Christian Dion

Hi, I'm Christian Dion 🙌  I'm a B2B GTM fractional who builds growth systems that actually cut through.
I've spent my career in the trenches: Fortune 500s, scale-ups, startups across adtech, safety and security, IoT, and more. I started in sales, which taught me the most important lesson in GTM: revenue is the only scorecard that matters.

That sales foundation shaped how I approach marketing. I don't build campaigns for vanity metrics. I build systems that blend creativity, data, and AI to drive pipeline and close deals. Craftsman over cookie-cutter. Revenue over reach.

I also host "B2B Unscripted - Balancing Tech & Touch in the Age of AI", where I sit down with top GTM and growth leaders to unpack what the algorithms can't solve: creative frameworks that work, hard-won lessons from the trenches, and tactics you can actually use. No fluff. No LinkedIn theatre. Just real talk about building in the age of AI.

Because here's what I know from building across industries and stages: AI can optimize your entire funnel. But it can't create the kind of connection that turns prospects into believers. That's still on us.

Marketing Director, Programmatic Solutions

Subgenre

🔉 Developing Subgenre, an innovative platform that connects passionate DJs with bars, clubs, and venues, promoting lesser-known music genres and fostering a vibrant nightlife culture.

🔉 Leading product development from ideation to launch, including market research, user testing, and iteration to ensure the platform meets the needs of DJs and venue managers.

🔉 Building a bridge between local music communities and venues, aiming to simplify bookings, improve transparency, and centralize knowledge for the nightlife industry.

🔉 Advocating for submersive music genres and the positive cultural and social impact of nightlife through ethical practices and inclusive design.

🔉Collaborating with stakeholders to create a seamless experience that strengthens the connection between artists, venues, and audiences.

Co-Founder

With a wealth of experience in Product and Project Management, including impactful roles at companies like Samsung, I now offer freelance coaching services to help teams optimize their workflows and tackle complex challenges. Currently collaborating with DMV veterinary clinics, I support their product development and marketing efforts, improving processes and prioritization strategies. Always eager to take on new projects and share insights that drive meaningful results. Let’s connect and explore how I can bring value to your team.

Product / Project Management Freelance Coach

Forand Évènements

Part of the Forand team (family), I principally bartend at various events for which Forand Évènements takes care of the event setup, service and cleanup.
Events we participate in include vernissages at the Musée des Beaux Arts of Montreal, the annual Printemps du MAC (Musée d'Arts Contemporains de Montréal), annual gala of Fondation Martin-Matte and other corporate private events.

http://forandevenements.com/

Bar Manager

Team for the Planet

🌎 Team for the Planet is a non-profit company, ambitious and passionate, which is dedicated to tackle the most urgent challenge for humanity: climate change.

🌱 Team for the planet is based on #entrepreneurship, #collectiveintelligence and the sharing of its solutions through #opensource.

Want to know more or bring your support? Check our website: team-planet.com/en 

#teamfortheplanet

Shareholder

Santropol Roulant

Santropol Roulant uses food as a vehicle to break social and economic isolation between generations. Creatively and collaboratively, we strengthen and nourish our local community with our novel approaches to active youth engagement, urban and peri-urban food systems, food security and community care.

Fundraising & Communication Officer

Broadsign

Enabling Publishers to get the most value out of their OOH inventory and answer Media Buyers' needs in the most relevant ways.

Senior Product Manager

Samsung Ads

Building the first Samsung Retail-Media-Network-as-a-Service product to provide our customers with access to a more expansive DOOH experience.

- Leading the vision and strategy of the development and buildout or Samsung's owned and operated DOOH advertising platform.
- Driving the product strategy and roadmap.
- Build an efficient GTM driving towards business goals across multiple Samsung's divisions.

Unifying the OOH selling channels to allow for better optimization and OOH revenue maximization.

Main focuses were on:
1) Creating a compelling product vision centred on delivering value to our customers.
2) Defining a realistic, yet dynamic, product strategy to provide a clear direction to reach our product vision.
3) Establishing major milestones to drive business results via customers outcomes.

Product Owner for Multichannel Ad Sales (Direct & Programmatic)

Streamlining the OOH campaign management workflow and maximizing yield through advanced occupancy optimization.

I strived to fulfill this product vision by:
1) understanding markets and customer needs
2) working closely with the UX team and up to 3 development teams to deliver meaningful functionalities in order to maximize customer value

I particularly enjoyed connecting the dots between engineering, UX/UI, services, marketing, operations and sales to propagate our product vision, roadmap and release plans awareness.

Product Owner for Broadsign Direct & Integrations

I focused on analysing and mapping the entire Broadsign stack, including 6 different products, to define its overall value, as much on the media buyer than media owner side.

Business Analyst

Ayuda Media Systems

- Gather and analyse project requirements including client’s project definition, gap list and business needs.
- Proactively identify & report risks that may ultimately delay the scheduled product delivery dates, and take the appropriate steps to mitigate those risks
- Liaise with key project stakeholders, development team members and customer users to insure the smooth roll-out of Live customer projects and pilots.
- Effectively communicate and assess the impact of project change requests such as: deliverables, delayed completion of tasks, increasing project scope.
- Identify and propose recommended best industry practices to clients, as per the software functionalities.
- Manage day-to-day client implementations of the Ayuda software solution.
- Contribute to the product life cycle by managing client expectations and deliverables.
- Train prospective clients of the Ayuda software.
- Maintain and cultivate the customer relationship and project momentum, with regular update meetings, item lists, deliverables and schedules.
- Ensure internal and external team members work harmoniously, following up with the appropriate team should one’s pending tasks be blocked by the other.
- Contribute to the Ayuda knowledge base repository by documenting client workflows, functional requirements and features. 
- Business Development and establishment of Strategy to extend Ayuda's market reach to Asia Pacific.

Business Analyst & Software Implementation Project Manager

Etix Everywhere

Whilst undertaking my Master's degree in Paris, France, I worked as a Freelance consultant for Etix Everywhere (now Vantage Data Centers) for their business development in Central, Eastern Europe & the Baltics.
I focused primarily on closing existing Data Center projects and was also a consultant for financial structuring of different projects for the sales team.

Freelance International Business Consultant for Northern Europe & the Baltics

In Etix Everywhere (now Vantage Data Centers)'s offices in Luxembourg, I was in charge of their edge datacenter business development for Central, Eastern Europe & the Baltics.
Specialised in establishing international joint ventures, we carried out the development fr0m A to Z of multi-million dollar data center projects (ranging from $3m to $50m+).

I enjoyed working in such a highly-responsible, entrepreneurial and fast-moving start-up environment.

International Business Developer for Northern Europe & the Baltics

Over the years, my career has taken me through diverse paths — from a thriving IT career to a transformative break, traveling and volunteering across Uganda and beyond. These experiences have helped me shape a unique perspective on work, creativity, and life.

Now, as a DJ and freelance consultant, I continue to explore and challenge the status quo, always looking for meaningful ways to connect, create, and evolve. My passion lies in blending innovation with purpose, helping others navigate change while building sustainable, impactful futures.

I believe in the power of disruption, growth, and human connection, and am open to conversations with those looking to explore new possibilities.

taplio

The Battle

Christian Dion

Cécile Roney, MSc.

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