Experienced GTM Leader Accelerating Revenue Growth and Building Exceptional Relationships | AI Newbie Pumped to Explore Sales Tech and Embrace the Geekdom 🤓

With over a decade of experience in revenue leadership roles, I currently serve as Vice President at GOAL, a SaaS performance marketing platform specializing in empowering insurance agents. My core competencies include coaching, sales enablement, and outbound sales, all of which align with GOAL's mission to streamline lead generation and campaign management for agents. Passionate about leveraging technology and data-driven strategies, I am committed to fostering collaboration and innovation to create meaningful solutions that address customer challenges while driving sustainable growth.  

At GOAL, I lead efforts to revolutionize how insurance agents generate leads by integrating targeted advertising, advanced analytics, and compliance tools. My work consistently focuses on aligning solutions with customer needs, building trust-based relationships, and equipping teams with the tools and expertise to achieve market leadership.

Chris Nashed

Becc Holland

Head of Sales Development

A homegrown Texan who innately believes that hiring the right people, is just as important as developing them.

Advisor

lempire.com

….. Ladies & Gentlemen, may I proudly present...... The 2026 Cold (Outreach) Olympics. 🙂



…..all shot LIVE from Milan. 🇮🇹

& all thanks, to my wonderful partner Outreach.  







Cold email.
Cold call.

What to do in a budget freeze. 
How to write a good "bump" email. 🙂


The Skeleton of a great discovery call.
The Skeleton of a great cold call. 


How to ice out competitors....
Sleigh your 2026 quota......


ensure you’re not over your skis, on calls....
& can prevent deals, from sliding Downhill.







And of COURSE....
101 cold email tips, to avoid half-pipe. 😀







While my character count, in this post may be limited....

I'm turning 40 on March 1st ——

so rest assured, my endless list of puns & Dad jokes.... 

Is not. 🙂





I'll be doing a 60m prospecting &/or sales topic every day, for 17 days;

All from the snowy mountain tops. 






topic list out shortly.
& how you can be involved soon. 
but for now....


2. 06. 2026. - 2. 22. 2026.
& deets in the (fun) ~30 sec. vid below.






so come out & join me!
here on LinkedIn LIVE,
every day at 3p CET. (starting on 2/6)


& if you're watching the Olympics, 
look for me in the crowd!





I'll be the one with 13 parkas on, 
STILL freezing her buns off, 
& practicing how to do this 🤌 like a local. 





Arrivederci, y'all. 🍕:)

….. back in TX for the holiday + an SKO to kick off 2026— So of course, I’m back on a horse. And I tried out a new trick on Stella, & learned something new…..


Turns out—
Horses do like Starbucks americanos, when you forget carrots.

New year. New Stella.


Happy New Year y’all.
feels like it’s gonna be a good one. 🙂

…..if the customer was always right…. there’s simply put, no need for a seller.

I mean, why not just have the buyer just “check out with cart”?

It’s faster.
More cost effective. 
Increases conversion.

And it’s the buyer’s preference.



That’s not only a sobering fact to think about, but it’s a challenge. And hopefully, a much needed identity crisis.



The only reason a buyer SHOULDN’T “check out with cart”, is that it puts them at risk, to do so. 

Because that can, should, & would have been caught….

If they had an “expert”, that would have caught their mistakes, before they ran the credit card.




And that expert—
Should be the seller.

But that requires that the seller/SDR, knows things the buyer doesn’t, & catch those misbeliefs before it’s too late.




It’s not that we as AEs/SDRs CAN’T add value—

It’s that statistically speaking, most often, we don’t. 

So buyers HAVE to do the research that we should have done for them….

But didn’t. 




The sobering “silver lining”, is there’s only 1 thing, that a buyer CAN’T be wrong about—

They want to change something.




I call it a driving impact.

But no matter what you call it, the good news is….

That’s the ONLY thing a buyer, can’t be wrong about. 

