Chris Mitchell

CubiCasa

- Leading initiatives to convert high-volume free users into paid users through targeted campaigns, customer education, and Plus package improvements.
- Contributing to the continued development of the Preferred Pro partnership program, focused on giving photographers more marketing firepower and higher earnings per shoot.
- Collaborating across product, marketing, and customer success to build programs that actually solve problems and move the needle.
- Rolling out new tools and messaging strategies to support photographers in growing their businesses and capturing more market share.

Senior Strategic Sales Manager

- Landed a partnership with the 2nd and 5th largest MLS in the U.S. in addition to many other top 25 platforms.
- Leveraged strategic press releases and LinkedIn connections in my outreach strategy to land meetings with executives at the top 50 MLSs. 
- Closed one of the largest SaaS-enabled insurance inspection companies in the U.S., and one of the largest real estate photography companies in the nation. 
- Built out marketing & training materials to engage brokerages surrounding our top MLS partners to bolster adoption from large brokerages and agent teams. 
- Ran strategic webinars with top MLS members to gain adoption in order to achieve our mission of getting a floor plan on every listing in the U.S.  
- Helped AMCs, appraisers, and insurance adjusters to streamline their workflow, reduce time on site, and make their floor plan creation process more scalable via our innovative room scanning technology and backend floor plan service.

Strategic Sales Manager

As an SDR at CubiCasa, I have generated over $5 million in the sales pipeline, booked and ran 100's of customer demos, closed nationwide enterprise deals, and implemented new systems and processes which have transformed the way our sales team operates. When I started, there were very limited sales processes in place, almost no marketing automation, and zero lead qualification criteria in place to differentiate between MQLs & SQLs. I am a process nerd, so I created my own processes, many of which were approved for implementation. 

Challenges & Achievements: On challenge I've encountered as a salesperson was the ever-increasing volume of inbound signups & meetings, but no way to filter, qualify and prioritize deals. In addition to centralizing communication in the CRM for better sales & marketing alignment with tools like Kixie, I've also piloted & implemented marketing automation technology to empower our sales team with the tools necessary to prioritize the largest & hottest deals.

Working Remotely With Sales, Marketing, and Customer Success: I've worked closely with our marketing & product teams to create better sales & marketing alignment, establish lead qualification criteria, and engineer inbound & outbound sales cadences designed to activate customers faster and reduce friction in the sales process. In addition to improving sales & marketing processes, I've played an essential role in helping our product team improve features & customer experience by providing feedback from the front lines to help make CubiCasa the leading floor plan solution and playing a part in CubiCasa's acquisition by Clear Capital in 2021.

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We can manage your inbox & calendar, answer phone calls, screen visitors, compile reports, make travel arrangements, and much more.

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We can manage your website & social media, write blog posts, perform SEO tasks, manage your PPC ads & newsletter and create and edit image & video content.

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We can generate leads through cold email & LinkedIn outreach, cold calling, schedule and run demos, and manage your CRM & sales pipeline.

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We can onboard new customers, manage internal and client facing tasks and ensure your team stays compliant with budgets and timelines.

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Founder

Chris Mitchell Marketing

In 2011, I founded Chris Mitchell Marketing, a full-service digital agency offering web design, branding, SEO, SEM, and social media marketing to clients across the U.S. We helped many clients achieve record-breaking increases in online sales and improved customer experience through a data-driven approach. Average project sizes ranged from $3,500 - $40,000 with many notable clients like Boston Trade (formerly known as Snowhite Hospitality), Associated Rack Corporation, and Signature Brides & Design. 

Worked with small to medium sized businesses to increase their web presence, generate qualified leads, and improve their sales process through conversion optimized sales funnels, and user experience design.

Founder & CEO

Certified Payment Processing

As a local Account Executive, I took appointments from SDRs and presented innovative payment processing solutions to local business owners to save them money on their transaction fees. I took up to 8 daily appointments set by SDRs to discuss opportunities for lowering credit card processing fees and increasing the business owners’ revenue with solutions such as ATMs. I signed 10 accounts in my first 2 weeks at $500+ per month, per account. Despite my rapid success, the company permanently closed before my pivot to the marketing & lead gen space.

Account Executive

Motor Club Of America MCA

At Motor Club Of America, I was one of the top-performing sales representatives recruiting, and signing up over 100 new accounts within less than a year. I leveraged social selling, YouTube video growth hacking, and email marketing to propel myself to the top of the leaderboard.

Marketing & Sales Associate

Turner Medical, Inc. DBA In'Tech America

I set up and operated CNC Swiss turn lathes producing precision surgical tools, and implantable medical devices. I ran as many as 8 machines at a time. I also ran wire EDM machines, did heat-treating ops, precision grinding, assembled parts, ran a laser etching machine, sandblaster, Mazak, and Haas CNC mills, and ran the chemical processing line.

