Executive coach helping professionals who love gaming achieve their dream careers.

Let me level up your career game! I'm all about helping you turn your career dreams into reality. Let's take a pit stop to refuel and retune your career ambitions. Upon this journey, we'll come across:

- Your personal compass, syncing your career with what truly matters to you
- Our game map, plotting a course from your current position all the way to your dream level
- And the booster - the actions and energy that'll speed your career advancement. 

Let's power up and start levelling!

My own personal experience
* Video Game and Esports Leader - 6 Years
* Digital Advertising Agency Head and Entrepreneur - 10 years
* Senior Consultant - 10 years

Selected  Speaking Engagements, Panels and Interviews
* "Metaverse Opportunities for Esports and Music" - All That Matters
* "Esports - Future in Smart Cities and Blockchain" - SPECTRUM Global 
* "How to build a career in esports" - Singapore Games Association 
* "Beyond Gaming" - Yahoo Finance Singapore 
* "Future of Esports" - The Drum "Can Do" Festival 2020
* "Living the Gamer Dream" - Phillippines Youth Esports Program  
* "Mobile Games Takeover" Asian Pacific Broadcasters Tech Summit 2018 (APOS Tech 2018) 
* "Building an Esports Platform" - All that Matters 2018 

Selected Media Mentions
* "Why Singapore is important to the games industry" - NME.com - 
* "SEA Games features female-division Wild Rift Esports" - Yahoo News Singapore 
* "Marrying Esports and Music" - Marketing Interactive 
* "VALORANT Colleges and Cybercafes in the Phillippines" -SPIN Magazine
* "Riot Games and CTBC Partner Up for the Pacific Championship Series" - TechBeat
* "Esports - A growing digital playing field" - Singapore Sports Hub

Coach

Riot Games

* Launched and managed iconic esports across eight countries to serve 8M esports fans
* Led Esports for League of Legends, VALORANT, and Wild Rift Esports across Southeast Asia, Taiwan, Hong Kong, and Macau
* Created the three largest esports products in SEA, the League of Legends Pacific Championship Series, the VALORANT Championship Tour, and the Wild Rift Icon Series
* Executed global and regional esports events including Hyperplay, Rift Rivals, Mid-Season International 2019, and Wild Rift Horizon Cup 2021
* Sold Riot’s largest IP Licensing and Esports Sponsorship in Southeast Asia
* Managed relationship with Garena to publish League of Legends

Head of SEA Esports

Country Manager SEA

Country Manager Vietnam

Daybreak Digital

* Bootstrapped Daybreak Digital into one of Vietnam’s leading digital advertising agencies
* Build fun-loving, results-oriented and learning oriented work environment
* Recruit and develop talent in business culture, ethics and pro-active, open-communication management
* Manage all business development activities, including RFP responses, business pitches and conferences 
* Develop multi-channel marketing strategies utilizing events, PR, digital and social media for clients to introduce new services, sales promotions and generate deeper brand affinity
* Lead team to develop marketing strategies, design creative collateral, program microsites and Facebook applications and plan, book and manage cross-channel digital media
* Manage and partnered with event and advertising agencies including Grey Group, Saatchi&Saatchi, Hakuhodo, DatViet Media Group, Omnicom Media Group to deliver fully integrated campaigns via TV, print, PR and online channels
* Deliver mobile game installs on a CPI basis for VNG games via DSP partners
* Introduce new technologies, media products and platforms from region to Vietnam market

Managing Director

Edge Marketing Vietnam Ltd

Director of CRM and Digital

Admax Network

At Admax Network, we have built Vietnam's premier advertising network.  We partner up with the best websites in Vietnam and provide adserving to ensure great ROI, reaching your target market with the efficiency required to survive this economic downturn.

MD Vietnam

EXO Travel

*      Manage Marketing department for Exotissimo across Vietnam, Cambodia, Laos, Myanmar and Thailand consisting of expatriates, locals and freelance writers to produce marketing and advertising materials
    *      Create, write and edit all B2B marketing materials, including Professional’s Guide, Tariff, Responsible Travel Guide, Destinations Newsletter, eBlog and monthly electronic newsletters
    *      Develop, manage and implement strategies for Internet and other emerging markets
    *      Coordinate and oversee development of Exotissimo print and on-line advertising across all five countries
    *      Issue press releases and liaise with journalists to establish Exotissimo’s leadership across the industry
    *      Develop and maintain strong relations with partners, including foreign tour operators, corporate clientele and local hoteliers
    *      Provide website content regarding industry news, hotel information, product updates and promotions

Marketing Manager

Lockheed Martin

*      Led and trained team of four engineers for the United States Air Force Global Combat Support System website, supporting over 1 million users using BroadVision and IBM WebSphere
    *      Implemented and wrote training materials for all Air Force content managers and staff
    *      Designed content management system between Air Force divisions and centralized portal operations

Framework Operations Manager

Deloitte Consulting

Clients – UBS, London, UK, Basel, Switzerland; Bayer AG, New York City, NY; Holcim Ltd, Toronto, Canada, Sprint Communications, Kansas City, Kansas
•	Coordinated and managed team of systems administrators, focused on change and project management to develop e-hosting platform for Sprint Telecommunications
•	Implemented and maintained configuration management and testing tools including ClearCase, ClearQuest, CVS and Microsoft Visual SourceSafe		
•	Designed and implemented web production environments for Sprint Telecommunications and Holcim Ltd at Genuity Webhosting 
•	Led systems management team performing builds, tracking changes and managing various environments 
•	Trained developers and testers in using automated testing tools from Mercury Interactive
•	Implemented and designed picking, packing and shipping processes using SAP R/3 Warehouse Management and Sales and Distribution

Consultant

SEA Esports and Gaming Expert | Launched League of Legends and VALORANT Esports | I help gaming professionals get career fulfillment with coaching

I help Gaming Professionals level up their careers and secure higher-paying roles.

Most of my clients are struggling with:

- Not getting recognized for their achievements
- Getting underpaid compared to their skills and market value
- Not knowing how to get a raise (but want one)
- Being unable to progress their career forward

And so, I take them through a process to land them at a higher salary role:

1. Understand your personal impact on the business
2. Define what you want in a new role
4. Create your own growth plan
5. Design a business case for your own growth/promotion
6. Build strategic alliances with stakeholders and decision makers
7. Execute and iterate

Using this process, I've helped 30+ gaming professionals level up:

- Helped David secure a 20% salary increase with 3 job offers in 2 months
- Guided Jeff to a senior producer role with a 15% raise in 4 months
- Assisted Zach in landing a director position at a studio 2 months post-layoff

If you’re a professional in the Gaming Industry who wants to land a higher-salary role,

Click “Book a Discovery Call” at the top of my profile to see how I can help you.

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