So that leaves a lot of green space, where the AE/SDR could add value——> if they know enough to, & if they want to add it.



Because the buyer CAN be wrong about…..

▪️ That it’s changeable.
▪️  That the problem is solvable.
▪️  How quickly it’s solvable.

▪️  The likelihood that it could be solved.
▪️  When the last point of no return, of solving it, is.


▪️ What they need to change, to get there.
(IE. root cause)
▪️ What they should look for as evidence, along the way.
(IE. tactical problem)
▪️  What will shift, when they do.
(IE. business problem)


▪️  What’s happening because of it. (current impact)
▪️  What’s the impact of changing it. 
▪️  What’s the impact of not.







On & on the list goes—
But the point is, the buyer can be wrong.

They can be wrong about something,
& they can miss something. 



And every time you find one of those, 
You not only add value, but you give them….

— more of a reason to solve it,
— more of a reason to believe that they CAN solve it,
& more of a reason to believe that having YOU, is not only valuable….


But indispensable, if they want to be successful.






That’s value.
That’s our job of a seller.

I’d argue, that’s our only job as a seller.



ask questions.
find the problem.
find out, what they don’t know.

& make their life better, because of it.




happy 1st sales Tuesday of the year, y’all. 
….it’s only just the beginning. 🙂

…..generally speaking, I have the juevos 🥚🥚 to admit when I’m wrong.

& when it comes to the Stranger Things finale, I just was.

Not wrong by a little….
Wrong by a lot.



At the end of V1: 17 of my 30 theories were correct.
And none had been disproven.

But by the end of episode 8, nothing….
& I mean nothing….

That I thought would come to pass, actually did.



So there’s only 3 things I could do when something like that happens—

1.   Stand up straight, and take it like a (wo)man.
2.  Change my name, & move to Mexico.
3.  Blame the refs.


And although I’d like to say that “2026 Becc” is the type of person who would do no.1……

(hopefully) I'm growing-- But I think we all know I'm not exactly Mother Theresa... I'm still me. :)

So imma' do a 1 & 3 hybrid.



I don’t think the Stranger Things ending was good.
I don’t think the ending answered all the questions.
…..or any of the questions really.

I don’t think it brought us full circle.
I don think it landed the plane.
& I don’t think the ending conveyed the meaningful message, it was supposed to.


But that’s the thing.

I don’t think the Stranger Things ending…..
Was really an ending, at all. 




for 2M reasons, in a quip:

Hellfire lives.
So does Vecna.

& ep. 8, was just our boy Mike in Vecna’s trance. 



Episode 9 exists.
#ConformityGate is right...
but 1/7 release date was wrong.


I mean, why wouldn’t it be aired on Jan. 11th?
or I’m sorry: On 1.11?

or 1.12? (for the 12 kids)

OR 1 + 7 didn’t mean Jan. 7th. 
It meant Jan. 17th.




However you want to split it—
This game still isn’t over.


So to wage one last bet….
And to role that D & D dice one last time…..

I’m going to do my LAST & FINAL Stranger (Sales) Things episode— And my goodbye to the Stranger Things series overall. 


So tune in Monday (1/12) for Stranger (Sales) Things 005 that I’m calling, “ The Coulda, Woulda, Shoulda”.


I'll cover:

▪️ 11 things AEs should be asking in DISCO, but (strangely) aren’t.
▪️ 11 things SDRs should say on cold calls, but (strangely) don’t.

▪️  11 things AE LEADERS should look for on AE calls, but (strangely) skip over.
▪️  11 things SDR leaders should be measuring, but (strangely) pass by.


And 111 plot holes the ST “finale” left wide open….

& 11 minutes of what WILL happen in the end—
Or what SHOULD have, if I'm wrong.


& ALL in 111 min. 🙂
Kidding— I’ll keep it to an hour…

we’ve all got stuff to do, right?