CNC Swiss Turn Operator & Setup Tech

FMI Hansa Medical Products, LLC

I set up and operated CNC Swiss turn lathes producing high-precision surgical tools and implantable medical devices. I ran as many as 6 machines at a time. I also ran wire EDM machines, did heat-treating ops, precision grinding, assembled surgical instruments, and ran the chemical processing line.

CNC Swiss Turn Machinist

Street Shop Inc

As a manual machinist at Street Shop, I built custom chassis components for rare Corvettes that were featured in magazines including Corvette Enthusiast, Corvette Mag, and LSX Magazine. I set up and ran a Bridgeport mill & manual lathe, operated a hydraulic press, assembled complex suspension components, sandblasted, assembled chassis, and built custom welding fixtures.

Manual Machinist

B2B Sales & Marketing Advisor | Strategic Sales Manager at CubiCasa | Founder at Intelus Agency

I’m a Senior Strategic Sales Manager who believes the best ideas don’t come from a boardroom, they come from the people actually using your product. Throughout my career, I’ve helped turn real customer feedback into real product improvements, working closely with product and marketing teams to roll out updates that make a measurable difference.

One of my biggest wins was shaping the CubiCasa Preferred Photographer Program. By rethinking how we positioned the program and making it easier for photographers to see the value, we saw a major spike in inbound interest. That growth led to broader adoption across the U.S. and a solid lift in revenue.

Now, in my current role, I’m focused on converting more of our free users into paid ones by continuing to refine the Plus package and expanding our Preferred Pro partnership program. The goal? Help photographers earn more per shoot and give them better tools to stand out in a competitive market.

I’m hands-on with strategy, sales, and product feedback loops, and I’m always looking for new ways to create value, both for our users and for the business.

In addition to my professional achievements, I’ve personally shared insights and authored articles featured on platforms like Zapier, Forbes, Authority Magazine, Social Champ, and Selling Signals. I enjoy connecting with forward-thinking companies and professionals to exchange ideas and explore opportunities to create meaningful impact.

At Intelus Agency, I productized LinkedIn lead generation and content marketing via a SaaS selling model, the first of its kind in the industry. As a bootstrapped company with zero investors or partners, I scaled the company from $1k per month with a single client to over six figures in 2 years using a combination of inbound content marketing, strategic outreach, and growth-hacking techniques. 
 
Sales Forecasting & Marketing Budget Allocation: I accurately forecasted annual sales projections based on annual historical sales data and sales pipeline forecasts from Freshworks CRM and Freddie AI. Using our sales projections, I established base and stretch goals with bonuses and incentives for the sales & marketing team to exceed our goals at least 7 months out of the year. 

Multi-Channel Outbound Playbook Creation:  I crafted proven data-driven prospecting strategies for cold emailing, LinkedIn outreach, Upwork video outreach, cold calling on different personas, and developing personalized outreach campaigns based on their unique use case. While building and validating an effective outreach playbook, I simultaneously created sales training and enablement materials for SDRs and AEs. 

SaaS + Service Product Development: I analyzed competitive solutions to identify gaps in the market demand and what was offered. Armed with research and a passion for giving customers a better solution for generating leads on LinkedIn without spamming people or tarnishing their reputation in the industry, I developed a truly unique lead generation service with a strong focus on a hands-on relationship-driven approach with very little to reliance on automated messaging solutions. In addition to revolutionizing the B2B lead generation service industry, I developed a unique approach to LinkedIn ads and content marketing by strategically leveraging data which enabled us to reduce wasted marketing spend and achieve a lower cost per lead.

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Facebook community: The Intelligent Delegator
Facebook: @michael.yeunghk
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Whatsapp: +852 63395670

Michael Yeung

Allowing myself to deserve rest was the best thing that happened to my business.

You don't earn rest only after grinding 100 hours or hitting a new revenue record.

Rest isn't a reward. It's a performance enhancer.

Let me be direct:

If you believe you have to "deserve" time off, you've likely brought your employee mindset into entrepreneurship.

Here's the dichotomy:

🚩 The Hustler
→ Believes rest is earned through exhaustion
→ Wears 80-hour weeks like a badge of honor
→ Stops only when forced by burnout or breakdown
→ Thinks: "I'll relax when I finally make it"

✅ The Operator
→ Schedules stillness as strategically as sales calls
→ Understands peak performance requires recovery
→ Protects energy like the most valuable asset it is
→ Knows: "Rest creates clarity. Clarity creates results."

I spent three years as The Hustler.

