Chris James

Content To Clients Consulting

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Founder

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

FREE LinkedIn training in my featured section ⬇️ ⬇️ ⬇️

Remember that guy? You know the one...

He got caught cheating at the Coldplay concert...

No, me neither

I wouldn't be able to tell you his name.

I wouldn't recognise him if he walked past me.

We all overthink stuff to the point of paralysis...

But in actual fact, no-one will even care or remember in 5 mins time.

Do the thing.

No-one gives a sh!t.

K thx bye

📌 Ex-Loser (Doors close for C2C in 16 days)

My daughter asked if I'm famous.

"Well, 25,000 people follow me on LinkedIn."

(Smug)

She said "Mr Beast has 300 million."

Then asked if I'm poor 🤣

Last Monday I made about $50,000 in a single day.

That's more than I used to earn in a year 🤯

Except…

It took a year of talking about it.

Months of planning.
Weeks of building.

And 2.5 hours, a broken website + 2.5 nervous breakdowns to get there.

Alongside: 

I forgot to record it
I didn't promote it on Insta
I wasted time on too many landing pages

Luckily the C2C team helped regulate my nervous system + fill the event with about 300 people (thanks guys)

That £38k win is massive, but do not fking underestimate the work and blood, sweat + tears that go into things like this. 

Thank you to everyone that came along to the workshop.

I'm glad you got so much value from it.

So... if you want to join C2C at the lowest price it’ll ever ever be (we just slashed our prices in half) and get a LOAD of bonuses AND the rest of the year free, head to my profile here: Chris James 

or message me CLIENTS + we can have a chat.

📌 Ex-Loser (Doors close for C2C in 21 days)

There are 67 people in the Whatsapp group Jane 😡

You do not need to tell all 66 others that your daughter can't make it to kickboxing this evening.

Yours sincerely,

Chris

PS - My daughter's not going either.

I’ve rejoined the 5am club.

But no ice baths, howling naked at the moon 🐺

That’s an 11am activity...

But, when you're building something properly, you need hours the rest of the world isn’t asking anything from you.

We’ve just dropped the price of our programme. 

BUT just because the price is lower…

…doesn’t mean our standards are.

Every single part of our process + delivery is getting looked at, refined + improved.

And that means I’ll happily trade a lie-in if it means YOUR next client comes in faster, your messaging finally lands, and you stop spending your time doing the things that WON’T make you money.

We’re (re)building C2C for people who work school hours (but not just parents!)

But to build that model, I’m willing to start in the dark. 

And fcking hell it’s dark 🤣

Time’s running out on our bonuses + doors close soon. 

So if you wanna know what I’m making such a fuss about, have a look here: https://lnkd.in/ejV7_Wx4

I am 100000% more stressed now than when I had a job.

If anyone told you it's easy being your own boss - they lied.

I used to think my boss was a tw@t.
Turns out I'm a bigger tw@t to myself than he ever was.

At least he let me go home at 5pm 🤣

I still check Stripe at 5am like some kinda financial pervert.

The team sorts most things now. 
Most systems run without me too…

But my brain still thinks everything will collapse if I take a day off.

This. is. not. easy.

[Insert something witty about being a prisoner in your business that matches the quirky little holiday photo]

- - - - - - - 

📌 PS: LinkedIn content is dying.  I'm gonna show you what to do about it in 2026.  For free.
Come to my workshop on Monday 17th Nov.

📌 Ex-Loser. FREE ‘Death of Content’ Workshop on 17th Nov. See my featured section.

If McDonald's + Coca Cola are still advertising, despite most people on the planet knowing who they are…

…what makes you think you can rock up to LinkedIn once a week with a token post + hit your income goals?

Yeah, I know Ronald McDonald’s not in the DMs pitching you a Bacon Double Cheeseburger. (If he is, send him my way).

But the biggest corporations in the world know they have to stay visible to stay relevant.

So you probably need to do the same.

- - - - - -

💀 P.S. Over 300 people are registered for Monday’s Death of Content workshop. 

You’ll find out what’s no longer working in organic marketing in 2025 + what to do about it in 2026.  Come along.

- - - - - -

📌 P.P.S. McDonalds?  or Burger King? 

Which do you prefer?

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Most creators dominating your feed are CHEATING.

Cuz most “top” creators are in engagement pods…

They’ve got a crew of friends commenting within 30 seconds of every post. 

They’re falsifying their numbers to seem like they're “crushing it”

And you’re sat there refreshing your own posts, wondering why they're not blowing up.

