With more than 25 years of experience in go-to-market and growth strategies, I have developed the "Spark Strategy" that has led to follow-up projects 100% of the time since we started using it. I love helping clients and partners develop fact-based, revenue-driven and innovative solutions to their problems.

My focus areas include the forward-looking fields of Trustworthy AI, Augmented Work, and Knowledge Management. These themes are integrated into my work to create sustainable and ethical solutions that optimize workflows and enhance knowledge management.

I have a proven track record in orchestrating and leading cross-functional, cross-location, multicultural teams in matrix organizations for developing transformative, cost-saving solutions and strategies in highly technical, complex and ambiguous situations for brands such as Microsoft, T-Mobile, General Electric, Siemens, BMW, Nestle, Loreal, Bayer, Saint Gobain and many others I cannot mention here (non-disclosure agreements!).

The greatest satisfaction for me comes from pioneering unique approaches that enable multidisciplinary and multicultural teams in flexible environments, in order to provide a user-centric, prototype-driven environment where they can find self-confidence in their creativity and be innovative like crazy.

The greatest satisfaction for me comes from pioneering unique approaches that enable multidisciplinary and multicultural teams in flexible environments, in order to provide a user-centric, prototype-driven environment where they can find self-confidence in their creativity and be innovative like crazy.

Christian Hubmann

Most people using Claude Code skip 80% of its power.

They type prompts. They get code. Done.

But there are 50+ slash commands that transform Claude Code from a coding assistant into a full AI development system.

The ones that changed how I work:

⚡ /init — Run this before anything else. Creates your CLAUDE.md file with persistent project memory. Tell it your stack, your rules, your preferences. Claude remembers everything from session one.

🧠 /plan — Forces Claude to think before it codes. Back-and-forth planning saves 10x more tokens than fixing wrong code later.

🍴 /fork — Branch the conversation. Try two solutions simultaneously. Nothing gets lost. Merge the best parts.

💬 /btw — Ask a side question while Claude is coding without interrupting its flow. Underrated.

✨ /simplify — Spawns 3 parallel review agents to clean up your code. One command, instant quality.

🔒 /security-review — Scans for vulnerabilities before you ship. Built into Claude Code. Most people never touch it.

🔁 /loop — Runs a prompt every X minutes. Watch a deployment, retry a failing test, monitor an API automatically.

The pattern I see: developers use Claude Code like a smarter autocomplete.

The people building real systems use the full command set.

Which commands are you actually using? 👇

Building your Corporate Digital Brain with Trustworthy AI and Knowledge Graphs, acting as a catalyst for augmented working and driving AI innovation. #stayAugmented #VibeCoding

No alternative text description for this image

Stop explaining your coding standards to Claude. Again. And again.
Claude Code gives you 5 features. Most developers use 1.

Here's the decision matrix that changes everything:

1️⃣ CLAUDE.md
→ Should Claude ALWAYS know it? → Put it here
Non-negotiable rules. Loads every session. Always on.

2️⃣ Skills
→ Should Claude know it SOMETIMES? → Make it a skill
PR checklists, deploy guides. Load only when needed. Zero context waste.

3️⃣ Sub-agents
→ Should this run in ISOLATION? → Delegate it
Their own context window. Research 100 files. Zero clutter in main.

4️⃣ Hooks
→ Should this happen AUTOMATICALLY on events? → Hook it
Auto-format. Block rm -rf. Run tests. Every time. Guaranteed.

5️⃣ MCP Servers
→ Does Claude need EXTERNAL tools? → Connect it
GitHub, Sentry, Postgres, Jira. One command. Done.

The #1 mistake: cramming everything into CLAUDE.md.
Your deploy checklist loads while you're fixing a typo. That's wasted tokens.

Context window is currency. Spend it wisely.



#ClaudeCode #AI #ProductManagement #DevTools #AIAgent #Productivity

Using AI in Europe without understanding GDPR is like driving blindfolded.

