Christian Payne

Fire and Rescue NSW

Provided technical leadership and software development support in the E000 Comms Centre, ensuring the stability, security, and functionality of mission-critical applications used in emergency response operations.

Key Achievements:
✔ Led the development & deployment of a web-based incident tool, consolidating multiple stakeholder requirements while ensuring privacy, security, and solution design constraints.
✔ Managed penetration testing for an internally developed application, working with external security specialists to ensure compliance with cybersecurity standards.
✔ Oversaw technical decision-making for internal tools, balancing conflicting short-, medium-, and long-term priorities to optimize resource allocation and project feasibility.
✔ Modernized legacy systems by migrating critical tools from VB5 & VB6 to .NET Core, including fire alarm emulators for training and call recording/playback tools.
✔ Adopted Agile methodologies, utilizing JIRA for task & issue management and Scrum project management to prioritize and deliver features efficiently.
✔ Collaborated with Cyber Security & Support teams to ensure compliance with policies, risk management strategies, and regulatory reporting requirements.
✔ Converted & optimized legacy desktop applications into web-based solutions, leveraging React, Web APIs, and cloud-ready architecture for improved accessibility and maintainability.
✔ Implemented automation & DevOps practices, streamlining daily system checks, RFC documentation, and change management processes via Fire & Rescue’s CAB (Change Advisory Board).

Tech Stack:
✔ Backend: .NET Core 8, Web API
✔ Frontend: Angular 17, React.js, TypeScript
✔ Cloud & Infrastructure: On-premise with cloud migration readiness
✔ Automation & DevOps: CI/CD (TeamCity), MS Test
✔ Security: Penetration testing, risk management compliance
✔ Project Management: JIRA, Scrum, Agile methodologies
✔ Database: MS SQL 2019, MongoDB, MySQL

Principal Engineer

Origin Energy

Software Engineer

Fantastic Furniture

Senior Software Engineer

Tanngo 

Technical Product Manager

Humaniti

Humaniti helps consumers by providing a budgeting tool & cash for surveys.  It helps our customers by providing data insights.

I was Humaniti's first technical hire where I built the dev. team from scratch.  We released MVP (desktop) in 5 months, and then added mobile (iOS & Android) 6 weeks later.

Next phase was to take ownership of our internal processes and procedures.  I implement traditional Software Development practices (SCRUM etc.) and fill the product pipeline.

From there my focus was on scale & growth - increase velocity (more features more often) while reducing bug count,

Tech stack is AWS, Python, Angular & ionic with Postgres & Snowflake.

HR functions included recruitment and defining personal & team KPI's.

10 head count including Dev, Support & QA.

Chief Technology Officer

Fin Coach

- Define and manage product road map.
- Released MVP in 3 months
- Liaise with internal & external stakeholders
- Develop content for product and company collateral
- Sales, trend, and profitability analysis
- Researching, reviewing & reporting on competitors & rival products

Product Manager

Moneysoft AU

Head of Development

Rugby Rank

The aim of Rugby Rank is to deliver maximum benefit, with minimum fuss at a price which makes high end data analysis available to all clubs/schools/universities at all levels of the game. 

The interface has been rigorously tested by highly qualified junior representative and senior coaches and is designed to provide the maximum benefit to the user.

I.T. Manager

eSavvy Pty Ltd

Developed products for Dynamics CRM
Managed a portfolio of +25 products
Developed & deployed web & mobile solutions

SAI Global

Responsible for Standards database
- including Australian, US, UK and European Standards
- managed KPI's for data accuracy and completeness

Data Team Leader (Publishing)

I help teams ship software that actually works - scalable, maintainable, and built to last. 

With 25+ years in tech, I’ve seen every software disaster imaginable - from legacy code, nobody dares to touch to cloud migrations that “should be easy”. My job? Keep teams focused, stakeholders informed, and software delivered- while still being hands one and without unnecessary drama.

My expertise is modernising legacy systems, integrating cloud solutions, and leading teams through complex software transitions. I’ve worked in startups, government, and large enterprises, where I focus on removing bottlenecks, streamlining development, and helping all do their best work.

Great software is as much about people as it is about technology. A good plan, clear priorities, and a team that understands the goal make all the difference. Whether it’s technical strategy, stakeholder alignment, or making tough decisions that keep projects moving, I thrive in bringing structure and clarity to software delivery.

Founder

Unbroken You

90 Truths to Rebuild Your Life, Reclaim Your Power & Rise to Freedom

Have you ever felt like your life shattered beyond repair?

Like no matter how hard you try, the pain, the patterns, and the past keep pulling you back?

Unbroken You is the wake-up call you didn’t know you needed, and the roadmap you didn’t know existed.

This isn’t another book of advice. It’s a lifeline.

Inside, you’ll find 90 brutally honest, field-tested truths written for the moments you feel lost, numb, or like you’re barely holding on.

