We turn your pipeline into revenue | GTM & RevOps | Co-Founder Architect Ops

🚀 At Architect Ops, we don’t run isolated campaigns.
We build Go-To-Market systems that are automated, documented, and built to scale.

👉 The problem today?
Disconnected campaigns, leads lost in the CRM, and Sales teams wasting time on the wrong prospects. The result: burned budgets and a stagnant pipeline.

✨ Our solution:
1️⃣ Automated and targeted Outbound.
2️⃣ A clean, enriched, and fully connected CRM.
3️⃣ An architecture designed to scale intelligently.

With this approach, our clients achieve:
✅ A pipeline that grows.
✅ A CRM that actually closes.
✅ A method ready to scale.

🛠 No useless slides, just a clear playbook, fully documented, that you can take over anytime.
💡 And most importantly: no juniors, no interns — it’s us, the founders, working directly on your project.

Architect Ops is the first French collective specialized in GTM Engineering. Nothing like a traditional agency.

Christian LIM

Le GTM, c'est pas "lancer de l'outbound".
C'est pas empiler des outils en espérant que ça scale.
Le Go-To-Market, c'est l'architecture complète qui connecte ton produit à ton marché.

Un vrai GTM répond à 4 questions :
→ Qui tu cibles 
→ Comment tu les atteins 
→ Comment tu les convertis 
→ Comment tu les gardes

Le problème : la plupart des boîtes confondent GTM et campagnes.

Résultat ? 
Zéro prédictibilité. 
Zéro scalabilité. 
Zéro documentation.

Chez Architect Ops, on conçoit des systèmes GTM avant de les exécuter.
Parce qu'une architecture solide, ça change tout.

Martin Thomas donne sa définition du GTM dans la vidéo suivante : 👇

Comment recruter un GTM Engineer en 2026 ?
Le GTM Engineer, c'est LE profil qui monte.
Mi-commercial, mi-builder. Quelqu'un qui comprend le business ET qui sait automatiser des systèmes complets.

Attention : ce n'est pas un "Outbound Specialist" avec un nouveau titre.

La différence ? Il ne lance pas juste des campagnes. Il construit des systèmes reproductibles qui connectent la data, les workflows et l'IA.

Ce qu'il faut chercher :
→ Fluence technique : à l'aise avec Clay  Cargo, n8n , un peu de SQL ou Python. Il utilise l'IA au quotidien et s'intéresse aux nouveaux standards comme le MCP.
→ Vision business : il se demande "Est-ce que ce workflow aide à closer ?" pas juste "Est-ce que ça tourne ?"
→ Curiosité : il aborde chaque problème GTM comme une enquête.
→ Mentalité hacker : la question n'est jamais "Est-ce possible ?" mais "Comment je fais ?"

Les red flags à éviter :
→ Ne propose qu'une seule approche sans considérer les alternatives
→ Se focalise sur les outils "tendance" sans comprendre leur utilité
→ Ignore les risques évidents (délivrabilité, qualité des données)
→ Over-engineere tout alors qu'une solution simple suffit
→ N'utilise pas l'IA dans son job.
 
J'insiste sur ce dernier point.
Ça peut paraître évident d'utiliser l'IA. Mais demande à ton entourage s'ils l'utilisent vraiment. Tu seras surpris.

Un GTM Engineer qui n'utilise pas l'IA en 2026, c'est un red flag. 🟥 
Où les trouver ?

Les meilleurs ne cherchent pas activement. Ils traînent dans les communautés Clay et Cargo, les groupes RevOps, et partagent leurs workflows sur LinkedIn.
Va les chercher là où ils créent du contenu.

Tu n'arrives pas à recruter ton GTM Engineer ? Ou tu n'as pas le temps de t'en occuper ?

Chez Architect Ops, on a un collectif de GTM Engineers prêts à construire tes systèmes. 

Pas de recrutement. Pas de formation. Juste des résultats.

On a testé +100 outils GTM en 6 mois.
Voici les 43 qu'on a gardés pour construire nos systèmes Go-To-Market.
 