Eventually, you WILL crash. And fines go up to 20M EUR or 4% of global revenue.

Here are 6 things your legal team wishes you knew:

⚖️ 1. AI training data needs a legal basis
You can't just feed customer emails into ChatGPT. Every piece of personal data needs consent, legitimate interest, or another GDPR basis.

🔒 2. "Anonymous" data often isn't
If you can re-identify someone by combining data points, it's still personal data. Pseudonymization ≠ anonymization.

📋 3. You need a Data Protection Impact Assessment for AI
DPIA is mandatory for high-risk processing. Most AI use cases with personal data qualify. Don't skip this.

🌍 4. Data transfers outside the EU are a minefield
Using US-based AI tools? You need Standard Contractual Clauses, adequacy decisions, or equivalent safeguards. "We use AWS" isn't enough.

🤖 5. Automated decisions require human oversight
If AI makes decisions that significantly affect people — hiring, lending, pricing — you MUST offer human review. Article 22 is non-negotiable.

📊 6. The AI Act adds another layer
Since 2025, the EU AI Act classifies AI systems by risk level. High-risk systems need conformity assessments, documentation, and ongoing monitoring.

The good news: GDPR-compliant AI is absolutely possible. It just requires intentional design, not afterthought compliance.

Start with your DPO. They're probably already worried about this.

What's your biggest GDPR + AI challenge?

#GDPR #AI #DataPrivacy #Compliance #Enterprise

The skills that made you a great manager in 2020 won't be enough in 2027.

AI is changing what leadership looks like. Here are 7 skills every manager needs now:

🧠 1. AI literacy — not expertise
You don't need to code. You need to understand what AI can and can't do, so you make better decisions about when to use it.

🎯 2. Human-AI task allocation
The art of knowing which tasks to delegate to AI and which need human judgment. This is the new core management skill.

💡 3. Prompt design thinking
Not just writing prompts — designing workflows where AI and humans collaborate. Thinking in systems, not tools.

🤝 4. Psychological safety in uncertain times
Your team is scared AI will replace them. Your job: create safety, define the human value, and lead through the transition.

📊 5. Data-informed intuition
Use AI insights to inform decisions, not make them. The best leaders combine data with experience and empathy.

🔄 6. Rapid experimentation mindset
"Let's test it for 2 weeks"  "Let's have 5 meetings about whether to try it." Speed of learning is the new competitive advantage.

🌱 7. Continuous upskilling culture
If your team isn't learning, they're falling behind. Build learning into the workflow — not as a quarterly training event.

The leaders who thrive won't be the most technical.

They'll be the most adaptable.

Which skill are you working on? 👇

#Leadership #AI #Management #FutureOfWork #Skills

I've analyzed 500+ viral LinkedIn posts.

Here are 10 formats that consistently generate 10x engagement:

📝 1. The Contrarian Take
"Unpopular opinion: [thing everyone agrees on] is actually wrong." Triggers debate = comments = reach.

📊 2. The Number Cruncher
"I analyzed 10,000 [things]. Here's what I found." Data-driven posts get shared because they feel credible.

🎯 3. The Step-by-Step Guide
"How to [achieve thing] in [number] steps." Actionable = saveable = the algorithm loves saves.

💡 4. The Mistake List
"5 mistakes I made when [doing thing]." Vulnerability + lessons = trust + engagement.

🔄 5. The Before/After
"6 months ago I [situation]. Today I [result]. Here's what changed." Transformation stories are irresistible.

📋 6. The Checklist
"Use this checklist before [important thing]." People screenshot checklists. Screenshots = saves = reach.

🎭 7. The Hot Take + Nuance
Start with a bold statement. Then add "But here's what people miss..." Shows depth.

📈 8. The Case Study
"How [company] achieved [result] by [doing thing]." Specific > generic. Always.

🤔 9. The Question Post
"I'm curious: [genuine question about your industry]." Simple but powerful. People love sharing opinions.

