Chris T.

Rightworks

Innovation Lab - Team Lead

Syndicately 

As VP Business Strategy of Syndicately, I directed the strategic and operational development of our platform, focusing on managing private and alternative investments under 506B and C safe harbor exemptions. Our platform served a diverse client base including wealth management funds, private equity firms, venture capital groups, and mastermind communities. We offered a comprehensive range of investment instruments such as warrants, bridge loans, convertible notes, SAFE agreements, KISS agreements, and convertible bonds. Our commitment to democratizing the deployment of capital ultimately led to the successful sale of the company.

Vice President Business Strategy

PureCars

Set acquisition strategy within a Private Equity-backed innovation department to enhance the product portfolio and meet dealership needs amid Covid-19 disruptions. Identified and acquired high-value technologies, integrating them into a unified platform designed to support inventory visibility, customer acquisition, and operational efficiency for automotive dealerships.
Led post-acquisition integration and platform development, incorporating AI-driven tools such as a Facebook Marketplace solution with machine learning, NLP, and NLG capabilities, enhancing dealership competitiveness in a constrained market. Integrated a Computer Vision and NLU SaaS application to automate Google My Business content management, amplifying digital visibility and streamlining operations across portfolio products.

Vice President of Growth & Innovation

As the Director of Digital Insights & Analytics at PureCars, a leading provider of automotive advertising technology, I am responsible for leveraging data to drive strategic decision-making and optimize our digital marketing efforts.

Key responsibilities include:

Data Analysis & Insights: Conducting comprehensive analysis of complex data sets to uncover insights, identify trends, and make data-driven recommendations that drive business growth and improve performance.

Strategic Decision-Making: Using data and analytics to inform strategic decisions across the organization, from marketing and sales to product development and customer service.

Performance Measurement & Reporting: Developing and maintaining key performance indicators (KPIs) and dashboards to measure the effectiveness of our digital marketing efforts, providing regular reports to senior leadership.

Team Leadership & Collaboration: Leading a team of data analysts and working closely with cross-functional teams to ensure data insights are integrated into all aspects of the business.

Data Governance & Compliance: Ensuring the integrity, accuracy, and compliance of data, adhering to data privacy regulations and best practices.

In this role, I am passionate about turning data into actionable insights that drive business growth and enhance the customer experience. I am committed to fostering a data-driven culture within PureCars and helping the company continue to innovate in the automotive advertising technology space.

Director of Digital Insights & Analytics

General Assembly

As a Data-Driven Marketing Instructor at General Assembly, an innovative education institution specializing in today's most in-demand skills, I was responsible for educating and inspiring the next generation of digital marketers.

Key responsibilities included:

Curriculum Development: Developed and updated course content to ensure it remained relevant and aligned with current industry trends and best practices in data-driven marketing.

Instruction: Delivered engaging and interactive lectures, workshops, and seminars to students, covering a range of topics including data analysis, marketing strategy, customer segmentation, and performance measurement.

Student Mentorship: Provided one-on-one guidance and support to students, helping them to apply their learning in practical contexts, solve problems, and develop their skills.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in data-driven marketing, ensuring the curriculum remained up-to-date and industry-relevant.

Assessment: Conducted assessments to evaluate student understanding and progress, providing constructive feedback to help students improve their performance and achieve their learning goals.

Data-Driven Marketing Instructor

Optimize Organic

As a Fractional CEO at Optimize Organic, an early-stage startup, I was tasked with the challenge of revitalizing the business and positioning it for growth and acquisition.

Key responsibilities included:

Turnaround Strategy: Developed and implemented a comprehensive turnaround strategy to address the startup's challenges, streamline operations, and position it for growth.

Leadership: Led a cross-functional team to execute the turnaround strategy, fostering a culture of innovation, agility, and resilience.

Data-Driven Decision Making: Utilized data-driven insights to inform strategic decisions, identify opportunities for improvement, and measure the impact of our initiatives.

Operational Efficiency: Introduced efficiencies to reduce costs, improve the startup's financial health, and enhance its market value.

Acquisition Management: Successfully revitalized the business within a span of seven months, leading to its acquisition by PureCars in September 2018. Managed the transition process post-acquisition to ensure seamless integration with PureCars.

Fractional Chief Executive Officer

Edelman

As the Director of Marketing Technology at Edelman, one of the world's largest global communications firms, I was responsible for leading the integration of technology in our marketing strategies to drive business growth and enhance brand reputation on a global scale.

