MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

Marketing managers and CMOs face a tough challenge: making smart choices in a world where data is locked away and media channels are scattered. 

I'm here to change that.

My mission is to empower marketing leaders with clear, actionable insights. 

Using a blend of cutting-edge AI and hands-on guidance, I help teams like yours:

- Boost marketing budget effectiveness across all channels
- Cut down on time-consuming manual reporting tasks
- Turn complex data into simple, powerful decisions

How do we do it? 
By combining smart tech with real-world know-how. 
Our custom-built workflow tools tap into AI's potential, while our team's deep industry experience ensures you get practical, results-driven advice.

This approach has helped marketing teams:

- Increase return on ad spend by up to 30%
- Free up 15+ hours per week previously spent on reporting
- Spot new growth opportunities hidden in their data

Ready to take control of your marketing data and drive real results? 

Let's talk about how we can streamline your decision-making process and boost your team's impact.

Reach out today to start your journey towards smarter, more effective marketing.

Christin A.

HRC Global Services

. Spearheaded a global recruitment initiative, successfully filling 40 international roles across 5 countries, resulting in a 20% improvement in global talent mobility and reducing time-to-hire by 3 weeks.
. Developed and implemented a comprehensive recruitment strategy to address the organization's talent priorities, resulting in a 70% improvement in hiring efficiency and candidate quality.
. Designed and streamlined recruitment workflows to ensure consistency and efficiency, enhancing the overall candidate experience and reducing time-to-fill by 30%.
. Designed and implemented Power BI dashboards, executive presentations, and ad-hoc reports, delivering real-time insights that improved HR decision-making by 30%.
. Optimized analytics delivery by integrating predictive insights, enabling leadership to make proactive, data-driven decisions.
. Conducted in-depth analyses of HR data, identifying workforce trends and anomalies that led to a 20% reduction in turnover risk.

Talent Acquisition Specialist

NIIT Limited

I have expertise in sourcing and hiring skilled professionals for positions including data scientists, data engineers, DevOps specialists, full-stack developers, and BI developers.
•	Spearheaded end-to-end recruitment, filling 30 critical roles across 5 departments, resulting in a 20% reduction in time-to-hire and 95% hiring manager satisfaction rate.
•	Implemented an AI-powered ATS, automating 80% of candidate communications and reducing time-to-fill by 20%, while improving candidate experience scores from 78% to 90%.
•	Developed and executed a data-driven talent acquisition strategy, addressing high turnover rates and reducing attrition by 30% within 12 months through targeted retention initiatives.
•	Launched an innovative social media recruitment campaign, increasing the passive candidate pool by 50% and improving quality-of-hire metrics by 15%, as measured by 6-month performance reviews.
•	Leveraged Excel to create interactive dashboards tracking key HR metrics, enabling data-driven decision-making.

Senior Executive Talent Acquisition

iNurture Education Solutions Pvt. Ltd.

•	Developed and implemented a comprehensive university recruitment program, partnering with 10 top institutions, resulting in a 40% increase in high-quality entry-level hires and a 25% improvement in new hire retention rates.
•	Spearheaded a data-driven employer branding strategy, increasing career site traffic by 35% and improving candidate quality scores from 70%  to 85%, leading to a 20% boost in offer acceptance rates.
•	Launched an innovative employee referral program, resulting in a 25% increase in referral hires, reducing cost-per-hire by 15%, and improving time-to-fill for critical roles by 10 days.

Senior Executive HR

Mercedes-Benz TVS Sundaram Motors India

•	Spearheaded a global recruitment initiative, successfully filling 40 international roles across 5 countries, resulting in a 20% improvement in global talent mobility and reducing time-to-hire by 3 weeks.
•	Established strategic partnerships with 5 external recruitment agencies, improving placement rates for hard-to-fill roles by 50% and reducing reliance on costly headhunters, saving $ 100,000 annually.
•	Implemented a standardized, competency-based interview process, increasing hiring accuracy by 22% and improving diversity hiring rates by 18%, while reducing unconscious bias in candidate selection.

Human Resources Officer

Keystone Automotive Operations

•	Implemented psychometric testing in final interview stages, improving quality of hire by 30% and reducing 6-month employee turnover from 15% to 8%, while enhancing team performance metrics by 12%.
•	Developed and launched an AI-powered chatbot for pre-screening interviews, saving 200+ recruiter hours annually and increasing candidate engagement scores from 3.5 to 4.4 on a 5-point scale.
•	Optimized recruitment advertising strategies, resulting in a 20% decrease in cost-per-hire and a 10% reduction in annual recruitment advertising costs, while expanding reach to 4 niche platforms.
•	Restructured the recruiting team by aligning specialists with key departments, improving recruiter efficiency by 25%, and increasing hiring manager satisfaction rates from 75% to 90%.