🏆 10. The Resource List
"7 tools/books/frameworks that changed how I [thing]." Practical value = bookmarks = long-tail reach.

The secret? Pick 3 formats. Rotate them. Be consistent.

Which format works best for you? 👇

#LinkedIn #ContentStrategy #Marketing #SocialMedia #B2B

They copied a fly's brain into a computer.

The virtual fly just... started walking.

No training data. No reinforcement learning. No instructions.

Just a brain — doing what brains do. On new hardware.

Here's why this is one of the biggest AI moments in years:

👉 Eon Systems took the complete connectome of a fruit fly brain
(125,000 neurons, 50 million connections — published in Nature 2024)

👉 They didn't study it. They ran it.
Connected to a virtual body via physics simulation — and let it go.

👉 The result: walking, grooming, egg-laying behaviors.
Emerged naturally. From the wiring alone.

---

This is fundamentally different from everything we've built before.

Current AI: We feed models billions of words → they learn patterns.
This: We copy the actual wiring of a biological brain → it just works.

One is imitation. The other is the real thing — running on different hardware.

---

 The implications for AGI are wild:

Instead of training intelligence from scratch...
What if we just map it and copy it?

The fruit fly has 125K neurons. The human brain has 86 billion.

We're not there yet. But the blueprint exists. And now we know it can run.

Are you watching this? 🧠

\#AI \#AGI \#Neuroscience \#ArtificialIntelligence \#MachineLearning \#CDBrain
www.cdbrain.de

A new AI agent just dropped. And it solves the #1 problem nobody talks about.

Most AI agents get blocked.

When a bot tries to access a website from a data center IP — LinkedIn, booking sites, enterprise tools — the site blocks it. No browsing, no form filling, no automation.

Perplexity Computer figured out a different architecture.

🔵 HOW IT WORKS
Your prompt → Cloud Orchestrator (Claude Opus 4.6) → two separate VMs:

⚡ MicroVM: code, files, terminal. Boots in 125ms. Dies after session. Isolated IP.
🌐 Cloud Browser: residential IPs, browses like a human, never blocked.

Two machines. Different IPs. Neither looks like a bot.

🟠 SMART MODEL ROUTING
Perplexity Computer isn't locked to one provider.
→ Orchestration: Claude Opus
→ Research: Claude Sonnet
→ Coding: GPT-5.4
→ Multi-answer: Model Council (all top models at once, synthesized)

When a better model ships, they update the router. You always get the best tool for the job.

✅ WHAT IT'S GOOD AT
Deep web research. Browser automation. Clicking, form filling, navigating dynamic pages. 400+ integrations. Zero setup — no VPS, no API keys, no config.

❌ WHERE IT FALLS SHORT
$200/month with only 10,000 default credits — burns fast.
File system: multiple sessions struggle to find the same file.
Coding: Claude Code still wins, clearly.
Verdict from the video: "Still early. Wait 2 months."

─────────────────────────────────

Interesting parallel: open-source agents like OpenClaw or Agent Zero solve the same blocking problem differently — they run locally on your machine, using your residential IP. Free. Full control.

The question isn't "which AI agent is best."
It's "which architecture matches your use case and budget."

For research-heavy browser automation → Perplexity Computer.
For coding → Claude Code.
For full control → self-hosted.

The agent market is moving fast.
What matters is understanding the architecture, not just the brand.

→ Full breakdown: https://lnkd.in/dBBtVVBk

#AI #AIAgents #PerplexityAI #ClaudeCode #Automation #LLM #ProductivityTools #TechLeadership

Follow me to get insights on how to use AI at work and beyond. Join the world's biggest AI newsletter with 1M+ readers ↓

🚨 How to setup Claude Code for coding.

Most developers install it and wing it. That's why their results are average.

P.S. My team shares more engineering resources with 200K+ AI/ML Engineers everyday here: https://lnkd.in/dMGZuZAj

Here's the exact setup that actually works:

Step 1. Install Claude Code globally
→ Open your terminal right now.
→ Run: npm install -g @anthropic/claude-code
→ Needs Node.js 18 or higher.
→ Get your API key at console. anthropic .com.
→ Run claude to authenticate and start.