Grinding 12-hour days. Said yes to everything. Stayed stuck at $10K-$20K/month.

I told myself: "I don't deserve to rest until I hit the next level."

Here's what I didn't understand:

The hustle mentality that got me off the ground became the exact ceiling keeping me stuck.

I was operating on fumes. Running on cortisol. Fueled by scarcity and anxiety.

Then my mindset coach asked one question:

"Is what you're doing giving you energy or taking it away?"

The answer was brutal: Taking. Every single day.

So I did something that felt counterintuitive:

I gave myself permission to have empty mornings. To sit with stillness. To let the mud settle instead of constantly stirring it.

Something extraordinary happened.

Insights arrived. Solutions emerged. Opportunities I'd been chasing came to me.

Within 30 days of shifting from force to flow, I crossed $30K for the first time.

A few months later? Over $50K while taking 3 weeks completely off.

Now, to be clear—these results aren't typical right away. It took me time to integrate this mindset shift. But it's possible when you address the foundation first.

Here's the principle:

You can't outwork a scarcity operating system.

Rest isn't the enemy of results. Exhaustion is.

Peak performance comes from alignment, not force.

So let me ask you:

Are you building a business that requires constant grinding to survive?

Or are you building a business that runs on systems, leverage, and intentional energy?

There's no comfortable middle ground here.

You're either operating like an employee who trades time for money—or a CEO who creates leverage and freedom.

Enjoy this? ♻️ Repost it to your network and follow Michael Yeung for more.

Helping Consultants & Agency Owners Systematize Operations and Scale Without Stress | Profitable Systems, AI-Powered VAs, Smooth Operations.

Most clients I work with have been “burnt” by staffing agencies and freelancers. 

Last week, I spoke with an agency owner (now client) and examined why her hires keep ending up in disasters. 

It wasn't the VAs.
It wasn't her judgment.
It wasn't the tools she was using.

It was the foundation she was trying to build her business operations on. 
Here's the pattern I see constantly amongst agency owners who are good at what they do:

Hits $30-50k/month → Realize they're the bottleneck → Tries to hire help → Help fails → Blames the new hire.

But the real issue isn’t with her not being able to find a “unicorn”.

She had no clarity on how to tell apart a good versus bad candidate.

No framework for what to delegate.

No SOPs for how work gets done.

She was essentially asking strangers to read her mind while she ran between client calls and urgent tasks.

Here's what most founders don't realize:

You're not bad at hiring. You're hiring on broken systems.

And no amount of talent can fix a foundation that doesn't exist.

Think about it:

Would a world-class chef agree to work in a kitchen with no stove, no recipes, and no ingredients?

Of course not. 

But that's exactly what founders do when they hire before systematizing.

The solution isn't finding better people.

It's building better systems first. Then bringing in people to run them.
That's the only sequence that works.

If you want the templates to the 4 systems I use so that daily operations can be handled for me, 

Comment “4” and I’ll send you a copy.

Tool shopping won't fix your operational chaos.

Every week, I see the same pattern:

Founder is overwhelmed. Business is disorganized. Nothing gets done on time.

Their solution? "Maybe if I switch to ClickUp/Asana/Notion, everything will be organized."

Three months later, the new tool is just as messy as the old one.

Team is confused. Founder is still micromanaging everything.

Here's what's actually happening:

Buying project management software when you don't have clear processes is like buying a gym membership to fix your diet.

You're solving a problem with the wrong solution.

The real issue isn't the tool. It's the absence of a scalable operating system.
After systematizing operations for hundreds of clients, here's what actually creates operational leverage:

The 3-Layer Documentation System:

Layer 1: Process Maps (Satellite View)

Map out the major steps your business takes to turn strangers into clients, then clients into advocates.

Don't document HOW yet — just document WHAT happens at each stage.
Example:

- Acquisition: Paid ads → VSL → Appointment page → Sales call
- Fulfillment: Enrollment → Onboarding → Implementation → Retention

This gives everyone the high-level overview of how your business operates.

Layer 2: Workflows (Street View)

For each major process, document the specific sequential steps.

Example client onboarding process:

- Collect brand assets
- Create webinar script
- Build registration page
- Set up email automation
- Configure webinar platform
- Test funnel
- Launch retargeting ads

Average founders document isolated tasks.
Scalable founders document connected workflows.

Tasks are dots. Workflows are lines connecting the dots.

Layer 3: SOPs (Ground View)

For each workflow step, create instructions impossible to misunderstand.

Include:

- Video walkthroughs
- Templates
- Checklists
- Detailed instructions

When someone understands the vision, sees the pathway, and has clear instructions—delegation becomes natural, not painful.

The result?

Your team makes better decisions independently because they understand context, not just tasks.

You stop being the answer to every question.

