MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

Marketing managers and CMOs face a tough challenge: making smart choices in a world where data is locked away and media channels are scattered. 

I'm here to change that.

My mission is to empower marketing leaders with clear, actionable insights. 

Using a blend of cutting-edge AI and hands-on guidance, I help teams like yours:

- Boost marketing budget effectiveness across all channels
- Cut down on time-consuming manual reporting tasks
- Turn complex data into simple, powerful decisions

How do we do it? 
By combining smart tech with real-world know-how. 
Our custom-built workflow tools tap into AI's potential, while our team's deep industry experience ensures you get practical, results-driven advice.

This approach has helped marketing teams:

- Increase return on ad spend by up to 30%
- Free up 15+ hours per week previously spent on reporting
- Spot new growth opportunities hidden in their data

Ready to take control of your marketing data and drive real results? 

Let's talk about how we can streamline your decision-making process and boost your team's impact.

Reach out today to start your journey towards smarter, more effective marketing.

Christin A.

Product Marketing Principal 

Alight Media

Head of Marketing

Criteo

Senior Marketing Manager

GroupM

- Role objective is to provide strategic insight into market trends; analyse existing product portfolio and map to client needs; identify and negotiate deals with third-party tech vendors; steer our GTM process; be the champion of our customers in product ideation.

Product Marketing Manager

- Responsible for growing strategic relationships with our key trading partners and maximising our investment opportunity with them – where necessary create new products to exploit opportunities (for eg. contextual programmatic buying which is my current project)

- Drive adoption of Trading initiatives among our agency partners working in collaboration with commercial teams (Premium Direct, Xaxis, Programmatic Services). 

- Line-manage a team of Media Managers and Execs who will take on settled products (eg. Premium Direct) and develop new processes for any new product launches or Trading initiatives.

Partnerships Manager

OMD UK

- Joined as a graduate in 2014. I was trained in media planning and buying in the broadcast team. I was responsible for executing multi-million pound TV and Radio advertising campaigns, with early innovations including getting Peugeot 208 GTI into the “Ice Break” on Sky Atlantic in 2014: https://www.thinkbox.tv/how-to-use-tv/spots/themed-breaks/fortitude-ice-break/; I also revolutionized the way we sold podcasts to clients leading to a significant growth in this channel. 

- I negotiated a bespoke account/product management position bridging two departments and reporting to the Head of Media Partnerships and the Head of Audio. I was briefed with two tasks: account management of our most challenging audio accounts at a key strategic period (moving budget from broadcast to digital); and selling in media partnership packages to reticent clients. Across H2 2016 I prepared clients and was KPI’d from 2017. 

- I delivered Omincom’s calendar year target for digital audio investment in Q1 2017 and I grew our radio partnerships three-fold in a six-month period YoY. 

- I achieved this by upskilling the buying team in planning, selling, and project managing media partnerships. I developed bespoke products with media partners, internal tools, and training packages to do this.

AV Investment Manager

Personal Tutor

Over two years I tutored undergraduates from Birkbeck and UCL across the Humanities. I focused on their critical thinking, research methodology, and essay technique. My chief objective was to provide tutees with the skills to communicate clearly, confidently, and concisely.

Private Tutor

A media professional with extensive product marketing and partnerships skills used to develop and launch a suite of digital supply products for the world’s largest media buyer (GroupM) across four years. Experienced media buyer especially in the audio and digital channels. Core skillset includes strategic planning and partnerships; stakeholder and account management; negotiation and narrative. Managed products which had exponential revenue growth YoY across four years and launched industry leading products in the programmatic space. Successfully delivered viable commercial solutions utilising GroupM’s robust commercial data, enduring stakeholder relationships, and comprehensive understanding of market trends.

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Christin A.

Phillip Fernandes

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