Whether you’re recovering from heartbreak, trauma, addiction, burnout, or just stuck in a life that doesn’t feel like yours anymore, this book walks beside you like a mirror, a mentor, and a map back to the you underneath it all.

🔸 Rebuild your identity from the inside out
🔸 Break the beliefs keeping you trapped in survival mode
🔸 Reclaim emotional control, self-worth, and self-trust
🔸 Heal the root, not just the symptoms

Each chapter is a punch of truth followed by reflection, reframing, and real-world action steps designed to shift your mindset and transform your life, one truth at a time.

You don’t need to be perfect to start over.
You just need the truth, and the courage to face it.

If you’re ready to stop spiraling and start rising, Unbroken You is your first step home.

Author

HealthcareLink

Advisor

Head of Marketing

HealthcareLink is Australia's largest online healthcare & medical network with 120,000+ professionals and 10,000+ providers.

We are dedicated to connecting the right healthcare and medical professionals to their best-matched jobs, courses and articles, and connecting the right providers to the best-matched employees and course attendees. All of this is possible with our platform's industry-leading AI.

My Achievements:

Modernised & streamlined product offerings to enhance sales processes.

Formulated comprehensive sales strategies for 2 brands: HealthcareLink / Newly by HealthcareLink.

Developed B2B SaaS subscription model by understanding customer pain points, leading to $500,000 in yearly revenue.

Trained sales team for optimal product messaging and maximising sales volume.

Productised EDM offering, generating record media-based sales for the company.

Advocated for and participated in UX/UI development for platform overhaul/rebranding, CRM integration into the platform backend, Email Campaign Automation Tool inclusion, Help Centre addition, eLearning Portal and Mobile App development using Flutter.

Successfully implemented a comprehensive digital content strategy to increase product uptake and sales.

Managed, trained, and problem-solved for a team of 6 digital marketing specialists.

Developed and implemented paid marketing campaigns across various digital platforms.

Generated, analysed, and discussed digital reports and paid digital marketing campaigns' data.

Increased job post hits from 350,000 to 2,000,000 and tripled average monthly member acquisition.

Reduced new member CPA from average $60 to $20.

Increased average jobs posted by 500%, generating over 200,000 unique article views over the last two years.

Delivered product outcomes for 50+ clients, including major names like Macquarie Bank, Medibank, APM.

Maintained digital presence and authority through consistent management of branding and content across all digital channels.

GM, Digital Products

Newly by HealthcareLink

Newly is Australia's first and largest online network of Care & Support Professionals with 60,000+ members registered. Find your next job or your next employee with Newly!

Bosser.ai

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→ Al Sales
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Head of Artificial Intelligence

brandbeam.ai

Our AI scales & automates your personal brand with...

→ AI Avatars.
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Without you lifting a finger.

It's secured at a $12M valuation. 
It's been in stealth for 6+ months. 
It's projected to reach $120M in 3 yrs.

Our 6-mth alpha test clients have already achieved:

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And now? 

Our beta registration is open to the public 🥳 

That's you! 

Get your free AI Avatar & AI Reel 
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EXITED in 2024

Founder & CEO

FreedomFriday™

Each edition of FreedomFriday™ gives you actionable tips to...

→ Build Your Brand.
→ Scale Your Business.
→ Unlock More Freedom.

All on LinkedIn.

Sound good?

Join 9,000+ like you - this Friday.

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Writer

William Jay Choi

Helping LinkedIn users become Personal Brands to gain:

→ Influence 
→ Lifestyle 
→ Freedom

Book a 1-1 intro call today. 

Go to williamjaychoi.com → [Work with me]

Brand Director

Sustainable Salons

Project Management of the New Brand's implementation on the New Website, New Brand Video and New Salon Locator. Australasia's #1 Salon Directory and Resource Recovery Service.

Digital Project Lead

Sustainable Salons is a social enterprise, making sustainability reality for the feel-good industry – hair & beauty salons, barbers, dermal clinics, and pet groomers. We rescue up to 95% of salon resources from landfill and pass on 100% of the proceeds from the sale of these materials to local communities and charities.

Our work supports people of all abilities while helping the planet and creating a greener profit for our members.

My Achievements:

Developed and implemented the digital marketing strategy at Sustainable Salons, enhancing our online presence and effectively promoting our services.

Designed the offline marketing strategy, bridging the gap between digital and traditional marketing methods to reach a broader audience.

As the leader of the marketing team, I provided direction and ensured cohesive execution of our marketing plans.

Oversaw the hiring process, bringing on board the right talent to execute our marketing strategy effectively.

Our strategic efforts led to a 200% increase in leads, amplifying our client base and business growth.

We also experienced a 100% growth in followers on our social media platforms, increasing our brand visibility and customer engagement.