- - - - - - - - - -

But let me tell you something:

It’s not that your content isn’t good enough.
It’s that the game is rigged (and no one wants to admit it)

- - - - - - - - - -

PLEASE stop looking at these “top creators” like they’ve cracked some magical code.  Because most of them are just playing a game you don’t need to.

And ironically, THEY are the ones ruining this platform. 

- - - - - - - - - -

📌 This coming Monday, I’m teaching a few hundred people about content + how EVERYTHING is changing on LinkedIn.

You should come. It’s free.

And it’s not just gonna be a load of regurgitated stuff you can’t do anything with.

Plus, a massive announcement.  We're launching something new.
And it's the cheapest way to work with me directly.
And I'm chucking in LOADS of free shizzz too.

See you there?

This is the STUPIDEST thing I’ve ever done (on camera)

Every coach I know is gearing up to raise their prices for 2026. 

Charge more, make more money, right?

Right, but…

We ignored that + CUT OUR PRICE IN FCKING HALF.

Because when you’ve got something you know can help so many people why the hell wouldn’t you make it accessible to more people?

But we didn’t stop at cutting the price. 

We kept going + added a shitload of bonuses:

→ The rest of 2025 free (start in Dec rather than Jan)
→ Our secret Competitor Analysis tool
→ My full LinkedIn Blueprint course
→ A private Q1 roadmap session

Everyone else is making it harder for you to grow next year. 
We’ve just made it the easiest + cheapest it will ever be.

Why the hell would we do that?

Because the landscape has changed. 

The platforms have gone pay-to-play. 
Organic reach is falling off a cliff. 
AI content is the fcking worst.

And most people are still trying to grow their business with strategies that stopped working 18 months ago. 

If you want 2026 to look different, you can’t keep using 2025 tactics.

So if you’re a coach, consultant or freelancer who wants to hit 2026 bigger + better, we’ll give you the system that’s helped people grow to 6 figures and beyond (over 200 people, in fact), this is for you.

If you want to see me completely lose my mind on camera, hit play below.

And if you want the offer, hit my profile → Chris James

Watch the video first though.

You’ll understand why this might genuinely be the most ridiculous decision I’ve ever made.

Just so you know...

If you comment on my post and I think you are using bots...

I will ask you "what do you mean?" 
Or if you just parrot my post back at me, I will just put "yep." 

If your business isn’t making money yet, you don’t need to use robots. 

You need to have conversations.

[Picture at me laughing at you losers who use AI for commenting]

📌 Ex-Loser (Doors close for C2C in 18 days)

🚨 LISTEN - LESS THAN A MONTH... 

We just cut our prices in half + stopped sales calls forever.

You're only seeing this because you've been checking out our stuff.

Go ahead + apply for C2C.
We'll show you how to get to £8k+ p/mo in school hours.

🎁 Get loads of bonuses (and it's HALF the price)

Doors shut on 19th December...

And after that we're putting it up by £1,000

📌 Click here + apply now → https://lnkd.in/etvZ4bBf

I got told off for using the words “WANNA” and “GONNA” in a post 🖕🏼 

If that was you, you’re gonna wanna scroll past this one too matey moo... 

The problem with posting content that follows some stranger off the internet’s guidelines on what you SHOULD do… 

…is that when people come to work with you, it’s not gonna feel like they’re working with the person they’ve seen online. 

Which is why I’m always gonna type like I fckin talk. 

Gonnas, wannas, swearing + not-quite-”correct” sentences all included. 

If you wanna build an offer that actually sells, you’re GONNA WANNA click this link → https://lnkd.in/eM7BF6mg 2025-12-02 

- - - - - - - 

📌 Our non-negotiables are willingness to do the work. 
And humour. Don’t apply unless you have both plz.

I paid Alex Hormozi $6,000 for some very thin books.

But, as I've said since being a teenager... size doesn't matter.

I've only read one of them so far... The Closing Playbook.

And because I'm so generous, I thought I'd break it down in a video. 

I've always said good sales is like coaching - coaching people to make the right decision.

Anyway... inside, he details his 6 top closes.

Here they are 👇🏻

You’re not doing yourself any favours on LinkedIn...

Especially if you’re doing this… ⬇️

Said with love, but… are you a nodding dog?

This platform's full of ‘em.

Yes men. Yes women.
Trumpet blowers. Copycats.

That’s why everyone’s content pretty much reads the same.

They’re scared.

→ Scared to stand out
→ Scared to be too different
→ Scared of their potential too

If building personal brand is high on your agenda…

Then your best friend is POLARITY.

Why are you different to the alternatives?
What false information are people giving out?

What do you do in your day to day that others don’t?

