Chris T.

Rightworks

Innovation Lab - Team Lead

Syndicately 

As VP Business Strategy of Syndicately, I directed the strategic and operational development of our platform, focusing on managing private and alternative investments under 506B and C safe harbor exemptions. Our platform served a diverse client base including wealth management funds, private equity firms, venture capital groups, and mastermind communities. We offered a comprehensive range of investment instruments such as warrants, bridge loans, convertible notes, SAFE agreements, KISS agreements, and convertible bonds. Our commitment to democratizing the deployment of capital ultimately led to the successful sale of the company.

Vice President Business Strategy

PureCars

Set acquisition strategy within a Private Equity-backed innovation department to enhance the product portfolio and meet dealership needs amid Covid-19 disruptions. Identified and acquired high-value technologies, integrating them into a unified platform designed to support inventory visibility, customer acquisition, and operational efficiency for automotive dealerships.
Led post-acquisition integration and platform development, incorporating AI-driven tools such as a Facebook Marketplace solution with machine learning, NLP, and NLG capabilities, enhancing dealership competitiveness in a constrained market. Integrated a Computer Vision and NLU SaaS application to automate Google My Business content management, amplifying digital visibility and streamlining operations across portfolio products.

Vice President of Growth & Innovation

As the Director of Digital Insights & Analytics at PureCars, a leading provider of automotive advertising technology, I am responsible for leveraging data to drive strategic decision-making and optimize our digital marketing efforts.

Key responsibilities include:

Data Analysis & Insights: Conducting comprehensive analysis of complex data sets to uncover insights, identify trends, and make data-driven recommendations that drive business growth and improve performance.

Strategic Decision-Making: Using data and analytics to inform strategic decisions across the organization, from marketing and sales to product development and customer service.

Performance Measurement & Reporting: Developing and maintaining key performance indicators (KPIs) and dashboards to measure the effectiveness of our digital marketing efforts, providing regular reports to senior leadership.

Team Leadership & Collaboration: Leading a team of data analysts and working closely with cross-functional teams to ensure data insights are integrated into all aspects of the business.

Data Governance & Compliance: Ensuring the integrity, accuracy, and compliance of data, adhering to data privacy regulations and best practices.

In this role, I am passionate about turning data into actionable insights that drive business growth and enhance the customer experience. I am committed to fostering a data-driven culture within PureCars and helping the company continue to innovate in the automotive advertising technology space.

Director of Digital Insights & Analytics

General Assembly

As a Data-Driven Marketing Instructor at General Assembly, an innovative education institution specializing in today's most in-demand skills, I was responsible for educating and inspiring the next generation of digital marketers.

Key responsibilities included:

Curriculum Development: Developed and updated course content to ensure it remained relevant and aligned with current industry trends and best practices in data-driven marketing.

Instruction: Delivered engaging and interactive lectures, workshops, and seminars to students, covering a range of topics including data analysis, marketing strategy, customer segmentation, and performance measurement.

Student Mentorship: Provided one-on-one guidance and support to students, helping them to apply their learning in practical contexts, solve problems, and develop their skills.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in data-driven marketing, ensuring the curriculum remained up-to-date and industry-relevant.

Assessment: Conducted assessments to evaluate student understanding and progress, providing constructive feedback to help students improve their performance and achieve their learning goals.

Data-Driven Marketing Instructor

Optimize Organic

As a Fractional CEO at Optimize Organic, an early-stage startup, I was tasked with the challenge of revitalizing the business and positioning it for growth and acquisition.

Key responsibilities included:

Turnaround Strategy: Developed and implemented a comprehensive turnaround strategy to address the startup's challenges, streamline operations, and position it for growth.

Leadership: Led a cross-functional team to execute the turnaround strategy, fostering a culture of innovation, agility, and resilience.

Data-Driven Decision Making: Utilized data-driven insights to inform strategic decisions, identify opportunities for improvement, and measure the impact of our initiatives.

Operational Efficiency: Introduced efficiencies to reduce costs, improve the startup's financial health, and enhance its market value.

Acquisition Management: Successfully revitalized the business within a span of seven months, leading to its acquisition by PureCars in September 2018. Managed the transition process post-acquisition to ensure seamless integration with PureCars.

Fractional Chief Executive Officer

Edelman

As the Director of Marketing Technology at Edelman, one of the world's largest global communications firms, I was responsible for leading the integration of technology in our marketing strategies to drive business growth and enhance brand reputation on a global scale.

Key responsibilities included:

Strategic Leadership: Developed and implemented innovative marketing strategies for large, recognizable brands across international markets, leveraging the latest technology to drive business growth and enhance brand reputation.

Team Management: Led a team of professionals, fostering a collaborative environment that encouraged innovation and the development of cutting-edge marketing solutions.

Technology Integration: Oversaw the integration of technology into marketing strategies, ensuring the effective use of digital tools and platforms to optimize marketing efforts and achieve business objectives.

Data-Driven Decision Making: Utilized data and analytics to inform strategic decisions, measure the impact of marketing initiatives, and identify opportunities for improvement.

