MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

Marketing managers and CMOs face a tough challenge: making smart choices in a world where data is locked away and media channels are scattered. 

I'm here to change that.

My mission is to empower marketing leaders with clear, actionable insights. 

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How do we do it? 
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Our custom-built workflow tools tap into AI's potential, while our team's deep industry experience ensures you get practical, results-driven advice.

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Ready to take control of your marketing data and drive real results? 

Let's talk about how we can streamline your decision-making process and boost your team's impact.

Reach out today to start your journey towards smarter, more effective marketing.

Christin A.

the LEGO Group

Retail Search Manager

GOIA SOCIETA' BENEFIT

•	Led Amazon Advertising strategies, driving +20% annual growth through Sponsored Ads, Programmatic, and Content Creation to boost brand visibility and sales. 

•	Managed budgets for Amazon EU 6, exceeding 1MM€ annually for prominent European and Asian brands, including Tp-Link, Hisense, Gorenje, Coway, Hurom, Pelikan, Foppapedretti, Rovagnati, among others.

•	Managed a dynamic team, utilizing data analytics and Amazon Marketing Cloud to optimize campaigns, enhance ROI, and ensure effective management of advertising budgets for various European and Asian companies.

•	Crafted compelling creative content and utilized Amazon's ecosystem to drive targeted marketing efforts, overseeing the brand's presence on Amazon in terms of SEO, logistics, retail sales price, and profit margins.

•	Advised leading Italian media agencies on Amazon Advertising strategy for key clients, providing expertise in Sponsored Ads, DSP, and full-funnel marketing approaches. Led optimization projects that increased advertising efficiency, improved brand positioning, and drove sustainable revenue growth.

Head of Operations & Co-founder 

Amunche SRL

Import of South American and organic food stuf to the European Union, e-commerce presence in DE,
IT, UK.

· Responsible for the company's Amazon seller account, including duties such as logistics and supply
chain, listings and advertising. The current company portfolio contains 3 products on Amazon.de.

· Developing of new product categories and analysis of suitable suppliers and packaging design.

· Managing brand development and social media channels, graphic and photographic content.

CMO & Co-Founder

Next 14

Supports businesses and brands of different magnitude trough Amazon Advertising in Italy as well as international markets such as Germany, Spain, France and UK.

•	Responsible for managing a portfolio of brands such as Geox, Miroglio, Pellini, Suavinex, Inglesina, amongst others, in order to contribute to the performance and brand awareness.

•	Develops marketing campaigns through Amazon Advertising and along with that, analysis of key metrics, campaign optimization and comprehensive reports.

Campaign Manager - PPC Campaigns

MetLife

Financial portfolio management of mutual funds, investments and life insurance.

• Managed a 60-client portfolio, through capital strategies and successful insurance and investment fund sales, enhancing my business development skills and portfolio management.

Business Financial Advisor

ALRAZ COMUNICACIONES

Co- founder of “Fiestas Like!”, massive event (+2.000 people) including the organization of live bands,
fashion and trend brands, and DJs of the national ultravailable/Tech scene.

• During my tenure as a Brand Strategy Manager, I excelled in overseeing agency operations and securing major sponsorships, including contracts with industry giants like Diageo, Unilever, and Coca-Cola. 

• These sponsorships significantly contributed by covering 20% to 35% of production costs, enhancing both our financial stability and industry reputation.

• Managed the successful execution of two major events weekly, accompanied by a per-person spending increase from €30 to €45. As a result, the agency’s events consistently ranked among Chile's top 10, attracting 1,000 to 3,000 attendees per event.

• Managed creation and strategic development of advertising campaigns, radio channels and digital
media, by linking creative and social media teams.

Brand Strategy Manager

GP Prod

Brand Ambassador

With deep expertise in Amazon PPC, I have successfully driven growth for sellers and vendors, from startups to 7-8 figure businesses. My strategic approach extends beyond Sponsored Ads to DSP, enabling holistic advertising solutions. As a former agency founder, I led teams specializing in Sponsored Ads, DSP, and SEO, collaborating with Italian agencies to refine Amazon strategies for key clients. My hands-on experience as a seller gives me an insider’s perspective, allowing me to connect with clients and navigate challenges effectively.

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The Battle

Christin A.

Cristobal Caru Salinas

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