Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

Mark Stouse

GTM Economics | 2023 GTM 50 | CMO ➡️ CEO | Plan | Predict | Prove | Pivot | 50 Startups to Watch for 2023 | Ten Most Influential Analytics Leaders

As CEO, I lead the team with the only AI-native, MASB certified, FASB-compliant causal AI platform  that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With more than 25 years of experience in marketing, communications, customer success, and commercial strategy, I help transform business performance with data-driven insights and agile decision making.

I also leverage my expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, I have been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. I am committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.

Chairman and CEO

If you don't understand that the system you're in is all about causes and effects, a lot of your time, money, and effort will be wasted.  For example, in 2025 more than 50 percent of B2B GTM was a tsunami of waste.  And it's even worse in start-ups and scale-ups -- about 68 percent.

When the World Was More Forgiving For a long time, most of us operated in systems where cause and effect were fairly close together. You made a decisi

Open article: Why Small Ripples Have Big Consequences by Mark Stouse • 3 min read

It's not in your imagination, and the explanation isn't pop psychology either.

When “Once in a Lifetime” Stops Meaning Anything We’re used to thinking of major shocks as rare. A financial crisis. A political rupture. A sudden ins

Open article: Why Black Swans Start Showing Up Together by Mark Stouse • 3 min read

Why Black Swans Start Showing Up Together

Happy New Year!

It's fair to say that 2026 is 6 days old and already things are getting interesting.

There will be a lot more on this beginning tomorrow.

The Model Most of Us Were Taught Most of us grew up with a simple mental model of how progress works. You learn from experience. You make better decis

Open article: When Your Experience Stops Working by Mark Stouse • 2 min read

Don't try to guess at what the triggers will be. History tells us repeatedly that we'll never see it coming -- that's the very definition of the Black Swan event.

What can be modeled and understood, often with startling clarity, are the factors that create marketplace stability and instability, fragility and resilience.  Proof Causal.ai Fiduciari

Why Cascading Instability Is No Longer an Anomaly Modern societies are increasingly surprised by how quickly local, dissimilar events escalate into na

Open article: The Fragility Beneath Stability by Mark Stouse • 5 min read

Compounding is a very big deal. We are seeing the ripple effects of it getting more and more rambunctious.  Fiduciari Proof Causal.ai

Past is Not Prologue Anymore Most of us internalized a simple idea about progress: if you do the right things consistently and give them time, the res

Open article: When Time Stops Being Your Friend by Mark Stouse • 3 min read

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The Battle

Christian Hollums

Mark Stouse

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taplio

The Battle

Christian Hollums

Mark Stouse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Stouse's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMark Stouse's LinkedIn Performance