Stakeholder Collaboration: Collaborated with various stakeholders across the organization, including sales, product, and engineering teams, to ensure alignment and synergy in our marketing efforts.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in marketing technology, ensuring our strategies remained up-to-date and industry-relevant.

Director Marketing Technology

Healthgrades

As a Senior Digital Strategist at Healthgrades, a leading online resource for comprehensive information about physicians and hospitals, I was responsible for developing and implementing digital strategies to enhance our online presence, drive user engagement, and promote our services.

Key responsibilities included:

Digital Strategy Development: Developed and implemented comprehensive digital strategies aimed at enhancing our online presence, driving user engagement, and promoting our services.

Data Analysis: Utilized data and analytics to inform strategic decisions, measure the impact of our digital initiatives, and identify opportunities for improvement.

Cross-Functional Collaboration: Collaborated with various teams across the organization, including marketing, product, and engineering, to ensure alignment and synergy in our digital efforts.

Content Strategy: Oversaw the development and implementation of our content strategy, ensuring our content was engaging, relevant, and aligned with our overall digital strategy.

User Experience Optimization: Worked closely with the UX team to optimize the user experience on our website and digital platforms, ensuring a seamless and engaging experience for our users.

Industry Engagement: Stayed abreast of the latest trends and developments in digital strategy, ensuring our strategies remained up-to-date and industry-relevant.

Sr. Digital Strategist

Breckenridge Grand Vacations

Operationalized digital marketing program with demand generation goals: nurturing prospects with engaging content, delivering marketing qualified leads, and optimizing a closed loop marketing architecture

Served as digital media planner and buyer, optimized over $400,000 in placements, generated 35% increase in traffic and 20% page views per session

Grew brand community of 250 fans to 25,000 through CRM supported social media campaigns

Digital Community Manager

Pine Ridge Condominiums

Identified new opportunities for strategic integration of social media with other service lines, such as SEO, SEM, mobile, and print

Developed a comprehensive online strategy which included influencer outreach, content marketing, and social media

Directed multi-disciplinary teams to drive conversions and new customer acquisition

Digital Marketing Coordinator

ALASKA ALPINE ADVENTURES LLC

- Led client trips into Katmai, Lake Clark, Wrangell-St. Elias, Gates of the Artic and Denali National Parks

- Worked unilaterally with third party vendors (whitewater rafting, ice climbing, glacier trekking, sea kayaking, bush pilots, lodging) to ensure a seamless guest experience

- Managed in-field client expectations while negotiating seasonal weather related variables 

- Displayed humor, superlative outdoor skills, and a nuanced perspective on our great Alaskan wilderness

Wilderness Guide

Launching RightExit: Accounting Practice M&A Marketplace

If you're a founder or tech CEO scaling fast—or need to—I'm the person you bring in to architect growth systems, drive revenue, and make your product actually win in the market.

In the last 5 years, I’ve led strategic growth and transformation across SaaS, fintech, and Web3 ventures. I’ve bought, rebuilt, and exited companies, launched AI products, led GTM for marketplaces, and helped businesses navigate M&A, fundraising, and operational scale.

What I bring to the table:

⚙️ Company Builder: Acquired, rebuilt, and exited Syndicately in 18 months—overhauled GTM, pricing, and positioning, resulting in 50%+ YoY growth.
💡 Growth + Product Strategy: Launched AI-powered inventory bots for auto dealers at PureCars during the toughest supply crunch in years—turning lead gen into a competitive moat.
🔹 Built → Scaled → Acquired: Founded Optimize Organic, a SaaS SEO solution used by 5,500 auto dealerships—acquired by PureCars.
📈 Founder-Minded: Built LedgerFund.info, a tokenized RWA acquisition platform for accounting firms. Previously launched ResistanceDAO with 800 NFT holders and 2,500 members.
📊 Full-Funnel GTM: From lifecycle marketing to outbound systems, I’ve worked across paid, product, and partnerships to create scalable acquisition machines.

If you're hiring a Head of Growth, Strategy Lead, BizOps operator, or just need a sharp generalist to solve big problems and move fast—I’m open to fractional, advisory, or full-time roles.

Let’s talk.

Chief Executive Officer

Community of 2,400+ web 3.0 partners, projects, and providers.

Popeyes Louisiana Kitchen

Manager, Solution Delivery, PLK, US&C • Information Technology/Digital

AbSign - Consulting Project

Global $50Mn Trusted Service Provider (TSP - Certified Digital Signature - Top 4th Globally) including top clients Adecco, Ikea, Alliance Insurance, DHL, and FOX
• Consolidate $2.3Mn So. American Sales and projects databases for 2021-22; Partner with CEO/COO to develop dashboards and support data-driven decision making. Report to COO with dotted line to CEO
• Design and manage IKEA's Certified Digital Signature e-commerce’s full-scale project implementation; created T&Cs digital module for all 10 IKEA stores (+$25Mn in Revenues) in Chile, Peru, and Colombia

Senior Project Manager

Vannin Healthcare - Consulting Project

Leading distributor for medical equipment and supplies for UK government (NHS) supporting +3K private clinics and hospitals around the world
• Managed full supply-chain lifecycle from Vietnam to Chile, including budgeting, forecasting, and supplier negotiations through Covid -19 period. Collaborated directly with CEO, and Peter V. Veen COO
• Identified savings of 20% (250k) in logistics budgets; reduced customs duties by 70% (100K) during 2021

