CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

b2b.boutique

Jargon-free marketing support for mid-market CEOs who are tired of 'spend and hope' marketing.

I offer plug-and-play commercial marketing that's built on what your sales team has proven to land deals. It's fast, powerful and effective.

B2B Marketing Leader - Remote/Virtual/In-House

Staples Solutions

Strategic marketing leader across Technology Solutions, Facility Solutions and Branding Solutions.

Built new go-to-market for high-value contract business in partnership with Sales.

Unified sales and marketing targeting and overhauled messaging to drive sales leads.

Built multiple channel customer journey across Retail, E-commerce and B2B.

Portfolio Marketing

InfoTrends

Global remit across channels, vertical markets, hardware, software and services.

Provided C-level clients with options for solving strategic priorities. 

Design and delivery of 6-figure+ actionable customer analysis.

Pragmatic marketing advice grounded in real-world experience. Client results delivered across product planning, go-to-market strategy, channel alignment, value proposition development, messaging and managed services.

Director, Consulting (Industry Analyst / Customer Insight & Marketing Strategy Consulting)

Kyocera Mita Europe B.V.

16 FTEs & Euro970m turnover.

Led EMEA hardware, software, solutions, managed services, channel marketing and localisation groups.  

Overhauled regional positioning. Delivered new go-to-market strategy and EMEA roll-out to reflect changing customer needs.

Restructured central marketing to drive new strategic direction.

Implemented OGSMs to build stronger central/local alignment.

Senior Manager - Product Marketing

Sharp Electronics UK Ltd.

Full marketing mix role across Product Marketing, Channel Marketing, Marcoms and PR.

Marketing Manager

Canon Europe Ltd.

Commercial consultant to European R&D centres from within the Advanced Technology Business Unit.

Market/Business Development Manager

Full marketing mix role with P&L ownership in the Consumer Electronics space.

Product Marketing

Your sales team knows exactly what closes deals. Your marketing uses almost none of it.

This matters because new customers form opinions before talking to sales. So, even when you make the shortlist, you're behind competitors who shaped the initial conversation.

It's a critical shift, and one that too many mid-sized companies are missing. Marketing has quietly become the first sales battle. The companies that see this are pulling ahead. The rest are failing to connect the dots between early positioning and lost deals, eroding margins, and pipeline problems.

I've spent nearly three decades working with complex B2B companies, turning sales intelligence into effective marketing. For example, I built marketing from zero for a new €47M business unit in 30 days. Results came in weeks, using only what the sales team already knew

The commercial leaders I speak with today describe similar challenges:
– Deals taking longer to close
– Losing to weaker competitors
– Bigger rivals winning by default
– Finding new business is getting harder
– Competing on price more than they should
– Feeling like the 'best-kept secret' in their market

The real reason for these challenges is your marketing hasn't effectively influenced the buyer's early research. When that happens, your sales team enters the conversation with your competitors enjoying a head start.

I work exclusively with leaders ready to fix this. 

If you want marketing built from what your sales team has proven to work, not what might, let's talk.

DM here or email: info@b2b.boutique

PS: This method uses the customer intelligence your sales team already has, enhanced by insights enterprises pay six figures for. It's built for mid-market speed with zero disruption to sales.

taplio

The Battle

Christian Hollums

Zac Butcher

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