Executive coach helping professionals who love gaming achieve their dream careers.

Let me level up your career game! I'm all about helping you turn your career dreams into reality. Let's take a pit stop to refuel and retune your career ambitions. Upon this journey, we'll come across:

- Your personal compass, syncing your career with what truly matters to you
- Our game map, plotting a course from your current position all the way to your dream level
- And the booster - the actions and energy that'll speed your career advancement. 

Let's power up and start levelling!

My own personal experience
* Video Game and Esports Leader - 6 Years
* Digital Advertising Agency Head and Entrepreneur - 10 years
* Senior Consultant - 10 years

Selected  Speaking Engagements, Panels and Interviews
* "Metaverse Opportunities for Esports and Music" - All That Matters
* "Esports - Future in Smart Cities and Blockchain" - SPECTRUM Global 
* "How to build a career in esports" - Singapore Games Association 
* "Beyond Gaming" - Yahoo Finance Singapore 
* "Future of Esports" - The Drum "Can Do" Festival 2020
* "Living the Gamer Dream" - Phillippines Youth Esports Program  
* "Mobile Games Takeover" Asian Pacific Broadcasters Tech Summit 2018 (APOS Tech 2018) 
* "Building an Esports Platform" - All that Matters 2018 

Selected Media Mentions
* "Why Singapore is important to the games industry" - NME.com - 
* "SEA Games features female-division Wild Rift Esports" - Yahoo News Singapore 
* "Marrying Esports and Music" - Marketing Interactive 
* "VALORANT Colleges and Cybercafes in the Phillippines" -SPIN Magazine
* "Riot Games and CTBC Partner Up for the Pacific Championship Series" - TechBeat
* "Esports - A growing digital playing field" - Singapore Sports Hub

Coach

Riot Games

* Launched and managed iconic esports across eight countries to serve 8M esports fans
* Led Esports for League of Legends, VALORANT, and Wild Rift Esports across Southeast Asia, Taiwan, Hong Kong, and Macau
* Created the three largest esports products in SEA, the League of Legends Pacific Championship Series, the VALORANT Championship Tour, and the Wild Rift Icon Series
* Executed global and regional esports events including Hyperplay, Rift Rivals, Mid-Season International 2019, and Wild Rift Horizon Cup 2021
* Sold Riot’s largest IP Licensing and Esports Sponsorship in Southeast Asia
* Managed relationship with Garena to publish League of Legends

Head of SEA Esports

Country Manager SEA

Country Manager Vietnam

Daybreak Digital

* Bootstrapped Daybreak Digital into one of Vietnam’s leading digital advertising agencies
* Build fun-loving, results-oriented and learning oriented work environment
* Recruit and develop talent in business culture, ethics and pro-active, open-communication management
* Manage all business development activities, including RFP responses, business pitches and conferences 
* Develop multi-channel marketing strategies utilizing events, PR, digital and social media for clients to introduce new services, sales promotions and generate deeper brand affinity
* Lead team to develop marketing strategies, design creative collateral, program microsites and Facebook applications and plan, book and manage cross-channel digital media
* Manage and partnered with event and advertising agencies including Grey Group, Saatchi&Saatchi, Hakuhodo, DatViet Media Group, Omnicom Media Group to deliver fully integrated campaigns via TV, print, PR and online channels
* Deliver mobile game installs on a CPI basis for VNG games via DSP partners
* Introduce new technologies, media products and platforms from region to Vietnam market

Managing Director

Edge Marketing Vietnam Ltd

Director of CRM and Digital

Admax Network

At Admax Network, we have built Vietnam's premier advertising network.  We partner up with the best websites in Vietnam and provide adserving to ensure great ROI, reaching your target market with the efficiency required to survive this economic downturn.

MD Vietnam

EXO Travel

*      Manage Marketing department for Exotissimo across Vietnam, Cambodia, Laos, Myanmar and Thailand consisting of expatriates, locals and freelance writers to produce marketing and advertising materials
    *      Create, write and edit all B2B marketing materials, including Professional’s Guide, Tariff, Responsible Travel Guide, Destinations Newsletter, eBlog and monthly electronic newsletters
    *      Develop, manage and implement strategies for Internet and other emerging markets
    *      Coordinate and oversee development of Exotissimo print and on-line advertising across all five countries
    *      Issue press releases and liaise with journalists to establish Exotissimo’s leadership across the industry
    *      Develop and maintain strong relations with partners, including foreign tour operators, corporate clientele and local hoteliers
    *      Provide website content regarding industry news, hotel information, product updates and promotions

Marketing Manager

Lockheed Martin

*      Led and trained team of four engineers for the United States Air Force Global Combat Support System website, supporting over 1 million users using BroadVision and IBM WebSphere
    *      Implemented and wrote training materials for all Air Force content managers and staff
    *      Designed content management system between Air Force divisions and centralized portal operations

Framework Operations Manager

Deloitte Consulting

Clients – UBS, London, UK, Basel, Switzerland; Bayer AG, New York City, NY; Holcim Ltd, Toronto, Canada, Sprint Communications, Kansas City, Kansas
•	Coordinated and managed team of systems administrators, focused on change and project management to develop e-hosting platform for Sprint Telecommunications
•	Implemented and maintained configuration management and testing tools including ClearCase, ClearQuest, CVS and Microsoft Visual SourceSafe		
•	Designed and implemented web production environments for Sprint Telecommunications and Holcim Ltd at Genuity Webhosting 
•	Led systems management team performing builds, tracking changes and managing various environments 
•	Trained developers and testers in using automated testing tools from Mercury Interactive
•	Implemented and designed picking, packing and shipping processes using SAP R/3 Warehouse Management and Sales and Distribution

Consultant

SEA Esports and Gaming Expert | Launched League of Legends and VALORANT Esports | I help gaming professionals get career fulfillment with coaching

I help Gaming Professionals level up their careers and secure higher-paying roles.

