝘆 𝗼𝗻𝗲. 𝗧𝗵𝗲𝘆 𝗯𝘂𝘆 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀.

And that money has to come from somewhere.

So companies are shifting dollars away from functions they believe have lower margins and lower perceived impact.
Unfortunately, many have decided that PR and communications fall into that category.

Here is what I am seeing play out:
🚫 Agency scopes of work being canceled or reduced
🚫 Longer timelines before committing to 2026 budgets
🚫 Brands quietly using AI to perform tasks they used to outsource
🚫 Pressure to show “efficiency gains” before discussing strategy

Data shared by @Eleanor Hawkins of Axios data backs this up.
𝗢𝗻𝗹𝘆 𝟰𝟰 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 𝗼𝗳 𝗣𝗥 𝗳𝗶𝗿𝗺𝘀 𝗲𝘅𝗽𝗲𝗰𝘁 𝗽𝗿𝗼𝗳𝗶𝘁 𝗴𝗮𝗶𝗻𝘀 𝗻𝗲𝘅𝘁 𝘆𝗲𝗮𝗿, 𝗲𝘃𝗲𝗻 𝗮𝘀 𝟲𝟬 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 𝗼𝗳 𝗳𝗶𝗿𝗺 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲𝗶𝗿 𝗔𝗜 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴.

This is not robots replacing writers.
It is economics.
Capital is being reallocated to fund AI.

And this is the part we have to recognize.
Comms leaders are not struggling because they cannot keep up with AI technology.
They are struggling because AI spending is reshaping the financial foundation of the industry.

AI will transform communications.
But the first wave of impact is not technological.
𝗜𝘁 𝗶𝘀 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹.

If AI is the new cost center, the question for every comms leader becomes:
How will you show value in an environment where budgets are moving under your feet?

What are you seeing? Let me know in the comments! 👇🏽👇🏽👇🏽

The move from SEO to GEO is happening faster than most people realize.

I’m seeing it everywhere.
In client conversations.
In workshops.
In the questions comms leaders ask when they realize 𝘁𝗵𝗲𝗶𝗿 𝗼𝗹𝗱 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸𝘀 𝗮𝗿𝗲 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴.

For years, we optimized for Google.
Now, we are optimizing for generative engines.
ChatGPT, Perplexity, and AI search are becoming the first place people go to learn about a brand.

And they don’t give you ten blue links.
𝗧𝗵𝗲𝘆 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝗮𝗻 𝗮𝗻𝘀𝘄𝗲𝗿.
A summary.
A story.

As we move from search engines to answer engines, brands must learn how to be understood by the models that shape those answers.

This piece from PR Daily is a solid starting point for anyone who wants to get their arms around the SEO to GEO shift.

The organizations that get ahead of this will shape how AI describes them.
The ones that do not will be described by default.

What are your thoughts? Is your org making the shift from SEO to GEO? Let me know in the comments! 👇🏾👇🏾👇🏾

Later today, I’m giving a keynote on a theme I’m seeing everywhere in the communications world.

𝗔𝗜 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆 𝗵𝗮𝘀 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗺𝗮𝗿𝗸𝗲𝗿 𝗼𝗳 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

Most organizations are experimenting with AI. Very few have a real strategy.

And almost none have alignment across leadership, workflows, or governance.

Here’s what recent data shows:
According to the insights I’ll be sharing later today, at AI in Comms Bootcamp here in NYC: 

💡 𝟳𝟴 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 of clients evaluate agencies based on AI capabilities (Gartner), and
💡𝟰𝟯 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 of talent consider AI maturity when choosing where to work (Korn Ferry). 

Your AI readiness is no longer a tech issue.
It is a reputation issue.

𝗜𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗲𝗿𝗮 𝗼𝗳 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀.

The teams getting this right are:
✅ Building literacy at every level
✅ Standardizing workflows to reduce risk
✅ Measuring hours saved and insights gained
✅ Creating governance that builds trust internally and externally

AI will not replace communicators.
Communicators who use AI well will redefine the field.

More to come later today.
If you’ll be there, I look forward to connecting!

Most people saw the “code red” headlines this week. 𝗩𝗲𝗿𝘆 𝗳𝗲𝘄 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱.

Sam Altman didn't sound the alarm for nothing.
He did it because Google is eating his lunch.

I want to break down what the “code red” pause actually means, why OpenAI halted agent development, and why it matters for anyone navigating AI inside their organization.

