Chris Mitchell

CubiCasa

- Leading initiatives to convert high-volume free users into paid users through targeted campaigns, customer education, and Plus package improvements.
- Contributing to the continued development of the Preferred Pro partnership program, focused on giving photographers more marketing firepower and higher earnings per shoot.
- Collaborating across product, marketing, and customer success to build programs that actually solve problems and move the needle.
- Rolling out new tools and messaging strategies to support photographers in growing their businesses and capturing more market share.

Senior Strategic Sales Manager

- Landed a partnership with the 2nd and 5th largest MLS in the U.S. in addition to many other top 25 platforms.
- Leveraged strategic press releases and LinkedIn connections in my outreach strategy to land meetings with executives at the top 50 MLSs. 
- Closed one of the largest SaaS-enabled insurance inspection companies in the U.S., and one of the largest real estate photography companies in the nation. 
- Built out marketing & training materials to engage brokerages surrounding our top MLS partners to bolster adoption from large brokerages and agent teams. 
- Ran strategic webinars with top MLS members to gain adoption in order to achieve our mission of getting a floor plan on every listing in the U.S.  
- Helped AMCs, appraisers, and insurance adjusters to streamline their workflow, reduce time on site, and make their floor plan creation process more scalable via our innovative room scanning technology and backend floor plan service.

Strategic Sales Manager

As an SDR at CubiCasa, I have generated over $5 million in the sales pipeline, booked and ran 100's of customer demos, closed nationwide enterprise deals, and implemented new systems and processes which have transformed the way our sales team operates. When I started, there were very limited sales processes in place, almost no marketing automation, and zero lead qualification criteria in place to differentiate between MQLs & SQLs. I am a process nerd, so I created my own processes, many of which were approved for implementation. 

Challenges & Achievements: On challenge I've encountered as a salesperson was the ever-increasing volume of inbound signups & meetings, but no way to filter, qualify and prioritize deals. In addition to centralizing communication in the CRM for better sales & marketing alignment with tools like Kixie, I've also piloted & implemented marketing automation technology to empower our sales team with the tools necessary to prioritize the largest & hottest deals.

Working Remotely With Sales, Marketing, and Customer Success: I've worked closely with our marketing & product teams to create better sales & marketing alignment, establish lead qualification criteria, and engineer inbound & outbound sales cadences designed to activate customers faster and reduce friction in the sales process. In addition to improving sales & marketing processes, I've played an essential role in helping our product team improve features & customer experience by providing feedback from the front lines to help make CubiCasa the leading floor plan solution and playing a part in CubiCasa's acquisition by Clear Capital in 2021.

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Customer Service Assistants
We can manage your live chat, answer inbound phone calls and emails, run NPS surveys to improve customer satisfaction, and collect reviews from your best customers.

Executive Assistants
We can manage your inbox & calendar, answer phone calls, screen visitors, compile reports, make travel arrangements, and much more.

Marketing Assistants
We can manage your website & social media, write blog posts, perform SEO tasks, manage your PPC ads & newsletter and create and edit image & video content.

Lead Gen & Sales Assistants
We can generate leads through cold email & LinkedIn outreach, cold calling, schedule and run demos, and manage your CRM & sales pipeline.

Operations Managers
We can onboard new customers, manage internal and client facing tasks and ensure your team stays compliant with budgets and timelines.

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Founder

Chris Mitchell Marketing

In 2011, I founded Chris Mitchell Marketing, a full-service digital agency offering web design, branding, SEO, SEM, and social media marketing to clients across the U.S. We helped many clients achieve record-breaking increases in online sales and improved customer experience through a data-driven approach. Average project sizes ranged from $3,500 - $40,000 with many notable clients like Boston Trade (formerly known as Snowhite Hospitality), Associated Rack Corporation, and Signature Brides & Design. 

Worked with small to medium sized businesses to increase their web presence, generate qualified leads, and improve their sales process through conversion optimized sales funnels, and user experience design.

Founder & CEO

Certified Payment Processing

As a local Account Executive, I took appointments from SDRs and presented innovative payment processing solutions to local business owners to save them money on their transaction fees. I took up to 8 daily appointments set by SDRs to discuss opportunities for lowering credit card processing fees and increasing the business owners’ revenue with solutions such as ATMs. I signed 10 accounts in my first 2 weeks at $500+ per month, per account. Despite my rapid success, the company permanently closed before my pivot to the marketing & lead gen space.

Account Executive

Motor Club Of America MCA

At Motor Club Of America, I was one of the top-performing sales representatives recruiting, and signing up over 100 new accounts within less than a year. I leveraged social selling, YouTube video growth hacking, and email marketing to propel myself to the top of the leaderboard.

