CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

9Lenses

Lead various marketing initiatives to drive greater brand awareness + demos. Foundational marketing fixes include website overhaul, content clean-up, development, and more.

More to come.

Fractional Director of Marketing

DoubleTrack

Lead marketing strategy and budget to support company growth, reporting to the CEO. 

Initial results have been largely aimed at the "95" of the 5-95 rule. Have seen 20x growth in audience engagement with core messaging.

Sales cycles are quite long, so downstream impact still pending. Positive pipeline impact thus far.

Items have included:
-Build and execute initial GTM plan, including messaging pillars after late-2023 rebrand
-Build sales process around website visitor identification and prospecting
-Customer interviews, including testimonials and case studies
-Content development and distribution, from social to video to website
-Ad creative and campaign setup / execution
-Vendor management

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Rule Marketing Group

ruleyourcompetition.com for more. Currently Fractional CMO for a suite of companies + consultant for multiple others leading marketing initiatives. $150K+ in services sold/fulfilled and counting.

Results include:
1.) 5x lead gen for a luxury housing client, leading to being booked more than a year in advance + 90%+ organic traffic growth.

2.) 3x ROI on digital ad spend for a lifestyle franchise client, working with their FranDev team, with a 2x increase in lead quantity. 

In short, they now have sustainable lead flow that's impacting pipeline, has lower Cost Per Lead (down 20%), and has higher quality.

3.) 4x sales-qualified pipeline from demand gen efforts for a SaaS client per the client in a verified Clutch.co review

5.) 50%+ lead growth for local music store. Client said "We would not have survived the COVID pandemic had this not happened."

6.) 45% lead increase for a small business (chimney sweep) that booked up their typical slow season. SEO, Local SEO, and website updates were the main drivers.

Fractional CMO / Consultant

Pro Squared Janitorial Services

Built marketing function from the ground up. Results: CAC payback of 11 months, 261% ROI over 36-month contract (average is 45 months for this company), 15% reduction in budget waste, and sustainable marketing foundation behind company pivot into a sales-led motion.

Other relevant notes:
-Optimized Pipedrive CRM to enable marketing reporting, automate sales activities, and uncover reporting that was previously a "black box" of nothing
-Built and launched go-to-market plan
-Built and managed team of contractors within budget
-Optimized sales processes and integrations with marketing

This position also interfaces with Pro Squared Roofing Solutions (B2C) and supported occasional marketing advisory services for two Meineke Car Care locations owned by the same owners. One Meineke store has seen significant increases in car count due to some of my advisory decisions, including direct mail overlaid with programmatic.

The Pedowitz Group

Promoted from previous role to lead the marketing team forward. Results include:

-Third-highest Q4 in company history in marketing-sourced pipeline in 2022
-Reduced tech spend by 35%
-Led cultural transformation from pure demand gen focus with KPIs of marketing-sourced revenue to significant customer retention / expansion focus with KPIs around company growth
-Increased team productivity by 25%

Left the company because my position was included in a reduction in force.

Director of Marketing

Results include:
-Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers)
-Despite COVID's impact in 2020, team generated $4 million+ in marketing-sourced pipeline with 3x ROI with major impact from my performance marketing initiatives
-5x improvement in non-branded sitewide keyword rankings with higher clickthrough rates on high-value terms in 12 months
-Generated $300K+ in pipeline from optimized chatbot interface (Drift)
-Overhauled content to enhance each customer touchpoint, resulting not just in stronger SEO but also 50% higher prospect engagement on site

Title has been Inbound Marketing Manager, Digital Experience Manager, etc. Has been listed a few ways internally.

All this from tying together inbound marketing + digital properties via SEO, PPC, CRO, content marketing, and lead ABM efforts from scratch to build a cohesive strategy that meets revenue goals.

Grew to also own all digital properties (including website, intent data, and chat bot) after one year in role.

2022 Innovator of the Year
2021 Innovator of the Year finalist

Other responsibilities:
-Enhanced lead management + ABM by working in tandem with sales on outreach, lead qualification, and go-to-market strategies
-Owning vendor relationship / managing outsourced contractor for web development + multiple other vendors for projects such as technical SEO audits
-Also involved in multiple aspects of lead management, sales enablement, intent data / ABM, and lead qualification.

Note: The Pedowitz Group has always been remote, so I have experience working remotely.

Inbound & Digital Experience Manager

Qiigo

Work with $1.4 million+ in client revenue and grew figure by 20% in less than a year.

Managed each client individually on optimizing digital strategies for success at their locations.

Also championed winning strategies and created buy-in from key internal and external stakeholders for process improvements to existing products, internal training, and key employee measurements such as building an employee engagement survey.

