GOAL

We are a performance marketing SaaS platform specifically designed for insurance agents, offering a turnkey solution for lead generation and campaign management. It serves as a multi-brand platform, allowing agents to run campaigns for multiple insurance products and brands under a single account. Unlike traditional lead generation platforms, we focus on helping agents generate their own leads through a combination of targeted ad units, a streamlined quote funnel, and robust analytics tools while providing compliance with the upcoming FCC and TCPA changes regarding 1:1 consent capture.

#GYOL

Vice President

RevGap

Strategic Growth Driver: Guiding startups in accelerating growth with effective go-to-market strategies.
AI Integration: Utilizing AI for deep customer understanding, surpassing conventional sales approaches.
Team Development: Upskilling teams with the latest tools and techniques for market leadership.
Trust-Based Relationships: Focusing on building genuine, trust-based customer connections.
Solution Alignment: Ensuring solutions are tailored to unique customer challenges and aspirations.

Sustainable Growth: Empowering organizations to harness AI for long-term, sustainable growth in their GTM efforts.

Founder

SellMeThisPen

At SellMeThisPen, our goal is to help sellers master their skills faster than ever before ✨

With our AI sales coach 🪄, you can focus solely on the conversation during client calls 🥳 No distractions, just pure engagement. After each call, you'll receive objective and personalized guidance to understand what went wrong and how to improve 🤩

But it doesn't stop there. We believe in hands-on practice. Our AI coach engages in roleplays with you, simulating real-life sales situations, so you can meaningfully sharpen your skills 🤓

Ready to get dangerously good at sales? 😎

GTM Advisor

Pavilion

Executive Member

Leasecake

- Built and managed high-performing cross-functional GTM teams in Sales, Customer Success, RevOps, Professional Services, and Marketing resulting in 10X ARR growth during my tenure. 
- Achieved a 3x increase in ARR within my first 180 days resulting in $12M Series A, showcasing my ability to drive immediate impact with company and board objectives.
- Doubled ACV through revamped pricing, packaging, and value-selling sales motion—streamlined customer journey workflow for optimized monetization and pipeline velocity.
- Developed and executed successful Customer Success and Account Management strategies that resulted in as high as 38% quarterly new ARR contribution, 70%+ NPS, sub 4% annual churn, and 160% NRR,

Vice President, Revenue

EverQuote

Director of Sales

Inside Sales Manager

Director, Business Development

Inside Sales Representative

Arch Creative Group

- Co-founded and led a boutique creative design and development agency specializing in branding, web design, and digital marketing solutions for small to medium-sized businesses.
- Oversaw the agency's day-to-day operations, ensuring smooth workflow and maintaining high-quality standards for all projects.
- Managed a diverse team of creative professionals, including graphic designers, web developers, and digital marketers, fostering a collaborative and innovative work environment.
- Developed and implemented strategic business plans to drive growth and expand the agency's client base, resulting in a 66% YOY increase in revenue over four and a half years.

Managing Partner

Experienced GTM Leader Accelerating Revenue Growth and Building Exceptional Relationships | AI Newbie Pumped to Explore Sales Tech and Embrace the Geekdom 🤓

Chris Nashed

Hoffman

Founder of the exclusive home to the Own the Deal™ and Scorecard® sales methodologies.  Enterprise-wide engagements throughout the F500 in a diverse number of industries and sectors.  Trusted by over 250,000 sales leaders across the globe.  Closers welcome.

Founder and CEO

Harvard Business School

Guest Lecturer at HBS, MIT, Wharton, Columbia, Berkeley, Texas, Cornell, others.  Supporting established sales, marketing, and OB educational curriculum.

Visiting MBA Lecturer

The Trustees of Reservations

Serving the protection of the exceptional scenic, historic, and ecological places in Massachusetts. Volunteered leadership position.

Corporate Trustee

Google

Recruited to architect company-wide educational programming at Google's inaugural Sales Academy.  Created methodology, cadences, frameworks, and KPIs. Curriculum still in practice.

Program Manager

Basho Strategies

Creator of the internationally-acclaimed sales program “Why You? Why You Now?™ and the BASHO Email™ technique.   Delivered training to 100,000+ salespeople in 40+ countries across 6 continents.  Sold company to private equity in 2008.

Founder and CEO (sold company '08)

Akamai Technologies

Held several regional and national leadership positions.  Led direct, channel, and international sales teams. Recognized as company's "Top Performer," 1999, 2000, 2001.

Director

Multiple Companies

10+ years in a variety of sales and leadership positions in high tech, software,  and commercial real estate.  Multiple President's Clubs.   More than multiple Grateful Dead shows.

Account Executive

University Bartending

Launched a chain of professional bartending schools on 14 college campuses throughout the Northeast while pursuing undergraduate degree.  Profiled in local and national media.  Sold company to national competitor in 1994.

Founder and CEO (sold company ‘94)

A world renowned sales trainer, Jeff Hoffman speaks around the globe on the topics of sales, leadership, and human dynamics. The creator of the BASHO Email™ technique, and author of Own the Deal™, Why You? Why You Now?™, Scorecard®,  and The Social Paradigm™, Jeff has worked with over 250,000 professionals and executives within the world's top technology, health care, finance, and non profit organizations, as well as taught at many of the country's elite business schools. Jeff's extraordinary list of clients include the Boston Celtics, Box.com, the Cleveland Clinic, Deloitte, Gartner, Google, the Harvard Business School, Intuit, Microsoft, MIT, PayPal, RedHat, Symantec, and UPS.

For over 25 years, Jeff's unique methodology and powerful frameworks have been taught throughout dozens of countries across 6 continents, while his content has been recognized with numerous global business awards, profiles in Fortune and Entrepreneur, as well as recognized by Inc. Magazine under the headline, "The Deal Doctor."

An avid skier, Yoga practitioner, and aging Deadhead, Jeff holds a Bachelors degree in the History of Art from Cornell University, and resides on Martha's Vineyard with his family.

taplio

The Battle

Chris Nashed

Jeff Hoffman

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