Your business stops depending on your memory and starts depending on your systems.

The uncomfortable truth:

If you can't document a process, you can't delegate it.

If you can't delegate it, you're not building a business, you're building a job for yourself.


Enjoy this? ♻️ Repost it to your network and follow Michael Yeung for more.

Christmas 2020 almost destroyed my business.

I had finally done it—left my job as a vet surgeon to run my consulting business full-time.

Revenue was climbing. Clients were flowing in. Everything looked great on paper.

Then I made one decision that exposed everything wrong with my operations:

I took a week off for Christmas.

The business nearly collapsed.

Clients weren't getting serviced. My tiny team was panicking. I was fielding emergency calls between family dinners.

The painful truth hit me: I hadn't built a business. I'd built a job with extra complexity.

My coach had told me to "just scale"—spend more on ads, sell harder, work more hours.

Nobody taught me how to build systems that could run without me.

I was trapped in 80-hour work weeks, watching the majority of my revenue disappear into ad spend, software subscriptions, and payroll.

I remember sitting there on new years eve with a dying business, thinking:

"There has to be a better way."

That moment forced a question I'd been avoiding:

If a process can't be repeated, it can't be documented. If it can't be documented, it can't be delegated. If it can't be delegated—am I building a business or a prison?

And this is what drove me to spend the next several years obsessing over systems and operations.

Which led me to a framework I now call the Fractalization Method – where every layer of business is connected through one system – from vision down to daily tasks. 

Think of it as a GPS that clearly communicates what needs to be done, when, how and why.

Process maps for the satellite view. 

Workflows for the street view. 

SOPs for the ground view.

These are the operational layers that allow my business to now run itself, whether I'm present or not.

If you can't take a week off without your business breaking, you don't have operational leverage—you have a fancy job.

Let’s build process-driven assets, not labour-driven hamsterwheels. 

Enjoy this? ♻️ Repost it to your network and follow Michael Yeung for more.

Most entrepreneurs think their problem is finding A players. 

But here's the truth:

Unless you’re a reputable brand that A-players are attracted to…

your time is much better spent creating effective systems, so that the business can scale profitably even with B-players running it.

I've worked with over 300 service businesses. And the pattern is always the same.

They hire reactively when they're maxed out,

throw SOPs at their team, 

Hope those SOPs get followed,

and spend hours checking if things are done on time and correctly.

Then they burn out and blame the hire for "not working out."

But here's what actually happened:

Good people don’t fix broken systems. Broken systems break good people.

Think about it.

If all your business knowledge is locked in your head, how can anyone execute without constantly asking you for direction?

If you're micromanaging every task, how can your team develop autonomy?

If you have no feedback loops to measure performance, how do can your 

team optimize according to what is considered job well done?

The answer isn't searching for A-players. 

It’s building better systems and culture that turns B-players into A-players

Here's how we solve this with the Freedom Flywheel:

1. Process Before People

Before you hire, map out your processes. Document how strangers become clients. Systematize how clients get results.

When processes are on paper, your team can execute without you.

2. Train for Self-Management

Stop hovering over your team's shoulders every 30 minutes.

Train your team to hold themselves accountable. They report actions, outcomes, and areas of improvement.

You optimize performance based on their reports. You lead, not manage.

3. Simplify Before You Scale

Most businesses are bloated with overcomplicated tech stacks and unnecessary expenses.

Eliminate what doesn't contribute to revenue or freedom. 

Let go of sunk cost bias and stay simple.

Your business should fund your freedom, not steal it.

What's one process in your business that you want to streamline and make scalable?

♻️ Repost if this shifted your perspective. ➕ Follow Michael Yeung for scalable systems.

I'm officially a husband and the happiest man alive. 

Everything went amazingly throughout the ceremony, and to our surprise, both of us were able to be fully present to enjoy the moment. 

The nervousness and restlessness melted away the night before, 

we laughed, danced, cried, 

and before we knew it, we're officially husband and wife. 

As I write this the day after bringing Phoebe home, I feel immensely grateful and optimistic toward the future. 

There will be highs and lows, but I will have zero doubt that I'll be able to honor everything I said on my vow. 

On top of building my business, mind and body, I look forward to taking up the responsibility of building my family as well. 

I could not have wished for a better woman to spend the rest of my life with, and I'm soooo excited for all the moments & memories we're gonna create together at home and around the world. 

To everyone who took time to emotionally support us and congratulate us leading up to the Big Day,

Thank you. It truly means a lot. 

💍💍

When I hired my very first marketing assistant, I freed up 20 hours per week and hit a new revenue record… all within the same month. 