Focus on that. You’ll stand out more.

- - - - - - - 

🚨 This is your FINAL CALL for today’s FREE Death Of Content workshop.

If you REALLY wanna stand out, you need to know what’s dying + what’s replacing it in 2026 + beyond. 

Sign up here before it’s too late (it’s free but there’s NO replay)

Tickets on my profile ➡️ Chris James

Just broke the internet again - but in a bad way!

EDIT - WE'RE BACK ONLINE.  DEADLINE EXTENDED TIL 5PM. 

If you were on the Death of Content workshop just now...

You broke our website.

We can't let you sign up, OR even email you about it!

Will be back online soon.

Hand tattoos are called “job-stoppers”.

And this one is a big middle finger to an old boss…

I’ve wanted a hand tattoo of my daughter since she was born.
At my old, old job… I mentioned it to one of the directors.
I was the top performing sales rep + had made them a lot of money.

A couple of days later I was pulled into the MD’s office…

“There will be no future for you at this company if you get a hand tattoo”

WOW.

Turns out their was no future for me at the company anyway.

Turns out I’m pretty much umemployable.

Turns out that “old school” mindset is probably the reason that company doesn’t exist any more.

This year I finally got the tattoo.

And I love it 🖕🏼

- - - - - - - - 

Content as we know it is dying.

Only 24 hours left to register for my free workshop where I’ll show you what’s next + how it’ll affect your business.

Grab one of the final remaining spaces here: Chris James

Sorry in advance but… You’re to blame.

You’re responsible.

We’re not your mum (DNA test pending).

That’s why don’t offer guarantees + why it’s a red flag when someone asks.

It usually means:

🚩 They want a fake safety net
🚩 They looking for an easy way out or someone to blame if things go wrong
🚩 They’re not fully backing themselves
🚩 They want results without work

There are people that truly want to succeed.
And there are people that want things handed to ‘em.

And if you’re the latter, turns out I can offer a guarantee.
I guarantee that we aren’t for you.

It’s normal to crave a safety net.
But this isn’t the quarter finals of Gladiators.
You’re not going to die if you slip once.

But I don’t respond positively when people ask…
Because if you’re not all in, you’ll probably out before you’ve started.

There’s ALWAYS a positive ROI when you back yourself.

Commit.

- - - - - - - - 

📌 PS: If your content is underperforming, come to my free workshop on Monday 17th Nov.

Go sign up on the featured section on my profile.

I invested another 5 figures into myself yesterday.

No sales call 📵

Now don't get me wrong...

It's an absolute PRIVILEGE to be able to do this.

To not have to think, and just chuck out more than the deposit I put down on my first house to an absolute stranger.

But I think about it differently after a couple of years...

The person you become from investing in yourself is worth so much more than the money you spend.

I've invested in some ABSOLUTE BS 💩

But... I've made every penny back, in some form.

And I'm all about future-proofing myself for next year.

Because... 2026 starts in 5 weeks.
You can enter it as the same person you are today.
Or you can back yourself and become someone new.

The choice is yours...
But whatever you do... join C2C today!

I need the £10,000 back 🤣

I took 120 of our sales calls + ran ’em through ChatGPT.

VERY interesting...

Turns out pretty much everyone who booked calls with us this year had the same 5 problems popping up in their business...

And they all thought they were the only one dealing with it.

Check it out ⬇️

- - - - - - - 

📌 PS - Time is running out to join C2C at half the price.
Apply ASAP if you want in.

(No it's not a Black Friday offer 🤣)

We REALLY tried to behave professionally. 

I think we did well. 

(Hit play to watch Katie Skelton almost catch fire with terror) ⬇️ 

P.S. I’m running a clients-only Q1 roadmap session TOMORROW inside C2C. 

Msg me Q1 + I’ll send you the info before it’s too late.

BASE Mindset

The business coaching, NED and recruitment advisory services I provide includes a powerful & comprehensive process for ongoing personal development, transformation, & achievement. 

🔹Leadership Development - Mentorship & Advisory. 
🔹Staffing Solutions - Perm, Interim, Temporary.
🔹Retained, RPO, SOW, Exclusive, Job Control 
🔹BD/Networking/Markets/Nurturing Customers.
🔹Talent Management - Attraction, Onboarding.
🔹Retention & Development - Motivations/Drivers. 
🔹Organisational Development, Strategy & Execution
🔹Mission, Values & Vision/Career Maps/Packages.
🔹How to be Fit for sale MBO/MBI/Exit. 
🔹Thought Leadership - Branding/Marketing/Linkedin
🔹Day Plans, Week Plans, 90-Day Plan
🔹Mindset, Pitch, Tone, Rapport Building, Job Qual
🔹Speccing in candidates, email, sequencing
🔹Goal and Target Setting, Personal Development 

chris@basemindset.com
www.basemindset.com
Tel: 07796 304469

Leadership, Performance and Wellbeing Coach / NED

The Purpose-Led Leadership Podcast

The place that helps you communicate, engage and lead with purpose.