Step 2. Always start inside your project
→ Never run Claude from home directory.
→ cd your-project first, then claude.
→ Wrong folder means wrong context.
→ Context is everything here.

Step 3. Create your CLAUDE. md file
→ This is Claude Code's permanent memory.
→ Create it in your project root folder.
→ It reads this before every single session.
→ No CLAUDE.md = starting blind every time.

Step 4. Structure CLAUDE. md into four sections
→ Project overview in three sentences max.
→ Full tech stack with exact versions listed.
→ Naming and coding conventions you follow.
→ Files Claude should never touch.

Step 5. Run /init on every new project
→ Type /init on your very first run.
→ Claude scans your entire repo automatically.
→ It drafts a CLAUDE.  md for you.
→ Review it, edit it, make it yours.

Step 6. Give Claude the full execution loop
→ Don't just ask it to write code.
→ Say: write, run tests, fix failures.
→ One instruction, complete loop.
→ That's where real speed comes from.


Step 8. Connect MCP servers to your stack
→ Claude Code supports external MCP integrations.
→ Connect your database, docs, internal APIs.
→ Now Claude understands your live environment.
→ This turns useful into genuinely powerful.

Step 9. Break every task into checkpoints
→ "Build auth module" is too vague.
→ Try: "Create login route, then session handling."
→ Smaller scope means much better output.
→ You can iterate this in minutes.

Step 10. Always review the plan first
→ Ask: "show me your plan first."
→ Especially before any destructive changes.
→ Claude lays it out, you approve.
→ This one habit prevents 90% of mistakes.

Before your next session, check three things:
→ Are you in the right directory?
→ Does your CLAUDE. md exist, and is it updated?
→ Is your task scoped small enough to iterate?

Set these up first. Then code.

💡 The best product teams won't win because of instincts.

They'll win because of feedback loops.

Andrej Karpathy just released autoResearch — AI that experiments autonomously, logs its own learnings, and self-improves overnight.

100 experiments while you sleep. 0 humans in the loop.

In this week's newsletter I break down what this means for PMs, CTOs and everyone running A/B tests manually in 2026.

👇 Read it here:


#ProductManagement #AI #Innovation #autoResearch #cdbrain #cdb

View newsletter: Digital Product Management

There's a new repo on GitHub that made me rethink how I approach product optimization. And it's not from a startup. Andrej Karpathy — co-founder of Op

Open article: The End of Manual Iteration: Andrej Karpathy Just Changed How We Build by Christian Hubmann • 4 min read

The End of Manual Iteration: Andrej Karpathy Just Changed How We Build

I'm not a doctor. This is not medical advice.

But I stumbled across this video a few weeks ago, got curious, tried it — and honestly? Something felt different.

Saffron extract. 30mg. One dose before a stressful day.

The study in the video doesn't claim it lowers cortisol. It just delays the spike. Makes the stress response feel more like a slope than a cliff.

Same pressure. Just... more manageable.

Might be placebo. Might not be. Either way — worth knowing this research exists.

🎬 Link in the comments — judge for yourself.

What's your stress management go-to? Drop it below 👇

Your AI writes garbage code.

Not because of the model. Because you have no process.

Here are the 5 skills that changed everything for me:

1️⃣ Grill Me — AI interviews you relentlessly until real shared understanding
2️⃣ Write PRD — Document the destination, not the journey
3️⃣ PRD → Issues — Vertical slices that flush out unknowns first
4️⃣ TDD — Red. Green. Refactor. One test at a time.
5️⃣ Improve Architecture — Spawn parallel agents, pick the best interface

The pattern is simple:
Garbage codebase → garbage AI output.
Clean process → exponentially better results.

The engineers winning with AI aren't better at prompting.
They're better at engineering.

→ What does your AI dev process look like? 👇

👇 Full video in the first comment.

