I empower leaders with AI Workshops & B2B digital strategy | LinkedIn Top Voice | Public Speaker | Board Director | Podcaster🎙️

AI won’t replace communicators, but communicators who use AI will define the future.

The communications industry is evolving faster than most teams are prepared for. Those who integrate AI today, ethically, strategically, and confidently, will lead tomorrow’s conversations.

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗰𝗼𝗺𝗲 𝗶𝗻.

I help PR and communications leaders future-proof their teams with practical, hands-on AI strategy. Through custom workshops, audits, and advisory programs, I bridge the gap between curiosity and capability, showing teams how to integrate AI into real-world workflows without losing the human voice that makes communications powerful.

I’ve trained and advised leaders across a variety of organizations like Ragan, MacMillan Publishing, Penguin Random House, PPG, etc., helping them build AI readiness, sharpen strategy, and unlock new efficiencies in content, reputation, and storytelling.

If your team wants to:
✅ Use AI responsibly, with clear governance and guardrails
✅ Build workflow efficiencies that actually stick
✅ Strengthen credibility in an AI-driven media landscape

Then 𝗹𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸. Visit chrisgee.me
or send me a message here on LinkedIn.

Don't wait to future-proof your team.

Chris Gee

If you’re attending 𝗔𝗜 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 in Fort Lauderdale (Feb. 2–4), I’m excited to share what I’ll be leading there.

My session is called “𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 𝗶𝗻 𝗮 𝗙𝗹𝗮𝘀𝗵: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗗𝗿𝗮𝗴-𝗮𝗻𝗱-𝗗𝗿𝗼𝗽 𝗔𝗴𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗟𝗶𝘃𝗲.”

And it’s exactly what it sounds like.

Instead of talking about AI agents, we’ll build one together in real time.

The goal isn’t to show something flashy or theoretical. It’s to demystify how agentic workflows actually work and where they’re useful for communications teams right now.

In the session, we’ll cover:

→ What makes an AI agent different from automation
→ Where agents actually add value for comms, and where they don’t
→ How to design a simple, targeted agent workflow without writing code
→ Why “don’t boil the ocean” is the most important rule in agent adoption
→ How to think about risk, oversight, and human-in-the-loop design from day one

This is for comms leaders who are past curiosity but not ready for overengineering.

People who want to understand what’s possible, what’s practical, and what’s premature.

If you’re responsible for AI adoption, workflow design, or future-proofing your team, this will be a hands-on session you can actually take something back from.

Details and registration here: https://lnkd.in/e5ffT5ti

If you’re going to be there, let me know. I’d love to connect in Fort Lauderdale.

Helping PR & Comms leaders future-proof with AI strategy | Speaker + Trainer | Keynotes + Workshops | Ragan Advisor

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AI video tools are getting so good that it’s tempting to cut humans out of the loop altogether.

Avatars can speak on command. Scripts write themselves. Video can be generated, localized, and scaled in minutes. For teams under pressure to produce more content, faster, the pull toward fully synthetic video is real.

But the data tells a more complicated story.

According to Animoto’s 2026 State of Video report, audiences are increasingly on the lookout for AI-generated video. Many say they can spot it. More importantly, AI-heavy video can negatively impact trust when it feels inauthentic. 𝗜𝗻 𝗳𝗮𝗰𝘁, 𝟲𝟴% 𝗼𝗳 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 𝘀𝗮𝘆 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝗿𝗲𝗮𝗹 𝗵𝘂𝗺𝗮𝗻𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗻𝗲 𝗳𝗮𝗰𝘁𝗼𝗿 𝗶𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗳𝗲𝗲𝗹 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰. Efficiency matters, but credibility still matters more.

We can see this tension play out in the real world. Take Coca-Cola’s “Holidays Are Coming” campaign. The spots continue to lean heavily on nostalgia, emotion, and human connection, even as the production process itself is 100% devoid of people, which led to audiences saying it felt "cold." 

The magic isn’t that AI replaces people. The magic is that technology supports a story that still feels deeply human.

That’s the lesson for 2026.

The future of video is not 100% human or 100% synthetic. It’s hybrid. AI should handle the scale, speed, and craftsmanship behind the scenes. Humans should remain front and center where trust, emotion, and connection are the goal.

When we get that balance right, video doesn’t just perform better. It feels right.

How are you working AI technology into your video content? Taking a balanced approach? Let me know in the comments! 👇🏽

Matthew Lieppe & Co., LLC

Creative that's memorable. Strategy that's thoughtful and properly tested. Words that persuade. Ideas that help my clients meet their challenges, achieve their goals, and grow their businesses.

Owner and Creative Director

Taoti Creative

Creative Director, Copy & Content

Director of Content

Founder and Owner

Dominion Energy

After spending almost 20 years as a writer/creative director at advertising agencies and on my own—including over ten years as Chief Creative Officer at Proof, Dominion's agency of record for more than eight of those years—I decided to bring that experience in-house at Dominion Energy.

Even as I created long-running, award-winning, and efficacious advertising campaigns for them, it was clear to me that Dominion was a different kind of energy company—one consistently striving to do the right things, in the right ways, to ensure the reliable and safe delivery of electricity. To have the opportunity to play a strong role in helping (what's now) Dominion Energy become one of the cleanest and most forward-looking energy companies in America was one I could not pass up.

