Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

Senior Copywriter / Creative Direction 
I’m your word maestro, ready to craft ideas for any cool project that comes my way. Here’s a glimpse of some recent fun:

         -Invisalign / Conceived, penned, and executed a vibrant spec campaign that truly dazzled—so much so that I personally presented it to the client.

	-Quigley-Simpson /  Brought the Instacart Mastercard to the bright lights of Times Square with a dazzling billboard and dreamed up Gen-Z savvy concepts for the Marriott Bold Card.
	
         -EarnIn / Spiced up the social scene for the payday app everyone’s talking about.
	
         -J. Schmid / Crafted engaging LinkedIn posts for Kansas City's dynamic business consultancy, Entrepreneur to Enterprise (e2E).

Freelance Senior Copywriter/Creative Director

BASIC/DEPT®

Concocted some snazzy words for Google Store, giving those Google Pixel 7 phones and Pixel Tablet the verbal VIP treatment.

Led the charge on campaigns like Summer Deals and Holidays, even took the mentor hat for the juniors.

Crafted digital content and proactive campaign ideas for Kentucky Fried Chicken.

Added my touch to Arc’Teryx’s ruggedly refined brand book.

Senior Copywriter

Sidecar Health

Played a crucial role in shaping the vibe and voice for a startup in the health insurance game.

Revamped Sidecar's website with conversational language, developed member welcome kits.

Created, crafted, and launched a digital campaign catering to freelancers.

Quigley

I whipped up words, took the lead, and cooked up all-encompassing campaigns for pretty much every Chase credit card, plus Starbucks, Budget, Lyft, Paycom, and even BeWaterWise.com.

Brought in and looked after the newbies in the copywriting crew.

FCB Chicago

Crafted words and cooked up full-blown campaigns in every direction for Cox Communications, Michelob Ultra, Kentucky Fried Chicken, T-Mobile, and Valspar.

RPM Advertising

Learned the ropes on clients that included BMW, Hollywood Casinos, and Thunder Valley Casino Resort.

Junior Copywriter

Butterfield Country Club

- Entertaining and assisting members throughout golf rounds
- Providing leadership and mentoring to younger caddies
- Upholding the etiquette and professionalism that is expected while working at a private country club "Your honor, your honor."

Golf Caddy

ESPN

Assisted with various tasks integral to sports production. Pulled cable and worked audio (parabolic microphone operator) during local broadcasts. I worked college football, Sunday Night Baseball, and Monday Night Football broadcasts.

Production Assistant

Golf Channel

I drove around Golf Channel announcer Kay Cockerill and performed various other tasks during The Solheim Cup (August 21 - 23, 2009) at Rich Harvest Farms in Sugar Grove, IL

Announcer Driver/Production Assistant

Media Process Group

-Gripped on location shoots
-Digitized and logged tapes
-Assisted with tasks vital to the execution of the production

Creative Production Intern

Hello, I'm John!

I’m a Senior Copywriter with 10+ years in the ad world. I've sprinkled my storytelling magic everywhere, on clients from startups to Google.

My specialty? Weaving tales that'll grab your attention like a cat chasing a laser pointer. I'm all about whipping up digital content that doesn't just hit the bullseye but dances around it like nobody's business.

Whether I'm crafting a friendly app message, conjuring up some website wizardry, or weaving a brand saga that packs a punch, I've got this knack for turning tangled thoughts into words that just go together like peanut butter and jelly.

I've had the pleasure of working with both small and big agencies, as well as in-house. And now, I've got my eye on your agency or brand. Let’s chat!


Check out my portfolio: johnnyotoole.com
TikTok: @johnrunshard
Instagram: @johnny_otoole
Email: johnotoole930@gmail.com

You made it this far? You da best! 

-John

John O'Toole

RIP FCB 😭👋🍻 

[Cue “Good Riddance” by Green Day and that vintage-glow Instagram filter we all genuinely believed made us artists.]

Man… this one hits. 

I spent three years at FCB—started in the DraftFCB era, graduated into FCB Chicago. It was my first real “big agency” gig, working on the extremely *ahem* suggestively named COX account (yes, I laughed every time). But it was so much more than a job. It was where I found my people: co-conspirators, lifelong friends, and, plot twist, my better-half-in-every-way, Nikki O'Toole!

Right now I’d give anything for one more cold beverage from the 21st-floor beer fridge. So here’s a toast: to FCB, the first big shop that took a chance on me. 

It was real. It was wild. It was a blast.

And Sue Bond… I swear I will submit those time sheets. One day. Promise-ish.

✌ 

Justin Marasigan Kate Wojan Lisa Plachy Peter de Guzman Danielle Riley Chris Terry Leslie Hung Deepak George Margaret Kamyshina Adam Repp Ben Rackl Kirby McKenna Amy Creyer Percifield Nat Jones Susan Alvarez Grey Ingram Laura Novack John Kastanes Jameson LaMarca Kathryn Carpenter Landon Dinnin Greg Rosenhan Anna Jacobs Maggie Gradala Jane Schumann-Enslin Emily Walton Teresa Jimmerson   

Thanks again for the helpful reco that got me in the door, Alfonso Zapata! A gift for you: a pic of you as the office Elf!

acd/copywriter @ dentsu creative 🤘 self-proclaimed rad dude

taplio

The Battle

Chrissy Mize

John O'Toole

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The Battle

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John O'Toole

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Engagements

Likes

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