Here is the short version:

𝗢𝗽𝗲𝗻𝗔𝗜 𝗿𝗲𝗮𝗹𝗶𝘇𝗲𝗱 𝗶𝘁 𝗰𝗮𝗻𝗻𝗼𝘁 𝘄𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲𝗻𝘁 𝗿𝗮𝗰𝗲 𝗶𝗳 𝗶𝘁 𝗹𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗿𝗮𝗰𝗲.

For almost three years, OpenAI held a comfortable lead. That changed with the release of Google’s Gemini 3, which surpassed GPT-4 and OpenAI’s later iterations in speed, reasoning, and multimodal capability.

The “code red” memo is a response to that shift. Altman reportedly instructed teams to pause or abandon several high-profile agent projects and redirect resources back to the core ChatGPT model.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗽𝗮𝘂𝘀𝗲𝗱?

⏸️ “Pulse,” a personalized assistant (my personal fav)
⏸️ Vertical agents for shopping and health
⏸️ Advertising features that were meant to be new revenue streams (wait, what???)

These were supposed to be the next evolution of ChatGPT.

𝗪𝗵𝘆 𝗽𝗮𝘂𝘀𝗲 𝗮𝗴𝗲𝗻𝘁𝘀 𝗻𝗼𝘄?

If agents are the future, why pause them? Three reasons stand out.

1️⃣ 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗳𝘂𝗹𝗹-𝘀𝘁𝗮𝗰𝗸 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲
Google owns the chips (TPUs), the cloud, the data centers, and the distribution via Android, Chrome, and Search.

OpenAI pays Microsoft and Nvidia every time it trains or deploys an agent. Google pays itself. That cost imbalance makes a direct agent war unwinnable right now.

2️⃣. 𝗧𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻-𝗳𝗶𝗿𝘀𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺
Agents only work as well as the model they run on. If Gemini 3 is smarter and faster, then a “Google agent” will naturally outperform an “OpenAI agent.” You cannot build a high-functioning assistant on top of a model losing ground.

3️⃣ 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗰𝗼𝗻𝗰𝗲𝗻𝘁𝗿𝗮𝘁𝗶𝗼𝗻
OpenAI is still a startup fighting a trillion-dollar ecosystem. Splitting engineers across GPT-5, Pulse, shopping agents, health agents, and ads meant they were losing ground everywhere. The pause is an effort to fix the foundation first.

Is the “Age of Agents” over?

No. But the Age of Agents as a standalone product category just hit a ceiling.

OpenAI’s move signals that gents are not something you bolt on. They are an outcome of having the smartest, most reliable model.

If the foundation is slipping, the entire agent strategy collapses.

𝗧𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲

OpenAI is pulling back from application-layer features to protect the core model. They are stepping back from the furniture to fix the foundation.

Every organization experimenting with agents should get the lesson here:

Foundations come first.
Capabilities come second.

Losing the intelligence layer means losing everything built on top of it.

Join me from 26–27 February at the AI in Communications Boot Camp in Los Angeles. Use my code 𝗦𝗣𝗘𝗔𝗞𝗘𝗥𝟭𝟬 to get your ticket with a 10% discount.
Looking forward to discussing how AI is changing comms.
For more info about my session, visit:
https://lnkd.in/ewTCREu8

AI drift is real.
And most teams don’t see it happening.

Yesterday I met with two different comms teams. Both were excited about AI. Both were experimenting. Both were learning on their own.

But both shared the same challenge:
Everyone is using AI differently, with no shared expectations from leadership.

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗱𝗿𝗶𝗳𝘁 𝘀𝘁𝗮𝗿𝘁𝘀.

Teams create their own rules.
People choose their own tools.
Quality becomes inconsistent.
Risks slip through the cracks.
And leaders assume progress is happening when, in reality, workflows are quietly fragmenting.

What actually unlocks AI adoption isn’t more tools.
𝗜𝘁’𝘀 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁.

A few things I shared on the calls:

💡 Teams need clarity on where AI should be used and where it shouldn’t.
💡 They need a common language for evaluating outputs.
💡 They need a simple way to share what’s working.
💡 And they need leadership to set the floor — not the ceiling — for how AI shows up in the work.

When you don’t set that foundation, AI drifts.
When you do, AI scales.