Account Manager

Club Car

Results include:

1.) Generated a 121% YoY increase in lead volume and 42% increase in web traffic (including 17% increase in organic), topping a million visits overall. Transformed lead distribution model so 85%+ of CRM leads come in digitally, a stark shift from legacy marketing models

2.) Launched marketing for brand-new Onward PTV consumer vehicle + ability to build a vehicle online in Jan. 2017 which beat initial revenue projections and earned a President's Award

3.) Implement SEO strategy to drive increased customer engagement, resulting in 17% increase in organic traffic, 20% decrease in bounce rate, and 26% increase in time on site viewing relevant content - supporting overall lead generation growth

4.) Managed clubcar.com domain through two site upgrades, new site-wide UX, and integrations with Salesforce CRM. Also managed vendor relationship at operational level.

5.) Create more engaged customer base through customer service with Contact Us mailbox, social media interaction, and more

Earned two President's Awards during my tenure.

Managed website (in Adobe Experience Manager) and AEM vendor + all inbound marketing channels, spend, and budget.

Web Manager

Independent Contractor

I've done varied freelance work throughout the years. Here's a summation:

ABLE Pediatrics and Soto ALG (2017-18)
1.) Create stronger UX and content on-site, increasing average user time on site and ranking site on first page of Google for primary keywords
2.) Setup, integrate Google tools - Tag Manager, Search Console, and Analytics dashboards for sustainable long-term management by staff
3.) Leverage Facebook advertising to drive higher Google searches for branded terms

Upwork.com (2015, 2017)
1.) Create and implement long-term digital growth strategy for IT Technology Consulting firm based in Phoenix, AZ and New York, NY areas
2.) Write scripts for Youtube channels of 1,500+ words or more
3.) Proof, edit documents for different clients

Masters.com (2012-2014):
1.) Interview players and delve into researching statistics for Tournament Notebook articles
2.) Update Drive, Chip and Putt web site for the Masters Tournament
3.) Edit copy and photo captions for Masters.com site, with a readership over 300 million
4.) Occasionally write content for web site

Augusta University (2013):
Composed extensive history of 150+ years' of research accomplishments for Augusta State University and Medical College of Georgia prior to their consolidation as Augusta University.

Freelancer

M3 Agency

1.) Drove further digital visibility and conversions for clients through SEO and SEM tactics
2.) Identified new sales opportunities for Media Strategists through Google Analytics site data
3.) Established new revenue stream for company by creating local SEO packages, previously a service not offered
4.) Created stronger UX through improved site copy and increased search traffic for primary keywords for multiple clients

Digital Specialist

Marketing, Husband, Dad | Pickleball, Chess, Disc golf, Dad jokes | Christ-follower (2 Tim 2:22)

Currently 2x Fractional CMO and marketing consultant with Rule Marketing Group. Active in Exit Five community, happy to talk shop, chess, pickleball, life, or swap Dad jokes.

And by "Fractional CMO" I actually mean I lead marketing and report to leadership such as the CEO. Not someone who's claiming fCMO title and then doing web design work. Yeah, I know what it's like out there.

(You can say I'm also a Fractional Head of Marketing. I won't argue. I just use the titles I'm given).

I comment a decent amount and post only occasionally, so give a follow if you want variety in your News Feed. 

If you're curious for a sampling of results I've achieved, here you go:

1.) Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers) for a marketing consulting organization where I was promoted to Director of Marketing

2.) Drove a 121% YoY increase in lead volume and 42% increase in web traffic (including 17% increase in organic) for OEM manufacturing company - this transformed the lead distribution model

3.) 2.5x ROI on marketing investments for a commercial cleaning services client as their fCMO

4.) 5x lead gen for a luxury housing client, leading to being booked more than a year in advance + 90%+ organic traffic growth.

5.) Positive ROI for performance marketing for a FranDev client

Can speak many marketing / sales languages. Also: Husband and father, which brings its own significant experiences.

Have managed direct reports as a Director of Marketing, supported product launches, managed budgets ranging from $1M to 150K, and developed multi-channel strategies to exceed demand generation, brand marketing, and revenue goals. Often work with companies in the $1M - 10M range, though have experience at a $500M+ ARR OEM manufacturer as well.

Also have multiple years in all of corporate, agency, and nonprofit settings and am used to in-office, flexible office, and remote work. Currently remote.

View experience, philosophies, and more at https://calebrule.com.

Skills include: Revenue marketing, Marketing leadership, Budget management, Vendor management, Marketing strategy, Integrated Digital Marketing, Inbound Marketing, Demand Generation, Account-Based Marketing (ABM), Customer Experience, Lead Management, CRM (Salesforce and Pipedrive, with a bit of Hubspot), Web Content Management, SEM, CMS systems, Customer Service, Sales Enablement, Account Management.

Props to you for reading all the way down here, I'm impressed and you should high-five yourself!

taplio

The Battle

Christian Hollums

Caleb Rule

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?