Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

Stratège Stand-Up S.A.

Stratège Stand-Up supports its clients in the creation of sustainable company value from the development of their corporate strategy to the effective implementation of commercial, operational and organizational initiatives. The company stands out for its personalized "in-the-business" support with company owners and their management teams to structure, develop and anchor sustainable managerial know-how, business competencies, new tools and processes.

President

As the only bank dedicated exclusively to entrepreneurs, BDC has developed the High Impact Program to meet the specific needs of Canadian CEOs. Through personalized guidance from Executive Advisors with extensive leadership experience, the CEO acquires useful methodologies, a thinking framework, and support tools to grow his/her business faster, better, and with reduced risks. Backed by a support team, the Executive Advisor provides the CEO with a clear & quantified assessment of his growth opportunities & strategic direction, followed by a detailed action plan, and multi-year execution support.

General Manager - High Impact Firm Program

Optimé International

Optimé is a North American sales effectiveness & capability development leader with a proven track record of helping Fortune 500 companies improve sales performance and business results. Over the past two decades, forward-thinking companies have called on Optimé to drive strong sales fundamentals and win with their customers.

Vice President
In charge of the overall client relationship with C-Suite / Executive Sales Leaders. He leads contract negotiation & partnership agreement, sales effectiveness & capability diagnostic and design work, go to market recommendations, sales training & coaching support /sustainability plans as well as key performance indicators.

Vice President

Fulmina Human Resources

Established in Hong Kong in 2003, Fulmina Human Resources (Fulmina Limited) has for objective to gather diverse knowledge, expertise and human faculties to contribute to the balance of our society and to the preservation of our planet. 

Senior Consultant
Consultative mandate to evaluate recommend and develop a World Medicine platform for the benefit of FHR, the scientific community, research labs and health partners (5 Months business mission in Shenzhen, China)

General Councellor / Consultant

Procter Gamble Pharmaceuticals

Led the French/Belgium sales operations with a team of 150 sales representatives, 15 regional directors 5 medical advisors and a customer marketing team (300 million Euros). In charge of Merger & Acquisition and co-promotion decisions with two pharmaceutical partners (BMS, Sanofi-Aventis).

Executive Leader, Pharmaceutical France/Belgium

Executive Leader with over 25 year of Global experience leading organizations in North America, France, Belgium and China.  Francois has an extensive and proven track record developing highly differentiating business plans & strategies for High Impact Firms, significantly improving effectiveness & performance of the teams and driving increased business results and profit.

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The Battle

Christian Dion

François Marois

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