CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

Janus spv

Freelance management consultant, interim and director, designing, implementing and running complex business transformation projects for clients primarily in the retail financial service, telecoms, automobile and aviation industries.
Clients include ERA GSM (PL), Toyota (DE), Vodafone (GR), Standard Life, OHRA/Delta Lloyd Groep (NL), Huawei/Telfort (NL and CN), Dong Energy (DK), Scottish Widows, Focus Solutions, Tesco Bank, Vueling Airlines (ES), flybe, Royal Bank of Scotland, The Post Office, Telefonica O2, Verivox (DE), Finnair (FI), Suncorp (AU), Compare the Market, LNER, PayPal (Remote), BT/EE (Remote), Volaris (Remote), Ford (Remote), Lloyds Banking Group (Remote), Lufthansa (DE), Peabody Trust (Remote) and Hiscox Insurance (Remote).

Founder

Optima Partners

Client Engagement Director designing, planning, implementing and running complex marketing operations management projects for clients.

Senior Associate

Bond Brand Loyalty

Subject matter expert on service innovation, customer experience and customer loyalty projects for clients.

Nyras

Client Engagement Director designing, planning, implementing and running complex private equity, venture capital and corporate finance projects for aviation clients.

Advising on the latest developments in Next Best Action (NBA), including contact strategy, action development, contact governance and using actions to create an individualised customer-centric experience.

Special Advisor on NBA Governance (with Optima Partners)

O2 (Telefónica UK)

Advising  on the latest developments in data monetisation; including using data to improve business operations, wrapping data into the design of new products services and experiences, and developing data platforms and multi-sided marketplaces.

Special Advisor on Data Monetisation (with Janus spv)

Responsible for the design, development and implementation of data monetisation at Telefonica O2; from improving business operations, through data-driven innovation to providing data-as-a-service together with partners.

Interim Programme Director Data Monetisation (with Janus spv)

Responsible for all aspects of the design, development and implementation of Telefonica O2's approach to Data Enablement and its Date Enablement Centre of Excellence.

Interim Programme Director Data Enablement (with Janus spv)

Responsible for all aspects of compliance with EU GDPR legislation, and the changes it catalyses in how we go to market and how we use data to drive innovation.

Interim Programme Director GDPR Implementation (with Ctrl-Shift)

Ignata

Client Engagement Director designing, planning, implementing and running complex data enablement projects for clients.

Ctrl-Shift

Client Engagement Director designing, planning, implementing and running personal information economy projects for clients.

Lloyds Banking Group

Subject matter expert during the mapping of customer journeys as part of a Proof of Concept for a new Journey Orchestration solution.

Subject Matter Expert on Journey Orchestration (with Optima Partners)

Subject matter expert during the identification of operating model improvements across Lloyds Banking Group's marketing operations, and the design and development of a Centre of Excellence for its Your Marketing programme.

Subject Matter Expert on Marketing Operations Improvement (with Optima Partners)

Responsible for the planning, development and implementation of the Aprimo Marketing Resource Management solution for Lloyds Banking Group's life, pensions and investments daughter, Scottish Widows.

Interim Programme Director Marketing Resource Management (with Optima Partners)

DesignThinkers

Client Engagement Director designing, planning, implementing and running complex service design projects for broad range of clients.

Associate and Strategic Advisor (with Janus spv)

Business Troubleshooter | Questioning | Thoughtful | Industrious | Opinions my own

A highly motivated management consultant, interim and director with over 30 years experience managing business transformation projects. 
Extensive experience of delivering high-pressure, high-complexity, technology-driven programmes for clients in the financial services, telecoms, energy, automotive and transportation industries. 
Particularly skilled at using data and technology implementation to catalyse business operating model change.
Specialties: 
Direction of complex business change projects
Interim management of business operations
Data enablement and monetisation
Marketing operations improvement
Service experience innovation
Real-time customer decisioning
Customer journey orchestration

taplio

The Battle

Christian Hollums

Graham Hill (Dr G)

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?