Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

Overseeing the marketing strategy for the software, fixed video and mobile video portfolios for the public safety organization. Aligned closely to the sales leadership team to identify opportunities to generate new opportunities with new and existing customer groups. Leading a team of four marketers that develop campaign strategy and tactics aligned to the buyer's journey.

Senior Manager, Portfolio Expansion Marketing

Led a team of eight direct reports that execute on digital marketing and account-based marketing initiatives across all government and commercial customer segments. Collaborated closely with leaders and teams across the marketing, events and sales organizations to strategize and execute on personalized marketing strategies targeting key accounts.

Senior Manager, Americas Campaigns Marketing - Government & Enterprise

Led the digital marketing team that supports the commercial and enterprise business for Motorola Solutions across all regions of the world. Collaborated closely with numerous stakeholders of the business to oversee the development of campaigns that promote key solutions with targeted demand generation and account-based marketing tactics.

Senior Manager, Global Campaigns Marketing - Commercial & Enterprise

As an Integrated Marketing Manager, primary activities include pre-launch research, planning and development of core campaign assets and creative. Worked closely with external and internal teams to develop and implement full scale integrated marketing programs with a heavy emphasis on digital tactics and lead generation. Responsible for overall campaign strategy across multiple commercial industries.

Integrated Marketing Manager

Avigilon

Guided a team of three direct reports that worked to promote the companies full portfolio of video security products across multiple digital tools, including: Facebook, Linkedin, Google, Salesforce and Eloqua.

Manager, Global Digital Marketing

Launched all of Avigilon’s global marketing campaigns for lead generation, social media and
display using current advertising platforms. Reduced Cost-per-click (CPC) by 50% and increased total clicks and impressions by +50% in Google and Facebook year-over year.

Senior Marketing Specialist, Digital Marketing & Paid Media

Responsible for the implementation and execution of all global email marketing campaigns for
the Avigilon brand. Improved deliverability rates, open rates, clickthrough rates and total form submissions year-over-year.

Marketing Automation Specialist

Usability Sciences Corporation

Developed new marketing automation strategy that significantly increased email open rates, website activity and response rates across all marketing campaigns. Established 150+ new relationships with current and prospective fortune 1000 clients.

Business Development Manager

Jersey Mike's Subs

Developed and executed upon successful marketing strategies for a local Jersey Mike's Subs franchise. Applied marketing strategies in order to identify strategic target markets to pursue. Prospect to local businesses and schools on a daily basis to introduce the concept of Jersey Mikes catering services, establish meaningful relationships and drive a sense of community and new business into my stores. Experienced a year-over-year increase of sales by 33% for the month of August, 2015.

Marketer

Versatile marketing professional with extensive knowledge across multiple Marketing Automation platforms, Search Engine Marketing and Paid Social advertising platforms. Skilled in Customer Relationship Management (CRM), Digital Marketing, Email Marketing, and Business Development. Experienced in people management and guiding team members towards achieving business and personal growth goals.

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The Battle

Christian Dion

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