If you’re early in your AI journey, start here:

✅ Pick 3–4 workflows everyone agrees to standardize.
✅ Define the quality bar.
✅ Identify one person or committee to collect and share learnings.
✅ Set expectations for responsible use.
✅ And revisit the plan monthly. Not annually.

The teams that win with AI aren’t the ones experimenting the most.
They’re the ones aligning the fastest.

How are you seeing AI drift show up in your org? Let met know in the comments! 👇🏾

While we were eating turkey, the music industry just offered a glimpse of where AI governance is headed.

𝗪𝗮𝗿𝗻𝗲𝗿 𝗠𝘂𝘀𝗶𝗰 𝗚𝗿𝗼𝘂𝗽 𝗮𝗻𝗱 𝗦𝘂𝗻𝗼 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝗮 𝘀𝗲𝘁𝘁𝗹𝗲𝗺𝗲𝗻𝘁 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸 that allows artists to opt in to AI-generated music using their own voice, image, and compositions. It is a notable milestone, not only because of who is involved, but because of what it signals.

✅ This is a transition from confrontation to coordination.
✅ A major rights holder chose to license its catalog.
✅ An AI company rebuilt its models on permitted content.
✅ And creators were given the ability to decide how their work is used.

It is an early blueprint for how consent may evolve across digital ecosystems.

For communications leaders, there are three dimensions to watch.

1️⃣ 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗹𝘀 𝘄𝗶𝗹𝗹 𝗲𝘅𝗽𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱 𝗺𝘂𝘀𝗶𝗰.
As AI systems become more capable, industries will need clearer rules for likeness, voice, writing style, interviews, and archival material. We will likely see more explicit opt-in structures as organizations protect how their identities are represented.

2️⃣ 𝗦𝘆𝗻𝘁𝗵𝗲𝘁𝗶𝗰 𝗺𝗲𝗱𝗶𝗮 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗰𝗼𝗿𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻.
This includes setting boundaries for approved use cases, clarifying training data rights, establishing disclosure practices, and defining escalation paths when content appears that was not authorized.

3️⃣ 𝗔𝗜 𝗰𝗼-𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘁𝗼 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲.
Deals like this indicate a maturing market. Brands will soon have ways to generate content using licensed IP in a controlled, transparent manner. This will influence how teams think about scale, quality, and cost.

This settlement is not only a music story. It's an early signal of what regulated AI creation could look like across sectors.

The question now is how organizations prepare for a future in which digital identity, consent, and AI co-creation converge. 

Is your organization ready? Let me know in the comments. 👇🏾👇🏾👇🏾

Wife & Mother of 7 | Venture Capital | Scientist | TOP 30 Patent Drafters | United States Patent Examiner | Violinist | Polyglot | STEM Children's Author | #1 LinkedIn Global Influencer in Innovation/IP Law

Kathryn Vatt is a scientist, former USPTO Examiner, and devoted wife and mother of seven, with over 25 years shaping the future of innovation. Recognized as one of the Top 30 Patent Drafters and Prosecutors and the #1 LinkedIn Global Influencer in Innovation/IP Law, Kathryn has built a career at the intersection of science, law, and business—helping inventors, startups, and global companies turn creativity into competitive advantage.

A graduate of the University of Pennsylvania (B.S. Biology) and Johns Hopkins University (M.S. Biotechnology), Kathryn is currently pursuing her Juris Doctor in Patent Law at the Franklin Pierce School of Law, one of the world’s leading IP programs. Her rare cross-disciplinary background gives her both the scientific insight and the legal strategy to protect ideas at the highest level.

At the USPTO, Kathryn examined thousands of patent applications, conducted exhaustive prior art searches, and made determinations that shaped industries and influenced global innovation. After leaving the Patent Office, she founded Vatt IP Management, where she develops bulletproof IP strategies, drafts airtight applications, and supports litigation teams in defending patents. She also mentors engineering and life science students through Arizona State University’s Edson Entrepreneurship + Innovation Institute and judges international startup competitions, nurturing the next generation of innovators.

Her entrepreneurial vision extends to her ventures:

My Startup Shield™, a founder-focused program that helps startups secure their innovations before they pitch. It protects ideas at the earliest, most vulnerable stage and positions founders to raise capital with confidence

My AI Examiner™, the world’s first proprietary patent search platform that combines examiner-trained AI Patent Examiners with Kathryn’s own human review. Unlike conventional tools, it doesn’t just search faster—it “thinks like an examiner,” offering inventors and startups clarity, precision, and strategy.

