Chris James

Content To Clients Consulting

We help small business owners win more clients using organic content.

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Founder

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

FREE LinkedIn training in my featured section ⬇️ ⬇️ ⬇️

Remember that guy? You know the one...

He got caught cheating at the Coldplay concert...

No, me neither

I wouldn't be able to tell you his name.

I wouldn't recognise him if he walked past me.

We all overthink stuff to the point of paralysis...

But in actual fact, no-one will even care or remember in 5 mins time.

Do the thing.

No-one gives a sh!t.

K thx bye

📌 Ex-Loser (Doors close for C2C in 16 days)

My daughter asked if I'm famous.

"Well, 25,000 people follow me on LinkedIn."

(Smug)

She said "Mr Beast has 300 million."

Then asked if I'm poor 🤣

Last Monday I made about $50,000 in a single day.

That's more than I used to earn in a year 🤯

Except…

It took a year of talking about it.

Months of planning.
Weeks of building.

And 2.5 hours, a broken website + 2.5 nervous breakdowns to get there.

Alongside: 

I forgot to record it
I didn't promote it on Insta
I wasted time on too many landing pages

Luckily the C2C team helped regulate my nervous system + fill the event with about 300 people (thanks guys)

That £38k win is massive, but do not fking underestimate the work and blood, sweat + tears that go into things like this. 

Thank you to everyone that came along to the workshop.

I'm glad you got so much value from it.

So... if you want to join C2C at the lowest price it’ll ever ever be (we just slashed our prices in half) and get a LOAD of bonuses AND the rest of the year free, head to my profile here: Chris James 

or message me CLIENTS + we can have a chat.

📌 Ex-Loser (Doors close for C2C in 21 days)

There are 67 people in the Whatsapp group Jane 😡

You do not need to tell all 66 others that your daughter can't make it to kickboxing this evening.

Yours sincerely,

Chris

PS - My daughter's not going either.

I’ve rejoined the 5am club.

But no ice baths, howling naked at the moon 🐺

That’s an 11am activity...

But, when you're building something properly, you need hours the rest of the world isn’t asking anything from you.

We’ve just dropped the price of our programme. 

BUT just because the price is lower…

…doesn’t mean our standards are.

Every single part of our process + delivery is getting looked at, refined + improved.

And that means I’ll happily trade a lie-in if it means YOUR next client comes in faster, your messaging finally lands, and you stop spending your time doing the things that WON’T make you money.

We’re (re)building C2C for people who work school hours (but not just parents!)

But to build that model, I’m willing to start in the dark. 

And fcking hell it’s dark 🤣

Time’s running out on our bonuses + doors close soon. 

So if you wanna know what I’m making such a fuss about, have a look here: https://lnkd.in/ejV7_Wx4

I am 100000% more stressed now than when I had a job.

If anyone told you it's easy being your own boss - they lied.

I used to think my boss was a tw@t.
Turns out I'm a bigger tw@t to myself than he ever was.

At least he let me go home at 5pm 🤣

I still check Stripe at 5am like some kinda financial pervert.

The team sorts most things now. 
Most systems run without me too…

But my brain still thinks everything will collapse if I take a day off.

This. is. not. easy.

[Insert something witty about being a prisoner in your business that matches the quirky little holiday photo]

- - - - - - - 

📌 PS: LinkedIn content is dying.  I'm gonna show you what to do about it in 2026.  For free.
Come to my workshop on Monday 17th Nov.

📌 Ex-Loser. FREE ‘Death of Content’ Workshop on 17th Nov. See my featured section.

If McDonald's + Coca Cola are still advertising, despite most people on the planet knowing who they are…

…what makes you think you can rock up to LinkedIn once a week with a token post + hit your income goals?

Yeah, I know Ronald McDonald’s not in the DMs pitching you a Bacon Double Cheeseburger. (If he is, send him my way).

But the biggest corporations in the world know they have to stay visible to stay relevant.

So you probably need to do the same.

