CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

Mark Stouse

ProofAnalytics.ai

Chairman and CEO

Vaulting Ventures

Vaulting Ventures is a family office that invests in companies that are disrupting current approaches to key corporate functions such as HR, Marketing, Sales and R&D.

Partner

MarTech

Regular monthly columnist writing about Marketing, GTM and Martech from a business perspective.

Columnist

Forbes Business Council

Contributor to Forbes and Forbes Business Council

Commentator

Association of National Advertisers

Member, Brand Valuation Work Group

Marketing-Accountability-Standards-Board

Co-Chair, Modern GTM Organizational Structure

Hard Skill Exchange

Consulting Member

Accelerating Value -- A Weekly Podcast

Host

Proof Mark, Inc.

Founder

BMC Software

CCO and Vice President, Solutions Marketing & Management

BMC’s CEO asked me to return to reinvigorate WW Marketing & Communications and to take over Customer Connect, BMC’s customer success and education organization. We used Customer Connect to help begin to align Marketing and Sales in a company where that had never happened. 

Unlike my first tour, I rejoined BMC at the beginning of a very tough period. BMC’s performance had slipped. A powerful activist shareholder was shaking up the company, and all the signs pointed towards privatization. My organization focused on rebuilding trust and confidence across a wide array of BMC stakeholders, including customers, partners, investors, employees and the influencer community.

During this time, innovation remained on the front burner. We deployed a vastly more mature version of the analytics platform that had been such a success at Honeywell and my first tour at BMC. This enabled us to continue to run our operations like an "investment fund,” combining predictive analytics and proven, contemporary approaches to connect with the company's audiences. We drove small gains in deal expansion and sales velocity in 2013 and into 2014, despite the corporate reputation issues that were impacting BMC’s fortunes at that time.

During this period, our analytics platform began to attract a growing amount of attention from the marketing profession and the marketplace. In 2014, it was recognized as the Innovation of the Year by a jury drawn from across the marketing and communications profession. It subsequently won additional honors, including the Holmes Report’s Diamond SABRE.

CCO & Global Vice President, Customer Success

GTM Economics | 2023 GTM 50 | CMO ➡️ CEO | Plan | Predict | Prove | Pivot | 50 Startups to Watch for 2023 | Ten Most Influential Analytics Leaders

As CEO of ProofAnalytics.ai, I lead the team with the only AI-native, MASB certified causal analytics platform that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing, communications, customer success, and commercial strategy, I help transform business performance with data-driven insights and agile decision making.

I also leverage my expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, I have been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. I am committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.

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The Battle

Christian Hollums

Mark Stouse

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