Here’s how you can do the same: 

Step 1: Create a job ad that only attracts top-tier marketing assistants, with clear role responsibilities, requirements and KPIs. (Here’s an example job description) https://lnkd.in/gYCj7vFc

Step 2: Create a spreadsheet and list out all the tasks that you want to your marketing assistant to handle for you

Step 3: Clarify the execution cadence of each task – daily, weekly, monthly or trigger based.

Step 4: Qualify and hire your marketing assistant.

Step 5: Record yourself doing each task using a tool like LOOM, or hop on Zoom calls and have your marketing assistant watch you do them in real time.

Step 6: Instead of writing SOPs yourself, have your marketing assistant turn each recording into a written SOP. 

Step 7: Assess your marketing assistant’s understanding by reviewing the accuracy of those SOPs. 

Step 8: Provide any corrections or coaching if needed, and proceed to delegate those tasks to your marketing assistant

Step 9: Hyperlink those SOPs onto your task list and have your marketing assistant report to you their daily actions and progress. (Here’s an example of the workflow checklist) https://lnkd.in/gBu_5Zrz

A few hours invested into this process will easily save you 10-20+ hours per week, plus make you more money.

I freed up 20 hours per week and hit a new revenue record

How I doubled my business while freeing up 20 hours per week.

Here's the system that cost me over 300k to learn to build:

For years, I fell into the same trap every ambitious founder faces—believing that the only path to success was working harder.

The result? 80-hour weeks, disappearing profit margins, and a business that nearly collapsed the moment I stepped away for Christmas.

Then I discovered something that changed everything:

The Freedom Flywheel Operating System

Here are the 3 pillars that transformed my business:

1. Process → Make Operations Repeatable

↳ Map out acquisition, fulfillment, and optimization
↳ Document what works so anyone can execute it
↳ Create feedback loops between actions and results

→ No more reinventing the wheel daily

2. People → Build Self-Managing Teams

↳ Start with doers who handle manual work
↳ Train VAs to self-report on actions and outcomes
↳ Lead instead of micromanage every 30 minutes

→ Your time becomes focused on strategy, not supervision

3. Profitability → Protect Margins While Scaling

↳ Use the Goal Compass for clear revenue milestones
↳ Set qualitative benchmarks for healthy growth
↳ Ensure every hire creates speed, not bloat

→ Scale without sacrificing what you've built

The result?

Clients getting crazy wins such as…

- Going from 80-hour weeks to taking full weeks off every quarter.
- 5X-ing revenue without adding more work hours. 
- Getting the bandwidth to do what lights them up, while reclaiming time for areas in life that matter most.

Freedom isn't built by grinding harder.

It's engineered through systems that work when you don't.

I recently filmed a video breaking down the freedom flywheel and how to install it, step-by-step. 

Comment “Flywheel” and I’ll send it over.

3 pillars that transformed my business

The 11 beliefs that kept me stuck at $20K/month for three years.

It didn’t matter how hard I worked or what strategies I was following. 

Nothing changed until I replaced these beliefs. 

1. "I'll rest when I hit [revenue goal]"

→ Rest isn't earned. It's what gets you to your goals.
→ Peak performance demands recovery.
→ You can't outwork a scarcity operating system.

2. "If I stop, everything falls apart"

→ If your business can't run without you, you don't own a business.
→ You own a demanding job with extra complexity.

3. "I’ll succeed by being the hardest worker in the room"

→ Hard work got you here. Systems get you further.
→ Hustle has a ceiling. Leverage doesn't.

4. "More hours = more results"

→ This is employee thinking.
→ CEOs optimize for output per time. Not time worked.
→ Time is finite. Leverage is infinite.

5. "I’ll miss out if I say NO."

→ Every wrong yes delays the right opportunity.
→ Strategic elimination creates space for scale.
→ Saying no to good creates room for great.

6. "I have to prove everyone wrong"

→ Building from anger creates burnout businesses.
→ Building from vision creates freedom.
→ Revenge isn't a sustainable fuel source.

7. "Good help is impossible to find"

→ If everyone you hire fails, you have a broken system.
→ Fix the system first before hiring people into it.
→ Talent doesn't fix broken processes.

8. "I need to be available 24/7"

→ Availability isn't leadership.
→ Clear systems and trust are.
→ Your team needs clarity, not constant access.

9. "My business is different—this won't work for me"

→ Every business runs on the same fundamentals.
→ Acquisition, fulfilment, operations, finances. No exceptions.
→ Don’t try to reinvent the wheel, just take the wheel and make it better. 

10. "I don't have time to build systems"

→ You don't have time NOT to.
→ You can either trade time for money or build systems to leverage time.
→ Every hour spent on $10 tasks is costing you time that could otherwise be spent on $10,000 activities.