- - - - - -

💀 P.S. Over 300 people are registered for Monday’s Death of Content workshop. 

You’ll find out what’s no longer working in organic marketing in 2025 + what to do about it in 2026.  Come along.

- - - - - -

📌 P.P.S. McDonalds?  or Burger King? 

Which do you prefer?

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Most creators dominating your feed are CHEATING.

Cuz most “top” creators are in engagement pods…

They’ve got a crew of friends commenting within 30 seconds of every post. 

They’re falsifying their numbers to seem like they're “crushing it”

And you’re sat there refreshing your own posts, wondering why they're not blowing up.

- - - - - - - - - -

But let me tell you something:

It’s not that your content isn’t good enough.
It’s that the game is rigged (and no one wants to admit it)

- - - - - - - - - -

PLEASE stop looking at these “top creators” like they’ve cracked some magical code.  Because most of them are just playing a game you don’t need to.

And ironically, THEY are the ones ruining this platform. 

- - - - - - - - - -

📌 This coming Monday, I’m teaching a few hundred people about content + how EVERYTHING is changing on LinkedIn.

You should come. It’s free.

And it’s not just gonna be a load of regurgitated stuff you can’t do anything with.

Plus, a massive announcement.  We're launching something new.
And it's the cheapest way to work with me directly.
And I'm chucking in LOADS of free shizzz too.

See you there?

This is the STUPIDEST thing I’ve ever done (on camera)

Every coach I know is gearing up to raise their prices for 2026. 

Charge more, make more money, right?

Right, but…

We ignored that + CUT OUR PRICE IN FCKING HALF.

Because when you’ve got something you know can help so many people why the hell wouldn’t you make it accessible to more people?

But we didn’t stop at cutting the price. 

We kept going + added a shitload of bonuses:

→ The rest of 2025 free (start in Dec rather than Jan)
→ Our secret Competitor Analysis tool
→ My full LinkedIn Blueprint course
→ A private Q1 roadmap session

Everyone else is making it harder for you to grow next year. 
We’ve just made it the easiest + cheapest it will ever be.

Why the hell would we do that?

Because the landscape has changed. 

The platforms have gone pay-to-play. 
Organic reach is falling off a cliff. 
AI content is the fcking worst.

And most people are still trying to grow their business with strategies that stopped working 18 months ago. 

If you want 2026 to look different, you can’t keep using 2025 tactics.

So if you’re a coach, consultant or freelancer who wants to hit 2026 bigger + better, we’ll give you the system that’s helped people grow to 6 figures and beyond (over 200 people, in fact), this is for you.

If you want to see me completely lose my mind on camera, hit play below.

And if you want the offer, hit my profile → Chris James

Watch the video first though.

You’ll understand why this might genuinely be the most ridiculous decision I’ve ever made.

Just so you know...

If you comment on my post and I think you are using bots...

I will ask you "what do you mean?" 
Or if you just parrot my post back at me, I will just put "yep." 

If your business isn’t making money yet, you don’t need to use robots. 

You need to have conversations.

[Picture at me laughing at you losers who use AI for commenting]

📌 Ex-Loser (Doors close for C2C in 18 days)

🚨 LISTEN - LESS THAN A MONTH... 

We just cut our prices in half + stopped sales calls forever.

You're only seeing this because you've been checking out our stuff.

Go ahead + apply for C2C.
We'll show you how to get to £8k+ p/mo in school hours.

🎁 Get loads of bonuses (and it's HALF the price)

Doors shut on 19th December...

And after that we're putting it up by £1,000

📌 Click here + apply now → https://lnkd.in/etvZ4bBf

I got told off for using the words “WANNA” and “GONNA” in a post 🖕🏼 

If that was you, you’re gonna wanna scroll past this one too matey moo... 

The problem with posting content that follows some stranger off the internet’s guidelines on what you SHOULD do… 

…is that when people come to work with you, it’s not gonna feel like they’re working with the person they’ve seen online. 

