Christian Dion

Hi, I'm Christian Dion 🙌  I'm a B2B GTM fractional who builds growth systems that actually cut through.
I've spent my career in the trenches: Fortune 500s, scale-ups, startups across adtech, safety and security, IoT, and more. I started in sales, which taught me the most important lesson in GTM: revenue is the only scorecard that matters.

That sales foundation shaped how I approach marketing. I don't build campaigns for vanity metrics. I build systems that blend creativity, data, and AI to drive pipeline and close deals. Craftsman over cookie-cutter. Revenue over reach.

I also host "B2B Unscripted - Balancing Tech & Touch in the Age of AI", where I sit down with top GTM and growth leaders to unpack what the algorithms can't solve: creative frameworks that work, hard-won lessons from the trenches, and tactics you can actually use. No fluff. No LinkedIn theatre. Just real talk about building in the age of AI.

Because here's what I know from building across industries and stages: AI can optimize your entire funnel. But it can't create the kind of connection that turns prospects into believers. That's still on us.

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