CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

Alan Hale

Consight Marketing Group, LLC

A firm which combines consulting and insight from voice of the customer market research to develop actionable recommendations for companies serving b2b markets. Voice of the customer services include customer satisfaction and loyalty, new product/service validation, designing channel strategies, developing go-to-market strategies, lost account analysis, employee satisfaction and alignment.  

What differentiates us is the following: 1. We only do b2b 2. We are easy to work with 3. We do in-depth telephone interviews which last 30 to 35 minutes. These interviews are highly qualitative and include the importance of factors, how well the client performs, how well the competition perform, as well as how well best in class suppliers perform. The interviews are then written up in a transcript format. 4. A presentation presents both the data, the key issues that need to be addressed, and recommendation. Recommendations are driven by a deep understanding of the customer as well as over 39 years experience helping companies with marketing issues. 

Do you really know how your major customers view you, or just think you know?  Please call Alan at 847.800.1685 for a free consultation to see if we can add value to your situation.

President

Strategex, Inc.

Focuses on market research, customer segmentation, marketing strategy, and design. Emphasis on understanding what the customer wants and expects, how to differentiate commodity products, and the understanding of customer attitudes and behavior — in short, how they behave, and what can get them to change their behavior.

Vice President and Research Director

Consulting and V.o.C. research in b2b markets leading to insight and actionable strategies and tactics. Providing marketing research for b2b. This makes market research actionable and enables better business decisions

I am the founder of Consight Marketing Group, LLC. I have an MBA in marketing; 40 years experience with over 250 projects helping companies in business to business markets grow their business.  I am also a contributing author to Quirks Magazine. This extensive consulting background is combined with voice of the customer research to develop customer specific insights which are used to develop actionable strategies and tactics. Rather than relying on web surveys or focus groups, the majority of the insight is developed by utilizing in-depth phone interviews with key decision makers and influencers of large accounts which may make up 80% of a company's revenue in a business to business market. This effort becomes an investment rather than just an expense. 

Consight Marketing Group, LLC is passionate about helping companies delight customers and make them raving fans as coined by Ken Blanchard. 

Who we work with:

Companies serving b2b markets, from manufacturing firms, wholesalers, construction firms, to professional service firms.

Presidents, General Managers, Directors of Marketing, Vice Presidents of Marketing

Ideal clients are manufacturers, professional service firms, distributors/wholesalers, and construction companies. The sales range is from $30 million to $100 million for a company or business unit. We have worked with billion dollar companies as well. 

Are you sure you know the needs and desires of your major accounts, or just think you know? We work with companies in the following areas: introducing a new product or service, identifying what needs to be done to increase your customer satisfaction and loyalty with your major accounts, understand why accounts have defected, design effective distribution strategy, re-position your company, or design an effective "go-to-market" strategy for a current or new market. 	

Call Alan Hale at: 847.800.1685 to arrange for a free consultation to determine if we can help you with your marketing issues.

www.Consightmarketinggroup.com

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The Battle

Christian Hollums

Alan Hale

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