Human Resources Executive

Portea

•	Developed and implemented a data-driven recruitment dashboard, reducing reporting time by 50% and providing real-time KPI insights that improved hiring efficiency by 70%..
•	Spearheaded a comprehensive review of recruitment policies, resulting in a 30% reduction in compliance risks and streamlining the hiring process, which decreased time-to-hire by 7 days.
•	Launched an innovative employee retention program in collaboration with the L&D team, reducing voluntary turnover in high-risk groups by 12% and improving overall employee satisfaction scores from 70% to 85%.

Recruitment Executive

👋 Hello! I'm a passionate Talent Acquisition Specialist and People Analytics with a proven track record in building high-performing teams across diverse industries.
🎓 My academic foundation in CS Engineering, complemented by an MBA in Human Resource Management, has equipped me with a distinctive perspective on technical talent acquisition and people analytics.
🧰 My toolkit includes:
📈 ATS Mastery (Workday, Greenhouse, Zoho, BambooHR, PeopleSoft, SAP SuccessFactors)
🚀 Data-Driven Recruitment Strategies
🤖 HR Analytics & SQL Proficiency
💼 End-to-End Recruitment Lifecycle Management ,HRBP
💫 Key achievements include:
• Reduced time-to-hire by 20% while maintaining a 95% hiring manager satisfaction rate
• Improved candidate experience scores from 78% to 90% through AI-powered automation
• Decreased attrition by 30% through strategic talent initiatives
• Enhanced quality-of-hire metrics by 15% through innovative recruitment campaigns
💡 Certified in SQL and Relational Databases (IBM) and HR Analytics, I'm committed to leveraging technology and data to transform talent acquisition strategies. Currently expanding expertise in AI-driven recruitment and people analytics through continuous learning.
Let's connect to explore how we can drive organizational success through strategic talent acquisition! 🚀

📄I have expertise in sourcing and hiring skilled professionals for positions including data scientists, data engineers, DevOps specialists, full-stack developers, and BI developers.

#Talent Acquisition, #HRIS, #Technical Recruitment, #Onboarding #HRBP

Raghavendra Basavanappa, MBA

I’m excited to share that I’ve officially completed my Workday Pro HCM Core Services Certification! 🎉
 This certification has deepened my knowledge in Core HCM, business processes, data management, and Workday best practices. It’s been a meaningful learning experience and I’m looking forward to applying these skills to deliver better HR technology solutions and support stronger business outcomes.
 Feeling grateful for the journey and motivated for what’s next. 🚀
#WorkdayPro #WorkdayHCM #HRTechnology #WorkdayCertified

Open article: Workday Pro HCM Core Services Certification was issued by Workday to Raghavendra Basavanappa. by credly.com

Workday Pro HCM Core Services Certification was issued by Workday to Raghavendra Basavanappa.

Workday HCM looks simple on the surface… until you dive into how deeply it touches every corner of the employee lifecycle. 

I once worked with a team that couldn’t understand why their new hires weren’t appearing in downstream systems. IT thought it was a technical issue. HR thought it was a permissions problem. But the truth was much simpler: one missed step in the Hire business process. A single configuration oversight that disrupted payroll, security, benefits, and reporting all at once.
That is when you realize the real power of Workday HCM.
Every business process is connected.
Every field matters.
Every step has a consequence.
When HCM is configured correctly, everything feels effortless.
Hiring becomes smoother.
Onboarding becomes faster.
Security becomes cleaner.
Data becomes strategic instead of chaotic.
The beauty of Workday HCM is that it is not just a system. It is the foundation of your entire HR ecosystem. And when you invest in understanding it deeply, every other module becomes easier.

Here is a question for you:
What is the most important lesson Workday HCM has taught you about HR operations?

#WorkdayHCM  #HRIS  #WorkdayConsultant

In Workday HCM, Business Processes (BPs) and Security are inseparable partners. 

I used to treat them as distinct components. However, a slight misstep in a BP's step security or a missing domain permission can instantly break a perfectly configured workflow.