Marketing & Sales Associate

Turner Medical, Inc. DBA In'Tech America

I set up and operated CNC Swiss turn lathes producing precision surgical tools, and implantable medical devices. I ran as many as 8 machines at a time. I also ran wire EDM machines, did heat-treating ops, precision grinding, assembled parts, ran a laser etching machine, sandblaster, Mazak, and Haas CNC mills, and ran the chemical processing line.

CNC Swiss Turn Operator & Setup Tech

FMI Hansa Medical Products, LLC

I set up and operated CNC Swiss turn lathes producing high-precision surgical tools and implantable medical devices. I ran as many as 6 machines at a time. I also ran wire EDM machines, did heat-treating ops, precision grinding, assembled surgical instruments, and ran the chemical processing line.

CNC Swiss Turn Machinist

Street Shop Inc

As a manual machinist at Street Shop, I built custom chassis components for rare Corvettes that were featured in magazines including Corvette Enthusiast, Corvette Mag, and LSX Magazine. I set up and ran a Bridgeport mill & manual lathe, operated a hydraulic press, assembled complex suspension components, sandblasted, assembled chassis, and built custom welding fixtures.

Manual Machinist

B2B Sales & Marketing Advisor | Strategic Sales Manager at CubiCasa | Founder at Intelus Agency

I’m a Senior Strategic Sales Manager who believes the best ideas don’t come from a boardroom, they come from the people actually using your product. Throughout my career, I’ve helped turn real customer feedback into real product improvements, working closely with product and marketing teams to roll out updates that make a measurable difference.

One of my biggest wins was shaping the CubiCasa Preferred Photographer Program. By rethinking how we positioned the program and making it easier for photographers to see the value, we saw a major spike in inbound interest. That growth led to broader adoption across the U.S. and a solid lift in revenue.

Now, in my current role, I’m focused on converting more of our free users into paid ones by continuing to refine the Plus package and expanding our Preferred Pro partnership program. The goal? Help photographers earn more per shoot and give them better tools to stand out in a competitive market.

I’m hands-on with strategy, sales, and product feedback loops, and I’m always looking for new ways to create value, both for our users and for the business.

In addition to my professional achievements, I’ve personally shared insights and authored articles featured on platforms like Zapier, Forbes, Authority Magazine, Social Champ, and Selling Signals. I enjoy connecting with forward-thinking companies and professionals to exchange ideas and explore opportunities to create meaningful impact.

At Intelus Agency, I productized LinkedIn lead generation and content marketing via a SaaS selling model, the first of its kind in the industry. As a bootstrapped company with zero investors or partners, I scaled the company from $1k per month with a single client to over six figures in 2 years using a combination of inbound content marketing, strategic outreach, and growth-hacking techniques. 
 
Sales Forecasting & Marketing Budget Allocation: I accurately forecasted annual sales projections based on annual historical sales data and sales pipeline forecasts from Freshworks CRM and Freddie AI. Using our sales projections, I established base and stretch goals with bonuses and incentives for the sales & marketing team to exceed our goals at least 7 months out of the year. 

Multi-Channel Outbound Playbook Creation:  I crafted proven data-driven prospecting strategies for cold emailing, LinkedIn outreach, Upwork video outreach, cold calling on different personas, and developing personalized outreach campaigns based on their unique use case. While building and validating an effective outreach playbook, I simultaneously created sales training and enablement materials for SDRs and AEs. 

SaaS + Service Product Development: I analyzed competitive solutions to identify gaps in the market demand and what was offered. Armed with research and a passion for giving customers a better solution for generating leads on LinkedIn without spamming people or tarnishing their reputation in the industry, I developed a truly unique lead generation service with a strong focus on a hands-on relationship-driven approach with very little to reliance on automated messaging solutions. In addition to revolutionizing the B2B lead generation service industry, I developed a unique approach to LinkedIn ads and content marketing by strategically leveraging data which enabled us to reduce wasted marketing spend and achieve a lower cost per lead.

Catholic Order of Foresters

Protect income, minimize taxes, preserve assets, manage volatility

Insurance Agent

Humana

As a Consumer Experience Professional in the Humana Commercial Sales Department, team-sell and implement the Go365 (formerly HumanaVitality) incentive-based wellness solution for employers in the Ohio, Kentucky and Indiana markets: https://www.youtube.com/watch?v=Bkd1b_jCiq0  . Customers include large and small employers in various industries including non-profits, healthcare, manufacturing, engineering, education, government, finance and design. As engagement levels can determine the discount on the group's medical premium, this can influence sales, retention, and most importantly the health of the group. Sales and engagement goals exceeding 100% the last 4 years. 
 Engagement plans for groups that include scheduling and executing onsite biometric screenings, health assessments, with analysis of resulting aggregate data to create programming and activities aimed at improving the population health.