Key responsibilities included:

Strategic Leadership: Developed and implemented innovative marketing strategies for large, recognizable brands across international markets, leveraging the latest technology to drive business growth and enhance brand reputation.

Team Management: Led a team of professionals, fostering a collaborative environment that encouraged innovation and the development of cutting-edge marketing solutions.

Technology Integration: Oversaw the integration of technology into marketing strategies, ensuring the effective use of digital tools and platforms to optimize marketing efforts and achieve business objectives.

Data-Driven Decision Making: Utilized data and analytics to inform strategic decisions, measure the impact of marketing initiatives, and identify opportunities for improvement.

Stakeholder Collaboration: Collaborated with various stakeholders across the organization, including sales, product, and engineering teams, to ensure alignment and synergy in our marketing efforts.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in marketing technology, ensuring our strategies remained up-to-date and industry-relevant.

Director Marketing Technology

Healthgrades

As a Senior Digital Strategist at Healthgrades, a leading online resource for comprehensive information about physicians and hospitals, I was responsible for developing and implementing digital strategies to enhance our online presence, drive user engagement, and promote our services.

Key responsibilities included:

Digital Strategy Development: Developed and implemented comprehensive digital strategies aimed at enhancing our online presence, driving user engagement, and promoting our services.

Data Analysis: Utilized data and analytics to inform strategic decisions, measure the impact of our digital initiatives, and identify opportunities for improvement.

Cross-Functional Collaboration: Collaborated with various teams across the organization, including marketing, product, and engineering, to ensure alignment and synergy in our digital efforts.

Content Strategy: Oversaw the development and implementation of our content strategy, ensuring our content was engaging, relevant, and aligned with our overall digital strategy.

User Experience Optimization: Worked closely with the UX team to optimize the user experience on our website and digital platforms, ensuring a seamless and engaging experience for our users.

Industry Engagement: Stayed abreast of the latest trends and developments in digital strategy, ensuring our strategies remained up-to-date and industry-relevant.

Sr. Digital Strategist

Breckenridge Grand Vacations

Operationalized digital marketing program with demand generation goals: nurturing prospects with engaging content, delivering marketing qualified leads, and optimizing a closed loop marketing architecture

Served as digital media planner and buyer, optimized over $400,000 in placements, generated 35% increase in traffic and 20% page views per session

Grew brand community of 250 fans to 25,000 through CRM supported social media campaigns

Digital Community Manager

Pine Ridge Condominiums

Identified new opportunities for strategic integration of social media with other service lines, such as SEO, SEM, mobile, and print

Developed a comprehensive online strategy which included influencer outreach, content marketing, and social media

Directed multi-disciplinary teams to drive conversions and new customer acquisition

Digital Marketing Coordinator

ALASKA ALPINE ADVENTURES LLC

- Led client trips into Katmai, Lake Clark, Wrangell-St. Elias, Gates of the Artic and Denali National Parks

- Worked unilaterally with third party vendors (whitewater rafting, ice climbing, glacier trekking, sea kayaking, bush pilots, lodging) to ensure a seamless guest experience

- Managed in-field client expectations while negotiating seasonal weather related variables 

- Displayed humor, superlative outdoor skills, and a nuanced perspective on our great Alaskan wilderness

Wilderness Guide

Launching RightExit: Accounting Practice M&A Marketplace

If you're a founder or tech CEO scaling fast—or need to—I'm the person you bring in to architect growth systems, drive revenue, and make your product actually win in the market.

In the last 5 years, I’ve led strategic growth and transformation across SaaS, fintech, and Web3 ventures. I’ve bought, rebuilt, and exited companies, launched AI products, led GTM for marketplaces, and helped businesses navigate M&A, fundraising, and operational scale.

What I bring to the table:

⚙️ Company Builder: Acquired, rebuilt, and exited Syndicately in 18 months—overhauled GTM, pricing, and positioning, resulting in 50%+ YoY growth.
💡 Growth + Product Strategy: Launched AI-powered inventory bots for auto dealers at PureCars during the toughest supply crunch in years—turning lead gen into a competitive moat.
🔹 Built → Scaled → Acquired: Founded Optimize Organic, a SaaS SEO solution used by 5,500 auto dealerships—acquired by PureCars.
📈 Founder-Minded: Built LedgerFund.info, a tokenized RWA acquisition platform for accounting firms. Previously launched ResistanceDAO with 800 NFT holders and 2,500 members.
📊 Full-Funnel GTM: From lifecycle marketing to outbound systems, I’ve worked across paid, product, and partnerships to create scalable acquisition machines.