MyKidVentors™, a STEM-inspired children’s book series born from her seven children’s real “What if?” questions. Through these imaginative stories, she nurtures curiosity in the next generation, showing that every big invention begins with a single question.

For Kathryn, the same motherly instinct that guides her family fuels her professional mission: to protect, guide, and nurture startups with care, strategy, foresight, and integrity. She believes innovation doesn’t just start in labs or boardrooms—it starts in the curious minds of those brave enough to ask, “What if?”

Kathryn V.

OREOS FOR MOTHER’S DAY

At a small neighborhood shop, a man quietly changes lives.

He gives free food to kids who show him their grades...a reward not just for doing well in school, but for trying, for caring, for showing up.

In this video, one young boy steps up to the counter, offered the chance to choose anything he wants.

Today, he picks milk, bread, eggs...and cookies for Mother’s Day.
And the shop owner...touched by that choice...adds a bouquet of flowers for him to bring home.

Neither of them realizes that what just happened will be remembered for years.
Because kindness like that doesn’t end at the counter...it multiplies.

Every act of generosity plants a seed:
A child whose confidence blooms.
A parent who feels seen and loved.
A community reminded that humanity still shines bright.

So here’s to the everyday heroes: the ones who lift others quietly, who give without expecting anything in return.

You may never see the full impact of your kindness...but someone’s world is brighter because of you. 


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Kathryn Vatt

STAND WITH ME

Wow. What a beautiful moment.
A young martial arts champion, standing in first place...
but instead of celebrating alone,
he turns to his friends and motions for them to join him.

He doesn’t hesitate.
He doesn’t think twice.
He simply acts from the kindness of his heart.

Because somewhere deep inside,
he knows that winning isn’t about being above others...
it’s about recognizing those who gave their all beside you.

That’s compassion.
That’s humility.
That’s leadership in its purest form.

This boy may be small in years,
but his heart and wisdom are far beyond his age.

One day, he’ll grow up to lead...
and not because of medals or trophies,
but because of moments like this one,
when he showed the world what it truly means to lift others up. 💛




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WHEN FLOWERS ARE A GIRL'S BEST FRIEND

Sometimes the simplest acts hold the greatest power.

In this video, a man walks through the city, bouquet in hand, stopping strangers just to tell them they’re beautiful, and to give them flowers. You can see it in their faces: surprise, disbelief, then pure, radiant joy.

It’s such a reminder that kindness doesn’t need a reason.
It doesn’t need to be planned, perfect, or lavish.
It just needs to be given.

We don’t always know what someone is carrying…
what loss they’re grieving, what loneliness they’re feeling,
or how long it’s been since they were told they mattered.

A few words.
A small gesture.
A moment of genuine care.
It can shift someone’s whole day,
and maybe even their outlook on life.

So today, let’s be the reason someone smiles.
Compliment a stranger. Send the message. Give the flower.

Because in a world that often moves too fast,
kindness slows us down just enough to remember what matters most. 💛

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FINDING YOUR BEAU


Founders don’t burn out because they’re weak.
They burn out because they care deeply…
because they carry the weight of a dream
long before anyone else can see it.

And sometimes the way back
isn’t to grind harder
or push through the exhaustion...
it’s to let something new in.

A fresh idea.
A different perspective.
A person or moment that brings light back into the work
and reminds you why you started.

You are not done.
You are not fading.
You’re simply waiting for your spark to find you again.

And it will...
often in a way you never saw coming. 💛

WHEELS IN THE SAND

On a quiet stretch of beach, a group of dogs takes off toward the water...
some rolling on tiny wheelchairs,
some balancing on prosthetics,
all of them carrying stories of loss.

But today, they are free.
These are the dogs the world once gave up on.
The ones who were told their best days were behind them.
The ones who were expected to sit on the sidelines of life.

But she wanted more for them.
She wanted them to have another chance.
She believed they still deserved joy, dignity, and a full life...
not in spite of their disabilities,
but because every life has value.

And so she turned compassion into innovation.
She found wheelchairs small enough for tiny bodies.
She fit prosthetics with patience and care.
She created solutions not to impress the world,
but to restore the world to them.

And when those dogs reach the shoreline...
when their wheels carve happy trails in the sand,
when their paws meet the waves...
you realize something:
This is innovation at its best.