For now…. I’m wrong.
Like couldn’t be more wrong.


And if by 1/18, there’s still no episode 9……

I’ll own it.
I’ll own UP to it.

Lick my wounds.
Put my D & D book back on the shelf.
Come to terms episode 8.

And just chalk it up to sometimes…..

The things that you love most, just don’t turn out the way that you thought they would.

Or maybe, that you thought they should.



But until then—
Until the 4th clock chime on 1.18….
I’m holding my head up high, and onto hope.

Or I guess another cheesy way you could put it—
Until Vecna’s clock strikes 12a, on 1/18...

I believe. 🙂

The Stranger (Sales) Things Ending P.005: the Coulda, Woulda, Shoulda. 👾🧇

....objections aren't a good sign—
& a "no" isn't the 2nd best answer. (to a "yes") objections are a sign that a seller is trying to sell something.....

and that the buyer noticed—
& wants them to stop.

....so they throw an "object" in our way, to slow us down.



the term objection comes from 2 words:
one late latin. ("obiectionem")
& one french. ("objeccion")

put 'em together, and what do you got?

Bippity boppity, a polite way of your buyer saying please go away. 
kidding. 🙂 (sort of)



They mean "a reply or retort", that you "throw at someone".

meaning,
they pick up the phone—
you're trying to book the meeting.

they notice,
& say "send me an email" to get you to stop.


OR

they're on a DISCO call—
you ask them a self-diagnosis question like...

"what are the ripple effects on your team, of not solving this today?"

they know where you're going,
& shut down because of it.



they know.
guys, they KNOWWW.


buyers know, that when we ask that question, we want them to say———>  

"OH MY GOSH, the ripple effects of not solving the problem today are HUGEEEEEEEEEE.

I simply MUST buy your product.
& today.

without a discount, because it's so important!!!!!!" 🙄




& if they didn't know you were trying to sell them before....
they do now.


so they throw an objection in the mix, to slow you down.


maybe it's a:
▪️ ping me back in January.

maybe it's a:
▪️  let me huddle up with others internally.

or maybe it's a:
▪️  no budget.


so.....
the million $$ question is.....


if we can't sell them....
we can't try to convince them.....
we can't persuade: or they'll shut down...
we can't try to influence them: or they'll shut down.....

we can't ask leading questions,
self-diagnosis questions,
digital questions,
or profile questions.......


what can we do??


oh & the worst:
we CAN'T "detach from the outcome". 

Then you just get questions like:
what keeps you up at night?


it's manipulative at best.
a broadway play, pretending like we don't care about hitting quota.

& a malevolent, wolf in sheep's clothing convincing act, at worst.
pretending to care, when our eye is really on the prize, the whole time.



so what's the solution?
what can we do?

don't DETACH from the outcome....
just CHANGE your outcome.

a seller's outcome, normally, is to sell.
change that outcome, into the outcome of diagnosing.


diagnosing is the new north star.
catching their misbeliefs...

& mistakes BECAUSE of those misbeliefs is the goal.

when you find those, you win.
because they win.


that outcome?
you can be as AGGRESSIVE as you want.

more you find, the better for the buyer.


& when that's the goal,
you don't get objections.

they might not agree with your diagnosis..
but they'll never say "we don't have budget"—
because you're not trying to talk them into something, that needs budget.

you're actually not talking..... at all.



you're asking.
finding.
diagnosing.

& surfacing unknowns.



that's who we COULD be as sellers.
only question is———>

WILL we?

….been a bit of a ghost lately. 👻 But I’ve been head down on a surprise drop tomorrow…. any guesses? The hint--> Feel the rhythm. Feel the rhyme..... 🙂

taplio

The Battle

Chris Nashed

Becc Holland

Followers

Posts

Engagements

Likes

Performance ScoreBecc Holland's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris Nashed

Becc Holland

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Becc Holland's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBecc Holland's LinkedIn Performance