If you're hiring a Head of Growth, Strategy Lead, BizOps operator, or just need a sharp generalist to solve big problems and move fast—I’m open to fractional, advisory, or full-time roles.

Let’s talk.

Chief Executive Officer

Community of 2,400+ web 3.0 partners, projects, and providers.

Chris Sarandos

Marketing Lead - Disruptors (DTC) & Venture Capital

Experienced marketing leader with 15+ years of driving impactful, full-funnel campaigns for global audiences. Known for successfully leading cross-functional teams to deliver marketing strategies that boost brand visibility and fuel revenue growth. Skilled at turning insights and cultural trends into creative, results-driven campaigns that spark engagement and build brand loyalty. Passionate about innovation, pushing creative boundaries, and fostering a culture of growth and collaboration. A proven track record of building and supporting diverse teams to achieve shared success.


Expertise
Integrated Marketing | Brand Building | Go-To-Market Strategy | Content Marketing | Social Media Strategy | Digital Marketing | Team Building | People Management | B2B Marketing | B2C Marketing | Multi-Channel Marketing | Audience Growth | Performance Marketing | Marketing Strategy | Online Marketing | Brand Strategy | Brand Identity | Marketing Budget Management

Head of Audience Marketing

I am building and leading Reddit's Audience Marketing Team, overseeing thought-leadership, content development, and GTM strategy across 13 verticals, agency, and SMB. 

• Create the vision, roadmap and process for Reddit’s North American Business Marketing strategy
• Lead and build a team that develops messaging and assets that drive awareness, understanding, and adoption of Reddit's organic and paid advertising solutions
• Build, maintain, and execute against an editorial calendar that supports the brand narrative and leverages company milestones, seasonal trends, and key launches
• Partner with Marketing Sciences to research and identify key 1st and 3rd party consumer trends and industry insights to create compelling and insightful thought-leadership narratives
• Collaborate with comms, event, channel, and product marketing teams to build integrated full-funnel marketing campaigns.

We come to this place… for what to watch next.

We open Snapchat to laugh, to react, to send the trailer to the group chat with “are we in?”

Because we need that.
All of us.

That feeling when a show starts trending.
When the memes hit.
When your favorite creator says, “You have to see this.”

And suddenly we go somewhere we have never been before.
Not just entertained, but looped into the moment.
Together.

Dazzling clips on a small silver screen.
Snaps we replay three times.
Somehow, FOMO feels real in a place like this.

Because today, TV discovery does not start on the browse tab.
It starts on social.

Our new Snapchat for Business research with Omnicom Media and Ipsos confirms it.

📣 67% are more likely to watch a show after seeing it advertised on social
🔥 65% are driven by others to watch a trailer for a new TV show
🎥 63% want to see fan edits and content around a show
👥 71% are more likely to watch if a creator talks about it

TV may be watched solo.
But it is chosen socially.

On Snapchat, where conversations move fast and reactions happen in real time, fandom comes to life before, during, and after the episode airs.

Snapchat.
We make discovering what to watch next better.

If you want the full story behind how Snapchat and social influence what people watch on tV, it’s live now on the Snapchat for Business blog. 🍿

https://lnkd.in/gXdbTwNu

#entertainment #streaming #digitalmarketing

Marketing @ Snap Inc. | Ex Reddit, Meta, & Google

I miss when marketing meant SEO, paid search, email, and display. The channel mix was clean, measurement was manageable, and last-click mostly worked.

Fast forward to today and most retail and ecommerce brands are running 15–25 channels. And none of them operate in isolation.

Paid social influences Amazon.
Creator content lifts search.
Retail media impacts DTC.
Brand makes performance work harder.

When every channel influences another, the platforms that can prove incremental impact win. That is exactly where Snapchat is starting to stand out.

Here’s what the Fospha data says in their newly published State of Retail Commerce report:

💰 Efficiency is improving, not eroding
Snapchat generated the 2nd lowest CAC of any channel in 2025. CPP improved 4% YoY and CPMs declined 5%.

📦 The Amazon halo is real
When Amazon sales are included in total commerce ROAS, Snapchat sees a +59% uplift. If you are not measuring marketplace impact, you are undercounting performance.

📈 From testing to scaling
Within Fospha’s advertiser base, Snapchat has shifted from experimentation into confident scaling among leading brands, with a full-funnel approach driving stronger bended ROAS. 