11. "I'll feel successful when I hit [milestone]"

→ Fulfillment isn't at the finish line.
→ It's in the operating state you create now.
→ The journey is the destination.

I replaced these beliefs one by one over 36 months.

The result? Revenue tripled while work hours dropped by 40%.

Now, to be clear—results like these don't happen overnight. For most founders, this is a 6-12 month journey of mindset shifts and systematic implementation. But it's absolutely possible when you address the beliefs underneath the tactics.

Your beliefs create your reality more than your strategies do.

Which belief speaks to you the most? Drop the number below.

11 beliefs that kept me stuck

You can't scale what you won't systematize.

Most founders believe they need to grow first, then organize later.

That's backwards—and it's why scaling breaks businesses.

I see this pattern everywhere:

Founders bouncing between marketing tactics to get clients.

Delivering services in completely different ways each time.

Making emotional decisions because nothing is measured.

Then wondering why growth feels chaotic and unsustainable.

I lived this for years.

Business coaches told me to "let sales solve my problems" and "hire more people if you run out of time."

So I did. Revenue grew. But I became more miserable.

At one point, 90% of my hard-earned revenue went to paying expenses instead of myself, rising ad spend, expensive contractors, overcomplicated tech stacks.

On the surface, the business was doing great. In reality, it was bloated, unsustainable, and overcomplicated.

A living nightmare.

That's when I realized:

If the "more equals more" mentality created the problem, we can't solve it with the same thinking.

Here's the dichotomy:

🚩 Hustlers = Grow first, then drown in chaos and watch margins disappear

✅ Scalers = Build systems first, then grow profitably with leverage

There's no other way.

Either you systematize before scaling or you scale into burnout.

Think about it:

You wouldn't build a skyscraper without blueprints.

You wouldn't launch a rocket without testing systems.

Yet founders try to scale businesses with zero documented processes, no clear metrics, and everything living in their head.

The shift happened when I stopped chasing growth and started building infrastructure.

I created what's now called the Freedom Flywheel:

→ Map out repeatable processes for acquisition, fulfillment, and optimization
→ Hire people to execute systems, not figure them out
→ Protect profit margins so growth doesn't break the business

The result?

The same quarter where we broke our revenue record by 40%, I took 3 weeks off to explore the Galapagos.

Growth without systems will only lead to chaos

Test → Track → Validate → Systematize → Scale

That’s how winners compound leverage.

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Confession...

I used to struggle with crippling anxiety, until this mental framework changed everything. 

Growing up in a middle class family where both my parents climbed the corporate ladder to provide for my little brother and I,

I was programmed to work hard, and “just work harder” when faced with problems.

For the longest time, this programming worked – Helping me graduate with top grades, perform at my old career as a vet surgeon, and even allow me to get my business off the ground.

But what got me to 6 figures, will not get me to 7 figures.

🔴 Failing to realize that caused me to crumble from within. Fast.

Thinking that I can scale with the “just work harder” approach, I got myself stuck in the hustler death loop.

Believe I can out-hustle everything,
Refuse to outsource anything,
Get stuck despite working maxed out, 
Anxiety, exhaustion and discontentment kicks in,
Empathy, enthusiasm and patience disappears, 
Become a magnet for scarcity, 
Attempt to overcome scarcity by “just working harder”, 
Self sabotage, 
Burnout.

This death loop cost me hundreds of thousands and 2 years of progress.

While I would not wish to erase my mistake, I do wish that I had learned this lesson faster –

🟢 Duplicate your time before you run out time.

Develop a brand before you need one, 
Document processes before you scale, 
Delegate before you have no time left.

At the end of the day, leverage creates lifestyle, and life is lived in the margins.

So protect it – monetarily and mentally.

You got this. 👊

Comment “TRACK” and I’ll send you my CEO Dashboard dashboard to track key metrics all in one place. 

So you can know exactly what to stop doing, what to start doing, and what to do more of to scale with clarity.

Track These 5 Metrics to Scale

Comment “AIVA” and I’ll send you my exact playbook to delegate content production, operations and reactive tasks to AI-powered VAs. 

Instead of choosing between VA and AI, let’s train VAs to use AI for 10X the leverage.

Train VAs to use AI for 10X the leverage.

I never shared this publicly in fear of sounding like a bro marketer. 

But then I got called out by a good friend... I'm not making claims, just sharing what's true for me. 

So.. 

here's a video sharing how I got an 80X ROI from hiring my first marketing VA. 

It breaks down the exact process I used to hire, train and compound leverage.
 
Job ad templates and delegation frameworks included. 

Link in first comment. 

Enjoy!

In December 2024, my business broke its quarterly revenue record by 40% while I took 3 weeks off for Christmas to explore the Galapagos Islands.

