CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

Invention Marketing

Invention Marketing is my business, and I've been bringing a marketing mindset to B2B technology businesses for 24 years. I know a lot about a lot, and I'm championing the renaissance of the super generalist!
 
I am CEO advisor with a strong marketing bent. My clients include cyber security, fintech, fixed wireless, insurtech, mobile, semiconductors, software, SaaS and more.

I’ve worked with household names like Motorola, Vodafone and Fujitsu, with tech start-ups that have raised millions but need some sensible marketing infrastructure, and with pre-startups writing business plans that have raised such millions!

I’ve developed my own modular Marketing Velocity Framework that I use to provide structure and provide my clients with quick, quality results, getting quickly to the heart of the real problems and implementing solutions. I create a world around your technology, building the business your technology needs: a 360° Marketing approach. From working sessions to consulting projects to mentoring your in-house marketing team, I both use and teach my framework.

It comprises 24 key areas, wrapped around Strategy, across the areas of:
- Business foundations
- Market analysis
- Product analysis
- Positioning
- Messaging
- Business model
- Customer journey
- Marketing plan

I firmly believe marketing is the “how” that runs through every organisation, and serves every part of the business. Get in touch to see how I can help your organisation solve the right problems and implement marketing machines that are fit for purpose and then some.

Advisor, Consultant, Mentor

Hard Skill Exchange

I'm available, by the hour!!! I'm a coach on the Hard Skills Exchange platform, providing strategy and marketing coaching to sales and marketing professionals, at HSE-specific rates.

Coach

Founders at the University of Cambridge

Working with Founders at the University of Cambridge as one of their 100 experts to mentor the incoming cohort of applicants to the Founders programme.

Mentor

Deeptech Labs

Working with Deeptech Labs once the next cohort is established in its accelerator programme, helping bring the required marketing mindset to these deeptech businesses.

NatWest

Mentor for the businesses in the Natwest Accelerator Programme, helping with all things strategy and marketing.

Marketing Excellence

For this period, I was seeking awesome opportunities with few or no air miles (I have enough of those). While I was recovering and since my passport was consumed in flames through over-use, I reconnected with those who matter and also tried to take the time to develop something resembling a work-life balance. Where this led me was back to working for myself again and vowing never again to take a "real job". 

Although, I will add, being part of the senior management team for a company with customers in over 150 countries, and working with my awesome VP Sales to double the company's revenues in a year, was a challenge and a learning experience like no other! I brought my marketing and strategy skills to the party while also being involved with partners, investors and the real-world operations and management of a multi-million dollar company. So while I wouldn't do it again, it doesn't mean I'm not glad I did it!

Recovering Marketer

4RF Limited

VP Marketing

4RF Communications Ltd

Director of Marketing

Invention Marketing Limited

Adaptive Broadband

Marketing Manager

At the most fundamental, I am a super duper generalist marketer with a massive breadth and depth of experience, who can operate with and hold her own with the upper echelons of your organisation.

I work with tech CEOs and with the wider tech ecosystem, helping technology businesses of all sizes, from idea to start-up to scaling and beyond.

A marketing mindset is the difference between failure and success, especially in the complex high tech world:

1. It takes a balanced, considered, organisation-wide perspective to solve the problems you're having in the real world, not the land of textbooks

2. Marketing is the ally, not the enemy, of the rest of the business, making everyone else's lives easier rather than harder

3. It builds a world around the main non-negotiable of the business: the technology you've worked hard to craft

I work with CEOs, CTOs, product teams and sales teams to build the business your technology needs.

After my first degree in Computer Science a million years ago, I knew I didn’t want to work in a technical field. What I do instead is translate technology into human and build marketing machines that are fit for purpose and then some.

I've been running my business for 24 years, with a midway 3-year sojourn as VP Marketing for a global telecoms equipment business. Clients include cyber security, fintech, fixed wireless, insurtech, mobile, semiconductors, software, SaaS and more.


THREE WAYS I'M DIFFERENT

1. I don’t need to stay forever: I get to the real root of your problems, and design and implement the solutions that help your business grow: after that, I’m on call as needed!

2. I combine the best of strategy and execution, avoiding extremes of analysis paralysis or throwing jelly at the wall. An iterative, ‘strategic tactics’ approach. Triage and prioritise. Focus and execute. Reflect and learn. Repeat.

3. I combine marketing fundamentals and best practice with real-world experience and pragmatism: my 9 module my 360° Marketing framework plus creative thinking equals optimum results. No “textbook” or “fluffy” from me.


WHAT I DO

I typically work with businesses that have 10-50 people, mainly technology and product-oriented. My role is to bring a dose of ‘senior marketing heft’, often via in-depth working sessions with CEOs and mentoring any in-house marketing you may have, as well as being a retained advisor.

And I love chatting with earlier stage start-ups to help them embed a marketing mindset and actions right from the outset: high quality marketing should not be the domain of only established businesses.

taplio

The Battle

Christian Hollums

Nicky Dibben

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