The core insight: Workday runs on BPs, and BPs run on Security. You must configure them simultaneously, always confirming who is allowed to execute what step. Ignoring this interconnectedness leads to endless troubleshooting. Prioritize precision in both areas for smooth operations!

#Workday #HCM #HRTech #BusinessProcess #Security

I’ve seen it a hundred times. A client asks for a simple report, and suddenly, it’s a full-blown project.

Why? Because data isn’t just numbers. It’s context, history, and sometimes, a little bit of chaos.

Advanced reporting in Workday is like a puzzle. Every piece matters. Every filter, every calculated field, every security setting.

But here’s the thing, if you don’t understand the puzzle, you’ll never see the full picture.

The real skill isn’t just in building the report. It’s in knowing what to ask for, what to ignore, and how to interpret the results.

And let’s be honest, sometimes the most valuable insights come from the questions we didn’t even think to ask.

#Workday #AdvancedReporting #CalculatedFields #DataSecurity #WorkdayReporting #DataInsight

When I first started working with Workday HCM one of the biggest challenges was understanding employee lifecycle data across different departments. Recruiting, onboarding, promotions and terminations all lived in different reports and getting a clear picture felt like putting together a puzzle with missing pieces. 

I decided to dive deeper into Workday HCM’s reporting and analytics. Slowly but surely I could connect the dots. From tracking new hire success to spotting trends in employee movement I started turning raw data into insights that leaders could act on immediately.

The moment that really hit home was when we identified a department with unusually high turnover. Using Workday HCM data we uncovered patterns that no one had noticed before and implemented targeted retention strategies. A few months later the numbers improved and the team felt more supported.
Workday HCM reminded me that data is not just numbers it is the story of people and when used wisely it can make work better for everyone.

#WorkdayHCM #HRAnalytics #EmployeeExperience #DataDriven #HRTech

Are your Workday integrations running at their best, or just “good enough to get by”?
Integrations are the quiet engine behind every HRIS. They move data, trigger processes, and keep systems in sync. But most teams only pay attention when something breaks, like a failed EIB, a Studio job that errors out, or a connector that suddenly stops sending payroll data.
Workday integrations are not meant to be fragile. When designed intentionally, they become stable, scalable, and surprisingly powerful. The question is: are we building for long-term reliability, or just patching things as we go?
Every integration has a purpose.
 An EIB that removes manual data uploads.
 A Studio flow that automates a complex workflow.
 A Core Connector that syncs data day after day without fanfare.
With the right monitoring, governance, and regular reviews, these pieces do more than support the system. They strengthen it.
So ask yourself: How often do you audit your integrations? Are you monitoring failures? Are your designs built for tomorrow, not just today?
Let’s discuss: What is the biggest integration lesson you have learned?

#WorkdayIntegration #WorkdayStudio hashtag#EIB #CoreConnector

Optimizing Workday Recruiting goes beyond basic hiring workflows, it’s about leveraging the system’s full technical capabilities.
By configuring job requisition templates, candidate stages, and automated notifications, organizations can standardize recruiting processes across multiple business units.

Advanced reporting using calculated fields, matrix reports, and Workday dashboards provides real-time insights into pipeline metrics, time-to-fill, and  candidate conversion rates.

Integrating Workday Recruiting with other HCM modules, such as Core HR and Compensation, ensures seamless data flow, reduces errors, and supports compliance audits.

Proper security role assignments and approval chains further enforce governance while maintaining user access efficiency.
For teams focused on data-driven hiring, Workday Recruiting delivers both configurability and analytical depth to make smarter talent decisions.

#WorkdayRecruiting #WorkdayHCM #HRAnalytics #BusinessProcessConfiguration #WorkdayReporting #HCMIntegration #TalentAcquisition #WorkdaySecurity #DataDrivenHR #RecruitmentTech

Is your Workday HCM configuration truly optimizing HR operations, or is it just ticking boxes? 
Many organizations implement Workday features without fully harnessing their power, leaving untapped potential on the table. From security to compensation management, a strategic setup can be the difference between a clunky process and seamless HR workflows. 

The key lies in understanding how each component aligns with your overall HR strategy. It’s not just about technical setup—it’s about designing a system that enables data-driven decisions, enhances user experience, and scales effortlessly as your organization grows. Often, small adjustments can unlock significant efficiencies. 

What’s one area where you’ve seen a quick win through configuration tweaks? Share your insights or challenges—let's learn how to push Workday beyond basic functionality into true transformation mode.