#AIEngineering #ClaudeCode #SoftwareEngineering #AIProductivity

AI created 1.3M new jobs last year. Great news, right?

Here's the part nobody talks about:

90% of meeting knowledge vanishes within 7 days. Employees waste 20-30% of their workday just *searching* for information. And Gen Z stays ~2.8 years before moving on — taking everything they learned with them.

So we're building an AI-powered workforce at record speed... on top of a knowledge foundation made of sand.

The real bottleneck isn't talent. It's that companies invest millions in AI infrastructure while the expertise that makes AI actually useful bleeds out quietly — through turnover, retirement, undocumented decisions.

Every departure compounds the debt. Every unrecorded meeting is institutional amnesia.

That's exactly why we built CDBrain's Knowledge Collector — to capture expertise *before* it walks out the door. Not as static docs collecting dust, but as structured, AI-ready knowledge with clear trust levels.

Because the companies that win the AI era won't just hire the smartest people. They'll be the ones who actually remember what those people knew.


#KnowledgeManagement #AI #FutureOfWork #CDBrain #EnterpriseAI

Your AI agent just learned to work while you sleep.

Claude Code shipped 4 updates this week that change what agentic workflows actually look like in practice. Here's what they do — and when to use each one:

─────────────────────────────────

🔵 /loop — Short-Term Automation
→ Natural language recurring prompts inside your session
→ "Every 10 min, check my inbox for urgent emails"
→ Runs silently. You don't touch it.
Limitation: Expires after 3 days + dies with the session. Think sprints, not habits.
📖 https://lnkd.in/dsrQ4-C4

🟢 Scheduled Tasks — Long-Term Workflows
→ Daily/weekly automations that run even when you forget
→ Fresh session every run, reads your project files, executes your skills
→ Catches up missed runs if your computer was off
This is the "set it and it runs every Monday morning" version.
📖 https://lnkd.in/dFGj-H75

🟠 Google Workspace CLI
→ Google just released an open-source CLI for Drive, Gmail, Calendar, Docs, Sheets, Slides
→ 100+ built-in recipes ready to use
→ One tool = Claude Code has your full Google ecosystem
Setup: just ask Claude to install it. Done in 5 min.
📖 https://lnkd.in/d3J8rcgj

🟣 Skills 2.0 — Eval & Improve
→ Stop guessing whether your skills work
→ Run automated tests, get HTML reports with pass/fail scores
→ A/B test: with skill vs without skill, side by side
→ Iterate until you hit 9/10. Then move on.
📖 https://lnkd.in/drDPYmGC

─────────────────────────────────

The pattern here:
/loop = help me right now (hours)
Scheduled Tasks = do this every week (forever)
Google CLI = use my tools
Skills Eval = make my tools better

Claude Code now runs on a schedule, accesses your workspace, and improves itself.

What are you automating first?

────
📌 Full video breakdown by @ShortcutChris:
youtu.be/F4zSxfBe5R0

#ClaudeCode #AI #Automation #AIAgents #Productivity #LLM #AnthropicAI

Most AI agents fail in production.

Not because the model is bad. Because you gave one agent too many jobs.

Here's what changes when you build an AI Agency instead 👇

The problem with solo agents:
→ Context window overflows on complex tasks
→ No specialization = mediocre at everything
→ One failure = full system down
→ Impossible to debug at scale

The Agency Swarm approach:
You structure AI like a real company.

↳ CEO Agent — the only one talking to the user. Plans, delegates, coordinates.
↳ Developer Agent — gets tasks from CEO, handles technical execution.
↳ Virtual Assistant — handles communication, research, admin.

Each agent has its own instructions, tools, and scope. Communication is strictly directional.

⁠ CEO → Developer → VA ⁠

No chaos. No circular calls. Just clean, auditable workflows.