Ce ne sont pas des recommandations théoriques.
C'est notre boîte à outils, celle dans laquelle on pioche selon les besoins de chaque client.
 
Notre toolbox GTM ⤵︎
 
→ Cold email : Smartlead, Instantly.ai, lemlist
→ LinkedIn : HeyReach.io, GetSales.io
→ Cold calling : FullEnrich, Allo , Aircall, Onoff
→ Company data : Crunchbase, BuiltWith, PandaMatch 🐼, Store Leads, influencers.club, Pharow, Google Maps, Clutch, LinkedIn Sales Navigator, Ocean.io
→ Contact data : Pronto, Enrow, Leads factory, Icypeas
→ Intent signals : Amplemarket, ReactIn, Snitcher, Clay
→ Web scraping : Instant Data Scraper, Apify, ZenRows, Firecrawl
→ Automation : Clay, Cargo, Relay.app, Make, n8n
→ IA : Claude, OpenAI, Perplexity
→ CRM : HubSpot, Attio, Breakcold
 
Chaque outil a sa place dans le système.
L'important n'est pas l'outil, mais comment ils fonctionnent ensemble.
 
On sélectionne et on assemble les bonnes briques selon vos enjeux pour créer un système Go-To-Market sur-mesure, performant et scalable.
 
👇🏼 La toolbox complète juste en dessous

Un CRM vide ne veut pas dire un CRM propre.
La semaine dernière, un prospect nous a dit : "Notre CRM est nickel, on vient de tout nettoyer."
 
Sauf qu'en creusant un peu :
→ 80% des fiches avaient un seul champ renseigné (nom + email)
→ Aucun scoring actif
→ Zéro automatisation entre les outils
→ Les Sales cherchaient manuellement les infos avec des process différents
 
Résultat : un CRM qui ne sert à rien.
Propre visuellement, inutile stratégiquement.
 
Un bon CRM, ce n'est pas juste "ranger des contacts".
 
C'est un système qui :
↳ Alimente automatiquement les bonnes données au bon moment
↳ Permet au marketing de qualifier réellement ses MQLs
↳ Donne aux Sales le contexte nécessaire pour closer sans chercher
↳ Offre une visibilité claire sur le pipe et la vélocité des deals
 
Chez Architect Ops, on nettoie les CRM et on les structure pour qu'ils deviennent de vraies machines à revenu pour votre Go-To-Market.
 
Parce qu'au final, un CRM bien architecturé fait gagner 10h/semaine par Sales.
Et ça, c'est du revenu direct.

Thiga

ARiSTiD est le leader français des technologies pour le retail.

Mon rôle principal en tant que Product Owner Tech est de garantir la qualité des livraisons, en me concentrant particulièrement sur la résolution de la dette technique et l'amélioration des processus et méthodologies de travail, tout en intégrant une approche produit renforcée pour adresser les enjeux efficacement.

Product Owner Tech - ARiSTiD 

Strategy Definition ♟️:
Craft a clear AI development strategy at Thiga aligned with the company's overarching goals.
Pinpoint priorities and AI application areas where Thiga can truly add value.

Team Management 👥:
Recruit, train, and mentor AI guild members, fostering skill development and collaboration.
Allocate responsibilities and projects based on team members' skills and interests.

Training & Development 🏋️:
Design and implement AI training programs for Thiga consultants.
Conduct training sessions and workshops to enhance AI competencies within the company.

Communication & Awareness 📣:
Develop internal and external communication strategies to highlight Thiga's AI achievements and projects.
Showcase AI outcomes and innovations at internal meetings, conferences, and events.

Tech Watch 👀:
Stay updated on AI advancements, monitoring new trends, tools, and emerging technologies.
Assess innovation opportunities and the application of new technologies in projects.

Results Evaluation 📊:
Monitor KPIs to gauge AI's impact on Thiga's operations.
Gather and analyze feedback to refine approaches and methodologies.

External Collaboration 🤝:
Forge strategic partnerships with tech companies, educational institutions, or AI startups.