Which is why I’m always gonna type like I fckin talk. 

Gonnas, wannas, swearing + not-quite-”correct” sentences all included. 

If you wanna build an offer that actually sells, you’re GONNA WANNA click this link → https://lnkd.in/eM7BF6mg 2025-12-02 

- - - - - - - 

📌 Our non-negotiables are willingness to do the work. 
And humour. Don’t apply unless you have both plz.

I paid Alex Hormozi $6,000 for some very thin books.

But, as I've said since being a teenager... size doesn't matter.

I've only read one of them so far... The Closing Playbook.

And because I'm so generous, I thought I'd break it down in a video. 

I've always said good sales is like coaching - coaching people to make the right decision.

Anyway... inside, he details his 6 top closes.

Here they are 👇🏻

You’re not doing yourself any favours on LinkedIn...

Especially if you’re doing this… ⬇️

Said with love, but… are you a nodding dog?

This platform's full of ‘em.

Yes men. Yes women.
Trumpet blowers. Copycats.

That’s why everyone’s content pretty much reads the same.

They’re scared.

→ Scared to stand out
→ Scared to be too different
→ Scared of their potential too

If building personal brand is high on your agenda…

Then your best friend is POLARITY.

Why are you different to the alternatives?
What false information are people giving out?

What do you do in your day to day that others don’t?

Focus on that. You’ll stand out more.

- - - - - - - 

🚨 This is your FINAL CALL for today’s FREE Death Of Content workshop.

If you REALLY wanna stand out, you need to know what’s dying + what’s replacing it in 2026 + beyond. 

Sign up here before it’s too late (it’s free but there’s NO replay)

Tickets on my profile ➡️ Chris James

Just broke the internet again - but in a bad way!

EDIT - WE'RE BACK ONLINE.  DEADLINE EXTENDED TIL 5PM. 

If you were on the Death of Content workshop just now...

You broke our website.

We can't let you sign up, OR even email you about it!

Will be back online soon.

Hand tattoos are called “job-stoppers”.

And this one is a big middle finger to an old boss…

I’ve wanted a hand tattoo of my daughter since she was born.
At my old, old job… I mentioned it to one of the directors.
I was the top performing sales rep + had made them a lot of money.

A couple of days later I was pulled into the MD’s office…

“There will be no future for you at this company if you get a hand tattoo”

WOW.

Turns out their was no future for me at the company anyway.

Turns out I’m pretty much umemployable.

Turns out that “old school” mindset is probably the reason that company doesn’t exist any more.

This year I finally got the tattoo.

And I love it 🖕🏼

- - - - - - - - 

Content as we know it is dying.

Only 24 hours left to register for my free workshop where I’ll show you what’s next + how it’ll affect your business.

Grab one of the final remaining spaces here: Chris James

Sorry in advance but… You’re to blame.

You’re responsible.

We’re not your mum (DNA test pending).

That’s why don’t offer guarantees + why it’s a red flag when someone asks.

It usually means:

🚩 They want a fake safety net
🚩 They looking for an easy way out or someone to blame if things go wrong
🚩 They’re not fully backing themselves
🚩 They want results without work

There are people that truly want to succeed.
And there are people that want things handed to ‘em.

And if you’re the latter, turns out I can offer a guarantee.
I guarantee that we aren’t for you.

It’s normal to crave a safety net.
But this isn’t the quarter finals of Gladiators.
You’re not going to die if you slip once.

But I don’t respond positively when people ask…
Because if you’re not all in, you’ll probably out before you’ve started.

There’s ALWAYS a positive ROI when you back yourself.

Commit.

- - - - - - - - 

📌 PS: If your content is underperforming, come to my free workshop on Monday 17th Nov.

Go sign up on the featured section on my profile.

I invested another 5 figures into myself yesterday.

No sales call 📵

Now don't get me wrong...

It's an absolute PRIVILEGE to be able to do this.

To not have to think, and just chuck out more than the deposit I put down on my first house to an absolute stranger.