Most of my clients are struggling with:

- Not getting recognized for their achievements
- Getting underpaid compared to their skills and market value
- Not knowing how to get a raise (but want one)
- Being unable to progress their career forward

And so, I take them through a process to land them at a higher salary role:

1. Understand your personal impact on the business
2. Define what you want in a new role
4. Create your own growth plan
5. Design a business case for your own growth/promotion
6. Build strategic alliances with stakeholders and decision makers
7. Execute and iterate

Using this process, I've helped 30+ gaming professionals level up:

- Helped David secure a 20% salary increase with 3 job offers in 2 months
- Guided Jeff to a senior producer role with a 15% raise in 4 months
- Assisted Zach in landing a director position at a studio 2 months post-layoff

If you’re a professional in the Gaming Industry who wants to land a higher-salary role,

Click “Book a Discovery Call” at the top of my profile to see how I can help you.

Chris T.

Alan Price Coaching

I help highly successful leaders create lasting positive change in others through transformative change within themselves. Each person is unique in what matters most to them and what true greatness will look like in each area of their lives. Truly great people strive for greatness in all areas.

The Coach

BlueLine Studios Inc.

Out of stealth now. We just released our game Hanx101 Trivia exclusively on Apple Arcade

Director Of Operations

The Immersive Technology Alliance (ITA3D)

President of the Board of Directors for the Immersive Technology Alliance (formerly the S-3D Gaming Alliance).

President

Co-Active Training Institute

The most rigorous and respected coach training program in the industry. Accredited with the ICF, considered the "gold standard" of coaching by the McLean Harvard Institute of Coaching.

Certified Professional Co-Active Coach

Vision Critical

Lead R&D and Product development. Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys

CTO, Head of Product Strategy

Fuel Powered

Directing, team leading, and demon coding an online mobile SDK platform that is highly dynamic and easy to integrate. Fuel Powered has created an online challenge, tournament, and dynamic live event platform for top tier mobile developers that increases engagement and retention in existing and new games.

Company was acquired by Animoca

Co-Founder and CTO

Epiphination

Epiphination provides consulting services in product development, operations and technical leadership to the video games and SaaS industries.

Digido Interactive

Digido Interactive creates useful games and digital experiences that change the way we work and play. We are currently working on products at the convergence of children's health, video games, and ubiquitous computing

Founder and Chief Propellerhead

Electronic Arts

CTO of the EA Canada studio responsible for the overall technical direction of the studio’s AAA EA SPORTS titles (FIFA Soccer, NHL Hockey, NBA LIVE, EA SPORTS Active, Fight Night and others)

Group Technical Director - Soccer Franchise

Group Technical Director - Gen2 Sports Titles

Technical Director

Senior Software Engineer

Rockwell Software

Software Engineer

Successful leaders in tech hire me to go from restless, unhappy, and trapped to powerful, intentional and fulfilled by rediscovering purpose and going beyond fitting in.

✦ 𝗪𝗵𝗮𝘁 𝗗𝗼 𝗜 𝗗𝗼? 
Leaders work with me to unleash an UNLIMITED LIFE. In 8 weeks they find meaning in their work, and lives and reignite their passion for greatness.

✦ 𝗪𝗵𝗼 𝗗𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵? 
I work with high-performing leaders who have been greatly successful yet ask themselves “Why do I still feel deep inside that I was meant for more?” They sacrifice more than needed in their personal life and achieve less than wanted in their professional life. They want greatness in all areas (work, relationships, inner growth) and confidence they are utilizing all their capabilities and gifts. 

✦ 𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗠𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁?
Those who strive for greatness want it to be in all parts of their life, long-lasting and aligned with their principles. 

They want a solution that will remain present and working and not a quick fix on a superficial level. They want a solution that permeates their whole life, not just something that exacerbates imbalance. They understand it will be hard work and not something they will gain by reading a book, using an app, or going to a seminar. 

They demand that their uniqueness, experience, and capabilities are understood and it is not a one size fits all solution. They want to work with somebody whose experiences mirror their own.

✦ 𝗪𝗵𝗮𝘁 𝗢𝘁𝗵𝗲𝗿𝘀 𝗦𝗮𝘆 

"It's been life-changing for me and my career, and it's time for me to let others around me grow and shine for their future."

✧✧✧ Wijarnarko ✧✧✧

"Alan was absolutely amazing to work with and quite honestly, working with him changed my life. He helped me see possibilities that I didn't know were possibilities."

✧✧✧ Nicole ✧✧✧

“If you're looking to become a better leader, a better partner, and/or a happier, better version of yourself, give Alan a call. You won't be disappointed.”

✧✧✧ Melissa ✧✧✧

✦ 𝗛𝗼𝘄 𝗗𝗼𝗲𝘀 𝗜𝘁 𝗪𝗼𝗿𝗸? 
You will work to uncover the foundational pieces that are underutilized or are blocking your path to greatness. You will work on all aspects of your life at the same time and carry lessons from each to the others. You will work directly with me in 1:1 live sessions that will deepen the long-lasting learning. You will know that your experiences are being understood by someone who has shared the same pressures and experiences of success that you endure. You will learn that you don’t have to sell out to succeed.

✦ 𝗥𝗲𝗮𝗱𝘆 𝗧𝗼 𝗧𝗮𝗹𝗸? 
Book a 30-minute virtual coffee chat to find out what coaching can do for you. 

https://go.oncehub.com/APVirtualCoffee

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The Battle

Chris T.

Alan Price

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