Managed Salesforce Marketing Cloud, optimising our use of this platform for efficient customer relationship management, data analysis and reporting.

Conducted team training sessions, ensuring the team was well-equipped with the necessary skills and knowledge to carry out their tasks.

Implemented marketing automation to streamline our processes, improving our efficiency and effectiveness.

Helped team members grow in their careers by guiding them in understanding their career paths and preparing them for promotion opportunities.

Fostered a strong team culture through organising team outings and other activities that fostered collaboration, team spirit and a positive work environment.

Castle Group

Castle Group is one of Sydney's Premier Housing Construction Companies focussed on growth corridors of North Western & Western Sydney.

My Achievements:

Researched and formulated a comprehensive digital content strategy and schedule, setting clear goals for content creation and distribution.

Managed two in-house content marketers, coordinating daily tasks such as producing content, engaging on social media, replying, liking, commenting, and posting.

Leveraged a range of applications including Photoshop, Spark, Facebook, Instagram, Twitter, LinkedIn, MailChimp, Hootsuite, Google Ads, Google Analytics, Later, KWFinder, SEMRush, GTMetrix, Pingdom, Alexa, and others to execute digital content strategies.

Collaborated with Senior Sales & Marketing Managers to devise marketing plans and strategies tailored for the property industry.

Established a strong digital presence and authority through consistent visual branding and a unique content voice across different platforms.

Handled the design, branding, sending, and analysis of EDMs to effectively communicate with our audience and gauge campaign performance.

Managed WordPress website, including editing, coding, backing up, optimising speed, mobile experience, and security features.

Liaised with external digital agencies to execute paid campaigns, with a strong focus on Facebook marketing.

Generated, analysed, and discussed reports on paid campaigns to determine average CPC, CPL, CPA in collaboration with the external agency and marketing manager.

Successfully increased our social media presence, gaining 2800 Facebook followers and 750 Instagram followers.

Optimised Content Marketer's workflow, resulting in the creation of 120 relevant and engaging articles, 40 branded videos, and 40 branded images within the first 4 months.

Improved website speed from 14 seconds to 3 seconds, leading to a significant reduction in bounce rate from 62% to 31.2%.

Digital Marketing Manager

University of Sydney

Grow & Monetise Your Personal Brand on LinkedIn™ → Unlock Leads & Leverage 💸 | Founder & CEO @ Stealth AI Startup ✨

I’m not a coach.
I’m not a guru.

I’m a survivor who went to hell.
Then mapped my way out.

And now I'm guiding you.

Here’s my story:

At 21 I was addicted, broke, and ready to end my life in a bathtub.

My mind was a warzone.
My body was shutting down.

And the silent trauma inside me was louder than any scream.

But just before I gave up, a golden voice pierced through the darkness:

"If you can end this story at any time…
Why not see how high you can go?
Why not see who you REALLY are?"

Call it God.
Call it the Universe. 

Whoever it was, it saved my life. 

That moment didn’t fix everything.
But it started everything.

Over the next decade I rebuilt myself—
Mentally. Emotionally. Physically. Spiritually.

Overcame my addictions, built good habits.
Became Head of Marketing for $100M start-ups. 
Created 12 businesses. Scaled to 8-figures. Travelled the world.

I was living the “dream.”

But then? 

As I touched what I thought was the pinnacle of success...

By 30, I completely burnt out.

And that trauma inside me? 
The one that wanted to end it all? 

It was STILL there.

That's when I realised, I was still running from...

💵 Money trauma.
😭 Childhood wounds.
😱 Fear of not being enough.

That was the real wake-up call:

"Success doesn’t heal what trauma created.
It just buries what you don't want to face."  

So I went deeper.
I wrote everything down.
Truly faced myself as I was. 

I finally let everything go. 

The trauma, the pain, the lack of self-worth. 
The constant chasing, the next "big" thing. 

One day I woke up, and the for the first time in my life... 

I was just...happy. 

Nothing more. Nothing less. 
Simply existing in the present moment. 

And that entire journey inspired my book—Unbroken You.

Not a memoir. Not fluff.

But a field-tested manual for rebuilding yourself when life has fallen apart.

And a reminder that, maybe, just maybe...
You were never even broken in the first place. 

Inside are 90 truths I lived, bled for, and eventually rose from.
Each one is a mirror, a wake-up call, and a map back to truth.

Whether you're stuck in heartbreak, burnout, addiction, or numbness—
This book won’t coddle you.
It’ll confront you.

But on the other side of that confrontation?
Is your freedom.

This isn’t self-help.
It’s self-liberation.

And I don’t write to impress.
I write to interrupt.

To reach the high-functioning, silently suffering version of me…
And maybe the version of you holding it together by a thread.

If that’s you, I see you.

You’re not broken.
You’re buried.

Let’s dig you out.

taplio

The Battle

Christian Payne

William Choi

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