MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

Marketing managers and CMOs face a tough challenge: making smart choices in a world where data is locked away and media channels are scattered. 

I'm here to change that.

My mission is to empower marketing leaders with clear, actionable insights. 

Using a blend of cutting-edge AI and hands-on guidance, I help teams like yours:

- Boost marketing budget effectiveness across all channels
- Cut down on time-consuming manual reporting tasks
- Turn complex data into simple, powerful decisions

How do we do it? 
By combining smart tech with real-world know-how. 
Our custom-built workflow tools tap into AI's potential, while our team's deep industry experience ensures you get practical, results-driven advice.

This approach has helped marketing teams:

- Increase return on ad spend by up to 30%
- Free up 15+ hours per week previously spent on reporting
- Spot new growth opportunities hidden in their data

Ready to take control of your marketing data and drive real results? 

Let's talk about how we can streamline your decision-making process and boost your team's impact.

Reach out today to start your journey towards smarter, more effective marketing.

Christin A.

Donna Smith

You’ve always had ideas about your own digital projects, but you never learned to code. 

Read my About section.
Read a couple of my posts. 

Read your mind. Are you still afraid to do this even after reading my story?

If yes, maybe it isn’t meant to be. 

If you’re ready to take the leap, I’ve got good news. 

You’ve already taken the hardest step. You decided you’re going to do this. 

You’re going to bet against the odds. 

Yes, you can learn to code. 
Yes, you can build your own software. 
Yes, you can save time and make money by doing this.

Yes, programming is hard. 

Hard, not impossible. 

It’s also something that will set you free. You will never have to ask anyone’s permission to create something. You will do it. It isn’t going to be shiny and amazing at the beginning. Of course there are going to be a lot of mistakes. 

But over time, you’ll get better and better. 

You can only find your style by doing the thing. 
Not by reading articles, not by watching YouTube videos. 

Only by writing code. 

So what’s keeping you from starting today?

Only you can answer this.

Chief Motivational Officer 

You are a non-technical SaaS founder with a plan. 

Technically not a founder, because you have only an idea. And you haven’t brought this idea to life. Yet. But you can’t wait much longer. 

You need someone to create an MVP of your SaaS for you. 

So you can validate the idea and start moving forward.

Am I correct? 

If you’re still reading, my guess couldn’t have been too off. 


I’ve built 2 MPVs for clients in the past. You can look at my recommendations for a review of client #1. Client #2 wanted to remain anonymous. You could be #3. 

You can also check my Featured section to see what projects I’ve built in the past. 

If you’re interested in me building your MVP, send me a DM.

Let’s see if your idea really is as good as you think.

SaaS MVP Developer

SkillSnippet - Microlearning Platform

Hand on your heart. When did you stop learning new things?

When you stop learning, you stop making progress.
When you stop making progress, you’re stagnant. 
When you’re stagnant, you’re not moving. 

And when you’re not moving, you’re as good as dead. 

I’m a fan of life-long learning. That’s why I created Skill Snippet. 

It’s a microlearning platform designed to help people quickly gain practical skills. You can start by giving something 15 minutes a day. Or half an hour. 

If you feel like it, give it an hour every day. 

Can you imagine where you’ll be in a year?


Click on the link in my Featured section and sign up for the Beta testing list.

Maker

SaaS landing page boilerplate (Next.js)

Are you an Indie Hacker at the start of your career? Have you developed a project? Want to put it out there for the world to see? Great! 

I’ve developed and launched a FREE Next.js SaaS landing page boilerplate. 

You can: 
- quickly build a responsive landing page
- modify the code however you want
- save time releasing your project

Not bad, right?

The template includes:
1. SEO page optimization
2. basic deployment scripts
3. responsive UI components (React-Bootstrap, React-Icons)

Check it out on the link in my Featured section.

If you need any instructions on how to deploy it/set it up, my DMs are open.

And don’t forget to star the repo if you find it valuable!

I’m 49 years old and I started programming 3 years ago. You think it’s too late to start? Well I don’t think so. 

Learning to code when you’re older is tough. Especially when you don’t have a clear idea about what you’re trying to build. 

You feel like: 
→ you will never learn to code
→ you should have started sooner
→ you’ve missed out on so many things
→ you will never be able to build the products you want

You know what? It’s normal to think like this.

Programming is difficult, yeah, but it’s not impossible.

You will gain the ability to build whatever you want. Your life will change.

I went into programming because I had so many ideas I wanted to build.
Some people told me I should find someone who will build the projects for me. But that wasn’t an option. My mind was full of ideas. I knew I wouldn’t build them unless I learned to code. 

When I first started 3 years ago, I didn’t know anything about code.

→ HTML? 
→ Python?
→ JavaScript?  

I didn’t know what language to learn.

I had no idea:
→ what these words mean
→ what I should even start with
→ what a large or small project is
→ how to think about what I wanted to build

Anybody can learn to code if they build knowledge over time.

Some people disagreed with me. They said it’s something you can or can’t do. They wouldn’t try it, because they thought they wouldn’t understand it. It’s definitely an issue of confidence. People feel like they can’t do it.

You can learn anything with enough dedication.

People see code for the first time, it scares them away. Happens all the time.

It’s hard at the beginning. It’s scary, and you might want to give up.

Have you ever seen a page of JavaScript? Exactly, it’s overwhelming.
You don’t know where to begin. So you don’t start at all.

Another problem is with people wanting to learn it fast.

They watch YouTube videos about others building a $1M SaaS platform during a weekend. Or 10 different tools in 10 weeks. Of course there are cases like this, but for most of us, it takes time.

Everyone has their own pace. It took me two years. Why?

The first project I attempted was too complicated for me. So don’t start too big.
It comes down to learning the basics. A simple to-do application means you can apply that knowledge to something bigger. 

Interested in seeing what projects I’m working on? Check my Featured section. 

Need any help with starting your programming career? Send me a DM!

Struggle to find ideas for your first project? Happy to help :)

Want some of my motivation? You’ve got a taste.

taplio

The Battle

Christin A.

Donna Elizabeth Smith

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