MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

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Christin A.

All for One Group SE

Established the business transformation framework to streamline the process from strategy to execution to continuous operational improvement. The framework includes Organizational Development, Change Management, Business Development, Communication and a central Business Transformation Office.

Focus of the team is to realize the most crucial projects of the group e.g. the group-wide AI-Initiative, establishment of the Sustainability strategy, setup of our new product development brand (blue-zone), implementing a new ERP-system and several organizational projects like mergers and organizational development.

Created the governance from budget planning, project setup and execution including the central project management tool, resource planning, and project tracking to successfully steer execution of the group strategy.

Setup the group-wide industry management including portfolio creation along strategy, sales, marketing and delivery alignment 

Project manager for a organizational project affecting over 300 people within the All for One Group

People manager to the Business Development and PMO teams with 12 high performing colleagues

Director Business Transformation

Responsible to develop the group wide business development team with focus on strategic projects in order to develop and implement the group strategy. Furthermore we supported growth units with above average growth aspirations.

Standardized our business development approach with frameworks and tools incl. the setup of relevant processes to create and steer projects successfully

Project lead for a group wide strategy project, reporting directly to the CEO. Team included up to 15 team members. Managed and evaluated several partners and created a new Go-To-Market strategy with multi million business potential.

People manager to 3 high performing colleagues incl. education of a former student and further recruiting measurements.

Head Of Business Development

Developed a Market Unit of All for One Group to ensure growth and strategy alignment. Collaborated mainly with senior management and leadership team of the group

Created a new business plan process along with senior management including target setting, leadership planning, risk management and communication

Developed a service to steer analyst relation evaluation for the group and achieved top rankings in areas such as S/4 HANA Transoformation and Managed Cloud Services

Evaluated the market entry in a new country and built a strategy to execute including market analysis, service offering and partner strategy

Supported the market unit to redefine their portfolio with the objective to create clear but comprehensive portfolio with focus on the customer

Created a competitive analysis to the support sales team in the market unit and developed the personal connection with sourcing advisors

Manager Business Development

DXC Technology

Took care of four major business units of a DAX company and ensured profitability and customer satisfaction over all business lines. 

Main responsibility was building relationships at every level, dealing with escalations, as well as selling new services to keep and grow DXC business. 

Additionally took over the role as Account Delivery Lead to enhance service quality and acted as single point of contact for more than 100 delivery resources.

Activities:

- Managed P/L of infrastructure, services and consulting business
- Overachieved quota fulfillment constantly between 120 and 300%
- Lead complex negotiations with customers in an challenging environment
- Managed teams and pursuits up to 20 persons worldwide
- Established trustful relationships with customers, partners and colleagues
- Optimized delivery structure with a mix of best shore and German delivery leads and reduced cost by 30%

Key Account Manager / Account Delivery Lead

Hewlett Packard Enterprise

Responsible as a Key Account Manager for four major Business Units of a DAX company and single point of contact for new business, working the commercial side of projects, planning, and customer satisfaction. 

Mainly concentrated on the worldwide SAP contract and planned and delivered more than 200 contracts.

Activities included:

- Owned P/L for instrastructure services
- Worked with the customer on win-win situations to drive cost savings and margin improvement
- Consulted in new contract creation or modifications
- Overfullfilled quota constantly by 50-125%
- Constanly achieved highest customer satisfaction ratings
- Established a reliable and open relationship with all customers
- Coordinated up to 7 ressources within deal pursuits
- Promotion after 2 years

Key Account Manager

From September 2009 to September 2012 I have been a Student of Business Information Systems and participating in the HP Dual Study Program in Cooperation with the Baden-Wuerttemberg Cooperative State University (DHBW) in Stuttgart. 

The HP Dual Study Program requires doing five internships for 3-4 months in different divisions of HP. The combination of practical experience and acquiring knowledge in the University is the main objective of this program. 

I graduated with a Bachelor of Science degree in September 2012.

Student of Business and Information Systems

Experienced hands-on professional with a demonstrated work history in Strategy, Business Development, Corporate Transformation Programs and Sales

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The Battle

Christin A.

Gereon Hörter, MBA

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