What makes agency-swarm different:
✅ Built on OpenAI Agents SDK (production-grade foundation)
✅ Type-safe tools via Pydantic (no more silent failures)
✅ Explicit ⁠ communication_flows ⁠ — agents can ONLY talk to who you allow
✅ Works with Claude, Gemini, Grok via LiteLLM
✅ Persistent state across sessions (plug in your own DB)

This is the mental shift that separates toy demos from real AI systems:

Stop thinking in agents. Start thinking in organizations.

→ https://lnkd.in/dyCyRSib (open source, 8k+ ⭐)

---

What's your current multi-agent setup? Drop it below 👇

---

#AIAgents #MultiAgent #LLM #AgentSwarm #OpenAI #AIEngineering #Python

AI Automation Expert | Helping Businesses Eliminate Manual Work with Automations | Saved Clients $2000+/Month | 200+ Workflows Deployed | Building Smarter Businesses

The creator of Claude Code just shared how his team trains AI agents at Anthropic.

One file. CLAUDE.md. That's it.

Here's what goes inside it and why it works:

Boris Cherny places it at the root of every project. 

Claude reads it at the start of every session. No setup. 

No prompting. Just rules that stick.

The template he shared breaks down into 6 patterns:


1. Plan Mode Default: Claude enters plan mode for any task with 3 or more steps. If something goes wrong, it stops and replans instead of pushing forward.

2. Subagent Strategy: offload research and parallel work to subagents. Keep the main context window clean. More compute, better output.

3. Self-Improvement Loop: after every correction, Claude updates a lessons.md file. It writes rules for itself. Mistake rate drops over time automatically.

4. Verification Before Done: nothing gets marked complete without proof. Run tests. Check logs. Ask: would a staff engineer approve this?

5. Demand Elegance: for non-trivial changes, Claude asks itself if there's a cleaner solution. No over-engineering on simple fixes.

6. Autonomous Bug Fixing: give Claude a bug report and walk away. It uses logs, errors, and failing tests to diagnose and fix without you switching context.

The task system is just as clean. Plan in todo.md. Track progress. Explain changes at each step. Capture lessons after every correction.

The result? An agent that improves with every session because your past mistakes become its permanent rules.

This is not prompt engineering. This is agent memory done right.
If you're building with Claude Code and not using CLAUDE.md properly, you're leaving 80% of its power on the table.

What rules would you put in yours?

#ClaudeCode #AIAutomation #AgenticAI #AIFLOXIUM #BuildWithAI

HR leaders are losing critical capacity to repetitive enquiries that stifle strategic growth.

Left unmanaged, operational loads involving policy clarifications, leave entitlements, and payroll questions consume time better spent on workforce planning and capability uplift.

Knowledge management software acts as a strategic buffer. By implementing self-service solutions, organizations are achieving significant operational efficiency gains.

📊 Key Performance Metrics:

* A 40% reduction in HR administration through self-service ROI.
* Automated responses to repetitive policy and benefit queries.
* Real-time access to compliance and workplace strategy documentation.

Transitioning from reactive support to proactive strategy requires a centralized, accessible knowledge base. Reducing the administrative burden is no longer a luxury—it is a requirement for modern workplace compliance and effective strategy.

How is your HR team balancing the tension between operational administration and long-term workforce planning?

https://lnkd.in/djAUHyzX

#KnowledgeManagement #HRTech #OperationalEfficiency #WorkforcePlanning

I gave Perplexity Computer access to my portfolio & told my AI trader:

“Turn this into $10M. Make no mistakes.”

It wrote 69 strategies.
Generated 1,500+ research reports.
Spun up 19 new algos.

It scraped X, Reddit, Instagram, and LinkedIn.
Mapped sentiment.
Read every chart pattern it could find.

It traded 24/7.

It lost everything.

But boy was it beautiful.

P.S. on a serious note, check out how I Turned Claude in Excel Into My Senior Financial Analyst 📈: https://lnkd.in/gAD58P2V

Agree or disagree? Let me know in the comments :)

Nvidia CEO just said Agentic OS is the future 😳

“Every software company needs an OpenClaw strategy” - Jensen Huang

At GTC 2026, Jensen compared OpenClaw to Linux, HTTP, Kubernetes.

