𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗧𝗼𝗽 𝗩𝗼𝗶𝗰𝗲 𝗜 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜 𝗖𝗫𝗢 & 𝗕𝗼𝗮𝗿𝗱 𝗟𝗲𝘃𝗲𝗹

I believe we’re at the inflection point of the Next Economy an era where AI, human performance, and strategic  thinking will decide which companies thrive and which quietly disappear.

Most leaders see the wave. Few know how to ride it.
My mission is simple: turn uncertainty into advantage for those bold enough to lead.

For over 15 years, I’ve worked where complexity meets clarity building systems that can’t easily be copied, brands that own their narrative, and strategies that work today and three years from now.

I don’t chase trends.
I shape them through levers like learning loops, network effects, and narrative architecture that turn one smart decision into exponential impact.

That approach has powered ventures and transformations such as:

Dealerdesk  scaled a digital platform from beginner to market leader, leading to a successful exit.

Beyond Chiefs  guiding companies through uncertain environments with AI-fist Executive Search, fractional leadership and strategic advisory at the C-suite level.

RecRepublic  redefining recruitment with precision search strategies and candidate profiling frameworks that attract transformational leaders.

LabourX building an AI-enabled platform for the NEXT ECONOMY

Peak OS a holistic performance operating system for leaders, designed to sustain excellence in high-change environments.

From AI-powered recruitment to corporate enablement ecosystems, my work always shares one DNA:
See the game. Redesign the board. Change the outcome.

Today, I partner with founders, executives, and organizations to:

Pinpoint where AI creates true leverage in their world

Architect Organizations that stand for something bigger than features

Design systems so every action compounds over time

If you believe the future belongs to those who shape it message me to explore how your organization can lead in the Next Economy.

Christian Pobbig

Juan Ignacio Gonzalez

Hirint.io

Sales Advisor (Fractional) 

TalentFY

Lead the sales team .
DACH, Portugal, Spain, Italy.
Increase and improve demand generation.
Enhance retention of current clients.
Regularly analyze sales data and identify areas for improvement.
Coordinate with the marketing team for lead funnel management and SQL handovers.
Communicate input from products and client needs/preferences to other departments.
Manage the sales department budget. Post-funding, the goal is Growth.
Achieve ambitious B2B sales targets.
Report directly to the CEO and be part of the Executive Committee.
Define TalentFY’s value proposition and positioning.
Set high-level annual objectives from prospects to clients.
Develop TalentFY’s commercial strategy collaboratively.

Head of Sales

Pavilion

Community-powered learning for high-growth leaders, of over 10,000 go-to-market professionals in B2B tech with focus Sales, Marketing and Customer Service.

Member

BEBS Barcelona Executive Business School

MBA professor & B2B Entrepreneurships Projects Tutor.

Associate Professor MBA

softgarden e-recruiting

From start-up to scale-up and to a stock company acquired for $120M, I played a key role in driving growth by building and leading a cross-functional team in a B2B SaaS environment, spanning Sales, Customer Success, and Marketing. 
Defined and executed go-to-market strategies for key regions, positioning the brand as a premium solution by refining the Ideal Customer Profile (ICP) and aligning the product with high-value market needs.

Spearheaded international expansion, initially focusing on the DACH market before leading the successful entry into Spain, and later supporting market penetration in the Dutch and Polish regions.

Collaborating with other departments, I transformed the onboarding process by creating a scalable video library, improving efficiency and reducing the manual workload. Conducted competitor and customer research to inform strategy and improve value propositions, ensuring alignment with evolving market demands.

Leveraged CRM tools like Salesforce to optimize customer relationship management, track sales performance, and identify growth opportunities. Implemented GDPR-compliant practices and automated outreach strategies, driving pipeline growth and expanding lead generation efforts.

Strengthened advanced-stage closing rates with tailored solutions to address client concerns, introducing tools such as deal onboarding rooms to ensure seamless transitions.

Launched a company newsletter that attracted thousands of subscribers, boosted LinkedIn engagement, and created opportunities with major accounts. Streamlined reporting processes to provide actionable insights for sales and marketing teams, enabling data-driven decision-making. Collaborated with product teams to deliver high-value features, driving customer success and sustaining growth.

