MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

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Christin A.

Head of France, Italy and Spain CS Operations - D2AS (Digital, Devices and Alexa Support)

Head of Italy CS Operations - D2AS (Digital, Devices & Alexa Support)

• Leading the Search, Display and Programmatic Account Management team providing vision, coaching and development for a team of 3 Line Managers and 20 Account Managers
• Co-owner with the Sales Leader of revenue growth for top accounts and direct owner of
the team KPIs on campaign performance, account renewal and offshore adoption
• Program management: building & developing innovative global programs
• We believe in Account Management through Insights and work to provide our advertiser
with new analysis and data driven insights to maximise their return on investment

Head of Search & Display Account Management, Spain

* Leading the Advertiser Engagement Department for Amazon Search Advertising products across Italy and Spain; 
* Managing a team of 18 account managers.

Head of Sponsored Ads, Italy & Spain

Google

Manager, Large Customers Sales, FMCG, Tech & Telco, Media & Entertainment, LeadGen

* Managing a team of Account Managers and Account strategists dealing with top tier Google strategic clients in the FMCG, Healthcare and Pharma industry.
* Providing coaching, guidance and vision to the team for the purpose of achieving corporate, clients and individual results.
* Directly managing some of the biggest clients in the team portfolio

Team Lead FMCG

* Manage trusted relationships with clients and develop a deep understanding of their business challenges
 * Leverage on this strategic partnership to add value to our advertisers' business and hence grow their accounts
 * Constantly think of creative ways to improve our relationships with our clients and grow client revenue
 * Helping clients in understanding the wider strategic opportunities in relation to AdWords
 * Improve clients' campaign performance and ROI

Senior Account Manager FMCG, Pharma & Healthcare | Large Customers Sales | Adwords

Oracle

* December 2012 - April 2013
HCM Applications Consultant, focusing on the Italian market - Enterprise Named Accounts (revenues > €500M).

* June 2012 - November 2012
Consultant for the Oracle Applications Portfolio -  MSE Italian Market.
Selling a broad range of solutions, such as PeopleSoft, E-Business Suite, Hyperion, Taleo, Fusion CRM etc.

* November 2011 - May 2012
SaaS Applications Consultant within the Cloud CRM team, focusing on the Italian market - Enterprise Named Accounts (revenues > €500M).

Demand generation through Cold Calling;
Sales Initiatives (Campaigns) execution;
Continuous collaboration with Marketing Organization in Oracle Italia;
Follow up activities with existing customers

Business Relationship Consultant | Fusion HCM & Taleo

Marcus Evans

* September 2011 - October 2011
Senior Sales Executive
Working within the Sport division, mainly focusing on the Italian market. Coaching and supporting the Junior Sales Executive in my team.

* March 2011 - August 2011
Junior Sales Executive

Senior Sales Executive

* Working on the launch on the Italian market of an Orthopedic Health Support Line, Futuro (acquired from Beiersdorf by 3M);
* Industry understanding; 
* Competitors' analysis; 
* Monthly forecast; 
* Creation of promotional campaigns and activities to push the products during the sell-out and sell-in phases;
* Participation to "out-of-office" work sessions with Sales Agents in order to better know how the Pharmacy market works and creation of detailed sales reports;
* Creation of marketing material (counter and floor displays for POS; brochures; product catalogues; etc.);
* PR activities.

Junior Marketing Specialist | Consumer Health Care

(Display & Graphics dept.) 	                          
* Industry understanding, market analysis and trends identification concerning new technology products (audio, video and optical);
* Marketing and PR activities.

Notable achievement: promotion as Junior Marketing Specialist after 6 months

Marketing Trainee | Display & Graphics

NHS Camden

Cost-benefit analysis, market research, surveying of existing customers and evidence-based assessment of OHS (Occupational Health Service) practice. NHS Camden business expansion plan. Outcomes: financial report, presentation delivery. (Team work)

External Consultant (ESCP Europe Consultancy Project) Business Strategy

Ferrero

Creation of an induction and orientation plan for the new interns and employees in the BU of Pino Torinese (Turin). Planning of an implementation program for new HR practices. Outcomes: new induction and orientation plan for HR department, “welcome book” for the new entries in Ferrero. (Team work)

External Consultant (ESCP Europe Consultancy Project) HR department

Twist Bar

Working during the summer time, while I was attending High school and University.
Helping to run the family business, taking care of the relation with suppliers and clients, organizing events such as live concerts and promotional parties.

PR and Waitress

Results led people manager and business leader, equipped with emotional intelligence, as well as robust communication and negotiation skills. Strong in character and flexible in approach, passionate about people and reliably driving teams to fulfill and exceed challenging objectives under pressure. Loves learning and mastering new skills, and mentoring and coaching her team to pursue innovation and excellence.

taplio

The Battle

Christin A.

Alessandra Corona

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