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THE MAGICAL CHAIR


In a quiet salon somewhere in the world, a hairstylist welcomes women into his chair...
women who have carried life on their shoulders,
women who deserve to feel beautiful without needing a reason.

And with gentle hands and genuine kindness,
he transforms them.

Not just their hair…
them.

You can see it in their faces:
the way their eyes suddenly shine,
the smile that takes over their whole expression,
the way they sit a little taller, remembering a version of themselves they thought they had lost.

And something beautiful happens next…
their joy reflects right back into him.

He lights up.
He laughs.
He gets emotional right along with them…
because their joy becomes his joy.
It is pure, contagious happiness...the kind that can only come from lifting someone else.

He’s not just doing makeovers.
He’s restoring confidence.
He’s offering dignity.
He’s reminding people of their own light.

All through kindness.
All through care.
All through choosing to make someone else’s day a little brighter.

And maybe that’s today’s lesson:
We all have the power to change someone’s life…
not by doing something big,
but by helping them see the beauty they forgot was theirs.


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SPOIL THE WAG DAY

Today is Thankful For My Dog Day...
a day that asks us to pause
and really feel the quiet, steady love
that our dogs bring into our lives.

Because it’s easy to move through our days
and miss the little things they do...
the small gestures that speak louder
than any words ever could.

Like the way they greet us at the door
as if we’re a gift they’ve been waiting for.
Or the way they curl up beside us
when our heart is heavier than we’re willing to admit.
Or how they watch us...
really watch us...
with eyes that seem to say,
“I’m here. You’re not alone.”

Dogs love with a purity
that asks for nothing but presence in return.
They sit with us in our silence.
They celebrate with us in our joy.
They somehow know
when to nudge us outside for fresh air,
and when to press their head into our lap
because they sense we need grounding.

They don’t care about our accomplishments.
They don’t measure our worth.
They simply choose us,
every single day,
in the simplest, most beautiful ways.

And that’s what makes this day matter.
It’s a chance to honor the companion
who teaches us what loyalty really looks like,
what unconditional love truly feels like,
and how healing it can be
to be understood without needing to speak.

So today, do something extra for your sweet pup...
a longer walk,
a special treat,
a gentle brushing,
a moment of stillness where you just sit together.

Because our dogs give us
their whole heart,
their whole presence,
their whole life.

And being thankful for them
is the easiest thing in the world. 🐾💛



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NON-ARTIFICIAL STEPPING STOOLS


I read a great Substack today, Unicorn Parents, and I couldn’t agree more with David Y.: in a world racing toward AI, the thing that will matter most for our children is what makes them beautifully, unmistakably human.

Not their speed.
Not their efficiency.
Not their ability to compete with machines.

But their ability to love.
To serve.
To lead with heart.

And then I saw this video and it felt like the perfect illustration of that truth.

A little girl is washing her hands at the kitchen sink…and you suddenly realize why she can reach it:
Her older brother is already on the floor beneath her,
quietly acting as her stepping stool,
holding still so she can stand on his back without falling.

Then another brother walks in, sees what’s happening,
and immediately drops to the ground beside him…
positioning himself so that when she steps down,
she’ll land safely on his back too.

Then they switch.
They laugh.
They treat her tiny struggle like a chance to lift someone they love, literally.

It’s playful.
It’s innocent.
And it’s the kind of kindness that takes your breath away.

Because this is something no machine can ever replicate:
The instinct to serve without being asked.
The joy of helping someone else rise.
The quiet pride of being the reason someone feels safe, supported, and seen.

AI might shape the future of work.
But our children...the way they care for each other and the communities they build...
that is what will shape the future of the world. 💛

Check out David Y.'s full article here: https://lnkd.in/g75sVRfe

If you haven’t followed David Y.’s work before, treat this as your invitation.
I love how he describes Unicorn Parents:

“Each week, I share practical insights and reflections to help you build a profitable business without missing the magic at home. If you’re serious about winning at work while raising great kids, you’ve come to the right place. This is a community built for ambitious parents who want both.”

It’s rare to find someone who understands the reality of building something meaningful at work while nurturing something even more meaningful at home. Thank you, David Y. 🙏 

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CONES OF LOVE


It’s recess time...
and while most kids run toward the playground,
a teacher walks toward one child.

Gently, he lifts him from his wheelchair
and helps him sit in a chair to begin their practice.

Step by step, they move together...
weaving through cones, building strength, building courage.