#WorkdayHCM #HRTransformation #WorkdayConfiguration #DigitalHR #HRTech

I’ve been thinking a lot about security in Workday lately. Not the flashy, headline-grabbing kind, but the quiet, behind-the-scenes kind.

The kind that keeps your data safe, your configurations intact, and your organization compliant.

Advanced reporting plays a role here too. It’s not just about extracting data, it’s about understanding access, permissions, and audit trails.

Security isn’t a one-and-done task. It’s an ongoing process. A mindset.

And if you’re not continuously monitoring and refining your security settings, you’re leaving gaps. Gaps that could cost you more than just data, trust, reputation, peace of mind.

So, let’s keep security top of mind. Because in HR tech, the real power lies in trust, and trust is built on good security practices.

#WorkdaySecurity #DataPrivacy #HRSecurity #WorkdayHCM #TrustInTech

A client once showed me a spreadsheet so big, Excel nearly begged for mercy.
10 tabs. 50K rows.
And formulas that looked like they were written during a thunderstorm.

All they wanted was a simple metric:
“What is our true cost per hire?”

But every time someone updated a field, the entire sheet collapsed.

We moved everything into Prism Analytics.
Blended finance data, recruitment metrics, and HR actuals.
Not only did the number appear,
it stayed accurate, clean, and real-time.

The CFO’s reaction?
“Why didn’t we do this two years ago?”

Good analytics feels like magic.
But it’s really just good data, finally connected.

#Workday #PrismAnalytics #HRAnalytics #PeopleAnalytics #HRTech

Everyone loves a clean Workday dashboard… until the numbers don’t match.
I once worked with a team that spent hours every week reconciling two reports that were supposed to show the same data. Same fields. Same filters. Same timeframe. Yet completely different results. The issue wasn’t Workday. It was the logic.
That’s when it hits you:
Workday Reports are not just tables and filters.
They are a reflection of how well you understand your data.
A perfectly built report can do more than show numbers.
It can uncover trends.
Reveal hidden issues.
Guide critical decisions.
And sometimes, it can expose long-standing data quality problems no one noticed before.
The real power of Workday Reporting comes from asking the right questions:
What is the business trying to understand?
Which fields truly matter?
Is the data clean enough to trust?
When reporting is done right, leaders don’t just see data—they trust it.
So here is a question for you:
What is the most challenging report you have ever built, and what did you learn from it?

#WorkdayReports #WorkdayPrism #WorkdayHCM #Workday

Workday Reporting taught me one thing: the data never lies, but it doesn’t always tell the truth either.

I once supported a team frustrated because their Headcount Report kept showing the wrong totals. They thought Workday was buggy. The real issue was a missing filter and an inactive staffing event buried months back.
It reminded me that great reporting is half technical skill and half detective work.

Every number has a story if you know where to look.
And sometimes the smallest detail changes the entire picture.
It was a reminder that reports reflect the quality of your data and the clarity of your logic.
A good report doesn’t just display numbers, it explains them.
That is why reporting is more than a technical task, it is a business skill.
The deeper you understand the process behind the data, the stronger your reports become.
And when your reports become stronger, your organization makes better decisions.
What’s the most confusing reporting issue you’ve solved?

#WorkdayReporting #HRAnalytics #WorkdayHCM #DataQuality #HRIS

Ever feel like Workday’s recruiting module is a living organism? Constantly evolving, adapting, sometimes resisting your every move.

It’s a dance. You learn its rhythm, its quirks, its hidden corners.

And just when you think you’ve got it figured out, it throws a curveball, an unexpected security setting, a new compliance rule, a subtle change in behavior.

That’s the nature of HR systems. They’re complex, layered, and deeply intertwined with your organization’s DNA.

The key? Patience. Curiosity. A willingness to dig deeper.

Because understanding your HR tech isn’t just about configuration. It’s about knowing your organization’s story, its needs, its future.

And in that story, every detail matters.

#Workday #WorkdayRecruiting #HRTech #DigitalHR #RecruitmentInnovation

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One client had over 1,000 duplicate candidate profiles.
Data was fragmented.
Recruiters were confused.
Reporting was impossible.

We enabled automatic duplicate detection rules, cleaned profiles, merged records, and aligned email-based deduplication logic.

When recruiters saw clean pipelines for the first time, one said:
“This is what recruiting should feel like.”
Clean data = clean hiring.

#Workday #WorkdayRecruiting #DataQuality

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