MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

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Christin A.

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