Here’s the rather painful journey that led up to the win…

Five years ago, I tried to take a week off for Christmas and almost lost my entire business. 

Lead flow stopped. Clients left. Revenue nosedived.

I was running a business that would fall apart the moment I stopped working.

That's when I realized:

If I wanted freedom, I had to build it into the operating system of my business.

Here's the 3P framework I used:

Pillar 1: Process

Most entrepreneurs store all their business knowledge in their head.

That's why they can't take time off without everything falling apart.

The solution: 

→ Map your acquisition process (how strangers become clients) 
→ Document your fulfillment process (how clients get results) 
→ Install optimization loops (measure what matters, improve what moves)

When processes are repeatable and scalable, your team executes without you.

Pillar 2: People

Most entrepreneurs hire reactively and waste time micromanaging.

The solution: 

→ Use the 3-tier org chart: Doers, Managers, Decision Makers 
→ Start by hiring doers for manual work 
→ Train them to self-manage with accountability systems

You optimize performance based on their reports. You lead, not manage.

Pillar 3: Profitability

Most businesses are bloated with rising ad spend, expensive contractors, and overcomplicated tech stacks.

The solution: 

→ Have your EA or Chief of Staff send you monthly financial reports
→ Monitor metrics like gross margin, net margin and revenue per head
→ Scale what is simple and lean, not complex & bloated.

As your business grows, your life should get better, not worse.

There’s no need to choose between making money and creating moments with the people who matter most.

The Freedom Flywheel solves this by creating a business where the harder your systems work, the less you have to.

If you want the full training breaking down how to install the Freedom Flywheel to scale with leverage, 

comment “FF” and I’ll send it to you.

If your life isn’t getting better despite your business getting bigger, 

change your definition of success. 

I used to tie my self-worth to whether I’m hitting a new revenue record every month, 

only to end up putting myself in a month-to-month grind. 

Where I’m fuelling growth with anxiety and need for validation. 

Things only got better after I changed my NorthStar Metric for success to this: 

“Can I sleep through the night?”

It didn’t make sense then but it makes so much sense now. 

I’ve met so many entrepreneurs who are successful on the outside but are a total mess on the inside, 

growing fast, but also constantly stressed about…

defaulted payments,
pending invoices, 
unhappy clients
rising ad cost,
disloyal team,
disappearing margins,

and how one curveball will undo 6 months worth of progress.

My business might not be growing as fast as the internet say I “should”, 
but I’m glad that we have…

0% disputes year-to-date,
8 months operating reserves,
clients who are amazing to work with,
a team that’s loyal & aligned,
a business model that is simple, predictable and organically compounds over time

This gives me peace of mind. 

To sleep through the night, 

to create, take risks and pursue growth. 

Not from a place of fear & anxiety but from a place of vision.

Quick growth is overrated. 

Would highly recommend optimising for peace & longevity instead. ⭐️

Most entrepreneurs fail to scale not because they lack the tactics & tools.

But because they're conditioned to think and operate like Chief Everything Officers rather than CEOs.

One forces growth through hustle, the other compounds growth through leverage.

These 10 affirmations not only helped me reclaim my peace of mind, but also allowed me to flow toward my most ambitious goals without friction or grind.

Comment "FOCUS and I'll send you the exact operating system that helped me scale without stress.

10 Affirmations

In 2020, I almost lost my entire business because I took a week off for Christmas.

Lead flow stopped. Over a dozen prospects ghosted me. Multiple clients left. Revenue nosedived.

All because I wanted to take a break and spend time with family.

That was the wake up call I needed to start building a business that doesn’t soley rely on me working 24/7.

I had started my business to help people, make money, and travel the world. 

Instead, I was working past 9pm, missing family dinners, skipping workouts, and drowning in anxiety.

I was running a business that would fall apart the moment I stopped working.

So I hired multiple business coaches to teach me how to scale.

Their advice?

"Start more conversations." "Spend more on ads." "Let sales solve your problems." "Hire more people if you run out of time."

I followed every word.

And fell straight into the "Bro Scaling Trap."

While my business got bigger, I became more miserable.

I was working 80-hour weeks, bouncing between slack messages, sales conversations and client fulfillment…

While the majority of that hard earned revenue went to rising ad spend, expensive contractors, and overcomplicated tech stacks.

On the surface, the numbers looked good. But in reality, the business was bloated, unsustainable, and overcomplicated.

It was a living nightmare.

Here's what I learned the hard way:

If the "more equals more" mentality created the problem, you can't solve it with the same thinking.

The answer isn't to work more hours, spend more on ads, or hire more people.

You need simple systems to create leverage. So you can achieve more by doing less.