AI Solutions Development 🧪:
Collaborate on AI-based projects with Thiga's internal teams.
Ensure the quality and relevance of developed AI solutions.

Lead - AI guild

As a Product Manager consultant at Thiga, I am dedicated to excellence in product management, delivering innovative solutions, and crafting effective product strategies to meet the complex needs of our clients. 

My role involves closely collaborating with cross-functional teams to identify market opportunities, define product visions, and develop clear roadmaps, always ensuring that business objectives and end-user expectations are at the heart of every decision. 

I am committed to employing agile methodologies to steer the complete product lifecycle, from conception to market launch, continuously optimizing processes to ensure operational excellence. My passion for technology has led me to lead the Data and AI guild.

Product Manager

Product Shonen

I write product articles to deepen my knowledge and to share them with other PMs. :)

https://productshonen.substack.com/

Solo Writer

Snowball.xyz

Currently, Snowball is a personal finance newsletter with about 25k+ members. They want to become the
first community-led wealth management super-app allowing millions of people to reach their own version
of financial independence.

Investor

Click&Boat

My role as a Product Manager is to:

- Test features before, during and after their release;
- Communicate with internal and external users on the progress of developments; 
- Ensure the support and coordination between the business needs and the technical team in support of the Product Owner; 
- Analyze data and customer feedback to help make quick and relevant decisions; 
- Led agile workshops (sprint, planning, retrospective, training operational teams and internal communication).
- Manage and prioritize the backlog, the sprint board, test, and coordinate the release;
- Communicate about the new feature and future improvements;

Refairall

My role at ReFairAll was to:

• Define and share a strategic vision by creating a product roadmap;
• Establish the real needs of customers and prioritize them in a product backlog, ie a prioritized list of product features to be implemented;
• Ensure compliance with the principles of agile project management;
• Transform an idea into a business model;
• Create an offer and value for customers;
• Make myself known and sell my product;
• Coordinate the release and optimization efforts for high added value features;
• Manage finances and administration.

Co-Founder

OpenClassrooms

My role is to: 

• Guide: analyze the student's needs and adapt my pedagogy accordingly (session preparation, active listening, reformulation); 

• Inspire: reboost and motivate in periods of low, reassure in the face of doubts, give perspective on the outcome of this training and push the student to give the best of himself; 

• Evaluate: regularly estimate the level of his student and his investment in order to best prepare him to support his projects and thus obtain his diploma.

Mentor - Software engineer

ESCP Business School

I've been invited to teach Masters students about prototyping with Figma in tech startups.

Guest Lecturer

Unlimited Development

My role is to:

• Carry out prospecting for new customers
• Develop and deploy customer web projects
• Manage the project and invoicing

Co-founder

WeShareBonds

My role as a web developer was to:

• Develop new features (PHP, Javascript, Python, MySQL);
• Data scrapping;
• Improved site performance;
• Automation of repetitive tasks;
• Ensure continuous site maintenance.

Web Developer

McDonald's Europe

Equipier Polyvalent

If you are not progressing, you are regressing; so keep moving forward. 🚀

After falling into the web's pot from a young age, 3 years as a developer and 2 years in entrepreneurship drove me to be a product lover. 
I’m convinced that as a Product Manager, my role is to be a "Value Maximizer" for companies and their users. 🏭.💎

—————————————————————————

👉  At 8, I discovered the web
👉  At 16, I created my first website
👉  At 19, I trained through Openclassrooms to become a web developer
👉  At 22, I am a web developer at WeShareBonds and 6 months later, I become a mentor at Openclassrooms to help students to become web developer and project manager
👉  At 23, I signed my first contract as a freelance for the creation of a website
👉  At 24, I launched a web agency Unlimited Development and ReFairAll a platform where users can exchange their referral codes
👉  At 25, I realize that beyond web development, I take great pleasure in bringing value to users. I decided to train with the Maestro Bootcamp (Lion, The Family).
👉  At 26, I join Click&boat to gain XP as Product Manager
👉  At 27, in the same spirit, I would like to share my learnings, and on the other side, I would like to learn even more by joining a consulting company specializing in product management.

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