We lift the lid on what it takes to be a great leader.

Our guests share tips, principles, wins and failures that will educate and inspire you to lead your own team and business, with purpose.

Check us out on Spotify, iTunes and Buzzsprout

Host

Sinclair James

Working with the founder to deliver scale

NED & Business Mentor

HM Staffing Ltd

Working with the owner and the entire business to drive revenue, expansion and scale.

NED and Business Mentor

Purpose-Led Leadership

FWD Thinking Recruitment

FWD Thinking isn’t just about finding you a job, it’s about shaping our clients and candidate’s futures. 

I am tasked with making sure we exceed expectations and our career consultants live up to our 3 brand values – bravery, positivity and thoughtfulness.’

As the proliferation of social media gives clients greater access to active candidates, our role as a partner and trusted source of advice and expertise has never been more significant. 

The last six years has seen us build and nurture deep rooted business relationships. Our Ambition and bravery to continue this process is as strong as ever.

chris.oconnell@fwdthinkingrecruitment.co.uk / 0796304469

Managing Director

Angel Recruitment

Working with the owners and the entire business to drive revenue, expansion and scale.

SourceCo Recruitment Agency

Supporting the owner and business to achieve tangible business growth

Absolute Industrial Recruitment Ltd

Supporting the owner and business to achieve tangible business growth.

TrioTech Recruitment

Business Mentor 🥇 I Scaled & Sold My £25M Recruitment Business🔥Now I Empower Recruitment Leaders To Do The Same ⚡️Leadership Coach 🔥NED🚀Host: Purpose-Led Leadership Podcast🎙️Book Call

Ex-global top biller at SThree and £25M Recruitment business owner turned purpose-driven NED and coach.

Almost all business problems are people problems. Because people without a purpose have no centralised reason driving them to perform. 
 
After exiting my last business, I now coach leaders on how to build purpose-led businesses that perform. 

The services I provide includes a powerful and comprehensive process for ongoing personal development, transformation, and achievement.
 
I work with leaders in service-based businesses on: 

🔹Leadership Coaching 
🔹Vision, Mission and Values
🔹Get Fit for sale MBO/MBI/Exit
🔹Career Maps and Pay Packages
🔹Career and Organisational Development
🔹Business Development and Account Growth
🔹Talent  Attraction, Retention & Development
🔹Mindset, Pitch, Tone, Rapport Building, Job Qual
🔹Thought Leadership, Branding & Linkedin Content
🔹Robust value propositions and marketing strategies
🔹Retained, RPO, SOW, Exclusive, Job Control & Closing
🔹Day Plans, Week Plans, 90-Day Plans, Team Coaching
🔹Goal and Target Setting,  Personal Dev, Share Schemes
🔹 Boards Packs, Board Meetings, Strategy and Execution
🔹Speccing in candidates, email, sequencing,call to action 

chris@basemindset.com
www.basemindset.com
Tel: 07796 304469

 
I’m an outspoken advocate of Mental health (MHFA), mindset and self care. 

I’m the proud dad to three incredible boys and am not afraid to tell you how it is. 
 
If you’re a service-based business owner looking for serious growth, DM me to arrange a chat and let’s start growing! 😃

➡️ www.basemindset.com 

➡️ chris@basemindset.com

PS: speak to my clients…! Here’s feedback from one - check my other recommendations too! 🚀👇

🔥Chris is an exceptional coach with extensive knowledge of the recruitment market. 

🔥We engaged with Chris when we were looking to enter a new market, and his expert advice and knowledge helped us gain traction very quickly. 

🔥 Chris has become a trusted advisor and a friend, and I highly recommend Chris to anyone looking for a Coach/Mentor.

________________________________________________

To get to know me a little better, listen to my podcast The Purpose-Led Leadership Podcast 🎙 (Spotify and Apple Podcasts) or follow me on Instagram: @chrisoconnellcoach

https://open.spotify.com/show/72edQlrSeUvLmC2LsqOrQG?si=lPPWojsFTey7BKEyj-8hpg

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The Battle

Chris James

Chris O’Connell🍀

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The Battle

Chris James

Chris O’Connell🍀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris James's LinkedIn Performance

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