Not a tool - a new layer of computing.

And that’s the shift most people are missing:

We’re not upgrading software.
We’re replacing who uses it.

From humans clicking dashboards → agents running workflows.

Which means that SaaS isn’t becoming AI-powered.
It’s becoming agent-consumable.

That flips the entire model.

→ OpenClaw/AI agents don’t just answer - they act
(read/write files, run code, book meetings, open PRs)

→ They run 24/7 with memory + scheduled tasks
(not prompt → response, but continuous execution)

→ NVIDIA’s NemoClaw adds sandboxing + policy engines
(agents with guardrails = enterprise-ready)

→ Real workflows already chain agents together
(sales → scheduling → fulfillment, no human in the loop)

→ 22% of employees are already running agents at work
(most without IT approval)

This means that:

Your product is no longer the interface.
It’s a tool an agent calls.

Your moat is no longer UX.
It’s orchestration + security.

And your competition is no longer just another SaaS.
It’s someone else’s AI agent doing your job faster.

In the agent & machine economy, the interface will become optional.

And the winners won’t build better tools - they’ll build better agents.

P.S. check out how I built an AI operating system to run a startup with Claude 🤖: https://lnkd.in/dv7-ZRVc

Berkhof Digital

Helping companies in their Marketplace and Platform adventure (B2C and B2B)
- B2C marketplace: Strategic advice, IT infrastructure, Mirakl implementation and configuration, taxonomy, and change management
- B2C Omni-channel retailer: strategic advice, scan of IT infrastructure, and selection of the best suitable marketplace vendor.
- B2C/C2C e-tailer: strategic advice, selection of the best marketplace vendor.

Founder

ShoppingTomorrow

2023-2024 Research: The fast, flexible, and easy way to launch your own marketplace

2022-2023 Research: An own marketplace: increase your profitability

Member of the Marketplace Expert Group

ShoppingTomorrow brings e-commerce professionals together in an exclusive and active network, with the aim of providing insights for the industry. What do future developments in the field of business models, customer journey, and technology mean for employees and companies?

Responsible for the bluepaper (see link)

Member of the Cross-border E-Commerce Expert Group

Shopping Awards

As an expert, I help the Shopping Awards in assessing companies on a number of criteria. 
This group only offers access to people working in the e-commerce industry who have been invited by the foundation or members of the group.

Shopping Awards Expert

Maykers 

- Expanding our B2B marketplace/platform in multiple countries with a strong foundation (DK/FR and more to come)
- Dealer-inclusive model: enabling sellers to integrate their local dealer/seller network into the marketplace
- Migration of user towards Maykers 
- Enabling all team members to outperform themselves (Product Owner, Business Analysts, Data, Business Intelligence, UX) 
- Responsible for Product Vision and Roadmap, User Experience (UX), Business Intelligence, and Business Analyses  
- Development of B2B features for our users (buyers, dealers, sellers) 
- Development of a portal for our buyers, dealers, sellers

Head of Product: B2B Marketplace

Senior Product Owner Marketplace

Louwman Group

-	Implementation of an open-source CMS (Wagtail) 
-	Development of 3 cars, motors, and marine websites in one system. 
-	45% reduction of fixed costs
-	Occasion tool development
-	Private lease tool (new)
-	Omni-channel solutions; connecting online with offline (dealers)
-	Restructuring of the product data model
-	Automating content updates
-       Lead Funnels

Senior Product Owner E-Commerce

A.S. Watson Group

-	Real-Time Stock/Store Stock implementation Kruidvat Netherlands, Belgium and Luxemburg and Trekpleister Netherlands
-	Conversion: increased in the lower price range with 744% in NL and 394% in BE 
-	Connecting online with offline with Pick Up In-Store
-	Getting insights from customers to better understand the visitors of the websites
-	Optimization of the customer journey web & app
-	Development of new e-commerce projects
-       Omnichannel strategy

