With more than 25 years of experience in go-to-market and growth strategies, I have developed the "Spark Strategy" that has led to follow-up projects 100% of the time since we started using it. I love helping clients and partners develop fact-based, revenue-driven and innovative solutions to their problems.

My focus areas include the forward-looking fields of Trustworthy AI, Augmented Work, and Knowledge Management. These themes are integrated into my work to create sustainable and ethical solutions that optimize workflows and enhance knowledge management.

I have a proven track record in orchestrating and leading cross-functional, cross-location, multicultural teams in matrix organizations for developing transformative, cost-saving solutions and strategies in highly technical, complex and ambiguous situations for brands such as Microsoft, T-Mobile, General Electric, Siemens, BMW, Nestle, Loreal, Bayer, Saint Gobain and many others I cannot mention here (non-disclosure agreements!).

The greatest satisfaction for me comes from pioneering unique approaches that enable multidisciplinary and multicultural teams in flexible environments, in order to provide a user-centric, prototype-driven environment where they can find self-confidence in their creativity and be innovative like crazy.

The greatest satisfaction for me comes from pioneering unique approaches that enable multidisciplinary and multicultural teams in flexible environments, in order to provide a user-centric, prototype-driven environment where they can find self-confidence in their creativity and be innovative like crazy.

Christian Hubmann

Conrad Electronic Group

Conrad Electronic is a sourcing platform for technical supplies that operates in 17 European countries. The family-owned business with 2,500 employees is headquartered in Hirschau, Germany.

• Leading the Corporate Communications & Brand Management department and reporting to the CEO
• Developing and executing the global brand & communication strategy 
• Orchestrating the rebranding with a new brand identity (voted Corporate Brand of the Year 2023 at the German Brand Award) 
• Creating and executing brand campaigns and other initiatives to increase brand awareness & brand value
• Leading cross-functional teams to ensure coherent brand experiences across all touchpoints
• Push the quality of communication and visual storytelling in connection to the brand strategy
• Management of agencies and external partners to ensure collaboration with high quality execution
• Activating the brand inside the organization
• Developing the employer brand strategy and establishing Conrad as an attractive employer
• Promoting a corporate culture that drives positive change and a customer-centric mindset 
• Inspiring people to become brand ambassadors & corporate influencers who promote the brand
• Implementing a new intranet solution and establish it as the digital headquarter
• Creating new formats that improve internal communication and foster cross-functional teamwork
• Using PR as multipliers for the brand
• Sparring partner and consultant for C-Level & senior management

Senior Director Corporate Communications & Brand Management

• Leading the Corporate Communications & Brand Management department and reporting to the CEO
• Developing and executing the global brand & communication strategy 
• Responsible for the Rebranding of Conrad and creating a new brand identity 
• Creating and executing brand campaigns and other initiatives to increase brand awareness & brand value
• Leading cross-functional teams to ensure coherent brand experiences across all touchpoints
• Push the quality of communication and visual storytelling in connection to the brand strategy
• Management of agencies and external partners to ensure collaboration with high quality execution
• Activating the brand inside the organization
• Developing the employer brand strategy and establishing Conrad as an attractive employer
• Promoting a corporate culture that drives positive change and a customer-centric mindset 
• Inspiring people to become brand ambassadors & corporate influencers who promote the brand
• Implementing a new intranet solution and establish it as the digital headquarter
• Creating new formats that improve internal communication and foster cross-functional teamwork
• Using PR as multipliers for the brand
• Sparring partner and consultant for C-Level & senior management

Director Corporate Communications & Brand Management

DATEV eG

DATEV was founded in 1966, is one of the largest software companies in Europe with over 8000 employees and headquartered in Nuremberg, Germany.

• Responsible for brand development, brand design and brand communication
• Project lead for the further development of the brand design with a flexible design system
• Art Direction for campaigns and brand communication to ensure a consistent brand identity
• Development of strategies for customer experience management
• Consulting of internal teams and external partners for implementation of the branding
• Supervising the implementation of the brand design over all communication channels and touchpoints
• Supporting the communication teams to integrate the brand strategy
• Providing company-wide guidelines for consistent brand design
• Developing concepts for brand communication & brand activation
• Supporting of measures and ideas for employer branding
• Initiator for trends in branding and optimization potential
• Brand ambassador of the corporate influencer program who drives positive change

Brand & Communications Manager

Sabbatical

Taking some extra time for my family, riding the best trails from Finale Ligure to Leogang on my mountainbikes, backcountry skiing all over Europe, reading lots of books and looking for a new challenge in the world of brand communication and brand management.

act.3 GmbH (exclusive partner of adidas group)