💄 Beauty is leaning in hard
Beauty brands are spending 2X more on Snapchat than other industries, with Snap showing the strongest growth potential in the category.

🤖 Automation is driving smarter performance
Our investment in Smart Campaign Solutions is helping advertisers scale more efficiently, using AI to optimize budgets, targeting, and creative in real time to drive stronger results.

The report reinforces what we have been seeing firsthand:
The brands that are winning are not choosing between brand and performance. They are building demand upstream and capturing it downstream, and leveraging measurement that reflects how people actually shop.

If you care about incrementality, halo effect, or scaling efficiently across platforms, this report is worth a read.

A big thank you to our partners at Fospha for the thorough and thoughtful analysis!

#digitalmarketing #attribution #measurement

Fospha - The State of Retail Commerce Report

I’ve worked with a lot of agencies over my career.

Some are exceptional operators. They execute flawlessly, optimize efficiently, and keep the machine running.

Others are a cut above - they look around corners, challenge their clients, and help brands evolve with the marketing landscape instead of reacting to it.

January Digital is one of those agencies. 

We just published our latest Indy Agency Spotlight featuring January Digital, where Founder Vic Drabicky sat down with Frank Lee, Snap’s Head of Global Independent Agencies, to talk about:

😨 Getting comfortable being uncomfortable
📈 Thoughtful channel experimentation and measurement 
🎨 Creativity in the age of AI

It’s a thoughtful conversation about where our industry is headed, and the role indy agencies play in shaping that future.

🔗 Full spotlight here: https://lnkd.in/gKuiezRT

Thanks to Vic and the January Digital team for their great partnership!

#agencies #digitalmarketing #marketingtrends

Some really cool innovation coming from Snap Inc.'s AR Studio team. We partnered with the Musée du Louvre to launch The Incredible Unknowns of the Louvre, a free, interactive augmented reality experience that enables visitors to rediscover overlooked masterpieces through Snapchat.

Starting this week, museum visitors can scan a QR code on select artwork labels and unlock immersive AR directly on their smartphones. What began as a 2023 pilot is now expanding across the museum, fully integrated into the visitor experience.

The Louvre is one of the most iconic institutions in the world. Seeing AR woven into its galleries is a clear signal of where experiential education and storytelling is headed.

Brb, booking my flights to Paris ✈️

#AR #augmentedreality #snapchat

What Love is Blind taught me about B2B sales...

Nothing. Absolutely nothing. 

However, the new research published by Snapchat for Business taught me a lot.

The reveal: the B2B decision makers you are trying to reach are already on Snapchat (no dramatic pod moment required).

Love is blind, but your media strategy shouldn’t be. 

Read the full blog to see who the B2B buyer on Snapchat really is and how to show up earlier, when influence is actually being built - https://lnkd.in/gNZ4n6m4

#b2bmarketing #leadgeneration #digitalmarketing

Lights, Camera, Conversation — How Social Drives Movie Discovery 🎬📱

Snapchat for Business partnered with Omnicom Media and Ipsos to dig into how people actually decide what to watch. And the answer is pretty clear: discovery and decisions are happening on social.

💡 The TL;DR
Movie discovery is social first. What to watch is shaped by short-form video, creator reactions, memes, and the group chat debate about “are we seeing this or not?”

🎥 Discovery starts earlier than you think
For a lot of audiences, especially younger ones, the first time they hear about a new movie is on social. Not TV. Not a banner. Not even the theater.

💬 Conversation drives action
Trailers are not just watched. They are sent. Reacted to. Talked about. Social has become the modern version of word of mouth.

👥 Gen Z is leading the shift
Younger audiences rely heavily on social to validate what’s worth their time and money. If it’s not being talked about, it’s easy to skip.

👻 Why Snap is built for this moment
Snapchat is built for sharing with the people closest to you. That means movie discovery often happens inside conversations, not just in feeds. When someone sends a trailer in chat, it carries more influence. 

The big takeaway
If discovery is happening socially, then marketing cannot just be about reach. It has to be about creating moments and content people want to share.

👉 Check out the full breakdown on the Snapchat for Business blog: https://lnkd.in/gmu6RFMU

📑 More reading via Campaign Live: https://lnkd.in/gn7wNMAY

#EntertainmentIndustry #MovieMarketing #BoxOffice

taplio

The Battle

Chris T.

Chris Sarandos

Followers

Posts

Engagements

Likes

Performance ScoreChris Sarandos's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris T.

Chris Sarandos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Sarandos's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris Sarandos's LinkedIn Performance