So now my clients have become my colleagues, and my challenge has become even more personal. With operations in 20 states, Dominion Energy is no longer a regional energy company. We're a leader when it comes to clean and renewable energy, and the progress we make together will keep our planet safer and the power flowing to the people, organizations, and companies that will continue to do remarkable things.

Advertising Manager and Strategic Advisor

Matthew Lieppe & Company, LLC

With clients in technology, energy, retail, politics, the nonprofit sector and issue advocacy, I'm continuing to take my years of experience and expertise across multiple media and put them to use helping those clients grow their businesses, overcome obstacles and evolve in smart, strategic ways that are consistent with their brands. Whether it's about selling more stuff, making sure the right audiences hear and remember my clients' most important messages, catalyzing action (from purchases to votes) or even getting out in front of potentially damaging news, strong strategic thinking and memorable creative execution are what I deliver.

Owner

NJI Media

As a Creative Consultant at NJI Media, I had the opportunity to work with an incredibly talented and passionate group of colleagues to continue building a multi-faceted creative and paid media department. This department both stands alone and complements the world-class front- and back-end web development and design group already there, as well as working in concert with the PR, government relations and content creation companies that round out the LLC. With a remarkably broad array of clients, the work NJI Media does is both inspiring and genuine.

Creative Consultant

Proof IC / Burson-Marsteller

Created, produced, sold, built and managed teams in service of, and shepherded award-winning and efficacious work for, clients including Intel, Discover, Ford Motor Company, Microsoft, American Gas Association, Oakley, Qualcomm, Susan G. Komen, Shell, Verizon, The Brem Foundation, Dominion, Noble Energy and ZeroWater. Led a multi-office creative department of 25+ people to do arresting, memorable work, and remember that we do it for our clients, not for ourselves. Stood at the intersection of the stuff we made and the company we ran, and recognized that the most important way we grow our business is by helping our clients grow theirs. If you have to go to work every day, this isn't a bad way to do it at all.

While leading the creative group at Proof Integrated Communications/Burson-Marsteller, our team won a number of industry awards. These included a clean sweep of the Pollies for Fix The Debt in 2013 (Best Internet Advertising Campaign, Best State/Local Advertising Campaign, Best Use of Humor in Online Advertising, Best Online Advertising for Advocacy/Grassroots and Best Use of Pandora); three SABRE Awards for Discover in 2013 (Creativity Award, Issues Management Category Award and Certificate of Excellence for a Public Service); a Telly in 2011 for Comcast (Political Issues/Campaign Advertising) a SABRE Award for AIG in 2012 (Viral Video); multiple Tellys for Dominion creative in 2009, 2010, 2011 (2), 2012 (2), 2013 and 2014 (2015 pending); and in 2014, our healthcare work for Your Health Idaho was a SABRE finalist.

Chief Creative Officer / Client Lead

PSBcreative / Penn, Schoen & Berland Assoc.

One of three partners who established and grew what became a $6M creative communications agency nested inside a world-renowned research and polling firm. Then merged PSBcreative with Marsteller, the advertising agency component of Burson-Marsteller; result has been a revenue-generating, award-winning creative group with roots in both research/polling and public relations. On its own, PSBcreative was truly full-service; and clients included (but were not limited to) the Ford Motor Company, Intel, Microsoft, FPL Group, TXU, Dominion Virginia Power and a number of political campaigns from the U.S. to the Ukraine.

While working at PSBcreative/Penn, Schoen & Berland, we won a number of creative and industry awards for the work we did for Dominion; and in addition, we won the Questar Gold Award for our television PSA for the Coalition to Prevent DVT.

VP/Chief Creative Officer

Caffeine Creative

An independent creative and media services firm, Caffeine Creative specialized in producing communications for non-profits, candidates and political organizations. In 2005-2006, Caffeine Creative wrote, filmed and produced the documentary, "A Blinding Flash of the Obvious," which won Best of Show at the Breckenridge Film Festival (as well as making a client very, very happy).

Owner/Creative Director

The Glover Park Group

Wrote advertising and other creative communications for corporations, organizations, non-profits and political candidates. Clients included the National Air Traffic Controllers, the United States Telecom Association, the Children's Defense Fund and the Motion Picture Association of America. Produced television, print, radio and digital projects, collaborating with colleagues in both the business and political worlds.

Senior Copywriter

Creative, collaborative and business-savvy creative director, film director and copywriter who is as comfortable with spreadsheets and staffing challenges as with storyboards and creative concepts. I have created and produced an unusually broad-based body of work across a very wide range of clients, categories and media; and I also have deep experience running the business of our business. I’ve managed creative teams comprised of dozens across multiple cities and run my own company; I’ve merged a four-year old shop with a long-standing creative agency to form a $20M+ communications company that continues to grow, win awards and earn the trust of a vast array of clients. I believe that forging creatively memorable, strategically focused content is what excellent and successful agencies have been doing for decades; it’s the delivery systems that have and continue to evolve. And I believe that our job is to think and execute creatively in ways that will help our clients’ achieve their goals.

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Matthew Lieppe

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