CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

Robert C.

Global Marketing Director

ZAG Technical Services

I lead the marketing function, creating ZAG’s professional services and software product go-to-market. Starting with market research, I'm responsible for creating our go-to-market strategy, designing the marketing mix, and delivering integrated campaigns across paid trade, digital media, email, events, and media relations / PR to target accounts.

Marketing Director

I'm here for the academic journals (ama.org/ama-academic-journals) and get excited about research on topics like "The Role of Freshness in Food Brand Preference Formation."

The AMA is an analytics-driven marketer's best kept secret.

Red Hill Publishing

Repositioned brand, advised on creation of market-first product line (book proposal services), adjusted pricing and positioning. Delivered 100% YoY revenue growth 2012-2014, grew ACV $5K to $20K 2018-2019.

Supported the founder and re-positioned brand to drive 2,400% ACV growth with marketing best practices of segmentation, targeting, positioning, while using the 4P pricing lever to improve brand value perception.

[+] Resolved how the company grows, identified optimal growth channels driving 90%+ leads.

[+] Net new client ACV grew $5K to $20K (2018/19), to $80K (2022), to $120K+ (2023).

Advisory Board Member

Tiny

Directed a global team of product, content, developer, digital and web marketers in North America, Australia, Sweden. Managed the open source, global developer community.

With SVP Sales, created, priced, and launched the industry’s first rich text editor cloud (SaaS) platform. Delivered event/field marketing to enterprise target accounts, email, content marketing, and marketing operations, building lead grading and scoring modelling.

[+] 225% cloud adoption growth delivered through developer behavior and market trend data analysis to create framework integrations (e.g., Vue) that nudged developers from open-source SDKs to cloud.

[+] 50% net new customer growth through optimized developer segment targeting and improved messaging, driven by integrated campaigns using ABM, email, content, and event marketing.

[+] 80% net new revenue growth delivered through customer email and content marketing tactics to optimize free trial to signup conversions while also increasing awareness of upsell opportunities.

[+] Delivered Western Europe and Australia market expansion via field marketing, while supporting multi-million-dollar enterprise software integration agreements with IBM and HCL.

Hired and led the growth marketing team, designed integrated marketing campaigns using paid digital, SEO, SEM, email content, and event marketing to drive triple digit growth in key performance metrics.

[+] 430% MQL growth from the event marketing channel and 300% MQL growth from web capture by optimizing customer journey touchpoints, while also growing email newsletter signups 115%.

[+] 290% developer acquisition growth for the open-source project, measured by SDK downloads and NPM package management data.

Senior Marketing Manager

[+] 400% YoY increase in content output on the company’s blog supporting marketing targeting a diverse developer audience.

[+] Rewrote the open-source rich text editor TinyMCE’s technical documentation within 90 days of joining the company, delivered 600+ commits to the doc codebase (GitHub), collaborated with engineering and product teams in Australia and Sweden.

Content Marketing Manager

Acute Communication

Co-founded Australia’s leading independent publishing services and packaging company, by global unit sales. Created online market analysis publication focused on convergence of mobile, media, and technology.

[+] $30M+ client revenue delivered through publishing and packaging projects.

[+] 1M+ unit sales delivered through publishing and packaging projects.

In 2007, launched an online publication focused on the convergence of the entertainment & media industries, mobile, high tech. 

[+] 100K MAUs in 9 months of launch (2007) of market analysis publication on zero paid budget using content and email marketing tactics (on the leading edge of modern “content marketing”).

Co-Founder, Marketing Director

Australian Institute of Music

Rapidly delivered on company's growth objectives. Recognized by executive team, joined the institute’s Executive Committee within 6 months of start.

Managed $1+ million creative/ad budget. Planned marketing program channel mix and investment, delivered print and broadcast ad buying. Increased live venue profit margin from 17% to 42% within 6 months, managed all live performance spaces, live event, and orientation programs.

Marketing & Events Manager

L38 Entertainment

Music industry talent management company focused on the Australasian market.

Managed the Australian interests of the Los Angeles based Crisis Music group, representing artists signed to Universal Music, Warner Music, Warner/Chappell, various independent labels and publishers. Executed contract negotiations, tour management and logistics.

Owner

Music Managers Forum (Australia)

Executive officer overseeing operations of non-profit, industry trade association. Coordinated State branches, created and delivered membership recruitment and renewal programs, delivered marketing programs and promotional activities, managed website and online membership database system.

Results: Increased membership +300% inside eighteen months. Created and launched national conference, growing attendance 50%+ in second year. Delivered two successful Annual General Meetings.

National Membership & Events Coordinagor

Entrepreneurial and strategic senior marketer with demonstrable track record of triple digit growth outcomes using ABM strategies to sell complex technology solutions to senior executive buyers.

I achieve this by designing effective marketing strategy using business development approaches and marketing frameworks from leading MBA programs (MIT Sloan, NYU Stern, LBS) by practitioners like Scott Galloway, Mark Ritson, and Roger Martin. 

The result: sales, profit, market share, loyalty, and long-term price effects.

I have a decade of pure marketing experience, founded two companies including Australia’s leading book packager, managed bands signed to Warner and Universal, and crashed my startup in a gigantic ball of fire.

I've marketed IT and consulting services, SaaS, and open source software to SME and mid-market enterprise, including billion dollar revenue vertically integrated agribusinesses.

Although I rely on research, data, and analytics, in my experience it's commercial creativity that delivers exponential growth. I believe marketing is the most efficient and effective way to do it.

Individual contributing Director serving the marketing team. Designed marketing strategy, campaign plans, and delivered tactical execution across brand, demand, and direct response activities via paid trade and digital media, email, events, and media relations / PR.

taplio

The Battle

Christian Hollums

Robert C.

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