Consumer Experience Professional

As a Total Health Consultant, sold a new wellness-based employer group medical insurance plan called Total Health in the Ohio market where employer groups with 100 or more employees could earn up to a 10% discount on their premium based on wellness program participation.  Customers include large employers in the healthcare, manufacturing, marketing, design, and banking industries.  The role was to sell the program to employer groups and work with client stakeholders to assist them with design and execution of wellness engagement strategies to improve wellness and productivity.  Increased participation and engagement through capturing senior level support, creating cohesive wellness teams, collecting and analyzing data to drive health efforts, designing incentives, and creating effective challenges and communications.  Programming includes increasing participation in Humana’s incentive-based wellness solution, HumanaVitality.

•	Launched in October, 2012 in Ohio and met quotas for 2013 and 2014 for both sales and engagement.
•	After the first year created an “Elements of Total Health Success,” data model to show C-Suite stake holders the key commitments needed on their part to make Total Health a success.
•	Engagement Strategy and Design:  Once sold took a leading role in advising company leaders on creating effective contribution strategies, and designing campaigns to help them meet both their well-being and financial objectives.

Total Health Consultant

123 Wellness Inc.

Specialize in providing wellness solutions for non-profit and for profit organizations in Ohio, Kentucky and Indiana. Solutions include integration with wellness software packages for assessment, education, empowerment, incentives and tracking. Initiatives include group and individual fitness challenges and tracking workout history via cardio equipment software tie in and wearable kinetic activity monitors.

Business Development Manager

Cincinnati Bell

Consult with major business accounts of Cincinnati Bell Wireless to understand their business goals and challenges and where appropriate present BlackBerry and Windows Mobile-based wireless solutions that deliver competitive advantage and compelling return on investment.  Obtained 96% of revenue quota for 2009. 

Monitor and assess competitive threats to Cincinnati Bell in both consumer and commercial segments for wireline, entertainment and wireless markets, and recommend actions to management on how to win against these threats.

Wireless Sales Specialist, Competitive Analyst

Psion Teklogix

Business Development Manager, Mobile Wireless WAN Solutions (2005 -2006) ▪ Southeast Regional Sales Executive (2003 -2004) ▪National Sales Manager, Speech Computing Solutions (2001 – 2003)
•	Tasked with leading effort to establish relationships with national wireless carriers who could resell our rugged handheld computers as certified devices on their wireless networks.  Created relationships from scratch between PTX and national wireless carriers, sourced cellular radios from Sierra Wireless, obtained certified device status from carrier's labs and trained AT&T and other partner's sales teams how to position and sell these devices.  OUTCOME:  Within 6 months, forged strategic alliance with AT&T to generate leads of over 10,000 rugged handhelds devices and partner software worth $16M in revenue.
•	Entrepreneurial Product development & launch:  As the National Sales Manager for Speech Computing’s launch in North America, customized marketing, pricing, and features for the market, managed the relationship with the software provider, developed and delivered training for 35 sales people internal sales people and promoted speech solution to value added resellers.  OUTCOME: Recognized for skills in business development, coaching and mentoring.   Measured success by capturing over $1.5M sales within first 6 months of launch.
•	Challenged to identify and close sales opportunities to extend SAP’s R/3 Enterprise Resource Planning System to mobile computing users in supply chain and asset management applications.  RESULT: Spearheaded strategic account management across seven state territory of commercial and US Government accounts ▪ $1M sales

Computer Associates, Inc

One of the world’s largest IT management software providers


Sold software solutions that included professional services and software for application lifecycle management, application and web development, knowledge management, and predictive intelligence.  Accounts included Fortune 500 companies in Southwestern and Central Ohio.  Met $1.5M plan with sales to GE Aircraft Engines, Cincinnati Children’s Hospital Medical Center, Ohio Casualty, Cole Layer Tremble, and American.
Electric Power.

Sales Executive

The Polk Company

THE POLK COMPANY (Cincinnati, OH)							
Leading supplier of automotive data and related software

Sales Executive
Sold software solutions to state and provincial governments in North American.  Solutions included application software and professional services for vehicle VIN verification and commercial vehicle applications for International Fuel Tax Agreement (IFTA), and International Registration (IRP).  Won majority of business through formal RFP processes.

Account Manager

Seasoned B2B sales and business development professional with experience in the health care, health insurance, wellness, and technology industries.

Specialties: Well-being solution design, consultative solution sales, analysis, business development, commercial fitness solutions, quality management, responding to requests for proposals.

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The Battle

Chris Mitchell

Roger Bockweg

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