But I think about it differently after a couple of years...

The person you become from investing in yourself is worth so much more than the money you spend.

I've invested in some ABSOLUTE BS 💩

But... I've made every penny back, in some form.

And I'm all about future-proofing myself for next year.

Because... 2026 starts in 5 weeks.
You can enter it as the same person you are today.
Or you can back yourself and become someone new.

The choice is yours...
But whatever you do... join C2C today!

I need the £10,000 back 🤣

I took 120 of our sales calls + ran ’em through ChatGPT.

VERY interesting...

Turns out pretty much everyone who booked calls with us this year had the same 5 problems popping up in their business...

And they all thought they were the only one dealing with it.

Check it out ⬇️

- - - - - - - 

📌 PS - Time is running out to join C2C at half the price.
Apply ASAP if you want in.

(No it's not a Black Friday offer 🤣)

We REALLY tried to behave professionally. 

I think we did well. 

(Hit play to watch Katie Skelton almost catch fire with terror) ⬇️ 

P.S. I’m running a clients-only Q1 roadmap session TOMORROW inside C2C. 

Msg me Q1 + I’ll send you the info before it’s too late.

The Morning GameChanger

he Positive Habits Podcast is for people who want to live a better life, with higher energy levels, less stress, better relationships and ultimately to supercharge their performance in all areas of life. I'm on a mission to help people improve their wellbeing with one small habit change.

#1 The Positive Habits Podcast

I teach teams how to create positive habits that set them up for a happy and high performing day. EVERY DAY.

I love helping people live happier lives. We only get one. My programme is based on positive habits that create powerful changes at work and home. 

I deliver interactive talks, sessions and masterclasses on the power of one small habit that can transform your work and home life.

Your team can get results from just a 90 minute interactive session which can be in person or online. It's a universally applicable inspirational session that boosts positivity and action taking.

Teams can then focus on specific masterclasses based on important areas such as; work/life balance, technology overload, procrastination, resilience and morning routines.

Book a call to learn more!
https://calendly.com/kthorne2022/positiveteams

International Keynote Speaker | Life explosion ➜ High Performing | Positive Habits Teacher |

Civil Service College 

Coaching team to build strong relationships with clients, helping them to overcome their challenges by providing them with transformational training programmes.

Wellbeing and Resilience, Associate Director

The Commonwealth Education Trust

Our mission is to build capacity of schools and teachers in lower income countries by providing digital CPD that contributes to improving learning outcomes. Leading a small team who are all passionate about transforming education and in particular, the power of teachers to improve learning outcomes. 
In 2019, we released our flagship programme, Teach2030 which has reached more than 10,000 teachers in +40 countries. We working with Governments and educational partners to build capacity and support national roll-outs of our programme. I am a hands on leader who runs the organisation day to day but also loves being involved in the details of the programme development and partner relationships.

Chief Executive Officer

To lead, manage and develop both existing and new educational programmes and projects across the Commonwealth. 
To lead and manage the development of the Trust's existing educational programmes including 'Foundations of Teaching for Learning' Massive Open Online Courses (MOOCs) and River of Stories literacy books and teaching materials.
To build networks and relationships with key educational organisations to advance primary and secondary education across the Commonwealth.

Head of Learning and Educational Development

itslearning AS

My main role is to develop and execute commercial  excellence in our global sales organization across our eight European subsidiaries and International Sales. I work closely with the VP of Sales for Europe, local country management and our CEO. Responsible for designing and implementing commercial principles, programmes and strategies to all markets as well as continue to improve existing markets with better tools, frameworks and coaching in order to grow sales and service revenue whilst building competence and confidence. Heavily involved with driving big wins in Europe with a wide range of skills and experience in selling and presenting to large, C-level decision makers, working on high-priority tenders and developing strategic workshops. Strategic design and project management of new business and customer events varying from local leadership events to large educational trade shows for example BETT.

