MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

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Christin A.

Walmart Global Tech

StratOps for the US CTO (Walmart Global tech) organization working with US Health and Wellness, Marketplace tech and Ad tech acting as the strategic advisor to multiple tech VPs and SVPs

Example Projects include: Strategic Planning, Vision setting process, CTO Architecture reviews, Annual Operating Plan process, OKRs and KPIs, Design and Operationalize Eng Metrics, Goal setting, Organizational design, Product Reviews and Roadmaps, Headcount and Financial planning, Developer Productivity and Gen AI Programs

Director, Technology Strategy

Business Lead - Marketing Science

I partnered with Facebook Messenger's CMO to manage and oversee our annual marketing budgets, drive the integrated strategic planning process, special projects and organizational operations for our Messenger consumer marketing business.

Head of Marketing Strategy and Operations - Messenger

•	Program manager lead in Advertising Sales Enablement and Operations responsible for designing, launching and scaling go to market sales processes for our search advertising business. The goal was to help enhance advertisers experience through improved internal sales processes.
•	Responsible for the SVP goal setting process for the sales organization in partnership with finance. Owned, developed and deployed sales diagnostic tools and Business Intelligence dashboards to track KPIs, progress against goals and unearth insights to drive progress 
•	Continuous Improvement: Evaluate existing sales processes, identify gaps and eliminate redundancies in the processes to maximize selling time for sales executives

Senior Program Manager

Goldman Sachs

•	Lead business intelligence specialist managing cross functional projects to drive continuous improvements in Goldman’s operational processes by building and deploying KPIs to measure, analyze and change existing processes
•	Successfully liaised with multiple businesses and technology teams on data migration and testing projects to help enhance and transform the metrics measurement process

Senior Associate

Mu Sigma Inc.

•	Leading a team, building client relationships and providing data science and analytics solutions for two of the leading pharmaceutical and fashion fitness clients in the NYC area
•	Key Projects : Customer attrition analysis using logistic regression, Tableau dashboards, campaign performance, Sales operations

Strategy and Analytics Associate

Verizon

Worked in Verizon's Corporate Finance organization as a Part time Financial Analyst during the final semester of my Masters Program. My work included building and analyzing financial models for emerging network technologies.

Finance Internship 

Tata Consultancy Services

Assistant Systems Engineer

Data-driven business operations leader with 15+ years of experience in strategy, planning, operations, analytics, and program management in digital advertising and e-commerce industries. Demonstrated experience working with and influencing c-suite stakeholders, leading complex projects, and managing teams. Skilled at structured problem solving, interpersonal communication, and cross-functional collaboration. Technical expert in data modeling, data mining, data analysis, business intelligence (SQL, R), data visualization (Tableau, Amazon Quicksight), experimentation, advanced Microsoft Excel, and business writing.

I leverage my experience in strategy and business operations to also advise startups that are looking to establish and grow their businesses in the food/food tech space. Whether you're a first-time founder or an established entrepreneur, I offer a comprehensive range of advisory services to help you achieve your business objectives. With prior experience in launching an e-commerce store specializing in organic superfoods (2019-2021), I have a deep understanding of the entire supply chain to help startups navigate the complexities of the industry and achieve their business goals. You can either DM me or write to me at Priyanka.246@gmail.com

Review my business consulting services to learn more.

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Christin A.

Priyanka Prakash

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