And when the boy reaches him on his own,
he falls into his teacher’s arms…
a hug filled with trust, pride, and pure joy.

But what makes this scene just as powerful
is what’s happening around them.

The other children gather close.
They witness compassion in action.
They see what patience looks like.
They learn what love can do.

And without a single lecture or lesson plan,
this teacher is shaping them too...
quietly teaching kindness, empathy, and the truth that every person deserves a chance to rise.

Because sometimes the most powerful lessons
don’t happen at a desk or in a book…
they happen in moments like this.

One teacher.
One child.
One act of love that changes everyone who sees it. 💛


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THE BEST PLACE ON EARTH


In this video, tourists in Jamaica trade in their beach towels for brooms, shovels, and gloves...joining the community to help clean up after devastating storms.

Different accents. Different countries.
But one shared heart.

A Jamaican man filming asks where they’re from...
and their answers span borders.

Yet in that moment, they’re all from the same place: humanity.
You can hear the emotion in his voice as he thanks them, over and over again, for their kindness and compassion.

Because at the end of the day, it doesn’t matter where we live, what language we speak, or what we do for a living.

When we show up for one another - with our hands, our hearts, and our time -  that’s what truly connects us.

Kindness doesn’t need a passport.
It just needs a willing heart. 💛



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NO MORE POOL WATER


With Thanksgiving just days away,
I find myself thinking about the people
who make this world softer, safer, and more beautiful
just by the way they choose to love.

People like the couple in this video.
They didn’t walk past suffering.
They didn’t turn away because it was inconvenient,
or because they were on vacation,
or because helping would take time and effort and heart.

They saw a life that needed them...
and they stepped in.
They cared when they didn’t have to.
They stayed when it got hard.
They fought for a little dog
who had no one else to fight for her.

They crossed countries,
sat through vet visits,
endured uncertainty,
and carried her through treatments
that would have scared most people away.

Not for recognition.
Not for praise.
Just because compassion whispered,
“Do something,”
and they listened.

It’s easy to talk about love.
It’s easy to talk about kindness.
But living it...
especially when it costs you time, comfort, and ease...
that is something sacred.

And today,
I am thankful for people like this.
People who choose empathy.
People who open their hearts wide.
People who make room for the vulnerable,
the hurting,
the overlooked.

They are the quiet heroes among us.
The ones who remind us that goodness still wins.
The ones who show us what love looks like in action.

As we continue into this week of gratitude,
may we notice them.
May we celebrate them.
And may we strive to be more like them...
people who don’t just pass through the world,
but leave a trace of kindness wherever they go. 🧡🐾


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✨ Founder Friday Spotlight: Kevin Jurovich ✨

Today I want to highlight someone who represents everything this series is meant to celebrate: courage, reinvention, resilience, integrity, and the kind of leadership you don’t just notice…you feel the moment he walks into a room.

Kevin Jurovich.

He is the person founders call when the noise gets too loud, the pressure gets too high, and the path forward feels impossible. The person who helps you breathe again. The one who guides people through big decisions not with ego, but with grounded wisdom and the kind of kindness you can see in his eyes.

And he took that instinct...that rare ability to steady others...and built something extraordinary from it.

That “something” is Hubble.
A platform reshaping how startup due diligence, fundraising, and investor-founder trust actually works.
Not performatively.
Not theoretically.
But practically.
Systematically.
Intelligently.
Humanely.

If you’re a founder, you need to know what Hubble is doing.
If you’re an investor, you can’t afford not to.

But what makes Kevin stand out...what makes him someone truly exceptional...isn’t just what he’s building.

It’s who he is.

A founder with heart.
A leader with humility.
A thinker who listens before he speaks.
A builder who cares deeply about the people he serves.
A human who shows up for others again and again, even when he doesn’t have to.

The founder journey isn’t linear. It’s filled with highs, lows, pivots, and pressure…
but how you show up for people can stay steady.
And Kevin shows up every single time.

If you want to see what real grit, real vision, and real integrity look like in a founder...explore what he’s building at Hubble.

Some people build companies.
Some build movements.
Kevin is building both.

Here’s to extraordinary humans building extraordinary things.
Happy Founder Friday, Kevin. It’s an absolute honor to know you and be part of the incredible community you’re building. ✨

FROM CRACK TO QUACK


He found a broken balut egg...something most would have thrown away.
But instead, he chose kindness.

He rebuilt what was broken, nurtured what seemed lost…
and watched life begin again.