KPI’s are based across four key areas;

1. Revenue generated across Europe and International Sales
2. Driving big, strategic  wins
3. Ensuring mandatory processes of both sales competence and service delivery 
4. Service revenue

Global Commercial Excellence Manager

I am responsible for the sales and marketing team who are all working together to provide educational solutions to schools, FE Colleges, and work based learning providers. I work closely with different schools and organisations in the UK that are looking to solve their educational challenges, and showcasing varying solutions to underpin school improvement.

UK Sales Director

I am responsible for providing pedagogical leadership for employees, educational institutions and partners in an international market based around our learning platform technology. I lead and manage implementation teams and projects as well as creating and developing a range of services is a key part of the role. My core specialism is to provide strategic guidance to help various stakeholders to identify the value of using technology to enhance teaching and learning,and to increase learning opportunities to achieve their educational goals. I organise and manage varying sizes of implementation projects which include defining strategic vision and goals, short and long term implementation plans. I work closely with both Senior Teams and teachers to problem solve, then foster, support and lead an increased use of technology by designing tailored implementation and training plans. I am responsible for maintaining service excellence and have a commercial mindset and manage budgets, along with analysing the commercial performance of our pedagogical services to influence profitability.

Global Training Manager

itslearning

My main role was to give pedagogical guidance and tailored training to educational institutions as well colleagues.  I was involved in designing training projects, creating implementation plans, tenders, social networking, delivering presentations and national/international conferences, meeting tight deadlines and hitting targets. I led and managed projects as well as teams of stakeholders tailored to achieve their educational goals. I specialised in the FE and HE sector due to my background, gaining revenue from additional services, providing educational consultancy with a strong focus on achieving education goals as well as gaining funding opportunities. I also had a lead role in designing and developing the Aspire+ Accreditation Online Training Programme.

Education and Training Specialist

Essential Skills Support Unit (ESSU) Fareham

E-learning training workshops and pedagogical consultancy delivered during 2010 to practitioners across the South East.  Consultancy also included developing ESSU Moodle site and training key members of staff on effective ways to use Moodle to enhance teaching and learning.

E-learning Consultant

Highbury College

Responsible for delivering ESOL (English to Speakers of Other Languages), Numeracy and Literacy to a range of levels to learners often from difficult backgrounds and programme co-ordinator for high level programmes.  Developing online courses and resources for college using VLE (Moodle), delivering internal e-learning staff training. Actively participated in Portsmouth City Council and JISC E-learning events.

E-Advisor/Lecturer/Programme Co-ordinator

Myngle

A variety of personalised one to one English lessons delivered virtually evenings and weekends.
This position gave me the opportuntity to put my Online Net Trainer skills to practice and develop my knowledge of online teaching resources and tools.

Online English Tutor

Portsmouth Language College

Part-time Assistant Director whilst at University and full-time during holidays.  Taught a variety of levels including preparing students for CAE and IELTS examinations. ADOS responsibilities included opening and closing building, administration tasks, leading staff development sessions on key training issues and generating business ideas.

Assistant Director of Studies (ASOS)

We are facing the greatest global pandemic of all time.

Burnout, anxiety, and stress are at an all-time high. People are the most important asset. The better people look after themselves, the better they perform in all areas of life. In the recently published Mental State of the World 2023 Report, the UK scored second worst out of 71 countries.

Kat is a positive habits international keynote speaker, teacher and consultant. Her life story of workaholism, breakdown and burnout inspires global audiences to make one small habit change. After losing everything in 2016, she had no choice but to start again. With ONE SMALL HABIT CHANGE.

Former Global Commercial Director & CEO, Kat now works with organisations, leaders and individuals around the world to create one small positive habit change that actually results in increased wellbeing & resilience.

The result? A healthier, happier and high performing work and home life.
 
I love a good coffee  ☕️ so let's have a chat.
 
Send me a DM or email me kat@katthorne.com

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The Battle

Chris James

Kat Thorne

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris James's LinkedIn Performance

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