Team Lead B2B

Talentier

Build, mentor, and lead a high-performing sales team to achieve ambitious growth targets.
Develop and implement a results-driven B2B SaaS sales strategy targeting HR and recruitment markets.
Identify growth opportunities in key markets and align sales efforts with overall company objectives.
Establish and optimize sales processes, tools, and KPIs to maximize efficiency and performance.
Team Building and Leadership
Foster a collaborative, data-driven, and client-focused sales culture.
Establish training programs to develop the team's skills and expertise in enterprise sales.
Client Acquisition and Relationship Management
Drive new business acquisition and nurture relationships with enterprise and corporate clients.
Act as the face of the company in sales meetings, negotiations, and key account management.
Build a strong pipeline, reducing sales cycles and increasing average deal size.
Collaboration and Reporting
Partner with the Marketing team to align lead generation efforts with sales goals.
Work closely with the Product team to incorporate client feedback and improve the value proposition.
Report directly to the CEO and contribute to strategic decision-making as a member of the leadership team.

Head of Sales B2B 

Arboribus

Fintech raised 1.3M eur 

▪Expansion of Arboribus business in the Spanish market: cooperations, partnerships,speaker, fairs,events 

▪Participating in the customer’s acquisition strategy definition, new products launching, marketing campaigns over partners and direct approach.  

✔100% Growth in 2017  . 

✔ 25% more new clients thanks to a collaboration agreement with the largest consultancy network . 

✔  75% reduction operation registration time of the new investor. 

✔ Collaborations with institutions in the Spanish Market (as example Caja Rural) .

Senior Account Executive

Santander

Reporting directly to the Regional General Manager of North Barcelona (2nd area in whole Spain for SMCs). 
Updating and management to the branch managers (12-15) of the new products and campaigns.
Follow-up and management of assigned clients with them. 
Develop campaigns in collaboration Branch managers.
Capture of new companies in coordination with them.

 150% increase of new customers in Retailers Sports franchises due to agreement and fair
 300% increase in public sector share (a new industry) by a customized campaign
 Redesign new evaluation process in the zone with 50% time savings
SPANISH
Reportando directamente al director de zona de Barcelona Norte (2º área de toda España en empresas).
Puesta al día a los (12-15) directores de oficinas de los nuevos productos y campañas. Seguimiento y gestión de los clientes cedidos. Captación de nuevas empresas en coordinación con ellos. 

150% incremento de nuevos clientes en segmento de tiendas deportivas gracias a un acuerdo con y feria
 300% crecimiento en el mercado de AA.PP. ( un mercado nuevo) debido a una campaña personalizada
 Rediseño del sistema de evaluación en la zona con un ahorro en tiempo de 50 % 
ENGLISH

Area Sales Manager

Desarrolloo de un innovador proceso de adquisición de nuevos clientes en un departamento piloto (dado su éxito posteriormente replicado en toda España) 
Análisis estratégico y segmentado de empresas. acquisición y negociación con nuevos clientes            

Logros :	              
-Adaptación y certificación de nuevo CRM (PPAC) 
-200% crecimiento en el segmento de nuevas micro-empresas debido a la presencia nueva en la feria BIZBARCELONA (debido a su éxito, al año siguiente se acudió con un stand propio)
-100% consecución de objetivos de ventas debido a campañas personalizadas a segmentos como IT, Ingeniería...
-Adaptación y certificación de nuevo CRM (PPAC) 
-Badalona :  33 clientes con 1.8000.000 euros conseguido en volumen

ENGLISH
Developing innovative processes for acquisition of new accounts in a pilot department (given its success replicated throughout all Spain).
 Strategic analysis and targeted company requirements, acquisition and negotiation of new clients 

-200% increase of new small-businesses due to launch BIZBARCELONA fair presence
-100% achievement of sales targets in 2013 thanks to customised industry campaigns
- Adaptation and certification new  CRM (PPAC) 
-Badalona :  33 counts with 1.8000.000 euros achieved

Gestor de Banca de Empresas B2B / Sales Account Executive SMC

Schulich School of Business - York University

Fulltime Mba Student

Banco Pastor

Captación de empresas y fidelización de las mismas, con  facturación entre 10-50 millones de euros de construyendo relaciones duraderas y fieles 
Rediseño nuevos "targets" de venta y procesos alcanzando la oficina objetivos en 2010 & 2011  