E-Commerce Channel Development Manager

Nextail

- Reporting overall performance of two marketplaces (blokker.nl and intertoys.nl)

Marketplace Manager

- Product owner marketplace platform (Mirakl software)
- Marketplace implementation within blokker.nl and intertoys.nl
- Increased the number of products on blokker.nl from 23.000 to 260.000 in 20 months
- Increased the number of products on Intertoys.nl from 13.000 to 70.000 in 5 months
- Implementation of tools:
o Best offer algorithm: winning the buy-box with an algorithm
o Conversion: increased conversion by 17%
o Dynamic pricing: changing prices automatically
o Caching: improved site updates x24 times
o Optimization of the customer journey
o Content: automated content approval
o Onboarding: increased onboarding time
- Building the omnichannel strategy within the de e-commerce department of the Blokker Holding
- Optimization of the IT landscape within the Blokker Holding on front-end and back-end
- Convincing stakeholders to get support for new projects
- Made order and financial processes more reliable: reduced issues by 80%
- Agile/Scrum methodology

Marketplace Manager Operations & Development (DevOps)

Spotta

- Behavior change within the operational business unit of Spotta
- Implementation of projects:
- Loyalty program: increased grade from 5.8 to 7.5
- Packaging management: realized a saving of 400.000 euros per year
- Online platform for carriers: increased just-in-time deliveries
- Track & Trace system: better insights into the production of products
- The new payment model for carriers: based on weight instead of the amount
- HR project: reorganization of the operational business unit
- Development of new depot policy: selection criteria for optimization of the logistic network 
- Agile/Scrum methodology
- Chairman Young Spotta
- Lean Six Sigma – Orange Belt

Change Manager Process Improvement and Innovation

LeasePlan Nederland

- Coordination and implementation of new clients from the large and strategic accounts
- Translating the needs from new and existing accounts into legal frameworks
- Improvements on the Fleetplan product, which resulted in faster implementation and higher customer satisfaction
- The contact point within the organization for various departments such as Sales, Commerce and Finance.

Specialist Contract Implementation

GE Artesia Bank

Job during my study: 
- Acquisition of new customers such as corporate companies, directors and wealthy individuals
- Highest customer acquisition of all account executives
- Collected the most investable capital of all account executives
- Building and maintaining customer relations
- Preparing relevant information for customized advice
- Responsible for the Oracle CRM system

Account Executive Private Banking

Experienced professional specializing in the development of B2C and B2B marketplaces and e-commerce platforms across a range of industries, including omni-channel retail, automotive, and agriculture. I have a proven track record of building marketplaces from the ground up, managing both the technical implementation and successful international rollouts across multiple countries with customized B2B and B2C features.

Skilled in defining the strategic vision for platforms, I translate this into ambitious roadmaps with clear, actionable features. By working closely with stakeholders, I ensure a deep understanding of their needs, delivering products that truly align with their business objectives.

What other people say:
“Fabian is a kind and fair leader. He keeps the team focused and aligned, unlike any other team leads I worked for. It is a joy to be on his team” 

“Fabian makes Maykers a great workplace because he combines his professional and managerial skills with a positive attitude. Also, he ensures that everyone feels well with their work and is always keen on helping others and finding solutions to problems.“

“Fabian finds deep satisfaction in working hard to achieve a goal. He loves the challenge of meeting new people and winning them over. Fabian derives satisfaction from breaking the ice and making a connection with someone. He takes psychological ownership of what he says he will do. Fabian is committed to stable values such as honesty and loyalty and is intrigued by the unique qualities of each person. Fabian has a gift for figuring out how different people can work together productively. Fabian works hard and possesses a great deal of stamina and takes immense satisfaction in being busy and productive.”

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Christian Hubmann

Fabian Berkhof

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taplio

The Battle

Christian Hubmann

Fabian Berkhof

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Hubmann's LinkedIn Performance

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