Company Owner @ Actinedit | Innovation, Coaching, Formation, Responsable des Special Tracks Innovation à Toulouse Business School, OF certifié Qualiopi

L'IA a créé un paradoxe : jamais il n'a été aussi facile de produire du contenu ou une offre, et jamais il n'a été aussi difficile de se faire remarquer.

Je ne suis pas une "technicienne du prompt" née l'année dernière. Je suis une spécialiste de l'innovation et du business avec 30 ans d'expérience dans les secteurs les plus exigeants (Pharma, Aéronautique, Santé).

J'ai travaillé 15 ans en innovation pour des géants comme Airbus, Ariane, Safran ou Accor, et j'ai appris une vérité universelle : sur les marchés saturés, c'est la singularité qui gagne.

Le problème ? Si vous utilisez l'IA comme 99 % des gens (pour aller plus vite et produire "du kilomètre" de texte), vous courez un risque majeur : la standardisation. 

Vos offres, vos messages et votre marque finissent par ressembler à ceux de tout le monde. C'est le chemin le plus court vers l'invisibilité.

Mon approche est inverse. Je n'utilise pas l'IA pour faire "comme les autres en moins de temps", mais pour faire ce que les autres ne font pas.

Ma mission : Transformer l'IA en levier de différenciation.
Aujourd'hui, je combine cette rigueur stratégique avec la puissance de l'IA pour aider les dirigeants de PME, consultants et entrepreneurs à :

Sortir de l'océan de la concurrence ("Sea of Sameness")
Créer des offres "bestsellers" impossibles à ignorer
Débusquer des angles d'attaque uniques que l'IA "standard" ne vous donnera jamais spontanément

La preuve par l'exemple ? 
J'ai appliqué cette méthode à ma propre activité. Résultat : +44 % de CA en 12 mois et une visibilité décuplée sur LinkedIn.

Ce que je vous apporte :
Innovation Stratégique : Structurer votre pensée pour trouver votre "Océan Bleu"
Maîtrise IA : Utiliser les modèles de langage pour challenger, affiner et magnifier vos idées
Pragmatisme : On vise directement la croissance et les clients en analysant les KPI

Vous voulez faire de l'IA un véritable atout stratégique plutôt qu'un simple outil de productivité ?

Prenons un café virtuel. On voit ensemble si mon approche peut transformer votre offre.

📞 06 86 17 11 59
📧 c.brackman@actinedit.com
🌐 www.actinedit.com

Christiane Brackman

Christine Saint Laurens

I provide tailored Executive coaching to:
- Develop leadership in areas such as leading ambiguity and complexity, managing change and transformation, creating large scale engagement and impact, creating dynamic and focused organizations, leading multi-cutural and virtual team, honing and executing strategies and vision ... 
- Facilitate transitioning in or up or perform in a context or uncertainty (re-organization, merger and acquisition)
- Improve Life Balance and Positive Intelligence (incl. Emotional Intelligence) Coaching & Learning
- Develop Personal and influencing skills 
bringing more value to your business and having more fun at work!

Executive and Leadership Coach - Personal branding strategist

CIMPA PLM Services

- Anticipate and Lead answers to major Request for Proposals 
- Perform stakeholder map and customer stakes analysis and define alliance strategy
- Build proposal strategy, perform adequate drumbeat, organize and lead offer reviews with the company CEO, BU director and stakeholders, secure offer consistency

Bid Manager

- Organize, drive and monitor the delivery of multiple consulting and fixed price activities and manage associated P&L
- Manage customer relationship and satisfaction, develop and package innovative service line offers and secure perimeter growth
- Manage transnational resources and team (up to 27 direct report) : lead performance and career reviews, objectives setting, promotions, career paths definition, recruitment, … Drive team through Sopra Steria acquisition
- Perform dedicated consulting activities for Executive clients

Performance Management Team and Bundle Manager

- Secure Project Management practices including the PMO office lead, the coordination between departments (10+ departments impacted) regarding the completion of timelines and deliverables for various on-going projects looked after,  the resource and cost analysis (overall budget: 90 - 180 m€) and tracking; ensuring that all the risks are catered to and critical path identified

Project Manager Program Management Office

Capgemini

- Lead Business Improvement projects and drive related Change management activities (including stakeholder management) aiming at supporting the off-shoring of the subcontracted engineering and customer services activities in setting up the most efficient portfolio while preserving intellectual property and export control regulations
- Identify, qualify and prioritize opportunities based on make or buy strategy, potential savings and ease of implementation
- Design, harmonize and improve Extended Enterprise collaboration processes, perform impact analysis, investigate on potential business process failure, contribute to Policy paper production
- Develop and support implementation of transition and transformation plans for all Manufacturing and Programmes teams (finding and leveraging the best sponsors, maintaining the right momentum and a positive dynamic, taking into account barriers for the change, accompanying individuals, groups and organizations, involving human resources for Unions social dialogue) 
- Lead internal activities such as team operational management (including objectives setting and achievement assessment, resource allocation, job profiles, ...) and business development and leading company’s Extended Enterprise offer and point of view

Senior Consultant

MiPNeT

- Collect Business requirements and issue specifications
- Support of the Business Development Manager in his analysis activities (strategy, roadmap, benchmarking) and project presentation to Steering Committee

Business Project Leader

MONNE DECROIX - Groupe France Capital

- Prepare, implement and monitor communication and marketing plan supporting the company’s sales strategy new orientation with direct report to CEO

Communication and Marketing Executive

AUTO PLUS - AXEL SPRINGER

- Define and implement direct marketing strategies for building and fostering customer loyalty
- Build Commercial partnerships
- Write "les opérations spéciales" and "Le Club" section of the magazine

Special Operations Manager

TMP Worldwide UK

- Coordinate the advertising campaigns for top 5 major European accounts, identify and communicate cross-business and cross-country opportunities, synergies and savings
- Lead a transcontinental project aiming at improving customer relationship handover from pre-sales to account management teams

European realtionship assistant

MORE

Prepare sales dashboard (yield analysis, market patterns) and analysis as well as sales objectives settings for the UK Sales and Marketing Director

Sales Analyst

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As an executive or business owner, you’re driven to make a significant impact, achieve ambitious goals, and lead your team to success—all while maintaining your well-being. But the demands of leadership can be overwhelming, and the balance between professional achievement and personal fulfillment can feel elusive.

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I believe that businesses thrive when leaders prioritize personal fulfillment alongside professional success. By fostering a culture where talents and creativity are fully expressed, you’ll bring energy, purpose, and joy to your work—and see the ripple effects throughout your organization.

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If you’re ready to elevate your leadership and transform your journey, let’s explore how we can collaborate. It’s time to unlock your potential and that of your team, and create something extraordinary together.

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The Battle

Christiane Brackman

Christine Saint-Laurens

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