Sourcing Project Manager

INEXLINK Inventory Exchange Spa

$250Mn Mining-Equipment Marketplace Upstart, leveraging the largest mining companies' excess
equipment, Rio Tinto's ($63Bn), BHP Billiton's ($61Bn), CODELCO's ($21Bn) excess equipment
• Spearheaded business development strategy efforts on +40 largest US mining companies and equipment dealers, signing pilot contracts to support proof-of-concept and business model; reported directly to Inexlink's CEO, Mauricio Salinas
• Created pilot contract Key-KPI reporting framework including 12 Logistics Capex/Opex KPIs such as machinery usable Lifetime-value Margins

Antofagasta Minerals

• Lead, design, and support +$500Mn (+50K SKUs) in project procurement workflows for the Oxides Encuentro Project. Performed purchasing, supplier QA/QC, logistics, warehousing, and project distribution audits; reported directly to Project's CEO with dotted line to VP
• Design and negotiate +50 Master Suppliers Agreements (+$1.2Bn total), including stakeholder management with Metso $120Mn, Edyce $93Mn, FAM $83Mn, Atlas Copco $20Mn, and ABB $17Mn

Project Procurement Manager

• Performed and supported 15-vendor change-management processes, in 7 countries across America, Europe, and Asia; reported directly to the Procurement Manager and dotted line to Project CEO
• Created $1.2Bn +52 RFPs for bidding, review, and PO awards and contracts for the Encuentro Project 
• Lead and confirmed the Project Procurement Capex for Board Approval of $1.2Bn   
• Design and negotiate +20 early stages contracts for site preparation (+10Mn) and Mineral "Pre-stripping" process (+30Mn)

Senior Procurement Engineer

SNC-Lavalin

• Managed, coordinated, and expedited + 15K drawings and documents approvals between Engineering, QA/QC, Procurement, HSE, and Legal to build the 53 purchase orders ($700Mn)
• Expedited and led the delivery of 53 purchase orders of the BOP (Balance of Plant $120Mn), the EPC-004 (Truck Workshop $180Mn), and the EPC-001 (Crusher Buildings $400Mn) to the Antucoya, Atacama Desert. Reported directly to the Infrastructure Project Manager
• Created a monthly ‘Save your Hands Awareness’ campaign (+10k people) in direct coordination with SNC-Lavalin’s HSE department and sponsored by the Mine CEO

Procurement and Contract Sr. Engineer Infrastructure Area

CODELCO – Corporación Nacional del Cobre de Chile

-Coordinador Integral de la cadena de abastecimiento desde la entrega del proveedor hasta la coordinación de entrega con las Bodegas divisionales.  Inland en Origen, Puertos, Aeropuerto, Agencia de Aduana, CDC y distribución nacional.
-Licitaciones, y Administración comercial de los contratos de servicios de: 
Transporte de Cobre Metálico, Transporte de Concentrado, Arriendo de Equipos y Servicios Corporativos de TI.

Gestor de Negocios Senior, Logística Integral

Aker Solutions

Jefe Abastecimiento Turno B,  Proyecto Nuevo Chancador Rosario. CMDIC
Ordenes de compra. Seguimiento y Activación del plan de compras. Licitaciones nacionales  y evaluación de ofertas. Licitación y Compras Internacionales. Expediting y logística de trasporte de Proyecto

Jefe Abastecimiento Turno B,  Proyecto Nuevo Chancador Rosario. CMDIC

Hatch

-Abastecimiento de Proyecto. Proyecto Mina Gualcamayo (San Juan, Argentina)
Ordenes de compra. Seguimiento y Activación del plan de compras. Licitaciones nacionales  y evaluación de ofertas. Licitación y Compras Internacionales. Activación y logística de trasporte de insumos.

-Parte del equipos para Coordinación Global de Ipas MP (Manejo Materiales de Proyectos EPCM)

Ingeniero de Compras y Contratos

ARAUCO

Ingeniero de Compras. Proyecto Planta Valdivia.
Ordenes de compra. Seguimiento y Activación del plan de compras. Licitaciones nacionales  y evaluación de ofertas. Licitación y Compras Internacionales. Activación y logística de trasporte de insumos.
Ingeniero de Compras para Proyectos ambientales Planta Valdivia, Planta Arauco, Planta Constitución, Licancel. Proyecto Planta Itata. Licitación, evaluación, compra y logística de insumos

Procurement Specialist

Senior Project Manager with 10+ years of experience implementing projects and procurement processes for the engineering, tech, healthcare, and construction/mining businesses. Conceptualize, program, and manage full project life cycles, with up to $500Mn budgets, including + 50 people teams

Areas of expertise: Project Design, Project Scoping, Negotiation, Innovation, Project Management, Team Management, Risk Management, Budgeting, Forecasting, Project Tracking, Financial Management, Expense Management, and Quality Assurance Testing

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The Battle

Chris T.

Sebastian Baeza Verschueren

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