What hatched wasn’t just a duckling...it was a reminder that love and care can turn even the most fragile beginnings into something extraordinary. 💛



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THE MAGIC OF MEETING IN REAL LIFE

There’s something special about meeting someone you’ve only ever known through screens:
the messages, the Zoom calls, the Slack threads...
and then suddenly, there they are… right in front of you.

That was my Sunday with Sasha from Hubble. 💛

We were supposed to meet earlier this week at a Hubble meetup,
but schedules got in the way
(and yes…I was so bummed to miss her while she was visiting from London).

After Thanksgiving, I checked in...
“Are you still in AZ?”
She was.
She leaves Monday.
And just like that, we planned a little coffee walk.

What I thought would be a short visit
turned into hours of talking about life,
our journeys,
our dreams,
and of course…how incredible the Hubble community is. 😊

And here’s the thing:
It’s no surprise she’s Hubble’s Head of Community.
Sasha makes you feel cared for the second you meet her.
Warm, thoughtful, deeply present...
she embodies everything community is supposed to feel like.

Just look at this sweet handwritten card from Sasha and the Hubble team.
Yes, handwritten.
Old-school.
Intentional.
The kind of gesture that says,
“I see you. I appreciate you.”

There are big things that make the Hubble community special...
the platform, the vision, the mission...

And then there are little things.
The impromptu meetups.
The unexpected kindness.
The way people within this network make you feel at home.
Sasha does that effortlessly.

Feeling grateful today for community, connection,
and the beautiful real-world friendships that start online
and only get richer in person.

Thank you, Sasha Cayward.
My heart is full. 💕

THE THANKSGIVING LINE-UP

Today, homes everywhere are filling with familiar scenes:
the cool cousins, the football fans, the honorary chefs,
the picky eaters, the Black Friday planners,
the ones keeping the kids entertained,
and the uncle who always ends up in a food coma before dessert.

Thanksgiving has a way of gathering all the characters we love.
And I hope this video makes you laugh…
a little humor, a lot of personality,
and a reminder that family, in all its beautiful chaos,
is something to be grateful for.

But holidays hold many stories.

For some, today is full of laughter.
For others, it’s a quieter kind of day.
Maybe someone you love isn’t at the table this year.
Maybe you’re missing a voice, a chair, a presence.
Maybe this holiday feels different…or a little heavier.

Wherever you are:
in a full, lively home,
in a peaceful, quiet one,
or somewhere in between…
I hope today brings you something gentle:
a warm moment,
a good laugh,
or a memory that makes you smile.

I’m especially grateful today for the friendships born right here on LinkedIn.
The serendipitous connections,
the kind messages,
the “small-world” moments that turned strangers
into mentors, supporters, and friends.

This community has brought some of the kindest, brightest souls into my life,
and I’m thankful for every conversation,
every encouragement,
every bit of humanity we’ve shared along the way.

Wishing you a day filled with love, grace, gratitude,
and the reminder that your presence matters…
today and always.

Happy Thanksgiving, friends. 🧡


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Kathryn V.
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🌟 FOUNDER FRIDAY: Michele Costa of GoSadi

Some meetings just feel meant to be.

Thanks to our amazing mutual friend, Bettina Briz (who truly has a gift for connecting the right people at the right time), I finally got to meet Michele in person. 

From the moment we started talking, it felt effortless.
Then came the most unexpected surprise:
our shared connection to Naperville.

We both lit up talking about Anderson’s Bookshop
and, of course, Two Bostons...
the happiest dog treat store on earth.
It made the world feel wonderfully small in the best possible way.

Michele is the co-founder of GoSadi, a platform helping fiber artists create, sell, and organize without getting tangled in tech - but what struck me most wasn’t just what she’s building.

It was her.
Her warmth.
Her kindness.
Her energy that somehow leaves you feeling lighter, inspired, and excited about what’s possible.

After our meeting, she sent me the sweetest message about our Naperville connection being “serendipitous.”
And she was right.

Because this work we do isn’t just about building things.
It’s about the people we meet along the way...
the unexpected threads (pun intended 😉 ) that connect us, and
the communities that form in the spaces between.

Michele is one of those people who makes the world brighter simply by being in it. I’m grateful our paths crossed, and I can’t wait to cheer on everything she’s creating. 

Here's a special Two Bostons video…
just for you, Michele. 🐾💛

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