CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

ControlUp

Global Revenue Enablement 

Smart Columbus

Communications Consultant

Virtuosi VR

Virtuosi VR by QxP leverages VR to create immersive learning and upskilling for pharma teams.

Create and execute digital content, sales training, and GTM strategy for global engagements. Produced organic quadrupling of five social media channels.

Operationalize team of vendors and remote cross functioning teams for digital transformation of GTM, KPIs, editorial calendar, creative, PR, advertising, and commercialization milestone process.

Lead production for thought leadership interviews, executive seminars, and podcasts. Led development of novel executive learning online conference from inception to sell out event status.

Conceptualize and produce content creation for global, omni-channel strategy.

Operate cross functionally and engage with team members as well as internal clients by anticipating bottlenecking, balancing business needs and managing the departments workflow and internal messaging while refining processes and fostering communication.

Oversee calendars and deliverables and actively engage with teams to ensure direction, feedback, deadlines and priorities are clear.

Oversee collaborative planning process, and outputs to ensure team is working efficiently and in unison.

Director of Marketing & Sales 

Quality Executive Partners, Inc. (QxP)

Pharmaceutical, biotech, and life sciences consulting. Parent company of Virtuosi®

Create and execute thought leadership, content, and PR strategy for global marketing, sales enablement and events. Produced organic quadrupling of multi- channel following.

Operationalize team of vendors and remote cross functioning teams to construct and drive KPIs, editorial calendar, PR, advertising. and creative milestone process.

Develop and execute multiple website re-design, branding, and partner ambassador strategies. 

Produce thought leadership interviews, executive seminars, and podcasts. Led development of novel executive learning online conference from inception to sell out event status.

Conceptualize and produce product ambassador program resulting in endorsements from Charles River, Tolmar, Samsung amongst others.

Established editorial calendars and deliverables process and where no roadmap existed.

Director of Marketing & Sales

Custom School

Startup Mentor

Montaña De Luz

Empowering children affected by HIV/AIDS to eradicate stigma in Honduras. 

Reported directly to Board of Directors | Advised Board President on framing and executing strategic resiliency and crisis communications initiatives  | Provided board representation for event committees | Managed board relations for U.S and Honduras | Reoriented board membership to a 25% increase in cultural representation

Reinvented media road map and supporter communications resulting in 35% increase of 
national and international audience | Produced all media content for outreach channels

Established partnerships with: United Nations, Columbus Hispanic Chamber of Commerce, Equitas Health, and local media outlets yielding 20% increase in new supporter registration

Produced multiple, quarterly fundraising/networking events and strategic planning road maps resulting in over $150,000 raised in first three quarters

Implemented migration of disparate online platforms to Raiser’s Edge/RENxT realizing 20% cost savings and massive efficiency for communications and fundraising CRM functionality

Director Of Development & Marketing/Interim Executive Director 

McGraw-Hill Education

MHE Bridge: Pioneering initiative creating customized digital content for the United Arab Emirates Ministry of Education. Facilitating development of a knowledge and innovation economy within the UAE and globally.

Built strategic collaborations between internationally cross functional MHE teams, UAE Ministry of 
Education, C-Suite, and university SMEs | 5 direct reports, 25+ team | Gatekeeper for Executive V.P of Product | Responsibility for P&L of 5 million+

Constructed GTM with  Bridge as a leader in boundary-less multi-language content delivery | Recruited and expanded large, globally dispersed and culturally diverse team of managers 

Commercialized program and executed user focused, partnership planning and program evaluation from inception to completion

Created savings of $500k in one year across product, sales, and marketing though optimization 
of existing resources for tight alignment with client requirements 

Authorized by MoE for national implementation of redesign projects | My ability to 
forecast client needs resulted in client satisfaction increase +70% | Executive leadership defined improvements as a model of “perfect partnership”

Director International Innovation & Customer Success 

VentureSchool

VentureSchool : An Entrepreneurship ecosystem partnering with vulnerable student populations in Detroit, Michigan. Focus: Removing barriers to equity for globally competitive careers.

Co-Founder | Director of Innovation & Client Success 

Modality Tutoring Studio

Modality Tutoring Studio provides customized whole child instruction for students in grades K-12. The foundation of our approach is based in experiential learning borrowing from Dewey's Progressive Model, Montessori, & Reggio Emilia. Modality supports students in their journey to becoming confident and independent life long learners.

Founder

CHILD HEALTH ASSOCIATION OF SEWICKLEY INC

Chair, Marketing | PR | Development 

Sales & Marketing Integration | Revenue Enablement | Communications

Turnarounds are my focus. 

Deeply curious about emerging technologies.

Reinventing Go To Market team integrations and communications strategies during critical transition periods, centering them on the customer, and curating pliable, responsive tactics are rewarding outcomes of my work. 

I'm scrappy and resourceful; driven to coach and serve empathetic, entrepreneurial teams. I lean into always refining my self-awareness so that I can be the best possible collaborator.

Hallmarks of my service to private and public orgs:
- Enabling dynamic teams that act as change-agents in globally located and virtual environments
- Creating stakeholder focused GTM and revenue enablement road-maps where none exist
- Establishing high trust, culturally intelligent teams by facilitating collaboration and consensus building 

An urge to learn drives my approach for:
-Connecting nimble collective impact initiatives 
-Simplifying complex turnaround programming on the local, national, & international stage
-Designing with, not for, executive & cross functional teams who demand bespoke solutions in public, private, & non profit organizations

On the international stage, Central America and EMEA are my areas of direct expertise, particularly Honduras, London, Dubai, and Abu Dhabi.

I have refined a dynamic, big picture understanding of how businesses lead the way in tech innovation and how the Marketing, Communications, and PR functions ﬁt in to deliver tangible impact.

taplio

The Battle

Christian Hollums

Nicole Felice Lopez, M.S.Ed.

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