Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

Toromont Cat

Construire, en collaboration avec l'équipe marketing, des stratégies numériques et des plans d'action créatifs adaptés aux objectifs de chaque unité d’affaires 

Développer, mettre en œuvre, surveiller, mesurer et optimiser le référencement organique (SEO), les campagnes de médias numériques (SEM / PPC) et les stratégies propres aux médias sociaux. 

Gérer les consultants externes et travailler avec les équipes de conception et de contenu pour atteindre nos objectifs en matière de référencement (SEO) et de médias numériques (SEM / PPC) 

Créer/améliorer continuellement les cibles et suivre leur comportement afin de fournir des informations précieuses pour l'entreprise et accroître l'efficacité et la précision du marketing 

Gérer la stratégie globale et les processus de l’intranet

Chef, marketing de performance et référencement SEO

Groupe Sélection

Chef Int. Marketing Numérique

- Team lead for the management of the digital team for advertising operation at Groupe Sélection.
- Develop digital acquisition strategies adapted to the marketing communications needs of Résidences Sélection Retraite, rental condo brands Yimby, Waltz & Hoop and the Espace Montmorency project in the real estate sector at Groupe Sélection.
- Prepare, produce and present digital marketing strategies for the acquisition of Résidences Sélection Retraite, rental condo brands Yimby, Waltz & Hoop and the Espace Montmorency project in the real estate sector at Groupe Sélection.
- Define the key digital performance indicators (KPIs) aimed at ensuring the profitability in terms of leads of the digital advertising campaigns offered.
- Develop 360 digital campaign strategies with an innovative approach.

Digital Strategist, Lead generation at Groupe Selection

- Develop paid media digital strategies adapted to the marketing communications needs of the Résidences Sélection Retraite, the Yimby Projects, the Espace Montmorency Project and the District Union in the real estate sector. 
- Prepare, produce and present paid media digital strategies for the Résidences Sélection Retraite, the Yimby Projects, the Espace Montmorency Project and the District Union in the real estate sector. 
- Define Key Indicators performance (KPIs) of the proposed paid digital advertising plan. 
- Develop 360 digital campaign strategies by having an innovative approach between "traditionnal" media placement and digital media placement.

Digital Specialist

Groupe Marcelle

Development of digital media plans for Marcelle, Watier, Annabelle and CW Beggs & Sons brands.

Digital campaign Specialist

district m

Stratège en publicité programmatique:

-Développer les opportunités d’affaires
-Guider les clients dans les meilleures stratégies programmatiques sur le web;
-Discerner des stratégies et de nouvelles opportunités pour les clients 
-Planifier, gérer et organiser stratégiquement la mise en oeuvre de campagnes publicitaires sur le web

Senior Specialist Programmatic & Digital Media

My role as an account manager for this dynamic start-up is to lead a direct contact with advertisers and  propose innovative advertising programmatic solutions adapted to their needs and the needs of your clients.

Account Manager

District M is a digital technology company that provides unique solutions for Publishers and Advertisers. For the supply side, we have developed proprietary products designed to increase revenue streams from digital ad inventory. Our Boost by District M platform increases publisher monetization yield by 30-100% and can be leveraged through header bidding, standard price priority tags or adhesion units. 

On the demand side, we specialize in unique campaign management. Our exclusive and proprietary Technology segments data and user profiles, which allows our clients the ability to reach diverse and specific audiences at the right time.

Tasks:
-Gestion de la diffusion, de l’exécution et l'optimisation des campagnes.

-Propositions afin d’atteindre et de surpasser les objectifs fixés.

Gestionnaire de Campagnes - AdOps

Kooh Marketing Inc.

Hanywear est une application mobile de magasinage géolocalisée. Sous forme d’un réseau social, l’application permet aux utilisateurs de trouver des articles de mode offerts par des détaillants se trouvant à proximité d’eux et d’optimiser leur recherche lors d’achat prémédité.

HANYWEAR app

Globalia Web

-Planification Stratégique Web

-Stratégie d'acquisition sur le Web

Digital Consultant | Conseiller en marketing numérique

BAM Strategy

-Daily Tracking médiatiques des différentes campagnes en cours: Google Adwords (Keywords, Display et Remarketing), Facebook Business manager (Instagram), Event-tracking et URL’s-tracking sur Google Analytics
-Effectuer des recommandations stratégiques pour différents clients concernant les campagnes médiaques sur le web

Pour une référence, veuillez contacter: 
Adam Muscott | Directeur des services Médias, sociaux et analyses
514.875.1500 ext. 231

For a reference, please contact: 
Adam Muscott | Director of Media, Social, Reporting
514.875.1500 ext. 231

Media-Analyste Junior

-Conceptualiser des présentations et extraire les données sur différentes plateformes: Google Analytics, Facebook, Twitter, Pintrest et Newsletters (Interspire )
-Effectuer des recommandations stratégiques basées sur l’analyse de données.

Intern Report Media

Mosaic Sales Solutions

Superviser et coordonner une équipe de treize ambassadeurs pour LaPresse+: 
-Entretenir la coordination des kiosques 
-Motivation des ambassadeurs sur le terrain  
-Conceptualisation d’un rapport hebdomadaire au client
-Gestion du temps exemplaire

Coordonnateur de Projet-Project Coordinator-LaPresse+ et Autres

Agence Piranha

-Interactions auprès des partisans de la nouvelle application 24 CH propulsée par Bell Média

-Sensibilisation des nouvelles applications interactives de la Télé Fibe Bell: RDS EXTRA, TSN EXTRA

Team-Leader: Canadiens de Montréal-Bell

-Sensibiliser les sportifs aux bienfaits du lait au chocolat après une activité physique 
-Inviter à participer à un concours sur Page Facebook
-Établir et remplir un rapport
-Team leader, motivateur, animateur

Team-Leader-Escouade Lait au chocolat

Ambitious, Sociable, Analytic and Persevering - Want to know personally and work as a team member professionally!

taplio

The Battle

Christian Dion

Christophe Lareau

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