After painfully burning down my business and rebuilting it with scalable foundations, 

In December 2024, the business broke its quarterly record by 40%, while I took 3 weeks off to explore the Galapagos Islands and propose to my now-fiancé.

All thanks to daily operations running flawlessly without me. With people and process working together in harmony. 

Rather than building more discipline, 

I built a Freedom Flywheel — an operating system to reclaim time from low-value tasks and reinvest it into high-leverage activities.

Rather than trading time for money, I get more time back as the business scales up.
There’s an opportunity cost to doing everything yourself.

Every hour you spend doing $10 tasks is costing you time that could be spent on $10,000 activities.

What would your business look like if systems hustled for you instead of you hustling for the business?

♻️ Repost if this resonated. ➕ Follow Michael Yeung for scalable operating systems.

I stayed stuck at $10K-$20K/month for three years. 

This framework is what led me to break free and surpass 30k months, followed by 50k months, all within 90 days, 

I was stuck not because of the lack of work ethic or strategies. 

But because of my energy. 

More specifically, energy that attracts scarcity like a magnet.
 
Here are 7 signs you're operating in scarcity:

1. You wake up with a tight chest

↳ Mornings start with anxiety, not intention
 ↳ First thought: "What could go wrong today?"
 ↳ You're in fight-or-flight before your feet hit the floor

2. You can't take time off without guilt

↳ Vacations feel like betrayals
 ↳ Rest requires "earning it first"
 ↳ Inner dialogue: "I'll relax when I hit X goal"

3. Every decision comes from fear of losing

↳ You say yes to clients you don't want
 ↳ You price based on desperation, not value
 ↳ "What if this is my last opportunity?" drives strategy

4. You compare yourself constantly

↳ Scroll Instagram → immediate inadequacy
 ↳ Someone else's win feels like your loss
 ↳ You're always behind, never ahead

5. Your default state is reactive

↳ Firefighting > strategic thinking
 ↳ Calendar full, priorities empty
 ↳ Busy doesn't equal productive (but you can't stop)

6. You measure progress in hours worked

↳ "I worked 80 hours this week" feels like a flex
 ↳ Productivity = exhaustion
 ↳ Time off = falling behind

7. Solutions feel forced, not flowing

↳ Every problem requires brute force
 ↳ Nothing comes easily
 ↳ You're swimming upstream daily

I operated here for 36 months straight.

The moment I shifted from dark energy to light energy? More than doubled my business while working less.

Now, to be clear—results like this aren't immediate for everyone. It took me months to fully integrate this shift. 

But it IS possible when you address the energy underneath the tactics.
When you find yourself banging your head against a glass ceiling, realize that it’s got less to do with strategy, and all to do with frequency, 

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7 signs you're operating in scarcity

I went from stuck to scale by learning how to do less.

Counterintuitive? Absolutely.

But here are the 9 practices that shifted everything:

1. The Morning Stillness Protocol

↳ Block off one weekday morning with zero agenda
 ↳ No emails. No calls. No "productive" tasks.
 ↳ Just space for clarity to emerge naturally

2. The 90-Second Reset

↳ When anxiety hits, stop everything
 ↳ Breathe deeply for 90 seconds
 ↳ This clears cortisol and restores clear thinking

3. Daily Energy Audits

↳ Evening journal: What happened? How do I feel? Why?
 ↳ Transfer mental noise to paper
 ↳ Pay off emotional debt before it compounds

4. The Abundance Redirect

↳ Catch yourself focusing on lack
 ↳ Ask: "Am I focusing on what's missing or what's possible?"
 ↳ Consciously shift attention to what's working

5. The Decision Framework Shift

↳ Old question: "What if this fails?"
 ↳ New question: "What would my future self do?"
 ↳ Operate from vision, not fear

6. Permission to Be Unproductive

↳ Schedule "empty space" as intentionally as client calls
 ↳ Treat stillness as strategy
 ↳ Solutions emerge when you stop forcing them

7. The Energy-First Filter

↳ Before any decision: "Does this give or take energy?"
 ↳ If it drains you, it's the wrong move
 ↳ Alignment > achievement

8. Hypnotherapy & Nervous System Work

↳ Address the emotional debt you've been carrying
 ↳ Reprogram subconscious patterns
 ↳ You can't outwork unhealed trauma

9. Trust Over Force

↳ Stop forcing solutions immediately
↳ Let clarity arrive in its own time
↳ The mud settles when you stop stirring it

I implemented these after hitting rock bottom after 3 years of being stuck.

Once I did, my business took off and doubled itself within a quarter. While I took my very first 3-week sabbatical. 

I’m not saying what worked for me will work for you. But when strategy isn’t working, try focusing on frequency and energy. 

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