MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

Marketing managers and CMOs face a tough challenge: making smart choices in a world where data is locked away and media channels are scattered. 

I'm here to change that.

My mission is to empower marketing leaders with clear, actionable insights. 

Using a blend of cutting-edge AI and hands-on guidance, I help teams like yours:

- Boost marketing budget effectiveness across all channels
- Cut down on time-consuming manual reporting tasks
- Turn complex data into simple, powerful decisions

How do we do it? 
By combining smart tech with real-world know-how. 
Our custom-built workflow tools tap into AI's potential, while our team's deep industry experience ensures you get practical, results-driven advice.

This approach has helped marketing teams:

- Increase return on ad spend by up to 30%
- Free up 15+ hours per week previously spent on reporting
- Spot new growth opportunities hidden in their data

Ready to take control of your marketing data and drive real results? 

Let's talk about how we can streamline your decision-making process and boost your team's impact.

Reach out today to start your journey towards smarter, more effective marketing.

Christin A.

Performance.cc

Innovation for Monetization:
  - For brands & agencies that want to advertise efficiently and successfully
  - For media & publishers who want to generate more advertising revenue at scale
  - For ad & mar-tech companies looking to enter and grow in new markets
  - For executives who want authentic insight into advertising, digital media and marketing

We specialize in innovation to help our clients generate more revenue, success, transparency and efficiency from and with advertising. We believe that advertising should always be relevant, entertaining information that can scale at the highest quality and speed, but please never be disruptive or annoying. 

We help to achieve this continuously.

Independent Advisor & Executive for Digital Growth & Advertising

With Advertising Resource Management (ARM) from MINT.ai, advertisers and agencies can manage all channels (meta, display, influencer...) on one platform and then optimize the budget across all channels with recommendations from an AI. Based on transparency and automation, the fragmentation in the advertising ecosystem is resolved, collaboration is simplified and more efficient.

Strategic Advisor

Adagio

Ad stack and revenue optimization, also in terms of sustainability, server-side, SPO etc.

ResponsiveAds, Inc.

Help create the company’s overall growth strategy and extending business globally

Board Advisor

ADZINE - Online Marketing & Adtech - News Magazin

Advising the Adtrader Conference as an important advertising and programmatic media event. Together, we will ensure that the relevant topics take place at the event and that the right market players meet there.

Adtech Industry Advisor 

Pubstack

Drive expansion in the German-speaking region and contribute expertise to the company

Zulu5

Markt-Insights about digital campaigns in real time ti analyse, compare and safeguard

launchpad-D

We establish your company in the German market - fast! EMPOWERING IDEAS, COMPANIES & BRANDS in digital media

Founding Partner

First-ID

First-id provides the deterministic solution for creating your own first-party data which you can operate cross-domains and cross-devices and seamlessly share with your partners and activate throughout our existing AdTech tools

AdTonos

AdTonos delivers new opportunities for playouts and monetization in radio and music streaming, podcasts, online games and mobile apps

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀, 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗻𝗱 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗶𝗻 𝗗𝗔𝗖𝗛 𝗗𝗿𝗶𝘃𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵
With 20+ years of experience in the DACH region, I help advertisers, agencies and publishers simplify their advertising strategies, improve efficiency, and unlock scalable growth. My deep knowledge of the local market ensures I deliver trusted solutions tailored to your needs.

𝗚𝘂𝗶𝗱𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗱𝗧𝗲𝗰𝗵 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻𝘁𝗼 𝗗𝗔𝗖𝗛 𝗠𝗮𝗿𝗸𝗲𝘁𝘀
For international AdTech companies, I provide the strategic guidance needed to succeed in the complex DACH advertising landscape. From go-to-market strategies to building partnerships, I help you navigate compliance, competition, and cultural nuances to ensure a successful market entry.

taplio

The Battle

Christin A.

Torben Heimann

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?