What I do (I'm like a growth-engineering generalist):
 • Clay
 • Copywriting
 • Programming
 • Messaging & Positioning
 • GTM Strategy

Top 3 "humble" brags:
 • Helped generate $1,000,000+ in pipeline for Sendoso in <6 months
 • Went from 0 to 400k followers (+ 3.5M likes) in <8 months for client @adhd_coach_ryan
 • Grew afro from 0 to 35,948 strands in ~23 years

Big SaaS companies I’ve worked with:
 • Clay
 • Sendoso
 • Rippling
 
...and Goldcast, Sybill, Taplio, WorkRamp, PackageX, HighTouch, MaestroQA, Shypyard, Stedi + more I can't fit.

My background:
 • Programming since 5th grade
 • Freelance copywriting since 17yo
 • Skipped college because I felt I didn't need it

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Christian Haskins

Melissa Zehner

Need help with organic strategy and lead gen? You came to the right place. 💰

I help startups build and scale revenue-generating organic marketing engines. 👉 You get all the benefits of an embedded marketing leader at a fraction of the price. I help you with organic go-to-market lead generation tactics, content strategies, scalable marketing ops, team development, and much more.

I've been doing this for 14+ years, with 11 of those focused on strategy and leadership. I've generated $300 million for the brands I've worked with and effectively scaled content production from annual budgets of $0 to $1 million. 📈

Some highlights: 

🏆 In 2020, my powerhouse fintech team generated $254+ million in organic revenue, exceeding all paid and partnership channels.

🏆 In 2021, I helped an online education company increase website clicks 3x in 4 months and 4x in 6 months. 

🏆 I have a 96% client return rate. Clients keep coming back because I’m awesome to work with and damn good at what I do. 

🏆 My email nurture campaign for a healthtech client performed 48% better than their norm, driving thousands of extra site visits and leads. 

I often take unique approaches to solving organic marketing challenges, such as applying agile and scrum methodologies to content production.💡I also have ample experience partnering with stakeholders in UX, design, paid marketing, PR, product, software engineering, customer success, and sales. 

In addition to working with major players in fintech, healthtech, and online education, my content can be found on Forbes, Business.com, Comcast Business, BestCompany, and more.

When I'm not geeking out on content, you can find me in the PNW cooking, wine tasting, reading, and hiking with my dog.

Founder

Fractional content leadership and strategy for startups and small businesses. A no-bullsh*t approach to content that boosts your brand, sparks engagement, and drives results.

taplio

The Battle

Christian Haskins

Melissa Zehner

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