• Leading the Brand Communications Department and reporting to the CEO
• Responsible for creative mentorship, inspiration and daily guidance of a multicultural team with 11 employees
• Creating concepts for adidas events (Fifa World Cup, UEFA Champions League, adidas Runners, product launches, etc.) and retail activations that bring the category seasonal creative direction and product stories to life
• Supervising all phases of creative implementation to ensure that the results meet the requirements of brief, budget, timing and quality
• Proactive ideas for new business opportunities
• Planing and directing both studio and on-location photo and videoshoots under aggressive, time-sensitive conditions
• Managing relationships with internal and external partners and collaborating effectively across disciplines, groups and geographies
• Coaching staff, creating opportunities for staff development and making hiring decisions
• Establishing and developing creative processes to achieve creative excellence
• Creating the corporate communications strategy to strengthen the brand image and increasing brand awareness
• Brand development and corporate design for own brands (act.3 & actGREEN)
• Expanding the network of external suppliers that enhance act.3's competences to deliver cutting-edge solutions

Director Brand Communications

OHM Professional School / Technische Hochschule Nürnberg

Guest Lecturer at the Faculty of Design

Boardnerds

SUP Shop, Testcenter & Event Location

• Boardnerds is a stilbezirk project based on our passion for surfing and stand up paddling
• Responsible for brand development and corporate design to create an authentic brand image
• Organisation and implementation of events
• Establishing Boardnerds as part of stilbezirk‘s employer brand strategy and new business strategy

Co-Founder & Partner

stilbezirk – Creative Agency for Brand Communication

• Founding stilbezirk and establishing it as a creative agency with over 40 employees
• Responsible for brand development and brand communication for adidas, Alpina, Red Bull, BENCH, Marin Bikes, uvex and VAUDE
• Developing creative strategies and concepts for unique brand experiences and integrated campaigns
• Directing the execution of creative strategies to ensure a compelling and holistic brand story over all communication channels and consumer touchpoints
• Supervising all phases of creative implementation to ensure that the results meet the requirements of brief, budget, timing and quality
• Developing the employer brand strategy and creating a positive corporate culture
• Responsible for the creative direction of the global terrex campaign SS15 and FW15 for adidas Outdoor
• Responsible for the brand development and corporate design of stilbezirk
• Planing and directing both studio and on-location photo and videoshoots under aggressive, time-sensitive conditions
• Leading pitches and winning business for clients like adidas, Marin Bikes, MEINL Cymbals and uvex
• Developing and establishing creative processes to achieve creative excellence
• Building up the design strategy team and developing a team structure that facilitates and maximizes individual and team performance
• Coaching staff, creating opportunities for staff development, making hiring decisions, driving performance management, recognition and rewards
• Developing and managing the company sports program
• Advocating for and pursuing new ideas and pushing initiatives from loose concept through final production, ensuring high standards of quality at every step
• Directing external partners (freelancers, 3D artists, photographers, videographers, copywriters, etc.) to ensure highest creative quality
• Managing and coaching clients through brand workshops
• Building up a network of external partners that enhance stilbezirk's competences to create cutting-edge solutions

Co-Founder & Creative Director

Firstborn

• Developing concepts for Victoria‘s Secret websites and Chrysler Crossfire CD-ROM
• Creating screen designs for Chrysler, Ralph Lauren and Victoria‘s Secret interactive projects
• Providing graphic design support for higher level designers
• Assisting at photo shootings and provide support with photo retouching and data management

Graphic Designer

Bernstein & Burkel

• Brand communication & marketing activities for clients like Germanisches Nationalmuseum and NICI that fullfill the exact specifications of corporate design guidelines
• Ideation and copywriting
• Making persuasive presentations to sell in concepts and creative solutions to clients
• Image processing and photo retouching for premium print productions
• Helping to build and maintain key external partners for design and production resources

eleven eyes

• Brand communication & marketing activities for clients like F2 Windsurfing, Motel One and Astron Hotels
• Corporate Design Projects
• Planing and directing both studio and on-location photoshootings
• Providing graphic design support for higher level designers

Junior Art Director

As a communications and brand enthusiast at heart, I have over 15 years of experience in orchestrating rebrandings and creating strong brands that attract customers, gain their loyalty, succeed in global competition and drive positive change in your business.

In my current position, I helped Conrad Electronic to become »Corporate Brand of the Year« at the German Brand Award 2023. During my career so far, I have worked for famous brands like adidas, Alpina, Chrysler, Datev, Marin Bikes, Red Bull, uvex, Vaude and Victoria‘s Secret in the field of brand development, brand design and brand communication. 

As a creative leader, confident communicator and keen networker I am driven by passion, enthusiasm, creativity, curiosity and lifelong learning. Mountain Biking and Skiing are my biggest sources of inspiration.

My key success factors are my ability to lead through visions, think strategically, listen closely and ask the right questions combined with my customer-centric mindset and my fundamental belief in teamwork and good communication. Besides that I have a strong network of agencies, brand and communication experts and creative service providers.

taplio

The Battle

Christian Hubmann

Jörg Liebeskind

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