CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

EDM Medical Solutions

Director of Sales & Marketing

• Lead marketing in the US and Latin America
• Foster collaboration with clinical partners, manufacturers, OEMs
• Oversee GTM strategies for new product lines
• Steward marketing programs and campaigns targeting several markets: ambulatory surgery, IVF, Ob/Gyn, radiology
• Supervise both digital and print marketing efforts

Director of Marketing

• Led strategic digital marketing initiatives for US and EU markets
• Consolidated French and US digital marketing teams into one department
• Oversaw digital marketing campaigns and programs for EDM medical business unit and brands: Absonic, Krystal, Freesens, and ERI
• Fostered cross-functional collaboration with product, marketing, IT, and executive management
• Managed and trained team members in a variety of roles (PPC, SEO, content, email)

Head of Digital Marketing

• Coordinating digital marketing communications for the US
• Managing domestic and international online advertising campaigns on Google and LinkedIn
• Planned and oversaw digital marketing initiatives for product launches for the French market
• Stewarding US and Latin American e-commerce operations as well as SEO performance
• Orchestrating comprehensive email marketing campaigns and funnels for the US market
• Managing and training digital marketing team members as well as coordinating cross-functional collaboration

Digital Marketing Manager

• Planning, creating, and managing marketing collateral for e-commerce website, direct mail campaigns, and email campaigns
• Overseeing online advertising campaigns: Google Ads, Microsoft Ads, and LinkedIn ads
• Assisting in management of SEO in accordance with best practices
• Creating informative content such as white papers, clinical case analyses, and product flyers
• Performing ROI analysis of digital marketing campaigns
• Writing press releases

Digital Marketing Specialist

HarperCollins Christian Publishing

•  Designed email campaigns to re-engage list of Spanish-speaking ministry leaders
• Assisted with Amazon Marketing Services by creating sponsored product and sponsored brand ads as well as A+ content detail pages
• Assisted with managing e-commerce store on Shopify
• Worked extensively with BeePro and IBM Watson (Silverpop) to support email marketing initiatives

Digital Marketing Intern

LifeWay Christian Resources

• Assisted in brand launch for LifeWay Niños 
• Participated in the creation of website, copy, and social media marketing assets 
• Ensured that all copy and visuals were in line with desired brand image 
• Managed creation of Amazon A+ detail pages for newly released products

Marketing Specialist

• Managed the creation of the LifeWay Liderazgo website
• Assisted in creating assets for digital campaigns by supervising graphic design and copy writing
• Wrote and edited copy in Spanish and assisted in translating copy from English to Spanish
• Executed the implementation of Hootsuite software for subcontractors in Mexico

International Marketing Specialist Intern

Miro's Boutique

• Coordinated digital marketing strategy, including website management, SMS, and email campaigns
• Planned events and in-store sales alongside Store Manager to ensure success and turnout
• Wrote copy and edited content to ensure it was in line with the Miro's Boutique brand image
• Managed all social media accounts: Facebook, Twitter, Instagram, Pinterest, and Snapchat

Marketing Associate

Forward-thinking marketing leader with deep expertise in clinical marketing and medical imaging, I drive brand growth through omni-channel strategies in content, digital, and direct mail marketing. 

As Director of Marketing for EDM Medical Solutions, the US subsidiary of Paris-based EDM Imaging, I oversee a talented team and lead marketing initiatives across email, SEM/SEO, print, PR, e-commerce, and lead generation.

I have a proven record of delivering impactful results, driving double-digit revenue growth across several product lines and launching a new lead generation system that significantly increased lead volume year-over-year. 

My role often bridges the gap between marketing and sales, with experience collaborating closely with sales teams to create sales enablement content, deliver customer experience training, and refine the sales journey to better serve clinicians and administrators. By aligning marketing and sales efforts, I’ve contributed to improved engagement throughout the customer journey, ensuring consistent messaging and measurable results.

My expertise spans several clinical areas, including Ob/Gyn, ambulatory surgery, IVF, urology, and 3D/4D ultrasound, with a specialized focus on medical imaging. Hosting our company’s podcasts—The Scoop on Ultrasound and Innovate & Excel: The ASC Leadership Podcast—has further deepened my understanding of the field through direct conversations with clinicians, from sonographers to physicians. These efforts also supported substantial growth in social media engagement and bolstered brand visibility.

Fluent in English, Spanish, and French, I thrive on global projects and have successfully led marketing efforts for international markets. A goal-oriented planner and strategist, I specialize in creating data-centric marketing plans and have proven experience reporting at the C-level—driving fiscal planning and resource allocation.

Most importantly, my faith fuels the work I do. “Trust in the Lord with all your heart, and do not lean on your own understanding. In all your ways acknowledge him, and he will make straight your paths.” Proverbs 3:5-6

Areas of expertise:
* Clinical Marketing
* Medical Device
* Content Marketing
* SEO/SEM
* Team Leadership
* E-commerce Management
* Podcasting for Business
* Digital Strategy
* Social Media Marketing
* Brand Development & Management

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The Battle

Christian Hollums

Emmanuel Soto

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