 Aumento 10% la cartera de activo hasta un volumen de 11M €
 Premio 2do posición en 2012 por ventas-seguros en toda la red (640 oficinas)
 Premio 3era posición en 2011 por ventas-seguros en toda la red (640 oficinas) 
 Reducción de 40% tiempo en operaciones administrativas con clientes 


ENGLISH
Attracting & retaining companies (sales 10-50M €) building long term relationships
Redesign new sales target and processes in the office achieving sales objectives 2010 &2011

 Increase 10% de investment portfolio until a volume of 11M €
 Prize for 2nd position in 2012 & 3rd position in 2011 for sales insurances in all the bank (640 offices)
 Reducing 40% time in administrative operations with clients

Gerente de Empresas / Sales Account Executive SMC

Gestión de nuevas cuentas y aumento de la vinculación de las empresas ya clientes de gran volumen.
Implantación nuevo sistema de data mining (Dimaro). 
Oficina nº 3 de la entidad, volumen de 1.000 millones €.

ENGLISH
Management of new accounts and increased linking businesses and  big accounts .
Certification of new data mining system (Dimaro). 
Office No. 3 of the bank, a volume of € 1,000 million.

Gestor  Grandes Cuentas / Key Account Executive

Liderazgo  y desarrollo de un equipo muy joven de 4 empleados.  
Desarrollo y ejecución del plan estratégico del banco a través de la captación de pymes y particulares en el radio de acción de la oficina. 
2nd premio 2007 por Atención al cliente (entre 650 oficinas) gracias a mi programa de fidelización desarrollado. 
Incremento de un 30% de volumen hasta alcanzar los 22M € gracias a la estrategia de Negocio Internacional.
Responsable de nueva estrategia de ahorro de costes "nuevo horario de iluminación en oficinas".

ENGLISH

	Leading and empowering a team of 4 very young employees. 
	Developing and implementing the strategic plan of the bank through attracting SMEs and individuals.

	2nd award 2007 for its Customer Service (650 branches) thanks to my fidelity program
	Increase 30% volume until 22M € due to International Trade strategy 
	Responsible for cost-saving strategy “new timing for branches lighting”

Director / Branch Manager

Incremento y vinculación de la Cartera de pymes ubicadas en las zonas industriales próximas a la oficina.
Consecución de los objetivos de ventas marcados por la dirección del Banco en 2005 y 2006.

ENGLISH
Increases Portfolio linking SMEs located in the next office to industrial areas. 
Achieving sales targets set by the management of the Bank in 2005 and 2006

Gestor de Pymes / Sales Assistant

Aprendizaje y realización de las tareas básicas de gestión bancaria de pymes, como operaciones de abono de remesas y anticipos, formalización de préstamos y pólizas y tareas de intervención.

ENGLISH
Learning and performing basic management tasks SME bank as payment remittance operations and advances, loan arrangements and policies and intervention tasks.

Comercial de Servicio a Clientes / Administrative Assistant

I started working ‘officially’ (I had already done so as a teenager in a family business) to be able to pay for part of my university studies as a door-to-door insurance salesman for small companies (at that time there was no talk of B2B). I never realised, until recently, that this experience would shape my character, and help me to deal with customers, be consistent, set goals, be flexible, empathetic etc. ....

👉🏼 My purpose is to create and develop the best team, I truly believe in the power of the group, and that together you can do extraordinary things. To make a football simile, it is easy to manage Real Madrid and win, but to get Real Sporting de Gijón into the first division, or to keep them in the category, is very complicated, and you have to be good at it, and developed a great Team. 

➡️ That's what I'm dedicated to, taking on leadership challenges in the Saas B2B industry. Why this one? Because I think it is the biggest defiance in today's sales world due to the breathtaking speed of change.

🤫 Want to know a secret? I love my job, I'm sick of it, I love listening to sales podcasts, going to Saas events, learning from others B2B peers, it's a passion.

🇬🇧 Revenue Squared is a private community for B2B Sales, Revenue, Marketing, Tech professionals. The goal is to help sales professionals at every step of their career to reach their full potential.

🇪🇸 Revenue Squared es una comunidad privada para profesionales B2B Tech . El objetivo es ayudar a los profesionales de ventas en cada paso de su carrera para alcanzar su máximo potencial.

taplio

The Battle

Christian Pobbig

Juan González

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